• 제목/요약/키워드: enterprise character

검색결과 32건 처리시간 0.028초

국내 사외보 편집디자인에 관한 연구-5개 그룹 사외보 편집디자인을 중심으로-

  • 남혜인
    • 디자인학연구
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    • 제11권3호
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    • pp.127-134
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    • 1998
  • 급속도로 성장하던 우리기업이 요즘 경제불황으로 주춤하고있다. 한국의 경제발전과 함께 해온 대기업들은 그 반세기 동안 한국의 경제성장을 위해 국민과 함께 열심히 뛰어왔다. 그런데 지금은 그렇게 열심히 달려온 대기업들이 문어발 팽창이니 횡포니하는 비난을 당하고 있다. 대기업들이 잇달아 도산하거나 경영위기를 맞고 있으며 기업의 이미지가 실추되었을 뿐만 아니라 많은 사람들에게 외면당하고 있다. 이제 끝없이 하락하고 있는 대기업의 이미지를 향상시키기 위해 대기업들은 이미지 변신이 중요한 시기가 되었다. 요즘 같이 경제불황에는 과다한 기업 PR광고보다는 사외보를 통하여 실추된 기업의 이미지를 향상시켜야 할 것이다. IMF의 한파로 책사보기도 힘든 요즘 무기자로 배표되는 사외보는 서민들에게 크나큰 정보지로 자리잡고 있다. 그 어느때 보다도 사외보의 역할은 정보지로써 자리매김해가고 있으며 기업PR를 위해 중요하게 되었다. 사외보는 독자대상을 회사밖에 두고 회사PR를 목적으로 간행하는 것으로 조직을 둘러싼 환경을 개선하여 기업의 이미지를 높이고 관계공중들로 부터 호의를 조성하고 나아가 마케팅을 촉진시킴으로써 이윤을 추구하기 위해 발간된다. 이에 본문 논문는 실추된 기업이미지향상을 위한 사외보 편집디자인의 중요성에 대해 논하였다. 우선 현재5개 그룹의 사외보편집디자인을 구성요소별로 분석하였고 그 결과 개선방안을 제안한다.·표지의 차별화 ·명쾌하고 아름다운 타이포그래피배열 ·사진과 일러스트레이션의 전문화 ·개성있고 통일성있는 레이아웃 각 사의 개성에 맞게 읽히는 사외보가 그 어느 때 보다도 필요하게 되었다. 경영자의 사외보에 대한 중요한 인식과 함께 자사만의 개성적인 기획과 창조적인 레이아웃이 필요하다. 또한 편집디자이너의 창의력이 무엇보다 필요하다. 갈수록 편집디자이너에게 가해지는 책임의 무게는 점점 늘고 있다. 사외보는 기업의 이미지 향상뿐만 아니라 국민들이 원하는 기사와 편집력으로 시대에 민감하게 대처하는 더 나아가 이 시 대를 이끌어나가는 편집디자인의 발전에 선도적인 역할을 하는 정보지로 자리매김 하여야 할 것이다.

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성인 남자의 수트 디자인 선호도 조사 (A Research on the Preference of Men's Suit)

  • 손희순;최혜옥
    • 대한가정학회지
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    • 제38권5호
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    • pp.79-90
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    • 2000
  • The purpose of this research is to offer basic data for the study of men's suit by investigating the preference of design and form for men's suits. For data collection, a questionnaire was composed stymie of suits, form of lapel and vent of suits etc‥‥ The subjects of this research were male aged 20-59 and resided in Seoul and the capital region. The results of the research are summarized as the following: 1. Most men tend to prefer a set of suits rather than combination and formal style rather than casual or character style. And most of men like a little enough fittiness of suits. 2. Most men tend to prefer single-breasted jacket rather than double-breasted one. they also tend to prefer notched lapel and no vent jacket, especially men who work in sale, office and an independent enterprise. 3. Men who aged 20-40 tend to prefer classical pants, and one who aged 50 like wide pants. They also tend to prefer pants with pleats rather than one with darts. 4. Most men tend to prefer plain cloth rather than check, stripe pattem, and they tend to select blue and black color as their suits.

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한ㆍ일산업시스템 공동연구회설치의 제안에 대하여 (A Proposal for Initiation of Co-operating Research about Industrial Structure Between Japan an Korea)

  • 본전상사
    • 한국기술사회:학술대회논문집
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    • 한국기술사회 1987년도 제17회 한일기술사 합동 심포지움
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    • pp.72-76
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    • 1987
  • I would like to propose the initiation of co-operating research about $\ulcornerIndustrial$ structure between Japan and $Korea\lrcorner.$ The purpose of this investigation is to study about appropriate system of industrial structure Japan and Korea including interactive relation. In future, tile interactive relationship of industrial structure should be desided by the investigation of a characterization about alocality, a racial character, a existence of resources, a weather, a history and natural features of a region. According to these investigation, frictionless structure of industrial society of each country will be born. The most appropriate researcher's group is Consulting Engineer's Association of each country, because they are independent from a national benefite and a profit of enterprise. According to the above reason. I propose to start the co-operating research project immediately.

