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A study on the Korean Company's Overseas Expansion Strategy Through Japan Franchise Business Structure Analysis (일본 프랜차이즈사업 구조 분석을 통한 한국기업의 해외진출 전략에 관한 연구)

  • Cho, Hye-Duk;Lee, Sang-Youn
    • The Korean Journal of Franchise Management
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    • v.4 no.1
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    • pp.73-90
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    • 2013
  • Franchise industry know-how and an excellent management company organically integrated knowledge management resources industry. The franchise industry in the country's economic growth continues to contribute a large bar, has had an impact on the company's growth The franchise industry franchise industry in Japan than in other industries, and long-term steady growth rate despite the recent recession and recovery illustrates a trend Thus, the structure of the franchise industry in Japan by analyzing the company's franchise industry in Korea for overseas expansion strategies are evaluated In this study, a plateau in Japan to get bigger and provide a starting point for the 2009 and 2010 Census of Japan Association of Chain and Franchise all over the franchise system through a comparative analysis of Japanese overseas franchise business structure and strategies, and identify the research Korea based on the company's overseas expansion strategy is aimed at For this purpose, literature review and statistical analysis of the number of chain stores industry results, sales trends over the following four results are derived. 1) services with emphasis laid plans enable one franchise 2) the flow of services to the aging franchise, nursing, health-oriented, early childhood education, beauty and related business expected to grow 3) Recognition of Japanese culture and understanding of the importance of the service sector to account for differences in 4) services business of the need for efforts to increase productivity are summarized Based on the results of this study, Korea Franchise companies in the industry, Japan IS overseas expansion strategy franchise industry awareness of cultural differences in the institutional environment and the strategy should be considered.

A Study of Activation Approaches by the on the Analysis Problems and Success Cases of Traditional Markets (재래시장의 문제점과 사례 분석을 통한 활성화 방안)

  • Lee, Jae-Han;Kim, Kyu-Won;Yu, Jong-Pil
    • The Korean Journal of Franchise Management
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    • v.1 no.1
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    • pp.19-42
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    • 2010
  • Since circulation market whole surface opening, traditional market is real condition that is looked away more gradually to consumer as reasons of international retail firms and domestic enterprise firms to enter distribution industry, internet mail order rapid increase by information-oriented society, the pursuit of upgradation and normalization by elevation of income level and consumption pattern change that consideration convenience with young consumers as the central figure. Therefore, the purpose of this study is to analyze stagnation cause of traditional market and problem within a change of new distribution environment, and to develop new approaches for dealing with domestic traditional market relationship prompting competition through activation example analysis of foreign traditional market and domestic traditional market. The result of the study indicated that there are a lot of cases that are begun by a few's merchant with leadership that has been will which is strong in activation in beginning in market's occasion that succeed in activation. In particular, software side such as operational efficiency or marketing expertise strengthening of management is that effect is high relatively than hardware side market activation. Also essential to the settlement of credit transactions using credit cards is important for expanding the effort, for the expansion of credit card merchant credit card advantage and raise awareness among traders about the expected effects is needed. Though these study finding submits plan that create market ecosystem so that many consumers may become place that could visit naturally and create pleasure and convenience, and time, monetary, psychological value of shopping to traditional market, there is sense.

A Study on the Strategic and Competitive Analysis of Public Libraries: Focusing on a Case of C Public Library (공공도서관의 전략경쟁분석에 관한 연구 - C도서관의 사례를 중심으로 -)

  • Noh, Dong-Jo
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.2
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    • pp.223-238
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    • 2006
  • For a public library. which is a regional information service agency. to acquire high competitiveness, preparation for uncertainties of future through understanding its own internal strengths and weaknesses. and external opportunities and threats based on assessments regarding knowledge information environment and characteristics of regional community. current status of the library, etc. Therefore. in this study, through SWOT analysis. one of competitive strategy analysis methods, the status of competitive strategy of C library was analyzed. In order to carry out the study interview and survey were performed with professional librarians, then through final consultations from management consulting experts, a plan to strengthen competitiveness for C library was devised. Conclusions from this study were as below. In order to strengthen competitiveness of C library offering distinguished high quality services through active cooperations with external institutions, efforts to improve library's position and stand following being selected as a library to visit for 2006 World Library and Information Congress, and revitalization of library usage through providing user oriented differentiated services are needed.

