• Title/Summary/Keyword: enterprise culture

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A Study on Chinese Traditional Auspicious Fish Pattern Application in Corperate Identity Design (중국 전통 길상 어(魚)문양을 응용한 중국 기업의 아이덴티티 디자인 동향)

  • ZHANG, JINGQIU
    • Cartoon and Animation Studies
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    • s.50
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    • pp.349-382
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    • 2018
  • China is a great civilization which is a combination of various ethnic groups with long history change. As one of these important components of traditional culture, the lucky shape has been going through the ideological upheaval of the history change of China. Up to now, it has become the important parts which can stimulate the emotion of Chinese nation. The lucky shape becomes the basis of the rich traditional culture by long history of the Chinese nation. Even say it is the centre of this traditional culture resource. The lucky shape is a way of expressing the Chinese history and national emotions. It is the important part of people's living habits, emotion, as well as the cultural background. What's more, it has the value of beliefs of Surname totem. Meanwhile, it also has the function of passing on information. The symbol of information finally was created by the being of lucky shape to indicate its conceptual content. There are various kinds of lucky shapes. It will have its limitations when researching all kinds of them professionally. So, here the lucky shape of FISH will be researched. The shape of fish is the first good shape created by the Chinese nation. It is about 6000 years. Its special shape and lucky meaning embody the peculiar inherent culture and intension of the Chinese nation. It's the important component of the Chinese traditional culture. The traditional shape of fish was focused on the continuation of history and the patterns recognition, etc. It seldom indicated the meaning of the shape into the using of the modern design. So by searching the lucky meaning & the way of fish shape, the purpose of the search is to explore the real analysis of value of the fish shape in the modern enterprise identity design. The way of search is through the development of the history, the evolvement and the meaning of lucky of the traditional fish shape to analyse the symbolic meaning and the cultural meaning from all levels in nation, culture, art and life, etc. And by using the huge living example of the enterprise identity design of the traditional shape of the fish to analyse that how it works in positive way by those enterprise which is based on the trust with good image. In the modern Chinese enterprise identity design, the lucky image will be reinterpreted in the modern way. It will be proofed by the national perceptual knowledge of the consumer and the way of enlarge the goodwill of corporate image. It will be the conclusion. The traditional fish shape is the important core of modern design.So this search is taken through the instance of the design of enterprise image of the traditional fish shape to analysis the idea of the majority Chinese people of the traditional luck and the influence of corporation which based on trust and credibility. In modern image design of Chinese corporation, the auspicious sign reappear. The question survey is taken by people through the perceptual knowledge of the consumer and the cognition the enterprise image. According the result, people can speculate the improvement of consumer's recognition and the possibility of development of traditional concept.

International Comparison of Humane Entrepreneurship: Status, Typology and Policy Implications (사람중심 기업가정신의 국제비교 연구)

  • Kim, Ki-Chan;Bae, Zong-Tae;Enriquez, John Laurence;Song, Chang Seok
    • The Journal of Small Business Innovation
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    • v.20 no.4
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    • pp.23-32
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    • 2018
  • Humane entrepreneurship is defined as "the pursuit of entrepreneurial growth and humane development for opportunity realization and sustainable organization." In this study, we evaluate and compare 19 countries by the degree to which 'humane entrepreneurship' is realized or emphasized. This study compares two factors of humane entrepreneurship, enterprise cycle and humane cycle, between different countries and examines a balance between the two. To make country-by-country comparison along humane entrepreneurship, we adopted Sethia and von Glinow's (1985) organizational culture model, which originated from Blake and Mouton's (1964) managerial grid model. Here, enterprise cycle and humane cycle of humane entrepreneurship correspond to concern for performance and concern for people. We suggest that keeping balance between humane cycle and enterprise cycle is important, because humane entrepreneurship is an internal condition for firm growth.