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주거 후 평가(POE)방법을 통한 사용자 만족도에 관한 연구 - 기업 연수원 시설을 중심으로 - (A Study on the User's Satisfaction for Post Occupancy Evaluation Methodology - Focused on the Training Institute Building -)

  • 장경수;이동언
    • 한국실내디자인학회논문집
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    • 제33호
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    • pp.90-98
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    • 2002
  • The purpose of this study is total analysis which is satisfied factors to users to object of inservice training institute in large enterprise. Common factors are inservice training building, outer space and unit of abode. Those are deduced in the planing stage by important degree. Methods of statistical analysis are enforced by analysis of primary factor, correlation and multiple regression. The result of this shows a difference between important orders to users according to character of influenced factors of the inservice training building and abode.

Conceptualizing the Smart Tourism Mindset: Fostering Utopian Thinking in Smart Tourism Development

  • Gretzel, Ulrike
    • Journal of Smart Tourism
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    • 제1권1호
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    • pp.3-8
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    • 2021
  • The growing literature on smart tourism and the increasing number of smart tourism initiatives demonstrate that the idea of smart tourism is captivating and that its potential is great. However, its concrete implementation so far has lacked the transformative focus called for by smart development principles. This paper suggests that conceptualizing smart tourism development as a utopian endeavor that requires critiquing the status quo and collective imagining of better tourism and good destinations could help smart tourism efforts transcend their instrumental, short-term, and fragmented character. It further introduces the concept of the Smart Tourism Mindset to propose that, as a utopian enterprise, smart tourism needs to be guided by specific values and traits that permeate actors at all levels. The paper concludes by calling for a greater focus on identifying what these values and traits are and how to best establish and communicate the Smart Tourism Mindset.

기업환경의 접근제어를 위한 확장된 GTRBAC 위임 모델 (Extended GTRBAC Delegation Model for Access Control Enforcement in Enterprise Environments)

  • 황유동;박동규
    • 인터넷정보학회논문지
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    • 제7권1호
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    • pp.17-30
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    • 2006
  • 인터넷과 웹이 활성화됨으로써 사용자는 문서, 디렉토리, 데이터베이스, 웹 페이지 등과 같은 자원들을 액세스하는 것이 훨씬 더 쉬워졌다. 그러나 이로 인하여 네트워크의 인증, 자원들을 액세스하기 위한 권한의 허가, 데이터의 정책과 보안 그리고 보안 시스템의 무결성과 같은 중대한 보안 문제들이 생기게 되었다. 본 논문에서는 기업 환경의 접근제어를 위하여 시간(기간과 주기)에 따른 제약으로 자원의 사용을 제한할 수 있는 GTRBAC(Generalized Temporal Role Based Access Control) 모델에 부역할(sub-role) 개념과 PBDM(Permission Based Delegation Model) 개념을 적용한 확장된 GTRBAC 위임(Ex-GTRBAC Delegation)모델을 제안한다. 제안 모델은 부역할을 사용하여 하위 역할에 할당된 권한을 상위 역할에 할당된 사용자가 모두 상속하여 실행할 수 없도록 하여 권한의 남용을 방지하여 최소권한의 원칙을 지킬 수 있도록 하고, 기업 환경에서 빈번히 발생하는 권한의 위임에 대해서 사용자 대 사용자 위임, 역할 대 역할 위임, 다단계 위임, 다중 위임과 같은 기능을 제공하여 기업 환경의 특성에 따라 다양하고 정교한 접근제어 정책을 적용할 수 있도록 한다.

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지역사회 기반 조직을 이용한 지역사회역량의 측정과 건강증진 기획 -서울시 S구를 중심으로- (The Measurement of Community Capacity Using Community-based Organizations Network and the Development of Health Promotion Plans)

  • 정민수;길진표;조병희
    • 보건교육건강증진학회지
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    • 제26권3호
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    • pp.35-48
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    • 2009
  • Objectives: The community network is a foundation laid by the local community which has been formed historically and geographically to develop itself. This paper as a Korean way of healthy network survey for the community capacity building is an exploratory research to grasp the character of Korean society and then to organize an resident-governing partnership for that. Methods: Research objectives are CBOs(Community-Based Organizations) in S-district of Seoul. This region is a new town, however the solidarity and volunteerism of this resident is lively. The survey tool is Cho's CBOs Evaluation Questionnaire which was originated to measure the community capacity. The period of survey is from the January 2009 to the March 2009 and the study organizations which were collected by snowball sampling were 80. Results: The result shows two main networks: one is the civil society and craft union cluster, the other is welfare organization cluster. Groups of high centrality were organizations whose members are mainly women and craft organizations which were organized before 1990's. The group of high betweenness was the Association of Women's Organizations(0.188). Bi-components were six and they could be divided by organization's aim. In terms of the determinants of the participation to the health center enterprise, only the number of link(B=-0.60, p<0.04) was statistically significant. It means that when organization variables are controlled a tendency appears: the more the voluntary associations network, the less participation in the health enterprise. Conclusion: CBHOs(Community-Based Health Organizations) enhances residents' spontaneity and cohesion to increase the capability of the local community. If the surveyed healthy network, together the community health project, are used for various community development projects, the existing CBOs including CBHOs will be reorganized and furthered newly. For this it will be needed to construct an effective partnership of healthy network by restructuring the existing networks of voluntary associations.