Meaning of Happiness and Unification Education in the Settlement Process of North Korean Refugees in South Korea (탈북민의 남한 정착과정에서 행복의 의미와 통일교육의 과제)

  • Kim, Jong-Doo;Jo, Kwang-Joo
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.419-430
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    • 2019
  • The study sought to find out the actual process of adapting to social life through interviews with college students and adult women living as defectors in the South, and to find out how it would be desirable to move forward in terms of education in order for all of our lives to be happy. The method of research consisted of semi-structured interviews. The interview period was four months. Based on the results of the interview, the following conclusions are given. First, it is necessary to establish a direction for strengthening cooperation rather than conflict in education, and restoring homogeneity of the same people. It is also true that real challenges are not easy at a time when the fratricidal war like the 6.25 conflict has deepened the conflict. However, at this point, 65 years later, the nation cannot stay only in the past. Second, the perception that they disapprove of economic aid to North Korean defectors also exists in part among adults. Third, negative thoughts about reunification among South Koreans also appear relatively high. This is believed to be due to the argument that the growth of social welfare and economic growth is offset by the increase in unification costs. Fourth, the content of living in real life such as culture and art, along with knowledge-oriented education in school education, should be treated with the same weight. This should create an environment in which North Korean defectors can enjoy the same happiness as South Koreans.

A Comparative Analysis on the Competitiveness of Korean and Japanese Fashion Industry by Applying Generalized Double Diamond Model

  • Son, Mi Young;Kenji, Yokoyama
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.57-81
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    • 2013
  • The purpose of this paper is to seek ways to improve the competitiveness of Korea's fashion industry by utilizing the source of competitiveness of Japan's fashion industry, which represents the world's leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry's competitive edge is; and third, study the kind of global competitiveness that Korea's fashion industry must achieve. To adopt a generalized double diamond model to compare the competitiveness of the Korean and Japanese fashion industries, we selected 31 sub-variables to act as determinants of the model. That is, we extracted 31sub-variables by doing research of literature to analyze national competitiveness of the fashion industries. To measure these 31 sub-variables, secondary data was gathered. We collected data related to each sub-variable from various sources of Korea and Japan. And to calculate the competitiveness index, we took three steps with reference to previous studies. We found that status of the fashion industry of the two countries as it stands. That is, Japan is an advanced country of which fashion industry is domestic market-oriented while Korea is a small open economy that mainly focuses on the foreign market. Out of 31 proxy variables, Korea's fashion industry shows higher measurements relating to production and export than Japan, but Japan's fashion industry reports higher measurements than Korea in the fields of R&D, design and brand power, the rate of value added, the efficiency of companies and globalization. In order for Korea's fashion industry to achieve competitiveness in the global market, it should pursue the following development direction. First, it is very difficult for Korea to follow the footsteps of the U.S. and Japanese fashion industries that are able to take advantage of economies of scale, because Korea is smaller than those countries. Therefore, in the case of small economies such as Singapore, strengthening of international activities will practically improve domestic determinants that Korea should improve its domestic diamond by enhancing the current competitiveness of its international diamond. In other words, Korea needs to further endeavor to develop and expand global resources and markets as well as improve its competitiveness in terms of R&D, design and brand power, the rate of value-added, and the efficiency of companies. As the Korean fashion industry shows relatively advanced level of information technology and the fashion education system, it has considerable potential to grow. Korea is expected to have a huge growth potential since it has relatively higher level of information technology, fashion education system and activities than those of Japan in both the domestic diamond and international diamond. In particular, a better environment is laid out before Korea to gain competitiveness in the fashion industry due to the recently growing influence of the Korean Wave that Korea is expected to grow as a leader in the Asian market as well as in the global market.

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Empirical research on the influence of spatial competition in the distribution industry on consumer behaviors in South Korea (유통업태간 경쟁구도가 소비행태에 미치는 영향에 관한 실증연구)

  • Lee, Sudong;Kim, Woohyoung
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.107-128
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    • 2013
  • When Korea's retail industry was liberalized, new store formats such as large discount stores and Super Supermarket(SSMs) have grown. New types of business have borne significant influence on traditional market. Traditional markets have been in gradual decline since they fail to meet to consumer's purchasing behavior. The South Korean government has been making sustained efforts to revitalize the modernization of traditional markets since 2004. This research is conducted to analyze how changes in the distribution of different types of distributors influence the consumer's purchasing behaviors depending on the changes in the market environment. The purpose of this research is to present a policy to invigorate consumer-oriented traditional markets by analyzing the consumption behavior among major retail channels at a point when competition among retail channels is becoming intensified. In order to examine the effect of the spatial competitive landscape among major retail channels on consumption behavior, an empirical analysis was conducted with 613 consumers in 6 cities nationwide, using the multiple regression model. This research identified three main areas of factors. The analysis result indicates that the physical factor (time required to go to the traditional market), socioeconomic factors (the number of vehicles owned and average monthly income), and competitive factors (intensity of competition in spatial locations and average monthly spending in supermarkets) have significant influence on consumption patterns of consumers. The findings present that the Korean government should go ahead with policies aimed to revitalize traditional markets, keeping in mind the factors that influence the consumption patterns of customers based on these results. We propose that the policy supporting traditional markets need to be a customized-strategy, considering traditional market's characteristic.