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A Study on the Application of Art and Culture in Luxury Fashion Brand - Focused on PRADA's Case - (럭셔리 패션 브랜드의 문화.예술 활용에 관한 연구 - PRADA를 중심으로 -)

  • Baek, Jeonghyun;Bae, Soojeong
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.146-163
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    • 2012
  • This thesis aims to present how to make secure the identity of the brand with enhancing the esthetic expression of the brand and making the ways of emotional communication in variety, through investigating closely the case of Prada representative of the typical brands that have established the unique identity by cooperating the fashion with culture and art through their ingenious and consistent efforts. In the conclusion, the culture and art was found to be applied in two fields i.e. one of design and the other of marketing. In terms of the design, the method of inserting the image into the surface of the clothing and accessories was used. In the context, the illustration techniques, photographic patterns and applying the image of the art piece could be summarized to be used. In terms of marketing, the sponsorship of the art and exhibitions, look books, animations and fashion films, epicenter, the collaboration with the other kinds of enterprise, could be regarded as four ways of the approaches. The innovation and creativity, futuristic hybrid, nonprofit support of the art, the integration and consistency of the image of the arts could be concluded to be four major points defining the characteristics of the Prada renowned for the use of the culture and arts to its property.

The Effects of Absorptive Capability and Innovative Culture on Innovation Performance: Evidence from Chinese High-Tech Firms

  • LIU, Si-Meng;HU, Rui;KANG, Tae-Won
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1153-1162
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    • 2021
  • The innovation of enterprises allowed firms to promote technological innovation as an important choice to improve sustainable competitiveness. This study aims to investigate the relationship between absorptive capacity and innovation performance of Chinese high-tech enterprises and focuses on the mediating role of innovation culture in high-tech enterprises. Data came from surveying high-tech enterprises in China, and the reliability analysis, factor analysis, and correlation analysis, path analysis (SEM) were analyzed using SPSS23, AMOS. The results show that intellectual capital composed of human capital, structural capital, and relational has a significant impact on acquisition performance; intellectual capital is composed of human capital; structural capital has a significant influence on innovation performance; and absorptive capital has a significant impact on innovation performance. In addition, innovative culture plays a partial mediating role between absorptive capacity and innovation performance. The findings of this study suggest that, to ensure the better absorption and operation of knowledge, high-tech enterprises can accumulate more knowledge, promote the transformation of knowledge into technology, and strengthen the capability of knowledge absorptive capacity, and at the same time, create an innovation culture atmosphere and encourage employees to develop new products to achieve enterprise goals in order to promote the improvement of innovation performance.

Effects of the Safety and Health Management System on the Performance of the Enterprise: Focus on the Electric Power Corporation (안전보건경영시스템의 운영방침이 기업성과에 미치는 영향: 전기공사업을 중심으로)

  • Kim, Sang-Sig;Kong, Ha-Sung
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.135-145
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    • 2020
  • This research is mainly aimed at finding out about the effects of the safety and health management system on corporate performance through systematic operation by efficiently allocating material and human resources within the company by participating all employees and stakeholders in order to prevent and maintain industrial accidents and the optimal working environment, and how to maintain and activate the safety and health management system at the center of electric contractors.The analysis results are as follows. First, management, organizational management and resource preparation will have a positive impact on the management capability of the electric power corporation. It was assessed that the more well-transmitted and understood within the organization, the better the construction plan, the better the equipment management status, the more positively the management capability of electric works was to be achieved. Second, management, organizational management and resource preparation will have a positive impact on corporate management performance.This seems to have a positive effect on a company's business performance when the standards of OHSAS are met with construction plan and construction equipment management are high as related information such as industrial safety and health laws are strengthened and companies' safety and health activities, advanced safety and culture are released to facilitate organizational management.Third, the management ability of the electric power corporation will have a mediated effect on the effect of management, organization management and resource preparation on the performance of the enterprise. This means that the direct effect of the independent variable management organization on corporate management performance is .401 The indirect effect is .168.658 shows that the direct effect of resource preparation on corporate management performance is .423, the indirect effect is .178 and the total effect.It was analyzed at 643.

A Study on the Present Condition of the Coffee and Vision of 21C in Korea (한국 커피시장 현황과 21세기의 비전)

  • 진양호
    • Culinary science and hospitality research
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    • v.5 no.2
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    • pp.5-28
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    • 1999
  • The main propose of this study was to present condition of the Coffee and Vision of 21C in Korea. To achieve the propose of this study, Theoretical and empirical approaches were used. In review of theoretical background, basic concepts and characteristics of Coffee. Based on the theoretical studies and previous studies, vision of 21C in Korea. First, we'll have to a national enterprise of coffee. Second, Instant coffee was export to china and east asia in 21C. Third, our Coffee culture was diversity, so wording is more easy. Fourth, coffee meeting will prosper

