• Journal of the Korean Society of Fisheries and Ocean Technology
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• 제45권3호
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• pp.144-150
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• 2009

The choice behavior of the octopus in response to the environment-friendly colored sinker for octopus driftline and the sinker's fishing effect were studied under experimental conditions in the water tank and the field. The colors of the sinkers used for the experiment are white, black, yellow and green. Artificial baits are attached to the sinkers in order to attract the octopuses in the experiment. In the water tank experiment, two sinkers of two different colors are placed in a compartmentalized corner of the rectangular tank, and a CCD camera records the choice behaviors of the octopuses to the colored sinkers. In the field experiment, the catch investigation of octopus for each colored sinker was conducted 14 times in total by using 2(A, B) commercial fishing boats at the coast of Gangneung within 30m of depth in 2006. The number of colored sinkers per operation was a total of 24-40 pieces with the same number of sinkers individually for four colors. As a result, it was found that the octopus selected white the most followed by black and yellow in their choice of colored sinkers in the water tank experiment, and green was the lowest in their choice. Even in the field experiment, the sinkers of white and black showed a higher catch of octopus than the sinkers of yellow and green.

• Korean journal of food and cookery science
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• 제31권3호
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• pp.328-334
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• 2015

The survey was conducted to investigate the perception and purchase behaviors regarding environment-friendly agricultural products (EFAP). 353 questionnaires were collected from college students in Daejeon and analyzed using SPSS 21.0. The students recognized EFAP as foods containing less or no agricultural pesticides and chemical fertilizers. More food major students knew the definition of EFAP compared to non-food major students (p<0.05). The students discriminated EFAP based on certificat on label and obtained information about EFAP from TV/home shopping. More non-food major students purchased EFAP than food major students (p<0.001). The main reason for hesitation with EFAP purchases was the high price. However, students purchased EFAP because of their family's safety. Price reduction is the most important factor to promote the consumption of EFAP. Proper education programs are required so that college students can easily purchase EFAP to promote safe and healthy dietary habits.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.248-252
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• 2022

The environment refers to what is surrounded by something during human life. This environment is related to the way humans live, and presents various problems on how to perceive the surrounding environment and how the behaviors that constitute the environment support the elements necessary for human life. Humans have an interest in the supportability of the environment as the interrelationship increases as humans perceive and understand the environment and accept the factors supported by the environment. In space, human movement starts from one space to the next and exchanges stimuli and reactions with the environment until reaching a target point. These human movements start with subjective judgment and during gait movement, the spatial environment surrounding humans becomes a collection of information necessary for humans and gives stimulation. will do. In this process, in particular, humans move along the movement path through movement in space and go through displacement perception and psychological changes, and recognize a series of spatial continuity. An image of thinking is formed[1]. In this process, spatial experience is perceived through the process of filtering by the senses in the real space, and the result of cognition is added through the process of subjective change accompanied by memory and knowledge, resulting in human movement. As such, the spatial search behavior begins with a series of perceptual and cognitive behaviors that arise in the process of human beings trying to read meaning from objects in the environment. Here, cognition includes the psychological process of sorting out and judging what the information is in the process of reading the meaning of the external environment, conditions, and material composition, and perception is the process of accepting information as the first step. It can be said to be the cognitive ability to read the meaning of the environment given to humans. Therefore, if we can grasp the perception of space while moving and human behavior as a response to perception, it will be possible to predict how to grasp it from a human point of view in a space that does not exist. Modern people have the theme of reminiscing dog-friendly hotels for the healing of petloss syndrome, and this thesis attempts to approach the life of companions.

• Journal of Families and Better Life
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• 제22권1호
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• pp.55-64
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• 2004

The major purpose of this study was to investigate purchasing behavior of environmental products by Korean consumers, which will ultimately help foster sustainable consumption. Environmental consciousness, environmental behaviors, level of awareness of environmental products, and purchasing of environmental products were examined. Mean differences between purchasers and non-purchasers of environmental products were compared in terms of environmental consciousness and behaviors, and the level of awareness of environmental products. A survey was conducted on 310 consumers in the greater Seoul metropolitan area. The data were analyzed by frequencies, percentages, logistic regression, and t-tests using a variable for interval scale and a variable for nominal scale. There were significant mean differences between purchasers and non-purchasers of environmental products on three variables of environmental consciousness and behaviors. Those who were educated on environmental issues showed a higher preference in purchasing environmental products. Among socio-demographic variables, the income level was the only variable that showed a significant mean difference between the two groups. Also, there was a remarkable difference in purchasing behavior between the two groups. For the purchasers of environmental products, the purchasing decisions took into account environment-friendliness of products. Non-purchasers of environmental products put more emphasis on price or quality of products. The results of the logistic regression analysis indicated that those who had higher education, who viewed environmental pollution as a serious problem, and who are more cognizant of the environmental labeling tend to purchase more environmental products.

