• Korea Journal of Hospital Management
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• v.7 no.4
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• pp.57-101
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• 2002

These days, the environment of hospital marketing is changing rapidly. The level of expectation and demand of patients have become greater and more diversified, and patients have more alternatives in selecting hospitals. The standard of hospital selection and the type of using hospital have been changed, and competition among hospitals has been accelerated due to the opening of the medical market through globalization. Accordingly, differentiation strategies are critical in hospital marketing. The quality of medical service oriented toward patient satisfaction becomes a strong strategic weapon to secure a hospital's competitive advantage. Therefore, marketing and communication strategies should be focused on patient-oriented, rather than hospital-oriented. Considering the changes in the hospital environment and the increase in the patients' expectation level, this study categorizes doctors' communication styles into four different ones: trust-type, professional-type, cooperation-type, and control-type. The effects of these communication styles on patient satisfaction were empirically examined. The moderating roles of the patient's characteristics and clinical characteristics between the doctors' communication styles and patient satisfaction were also investigated to find out managerial implications for hospital management. To achieve such goals, data were collected from patients of 12 general hospitals in Busan. The data were analyzed to test research hypotheses that examine 1) the relationships between doctors' communication styles and patient satisfaction, 2) the moderating roles of the patient characteristics and clinical characteristics in the research model, and 3) the impact of patient satisfaction on positive word-of-mouth and repurchase. The following summarizes the major results of this research. First, the data showed that patient satisfaction varied across doctors' communication styles. Trust-type style had the strongest impact on patient satisfaction while control-type style had the weakest influence on patient satisfaction. Professional-type style and cooperation-type style also had positive effects on patient satisfaction but the impact of the two are not statistically different. Second, significant differences in terms of patient satisfaction were found depending upon demographic variables such as gender, marital status, age, occupation, and education. Patient satisfaction, however, was consistent across varying income groups. Third, patients' medical insurance types were also related to patient satisfaction. It implies that a doctor may need to use different communication styles depending on a patient's medical insurance type. Fourth, out-patient and in-patient showed a different level of satisfaction with varying communication styles. Fifth, highly professional knowledge and strong control can influence patient satisfaction depending on the characteristics of the patient treatment field. Sixth, patient satisfaction were proved to have significantly positive effects on word-of-mouth and repurchase. The implications drawn from this study must be tempered by its limitations. First of all, the subjects used in this study were patients in Busan and small- and medium-size hospitals were excluded from the research. Therefore, future research should examine the research model by using a variety of hospitals and clinics throughout Korea. Another research agenda has to do with finding more determinant and moderating variables which will increase an explanatory power of the model. In short, this study may be the first empirical research that investigates the effects of doctors' communication styles on patient satisfaction. Interestingly enough, the results showed that each communication style had a unique impact on patient satisfaction. The findings from this research can be very useful in developing hospital marketing strategies.

• Journal of the Korean earth science society
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• v.35 no.2
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• pp.147-158
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• 2014

The purpose of this study was to explore changes of elementary science class in student oriented group inquiry activities using a Science Writing Heuristic (SWH) template that enhance scaffolding of inquiry. The changes focused on students' written reports and perceptions of their learning environment as well as discourse patterns. One fourth-grade class of 29 students participated in this study, and a developed work sheet of science writing was utilized to scaffold student's inquiry activities. Four units in the first-semester text book for fourth grade of the-, 2007 Educational Curriculum Revision were chosen for scaffolding inquiry, and sixteen lessons of instruction were all videotaped. For investigating students' written reports, a framework based on the aspects of science inquiry by Millar (2010) was used to evaluate the coherence between student inquiry activities and their claims. Secondly, a regular fourth-grade class was selected as the control group and was compared with the experiment group using the pre- and post-test of the survey on the perception of science class and science. Lastly, students' discourse patterns of the beginning science lesson were compared with those of the closing lesson. We found that the coherence in the last class increased significantly in students' written reports compared to the first one. Findings also indicated that students' perceptions on their learning environment moved toward student-centered. Based on our discourse patterns analysis, the last class was more student-centered from being teacher-centered than the first one.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.295-314
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• 2021