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A Study on the Application of the Price Prediction of Construction Materials through the Improvement of Data Refactor Techniques (Data Refactor 기법의 개선을 통한 건설원자재 가격 예측 적용성 연구)

  • Lee, Woo-Yang;Lee, Dong-Eun;Kim, Byung-Soo
    • Korean Journal of Construction Engineering and Management
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    • v.24 no.6
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    • pp.66-73
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    • 2023
  • The construction industry suffers losses due to failures in demand forecasting due to price fluctuations in construction raw materials, increased user costs due to project cost changes, and lack of forecasting system. Accordingly, it is necessary to improve the accuracy of construction raw material price forecasting. This study aims to predict the price of construction raw materials and verify applicability through the improvement of the Data Refactor technique. In order to improve the accuracy of price prediction of construction raw materials, the existing data refactor classification of low and high frequency and ARIMAX utilization method was improved to frequency-oriented and ARIMA method utilization, so that short-term (3 months in the future) six items such as construction raw materials lumber and cement were improved. ), mid-term (6 months in the future), and long-term (12 months in the future) price forecasts. As a result of the analysis, the predicted value based on the improved Data Refactor technique reduced the error and expanded the variability. Therefore, it is expected that the budget can be managed effectively by predicting the price of construction raw materials more accurately through the Data Refactor technique proposed in this study.

Understanding the Evaluation of Quality of Experience for Metaverse Services Utilizing Text Mining: A Case Study on Roblox (텍스트마이닝을 활용한 메타버스 서비스의 경험 품질 평가의 이해: 로블록스 사례 연구)

  • Minjun Kim
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.160-172
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    • 2023
  • The metaverse, derived from the fusion of "meta" and "universe," encompasses a three-dimensional virtual realm where avatars actively participate in a range of political, economic, social, and cultural activities. With the recent development of the metaverse, the traditional way of experiencing services is changing. While existing studies have mainly focused on the technological advancements of metaverse services (e.g., scope of technological enablers, application areas of technologies), recent studies are focusing on evaluating the quality of experience (QoE) of metaverse services from a customer perspective. This is because understanding and analyzing service characteristics that determine QoE from a customer perspective is essential for designing successful metaverse services. However, relatively few studies have explored the customer-oriented approach for QoE evaluation thus far. This study conducted an online review analysis using text mining to overcome this limitation. In particular, this study analyzed 227,332 online reviews of the Roblox service, known as a representative metaverse service, and identified points for improving the Roblox service based on the analysis results. As a result of the study, nine service features that can be used for QoE evaluation of metaverse services were derived, and the importance of each feature was estimated through relationship analysis with service satisfaction. The importance estimation results identified the "co-experience" feature as the most important. These findings provide valuable insights and implications for service companies to identify their strengths and weaknesses, and provide useful insights to gain an advantage in the changing metaverse service environment.

Research Trends and Issues in Elementary Physical Education in the New Normal Era (뉴노멀시대 초등체육교육의 연구동향과 과제)

  • Bong-Jin Koo;Yoon Ho Nam
    • Journal of Industrial Convergence
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    • v.22 no.1
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    • pp.137-148
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    • 2024
  • This study aims to analyse the research trends and identify issues in elementary physical education in the new normal era. For this purpose, the taxonomic analysis method proposed by Spradley (2016) was applied, and 43 Korean academic articles were finally categorised and analysed. The findings are as follows. First, due to the changes in the educational environment caused by COVID-19, most of the remote and online physical education classes were conducted as content-oriented classes. It was found that there was a lack of communication between teachers and students in online physical education classes. Second, the difficulties of remote and online physical education classes and online and offline combined physical education classes, as well as research on how to overcome and improve them, were concentrated. Third, the need for evolution of physical education teachers and training of future professionals in line with the methodological transformation of primary physical education and the current situation was raised. In addition, the number of studies utilising blended learning, flipped learning, and new technologies, which have gained attention in primary physical education due to COVID-19, has increased. Based on the findings, we proposed the direction and future tasks of elementary physical education in the new normal era.

A Study on Colour Properties for Colour Recognition in Digital Media Environments (디지털 미디어 환경에서 색상을 인지하는 색채 속성 연구)

  • Ji-Young Hong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.3
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    • pp.9-14
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    • 2024
  • Hue, value, and chroma are the fundamental colour components used in colour property research to identify colour in the digital media environment. In the Munsell colour system, which is based on the characteristics of visual perception, the basic properties are classified into hue, value, and chroma. The methods for recording these three properties can be divided into the colour appearance system and the colour mixing system: in the former, they are documented based on a colour chart that focuses on visual perception, and in the latter, accurate numerical records are kept without concern for discolouration. Colour terminology is crucial for conveying and expressing colours, and colours can be classified and defined according to the combination of hue, value, and chroma. With the development of various media, it has become possible to represent a range of colours previously unachievable, necessitating basic research into the characteristics of colour perception by further subdividing digital-oriented colour studies. In this study, we conducted psychophysical experiments to identify and analyse the categories of value and chroma needed to recognise each colour among the ten representative colours of the Munsell colour system, based on visual perception on a display. This study analyses the results of these experiments, defines their significance as foundational research data on colour perception characteristics, and suggests directions for future research.