• Journal of Distribution Science
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• 제17권10호
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• pp.125-134
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• 2019

Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of consumers who have purchased environmentally-friendly products. Research design, data, and methodology - For this purpose, data were collected from a total of 345 users of environmentally-friendly products, consisting of 177 users of electric vehicles and 168 users of environmentally-friendly detergents. The study analyzed the relationships among consumer's innovation propensity, consumer's environmental concern, and usage satisfaction. In addition, the moderating effect of the product's innovativeness was examined. Results - The result shows that there is a relationship between consumer's innovation propensity and consumer's environmental concern. In particular, it is shown that both consumer's innovation propensity and consumer's environmental concern have positive effects on usage satisfaction. Further, there was a moderating effect of the product's innovativeness. Namely, products rated higher in innovativeness showed a greater effect of consumer's innovation propensity on usage satisfaction. The degree of the product's innovativeness also affected the directional paths of the relationships. In the electric vehicle (i.e., high product innovativeness) case, consumer's innovation propensity had a direct effect on usage satisfaction, as well as an indirect effect through consumer's environmental concern. In the environmentally-friendly detergent (i.e., low product innovativeness) case, consumer's innovation propensity only had an indirect effect on usage satisfaction, through consumer's environmental concern. Conclusions - Theoretical contributions of this study are as follows. Foremost, this is the first study that suggests an existence of a relationship between consumer's innovation propensity and consumer's environmental concern. Second, this study showed the positive effect of consumer's innovation propensity on usage satisfaction of environmentally-friendly products. Third, this study expanded the scope of previous studies by showing the interaction between consumer's innovation propensity and consumer's environmental concern. Lastly, this study showed that the effect of these variables on usage satisfaction can differ by the degree of innovativeness of the environmentally-friendly product. The results of the study will have implications for marketers and policy makers in formulating marketing activities and policies.

• The Korean Journal of Franchise Management
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• 제13권1호
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• pp.47-57
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• 2022

Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the recent impact on society and the environment. Therefore, this study aims to analyze the effect of dessert cafe quality and eco-friendly behavior on customer trust and loyalty targeting the generation MZ who have visited desert cafés. This study examined the mediating role of customer trust in the relationships between desert café quality, eco-friendly behavior and customer loyalty, and also the moderating effect of and eco-friendly behavior on customer trust and customer loyalty. Research design, data, and methodology: To achieve purposes of this study, 229 data were collected from respondents who visited desert café and analyzed using measurement model (reliability test and correlation analysis), Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio (HTMT) assessment, and structural equation model (PLS-SEM) with SPSS 22.0 and SmartPLS 3.3.7. Results: The research results are as follows. First, desert cafes' quality positively influenced customer trust but did not customer loyalty. Second, desert cafes' eco-friendly behavior positively influenced customer trust and customer loyalty. Fourth, the interaction term of dessert cafe quality and eco-friendly behavior did not influence customer trust and customer loyalty. Conclusions: This study emphasized the necessity of service quality and eco-friendly behavior of dessert cafes by examining the relationship between the quality of dessert cafes and eco-friendly behaviors, customer trust and loyalty. It also found the importance of the role of trust in securing loyal customers. In order to secure and retain loyal customers, the owners of dessert cafes should make effortsto improve the quality of the cafes' products and services so that customers can feel a sense of trust, and actively publicize that they are practicing eco-friendly management. As a result of this study, it is intended to provide practical implications for the management of dessert cafes by understand ing the effects of product and service quality and eco-friendly behaviors of companies to bakery industry workers and start-ups.

• Hwankyungkyoyuk
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• 제24권2호
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• pp.54-69
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• 2011