The purpose of this study is to find out the factors that affect the 'public librarian servant's' Collective Self-Esteem (CSE) in Korean relation-oriented collectivism. The research was organized into a research model by setting up a hypothesis on the impact relationship the between the group Collective self-esteem, the work environment factors and cognition of Superior institution of the Public librarian servant. The relevant data collection was conducted for public librarian servant working in public libraries nationwide through the method of survey. From April 3, 2020 to May 14, 2020, it was conducted for Public Librarian Servant in public libraries nationwide with Civil Service System, Office of Education, Ministry of Culture·Sports and Tourism based on responses for 301 Public Librarian Servant from 559 institution. According to the analysis, the cognition of the superior institution of Public Librarian Servant influences the cognition of Collective Self-Esteem among the sub-factors of Collective - Self - Esteem of Collective Self-Esteem. This study is meaningful in that 'Public Librarian Servant' who was treated as an individual entity in the study of Library and Information Science study, as being has relationship with various groups and is dealt with multi-dimensionally in Korean relation-oriented collectivism culture. Research suggests that when Public Librarian Servant exist as one of the subordinate organizations to vast Civil service system, it suggest that Public Librarian Servants should find out a balance for improve their relatively low social values.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.75-91
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• 2013

In rural areas, in spite of the development projects of town and houses has been performed after the New Community Movement, due to rapid industrialization and urbanization, which lasted until the 2000s from the 1980s, out-migration to the cities, changes in the industrial structure, rapid aging was carried. As a result, the gap of housing environment between urban and rural areas became more serious. The meantime, the housing problem is recognized only to the problems of the big cities, mostly urban public housing policy oriented. However, when you check the indicator of the housing environment, such as the percentage of aging housing, rural environment has become a relatively poor compared to the city. In addition, due to a decrease in income and aging of the population living in rural areas of existing infrastructure to improve the living environment is weakened. And inside of the rural areas, changes in the housing environment and polarization phenomenon is becoming increasingly serious. Therefore, in this study, there is a purpose to be presented the improvement direction for efficient implementation of house remodeling support program for underprivileged group in rural areas and requires immediate attention improvement of housing environment. Previously, House remodeling support project in rural areas was carried out at the initiative of local governments and government mainly. For this reason, it is difficult due to limited institutional, to reflect the necessary parts directly to the real life of the residents. And, the demand for improvement of housing environment need modifications to solve the inconvenience of life of residents directly in many cases. It is considered that community-based house remodeling support project is to be carried out through the participation of local residents.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.205-214
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• 2017

The purpose of this study is to identify the perceptions of organizational members in new product development. This study suggested the successful new product development through the awareness among CEO and other members of the recognition of various factors that appear in the process of new product development by technical-oriented venture companies. Other members were more competitive in the technical area than CEO and were recognized as important strategic factors. As perceived market environment, perception of macro-environment is perceived by other members to be sensitive technical environment and economic factors, and law part is recognized as important. Recognition in a micro-environment has been associated with higher perceptions of employees and competitors, and siliar perceptions of marketing strategy and supplier relationships. This study suggested strategies for successful new product development by reducing the difference of perception between communication and environment of new products by SEMs and venture companies.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.272-279
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• 2012

Apartments with a southern exposure are often thought to have advantages in receiving winter sunlights and summer natural ventilation. However, as due-south-apartments increase recently, the consideration for residential environment for households with no southern exposure is necessary. In case of due-south-apartments, residents prefer east-sided apartments than west facing apartments which might receive more hot sunlight in the afternoon; however in case of west-oriented apartments with active ventilation, the interior area is bright until late afternoon without unpleasant heat and has advantage in light environment aspects. This study aims to compare and analyze merits and demerits of air flow and sunlighted environment of buildings through sunshine duration simulation using CFD simulation ad sunlights about southeast-sided and southwest-sided apartments based on general opinions for apartment directions. As results of the interior natural ventilation analysis, as the average air flow speed in southwest-sided apartments was 1m/s faster than that of southeast-sided, it has effects of lowering sensory temperature of residents in summer, and for sunlighted environment, southwest-sided apartments are advantageous for sunlighted area for duration time inside. As a result of the research, the calculation of physical residential environment of apartment residential space should be reached through integrated evaluation of natural ventilation and sunlighted time from placement and facing direction of the buildings considering characteristics and environment of each apartment, not based on general opinions.