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Analysis on Recent Research Trend in Korean Social Enterprise Studies (한국의 사회적 기업 최근 연구 동향에 대한 분석)

  • Choi, gwang-ung;Sim, hye-young;Youn, ho-chang
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.159-160
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    • 2012
  • 본 연구에서는 최근 관심이 높아지고 있는 사회적 기업에 대한 연구동향을 살펴보고, 향후 연구를 위한 시사점을 제시하고자 한다. 이를 위해 2001년부터 2012년까지 사회적 기업, 사회적 기업가에 대한 주제로 발표된 국내 학위논문 및 학술논문을 분석하고, 시사점을 제시하고자 한다. 현재 학계에서 이뤄지는 주요 연구 분야에 대해 확인하고, 보완해야 할 점을 제시한다.

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Six Sigma and Reliability (6시그마와 신뢰성의 역할)

  • 김환중
    • Journal of Applied Reliability
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    • v.1 no.1
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    • pp.65-78
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    • 2001
  • Recently, Six Sigma to increase market share , decrease costs, and grow profit margin has been adopted by some leading companies in the world. Six Sigma is expected as the optimal movement to raise the quality level remarkably and to make enterprise culture and organization based on customer and market orientation. In this paper, we study on the idea of Six Sigma, the Internal and external success case, the reliability tools using in the Six Sigma, and the difference between the existing quality movement and Six Sigma. Also, we discuss the role of reliability In Six Sigma..

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Practical Insights that Designer Can Contribute to Corporate Social Value Management; through Changes in Samsung

  • Park, Junsang;Nam, Wonsuk
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.90-100
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    • 2020
  • Our overall society circulates in line with the economical situations characterized by production and consumption and companies play the role of providing products and services, thus taking very significant responsibilities for the socioeconomical and cultural aspects in society. Therefore, when designers attempt to think of a way to enable companies and society to share their values and propose specific concepts and visualize outcomes, it is very critical to be able to understand economical philosophy and management strategies that interconnect companies with society and seek out proper design approaches. Recently, the world's enterprise and management culture tend to connect products and services provided by companies through chains of social values. Based on the abovementioned shift in the management paradigm, the researcher investigates and analyzes actual cases of attempts by Samsung Electronics to achieve its social impacts and studies actual roles and approaches of in-house designers with creativity and insights of humanity with regard to these attempts. Each case is selected from various fields such as the company's products and service development, business systems, culture, and external strategies and the ultimate goal is to learn about actual insights and approaches of designers to make contributions to the company's management with social impacts. Especially, humanity and creative thinking of many designers working in the manufacturing industry can have significant contributions to achieving its management with social impacts and effects of sustainable management.

A Comparative Study on the Effect of Enterprise SNS on Job Performance - Focused on the Mediation Effect of Communication Level and Moderating Effect of Nationality - (기업용 SNS 이용이 업무성과에 미치는 영향의 국가 간 비교연구 - 커뮤니케이션 수준의 매개효과와 국적의 조절효과를 중심으로 -)

  • Chen, Jing-Yuan;Kwon, Sun-Dong
    • Management & Information Systems Review
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    • v.38 no.4
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    • pp.137-157
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    • 2019
  • Companies are trying to use enterprise SNS for collaboration and speedy decision-making. This study verified the mediating effect of communication between enterprise SNS and job performance, and proved the moderating effect of nationality between enterprise SNS and communication. This study collected survey data of 81 Korean and 81 Chinese from employees who have used enterprise SNS in Korea and China. As results of data analysis, first, enterprise SNS improved job performance through speedy information sharing and error reduction. Second, communication mediated the effect of enterprise SNS on job performance. Third, enterprise SNS increased the level of organizational communication through decreasing the burden of offline face-to-face communication. Compared with Chinese corporate organizations, Korean corporate organizations have high power distances, centralized control, and high superior authority. Therefore, in the off-line communication situation, the subordinate feels the social pressure to follow the command of the superior. Thus communication is one-way and closed. In this Korean organizational situation, corporate SNS can be used as a means to bypass rigid offline communication. In the online communication environment of non face-to-face corporate SNS, anxiety and stress of face-to-face communication can be reduced, so communication between the upper and lower sides can flow more smoothly. The contribution of this paper is that it proved that enterprise SNS promotes communication and improve job performance by reducing the anxiety or stress of offline communication, while according to prior research successful adoption of many types of information systems requires the fit between an organization and its organizational culture.