• 한국엔터테인먼트산업학회논문지
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• 제14권1호
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• pp.179-186
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• 2020

본 연구의 목적은 독거노인의 노인돌봄서비스 만족도에 영향을 미치는 요인을 살펴보고, 노인돌봄서비스의 만족도 증진을 위한 기초 자료를 제공하고자 한다. 연구대상은 충북 J시의 노인돌봄기본서비스를 받고 있는 65세 이상 독거노인 301명을 대상으로 하였으며 영향요인을 살펴보기 위해 다중회귀분석을 실시하였다. 본 연구결과 독거노인의 노인돌봄서비스 만족도에 영향을 미치는 요인은 관리사 요인, 서비스 요인, 기관 요인, 소득수준이 유의미한 것으로 나타났다. 이는 생활관리사, 서비스 요인, 기관 요인이 높을수록, 소득수준이 낮은 독거노인 일수록 노인돌봄서비스 만족도가 높은 것으로 나타났다. 특히 생활관리사 요인이 노인돌봄서비스 만족도에 가장 큰 영향을 미치는 것으로 나타났으며, 다음은 기관요인, 서비스요인, 소득수준 순으로 나타났다. 이러한 연구결과를 근거로 정책제언을 하면 첫째, 생활관리사들의 전문성 증진과 처우개선, 둘째, 기관의 전문적이고 체계적인 서비스 지원과 사회안전망 강화, 셋째, 노인돌봄서비스의 품질향상을 위한 적절성·접근성·지속성 강화가 필요하다.

• 한국콘텐츠학회논문지
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• 제6권10호
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• pp.89-98
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• 2006

모바일콘텐츠는 무선 단말기에서 서비스되는 모든 콘텐츠를 의미하고 크게 커뮤니케이션, 인포메이션, 엔터테인먼트의 3가지 유형으로 나누어볼 수 있다. 이러한 다양한 유형의 모바일콘텐츠들은 각각의 특성들이 있기 때문에 콘텐츠 유형에 따라 서비스 성공을 위한 영향요인들은 차이가 있을 것이다. 본 논문에서는 모바일 콘텐츠 서비스의 성공에 영향을 미치는 주요 요인들을 도출하고 서비스 유형별로 각 영향요인들은 어떠한 차이가 있는지를 분석해 본다. 또한, 영향요인들의 영향력과 사용자의 인식도를 비교 분석하여 유의한 시사점을 도출한다.

• Asia pacific journal of information systems
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• 제14권2호
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• pp.1-20
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• 2004

Finding the factors to affect the success of the business web sites is critical to enhance their competitiveness. This paper categorizes these factors into 4 quality measures: system, information, service and entertainment. The success is measured via user's satisfaction and loyalty. It surveys 474 Internet users to explore the effect of the quality measures on web site success. We confirm the causal effect of quality factors on users' satisfaction and loyalty. Furthermore, a comparative study is performed for web site types, such as finance, e-commerce(shopping mall), and entertainment. We note that the effect differs in web site types.

• 대한가정학회지
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• 제40권12호
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• pp.49-61
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• 2002

The purpose of this study was to investigate the effect of clothing involvement on the perceived risk in internet shopping and store selection criteria. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure, symbolism, and selection difficulty factors. The perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The store selection criteria had security/service, entertainment/variety, price/convenience factors. The results showed that consumers were segmented by four groups based on clothing involvement factors: clothing pleasure group, symbolism group, confidence group, and low clothing involvement group. The four segmented groups differed in regard to the perceived risk, store selection criteria, and demographics. For example, clothing pleasure group perceived the size/defect risk and social psychological risk higher than did the other groups. Also, the clothing pleasure group considered entertainment/variety more important and had younger female consumers.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2003년도 춘계학술대회
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• pp.349-359
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• 2003

Finding the factors to affect the success of the business web sites is critical to enhance their competitiveness. This paper categorizes these factors into 4 quality measures: system information, service and entertainment. The success is measured via user's satisfaction and loyalty. It surveys 474 Internet users to find the effect of the quality measures on web site success empirically. We confirm the causal effect of quality factors on users' satisfaction and loyalty. Furthermore, a comparative study is performed fur Web site types, such as finance, e-commerce (shopping mall), and entertainment. We note that the effect differs in web site types.

• 지식경영연구
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• 제17권3호
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• pp.181-206
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• 2016

Under the influence of growing popularity of "hallyu" (Korean wave), corporates that have copyrights such as music, movie, drama as their core competitiveness are showing continuing growth. In Addition, they built on contents are rapidly growing, interests in protection and management of intellectual property rights linked to contents are growing. Global contents development corporates are making great efforts to create profits out of copyrights. They could utilize original contents to strengthen brand value use it to produce additional contents in current market. Also they take advantage of existing storyline of the contents and strong brand to explore new markets. This paper looks into Value articulation model by Professor James Conley and analyzed the firms that utilized intellectual property rights to extend the period of protection, strengthen their competitiveness and succeeded in breaking into new market by using the rights they possess. Also, this paper examines the usage of intellectual property rights and business expansion strategy of of Iconix, the Korean entertainment company, which gained tremendous popularity in last ten years using this model. In Value articulation model, Conley classifies the process of exploiting the portfolio of the single product's(or service's) intellectual property right for a period of time into three stages ; value transference, value translation, value transportation. Pororo's strategy of utilizing intellectual property right is suggestive to domestic entertainment companies. Under the influence of hallyu" (Korean wave), domestic contents such as movies, dramas and music are enjoying the high level of popularity recently not to mention animations. In reality, Korean entertainment companies who have no background or experience of Intellectual property rights are not creating enough added values compared to fast growing market. It is believed Iconix's intellectual property rights management strategy will suggest positive aspects to domestic companies. Moreover, I hope various intellectual property rights management strategies including Conley's value articulation are studied and they can make contributions to managing domestic entertainment companies.