• Journal of Korean Academy of Nursing
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• v.38 no.2
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• pp.248-257
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• 2008

Purpose: This study was designed to search for nursing intervention strategies centering around the meaning structure of the nurse's turnover experience by applying phenomenological methods. Methods: The participants were 6 nurses in small and medium sized hospitals who had experienced at least 1 turnover. Data were collected used MP3 records. The data analysis was done by Giorgi (1985) method. Results: The results were divided into the following categories: 1) Careless decision: wrong decisions, imprudent desire, insufficient patience, unclear future, 2) Inappropriate working environment: irregular working hours, high workload, poor working environment, insufficient understanding of related divisions, lack of opinion collection, low salary, 3) Interpersonal relations problems: discord with colleagues, difficulty in relationships with others, difficulty in daily lives, 4) Lack of specialization: feeling of inertia, lack of role identification, lack of self identification, 5) Inappropriate coping: regret with clinical challenges, difficulty with a new environment, repentance, expectation, relative humility, 6) New self-dignity: expectation, new challenge, relaxing lives, decisions based on future-oriented confidence. Conclusion: The finding of this study will offer profound information on the nurse's turnover experience and provide basic raw materials for improving the quality of nursing performance and contribute to the development of hospital organization.

• The Transactions of the Korea Information Processing Society
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• v.6 no.11
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• pp.2875-2888
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• 1999

In this paper we present compiler-based active rule system to efficiently maintain spatial integrity constraints in a heterogeneous, distributed environment. Specially, the prototype active rule system presented has been developed as a component of a whole middleware system called SDBC(Spatile DataBase Connectivity). Due to this reason, our active rule system is provided for heterogeneous ODBMSs in a distributed environment and used to define spatial integrity constraints using the active rules in E-C-A(Event-Condition-Action) type. Using this active rule system, an application programmer can free himself from a heavier burden on the integrity maintenance of application objects. In the compiler-based approach, active rules applicable to events raised by a database program are directly inserted into the program in a function type by the preprocessor, and then they are compiled with the application program source codes. One advantage of this approach is that there is no run-time overhead accompanied by monitoring all the database transitions when preprocessed program is executed. This active rule system also provides facilities to manage changed rules and dynamically interpret those rules at run-tuime.

• Journal of the Korean housing association
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• v.22 no.5
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• pp.21-28
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• 2011

This thesis aims to identify the design guidelines for environmental plans for the facilities for the aged people with a focus on the users' needs and the concept of aging in place. For this purpose major environmental design factors were researched by analyzing spaces and interviewing the managers and supervisor of W nursing home in Jeju Island that was opened in 1980s. Surveyed factors were divided into five categories, and by applying the design guideline theory of age friendly environment and nursing home facilities to them, five municipal composition factors of Kevin Lynch, universal design, environmental behavior model of John Zeisel principles were found. On the other hand, the environmental changes and development process of W nursing home is a showcase that reveals the importance of narrowing the gap in the opinions of the space users, the experts of architecture and administration which is emphasized in the principles of Inquiry by Design of John Zeisel. This research is expected to be used effectively for the researchers who study the space designs for the age-friendly environment.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.13-21
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• 2013

IPTV Service, a convergence service of broadcasting, seems to have great potential as a nation's future growth driver for the 21st century. As IPTV service is future-oriented industry, adopting IPTV policy by freeing oneself from shortsighted policy and considering long-term strategy and rapidly changing convergence environment would be desirable. Therefore, the purpose of this research is to deduct future IPTV service under convergence environment by applying T.A.I.D.A, which is strategy planning tool effective for planning mid-long strategy, under uncertain environment among scenario method and offer new policy direction in order to realize future IPTV service.