고소득층 여성의 의복구매행동특성에 관한 연구 (A Study on the Specific Character of the High Income Woman-brackets Manner in Purchasing the Clothes)

  • 장성옥;이은경
    • 복식
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    • 제51권1호
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    • pp.119-128
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    • 2001
  • This study gives information for the enterprise to map out a positive marketing strategy and facilitate a new product development by researching and analyzing the specific character of the high income woman-brackets. In order to do that, based upon the materials of the National Statistical office, I made a selection of the high income brackets, subdividing their scholastic ability into four serfs. The subject of the study was the women from twenties to sixties among customers of a high class dress shop in Taejeon. I made up 600 questionnaires for them. using 441 of these for the statistical analysis and making available the correlation analysis, the primary factor analysis, and $X^2$-test. This study is classified into the type of women customers purchasing clothes who are the high-income brackets. Intended to study a special quality of purchasing according to income. 1. The purchasing manner of the high-income brackets customers is exposed the luxurious vain purchasing manner, the rational reasonable manner, and idiosyncrasy individual manner in order 1) The consumer of the high-income brackets in general prefer to a high class clothes. In the contrast, low-income brackets prefer to rational reasonable consumption in spending money on clothes. 2) The favorite consumption manner of the high income brackets is the luxurious vain purchasing manner. This consumption values the more symbolic means the things show than owing the goods. 2. The higher standard of education and younger tends to be high in the luxurious, vain purchasing. 3. The unreasonable purchasing show an high irrelation at the impulse buying arid self-satisfaction. 4. Self-satisfaction shows the highest interrelation than any other variations in the concern of clothes. 5. The symbolic images which exerts an influence upon purchasing manner are the notable elements of constituting as growing older. 6. The high standard of education prefers to the rational resonable purchasing, but on the other hand shows a high rate at the unreasonable individual purchasing manner.

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부항과 쑥뜸의 겸용치료기(부뜸이)의 임상 활용 방안에 대한 기초 연구 (Study on the clinical application of the remedy of the synchronus combination of cupping boil and moxibustion (BUDDEUMI))

  • 김경철;이정원;김이순;양한조
    • 대한한의진단학회지
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    • 제18권2호
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    • pp.111-120
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    • 2014
  • Objectives In order to extend the bounds of korean medical instruments, we studied on the clinical application of BUDDEUM (the remedy of the synchronus combination of cupping boil and moxibustion) by the industry-academic cooperation. Methods The korean clinic, enterprise and university participated in jointly an educational-industrial complex. We studied on the clinical application of BUDDEUMI according to the structural character, functional efficiency and clinical case. And therefore we confirmed clinically the application of BUDDEUMI. Results The results was as follows. 1. The effects of BUDDEUMI are observed on the detoxification of blood waste material, & the form and appearance of effete matter are various. 2. The BUDDEUMI massage treatment operated in the abdominal and the back in order to recover energy and increase immunity. 3. The heating treatment by BUDDEUMI operated in sickly region, in order to pour into heat of moxibustion. Conclusion According to the results, by the set up the exclusive therapy room and the arrange of the exclusive human agency of BUDDEUMI, the newly and various therapies of korean medicine are possible to develop.

의복선택기준 예측변인 연구 (A study on the Predictors of criteria on Clothing Selection)

  • 신정원;박은주
    • 복식
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    • 제13권
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    • pp.123-134
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    • 1989
  • The purpose of this study was to identify the predictable variables of criteria on clothing selection. Relationships among criteria on clothing selection, psychological variable, lifestyle variable, and demographic variable were tested by Pearsons' correlation coefficients and One-way ANOVA. The predictors of criteria on clothing selection were identified by Regression. The consumers were classified into several benefit-segments by criteria on clothing selection, and then, the character of each segment were identified by Multiple Discriminant Analysis. Data was obtained from 593 women living in Pusan by self-administered questionnaires. The results of the study were as follows; 1. Relationship between criteria on clothing selection and relative variables. 1) The important variables to criteria on clothing selection were "down-to-earth-sophisticated", "traditional-morden", "conventional-different", "conscientious-expendient", need for exhibitionism, need for sex, fashion / appearance. 2) The important factor of clothing selection criteria was comfort and it has significant difference among ages. 3) The higher of social-economic status have the more appearance-oriented selection. 2. Predictors of criteria on clothing selection. There were several important predictors of criteria on clothing selection like lifestyle, need, and self-image. Especially, fashion / appearance in lifestyle variable was very important. 3. Segmentation by the criteria on clothing selection. There are four groups Classified by the criteria on clothing selection, that is practical-oriented group, appearance-oriented group, practical and appearance-oriented group, and indifference group. The significant discriminative variables were Fashion / appearance factor, need for exhibitionism, and need for sex. The result of this study can be used for a enterprise to analysis the consumer and to build the strategy of advertisement clothing.

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