The objectives of this study were to investigate the need for school uniform recycling and to review the school uniform recycling-related education. 231 female high school students were asked to answer regarding the wearing state of school uniform and their satisfaction level. 10 subjects in middle school technology/home economy were evaluated. As the result, the students wore 1~2 pieces of school uniform, which showed that it was hard to keep them clean by washing them often. The satisfaction level of school uniform was not high, The lowest item was the price. Therefore, to increase the satisfaction level of the school uniforms and also to increase the sanitary level of the school uniforms, it was advisable to purchase a recycled school uniform at cheaper prices to have an extra set. For a vitalization of the recycled school uniforms, the middle school technology/home economy subjects were reviewed. In the topic of "clothing acquisition plan and purchase", the themes of planned purchase, overconsumption of clothing and environmental pollution were discussed and included preferable behaviors for disposal. The topic of "clothing manufacturing and recycling" listed recycling the clothes that are not worn or exchanging them with neighbors as well as suggesting methods to illicit environment-friendly behaviors and carrying them out. However, some textbooks only briefly explained the methods of recycling and more detailed and practical methods need to be suggested in the curriculum. In addition, the contents regarding the environment in the clothing topic need to be supplemented more and more changes, such as related education plans or data development, are required. The objectives of this study were to investigate the need for school uniform recycling and to review the school uniform recycling-related education. 231 female high school students were asked to answer regarding the wearing state of school uniform and their satisfaction level. 10 subjects in middle school technology/home economy were evaluated. As the result, the students wore 1~2 pieces of school uniform, which showed that it was hard to keep them clean by washing them often. The satisfaction level of school uniform was not high, The lowest item was the price. Therefore, to increase the satisfaction level of the school uniforms and also to increase the sanitary level of the school uniforms, it was advisable to purchase a recycled school uniform at cheaper prices to have an extra set. For a vitalization of the recycled school uniforms, the middle school technology/home economy subjects were reviewed. In the topic of "clothing acquisition plan and purchase", the themes of planned purchase, overconsumption of clothing and environmental pollution were discussed and included preferable behaviors for disposal. The topic of "clothing manufacturing and recycling" listed recycling the clothes that are not worn or exchanging them with neighbors as well as suggesting methods to illicit environment-friendly behaviors and carrying them out. However, some textbooks only briefly explained the methods of recycling and more detailed and practical methods need to be suggested in the curriculum. In addition, the contents regarding the environment in the clothing topic need to be supplemented more and more changes, such as related education plans or data development, are required.

• Journal of Environmental Policy
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• 제13권3호
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• pp.75-107
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• 2014

For the purpose of carbon mitigation, Korea needs to introduce stronger market-based economic incentives to promote environmentally-friendly behaviors of consumers. In particular, the government could consider introducing tax benefits on income taxation for green consumption, as well as public education and campaign, to stimulate environmentally-friendly consumption behaviors. In this respect, using an analysis of Input-Output and Household Income and Expenditure Survey in Korea, this paper designs four major scenarios related to income tax benefits for green consumption, and then explores the economy-wide effects of those proposed policies.

• Journal of the Korea Society of Computer and Information
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• 제28권4호
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• pp.151-163
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• 2023

This study aims to explore the perceptions of MZ's on eco-friendly consumption and their preferences for eco-friendly souvenirs. The top reasons for buying upcycling products include design, price, differentiation, and environmentalism, with design having the most influence on product purchase. Design is also a top consideration when buying upcycling souvenirs. Regarding environmental issues, they were most aware of the seriousness of environmental pollution and thought that recycling of fashion products was necessary. When it comes to eco-friendly fashion purchasing behaviors, the most common choice is to buy clothes that will last longer than those that are in fashion. Upcycling products are more likely to be purchased when there is a concern for the environment or an interest in eco-friendly products. In addition, those who have purchased upcycling products are more likely to be aware of and interested in eco-friendly fashion products and recycling of fashion products. Women are more likely than men to be concerned about environmental issues, and women are also more likely to be aware of upcycling souvenirs. In future research, it would be useful to study the relationship between upcycling products, environmental issues, consumer behavior, and upcycling souvenirs.

• Journal of Global Scholars of Marketing Science
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• 제5권
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• pp.171-204
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• 2000

This paper intends to investigate the hierarchical effects of personality variables and values on pro-environmental product purchase and recycling behaviors mediated by 3 factor environmental attitudes. Previous literature review on pro-environmental behaviors has three categories of research trends. The first category generally done during 70's and early 80's is mainly focused on identifying pro-environmental consumer groups. Second stream of studies has focused on the mediating and moderating effects of variables, such as PCE, environmental knowledge, the perceived importance of behavioral consequences etc., on various pro-environmental behaviors. The last and latest trends of literature is focused on hierarchical and interactive effects of variables on behaviors. Following the trends of literature is review of such specific variables as social responsibility, community mindedness, locus of control, values, and environmental attitudes. The result shows that both locus of control and social responsibility have positive effects on two of environmental attitudes, harmony with nature and limits to growth, but community mindedness did not have effects on environmental attitudes. And social belonging value has positive effects on two of environmental attitudes, limits to growth and nature over human, and environmental value has positive effects on the formation of harmony with nature and limits to growth. But self-actualization has negative effects. And it's also suggested the positive effects of environmental attitudes on purchase and recycling behaviors. Specifically, all environmental attitude variables have positive effects on the formation of pro-environmental product purchase and recycling behaviors except in case of the effects of nature over human to recycling. And it's also revealed that pro-environmental product purchase is a preceeding behavior to recycling behavior, which suggest that consumers have to purchase environment friendly and recyclable products in order to engage in effective recycling behavior. Various applications of the results are discussed in the conclusion.