• Title/Summary/Keyword: empirical research

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Consumer Adoption and Satisfaction with E-Commerce - A Cross-Country Study - (전자상거래 활용 및 만족에 관한 연구 - 국가 간 비교 분석 -)

  • Lee, Dong-Won;Ahn, Joong-Ho
    • Asia pacific journal of information systems
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    • v.11 no.2
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    • pp.1-21
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    • 2001
  • The unprecedented growth of Internet technologies has made resources on the World-Wide-Web(WWW) instantly accessible to various user communities. While e-commerce has become as an important issue with the growth of the Internet, there are insufficient empirical research efforts concerning its status in Korea. The United States, in contrast, has made significant efforts in making empirical research regarding this issue. In this paper, we demonstrate not only how these contextual differences influence consumer satisfaction with the purchased products/services, but also what contextual constructs make consumers satisfied or dissatisfied. In addition, we tried to find the difference in the factors of consumer satisfaction between a developed country(i.e., United States) and a developing country(i.e., Korea) with regard to e-commerce. The study findings suggest that contextual problems need to be solved before e-commerce provides real benefits for consumers and businesses.

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PWF-GPH method for the statistical analysis of failure time data (고장시간 자료의 통계적 분석을 위한 PWF-GPH 방법)

  • 김선영;윤복식
    • Journal of the military operations research society of Korea
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    • v.22 no.1
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    • pp.114-128
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    • 1996
  • In this paper, a life distribution fitting method based on generalized phase-type distributions(GPH) is presented. By fitting the life distribution to a GPH, we can utilize various useful properties of the GPH. Two different approaches are used according to the properties of the given failure time data. One is an approximation to a GPH through the piecewise Weibull failure rate(PWF) model and the other is a direct approximation to a GPH using the empirical distribution function. Two numerical examples are also presented. In the first example, both of the two approaches are utilized and compared for an incomplete data set. And in the second example, the direct approximation method from an empirical distribution is utilized for the analysis of a complete data set. In both cases, we could confirm the validity of the proposed method.

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The Impact of Information and Strategic Planning Capabilities on Logistics Performance and Competitiveness

  • Lee, Sang-Yoon
    • Journal of Korea Port Economic Association
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    • v.22 no.1
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    • pp.151-173
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    • 2006
  • This paper aims to explore the strategic roles of information and strategic planning capabilities for firms' performance, and to examine the direct and indirect relationships between information capability, strategic planning capability, logistics performance and competitive advantage. The present research adopts resource based theory (RBT) to explore the relationships between a firm's specific capability and its performance and employs structural equation modelling (SEM) in order to test the validation of the measurement models and examine the relationships between construct variables. The current empirical test was conducted using the data collected from logistics managers of 101 Korean electronics companies. The empirical research presents positive influential relationships between (1) information/planning formality capability and strategic planning capability; (2) strategic planning capability and logistics performance; (3) logistics performance and competitive advantage; and (4) competitive advantage and competitive position in the market.

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Analysis of Electronic Commerce Adoption from a Technological Innovation Perspective (기술혁신의 관점에서 전자상거래 도입단계의 실증분석)

  • Suh, Chang-Kyo;Lee, Hyung-Seok
    • Asia pacific journal of information systems
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    • v.10 no.2
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    • pp.197-211
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    • 2000
  • Despite the increasing pervasiveness of electronic commerce, very little empirical research has been done to examine its use in organizational contexts. Based on theories from the technological innovation literature, we developed an integrated model of electronic commerce initiation, adoption and implementation in Korea. We selected a random sample of 500 Korean leading companies. A questionnaire survey examined factors in initiation, adoption, and implementation of electronic commerce. Independent variables of this research were environment uncertainty, organizational characteristics(namely, organizational size, centralization, and formalization), and information system maturity. The resultant study sample included 62 firms across the industries. The empirical tests of the hypotheses were performed. According to our findings, environmental uncertainty, centralization, formalization, and information system maturity have a significant effect on the electronic commerce initiation, adoption and implementation.