• Management Science and Financial Engineering
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• 제13권2호
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• pp.79-97
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• 2007

This paper investigates the relationship of service quality and user satisfaction in the wired and mobile Internet services based on the integrative framework of both systems. Given a moderate level of reliability and validity, the commonly driven dimensions for measuring service quality include responsiveness, assurance, empathy, convenience, usefulness, and diversity. User satisfaction is measurable by the dimensions of communication/entertainment, finance/economics, location/geography, and information/consulting. We apply the MANOVA tests to evaluate whether each of the service quality dimensions has an overall influence on user satisfaction. Next, multiple regression analyses are conducted to check if unique positive effect exists between each combination of service quality dimensions and user satisfaction dimensions. The results show that service quality must be taken care of with respect to the assurance dimension in order to enhance customer satisfaction in the dimensions of location/geography, which will contribute to increasing the utilization of mobile service. For improving user satisfaction in the dimension of information/consulting, service quality must be supported with respect to assurance and empathy in the mobile Internet market, in addition to diversity, which is the only significant service quality in the wired Internet service.

• 산업경영시스템학회지
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• 제33권1호
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• pp.59-70
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• 2010

This paper reorganized five service qualities dimensions of ski-resorts, then derived the improvement priority order of the service quality through a satisfaction measure considering the importance. There're more competitive situations to guarantee customers using the skies and snowboards is a major sports in winter season. In these competitive environments, this paper's going to propose a predominant-competitive strategies for improving the service quality of ski-resorts. This study measured the satisfaction considering the importance of service quality target on customers has an experience ski resort service quality to improve ski resort service quality. This study using Performance Model decide a priority order about a particular item improvement, then is going to present a guideline that can improve the service quality more exactly. As a result of the study the factors that is important to the customer were prime physical factor, access, assistance physical factor, staff service and assistant service, an improvement priority order were accommodation and eating-drinking facilities, waiting time of a slope and lift/gondola, entertainment/shopping facilities in the resorts, equipment rental and lift fare.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.479-485
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• 2019

본 연구는 봉사학습 기반의 피부미용 교양수업 운영에 대한 학습 효과를 분석하여 도출하고, 이를 바탕으로 대학 교양교육의 목적과 가치에 대해 성찰하여 뷰티봉사학습의 활성화를 위한 기초자료로 제공하고자 한다. 그 결과 연구대상으로 최종 선정된 30명 중 여학생이 24명(80.0%)이었고, 학년은 3학년 학생이 16명(53.3%)으로 가장 많았다. 전공은 인문사회계열 12명(40.0%), 종교는 21명(70.0%)이 무교로 각각 가장 높게 조사되었다. 봉사학습이 자기효능감과 삶의 질에 미치는 영향을 알아보기 위하여 자기효능감과 삶의 질의 사전- 사후 변화를 분석한 결과 통계적으로 유의미한 차이가 나타나 봉사학습이 자기효능감과 삶의 질 향상에 효과가 있는 것으로 확인할 수 있었다. 봉사학습에 대한 만족도는 평균 4.12점으로 대체적으로 봉사학습에 대해 만족한 것으로 파악되었으며, 봉사학습 지속 의도는 평균 3.99점으로 나타나 지속적인 봉사학습 의향이 있는 것으로 조사되었다. 또한 연구대상자의 성별, 학년, 전공, 종교 등의 특성에 따라 봉사학습의 만족도 및 지속의도에 차이가 없는 것으로 조사되었다. 이상의 결과 봉사학습 기반의 피부미용 교양교육은 학습자들의 자기효능감과 삶의 질 향상에 긍정적 영향을 미치는 것을 알 수 있었다. 이는 학습자들이 대학교육을 통해 공동체 의식 함양과 사회적 자아로서의 책임감을 강화하는 데 도움이 될 것이라 생각된다.

• 한국디지털건축인테리어학회논문집
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• 제13권1호
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• pp.43-53
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• 2013

The purpose of this study is to propose the reasonable method for effective public building construction process. Public building service administration is necessary to make efficient public building supply and demand program. As a result, current public building precess need four steps(organize public assets, various process, establish public building service administration, design criteria). 1. Planning phase : Participation of Private Experts is guaranteed to enhance public building's function such as welfare, entertainment. 2. Design Phase : Detailed design review makes efficient and user oriented public building. 3. Construction Phase : Public Architect solve various problems among the participator especially in case of government local building construction. In conclusion, well formulated design criteria and Public building service administration make public building efficient in various field.