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Entrepreneur, Environment, Strategy, Structure, and Performance Changes of High-Tech Ventures (벤처기업의 기업가, 환경, 전략, 그리고 조직구조 특성과 성과변화)

  • 장수덕;이장우
    • Journal of the Korean Operations Research and Management Science Society
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    • v.28 no.2
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    • pp.35-59
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    • 2003
  • Generally high-tech ventures have few resources with which to withstand unpredictable environmental jolts. Therefore environmental changes may have severe effects on the performance of high-tech ventures. Unfortunately previous empirical studies for predicting the performance of ventures hardly deal with such dynamic changes of performance. We try to examine the performance changes of ventures through a longitudinal study before and after severe environmental changes, namely IMF Bailout Memorandum. For the empirical study, we classified venture firms into four types based on entrepreneur's assessment of their performance changes and investigated how these four types differ in characteristics of entrepreneurs, environment, strategy, and organizational features. We found that differentiation strategies, fit between strategy and environmental changes, entrepreneur's trust and activities such as networking and knowledge accumulation about customers, and decentralized organizational structure were important to the performance changes of high-tech ventures.

The Role of Consumers' Attachment to Branded Goods and Attitude towards Renting

  • Lee, Yong-Gyun;Choi, Nak-Hwan
    • Journal of Distribution Science
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    • v.11 no.1
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    • pp.7-14
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    • 2013
  • Purpose - This study focuses on an empirical analysis of the factors affecting the behaviors of consumers who are extremely attached to branded products, and who commit themselves to renting them. Research design, data, methodology - The survey was conducted on college students enrolled in marketing classes. In total, 240 questionnaires were distributed. A total of 226 were returned. Questionnaires, excluding those that were void, were used for empirical analysis. We confirmed that the research model is sound by using a covariance structural analysis, and estimated its parameters. To estimate these parameters, a maximum likelihood method was used. Results - This study confirms that prominence and self-expressiveness positively affect brand attachment. Further, positive beliefs about, and the practicality of renting branded goods, influence attitudes toward their rental. In addition, commitment to renting branded goods is positively affected by attachment to the brand and attitude towards goods rental. Conclusions - Marketers should manage positive beliefs in and the practicability of renting branded goods, as well as the self-expressiveness and prominence of such products.

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인터넷 쇼핑몰의 e-Loyalty 향상을 위한 이미지, 신뢰, 몰입에 관한 연구

  • Lee, Jong-Man;O, Jae-Sin
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.12a
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    • pp.235-248
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    • 2005
  • This paper examines internet shopping mall e-loyalty behaviors. Conceptually, the paper relied on the relatively established literature on ' traditional ' store image and technology acceptance research. And proposes an integrated model including factors on customer e-loyalty in shopping environment. For this purpose, internet shopping mall user's image is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. The empirical results indicated that shopping mal image take significant effect on trust and customer loyalty behaviors. And commitment variable are effective mediators linking internet shopping mall user's trust and their loyalty behaviors. The proposed model and empirical results would contribute to setting up strategy shopping mall industry, and also to future research in information systems and internet marketing.

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Theoretical Approach about Housing Life Style (주거생활양식에 대한 이론적 접근)

  • 이연복
    • Journal of the Korean Home Economics Association
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    • v.34 no.4
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    • pp.103-117
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    • 1996
  • This study is a theoretical approach by literature about life style and housing life style. The purpose of this research is making an analysis model of housing life style which can be used as a conceptual framework in empirical study. the theme of‘Life style’was studied mainly in the area of consumerism and housing. Model was made to explore the sub-domain of new analysis model by the microsociological approach. As results, 1) Independent variable of housing life style research model must be selected to be possible of comparison in effect of objective and subjective variable and in effect of predictive function and well-being function of housing life style. 2) Sub-domain of housing life style must be consisted of value orientation of family life, consumption in house, consumer durables, furniture., and propensity to using space. 3) Conceptual model of housing life style must be tested in empirical study to know what is the housing adjustment behavior of individual family, to improve quality of housing life and to suggest housing policy for family as a consumer.

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An Empirical Analysis of Orientation Relationship of Korean Freight Forwarders with Chinese Forwarders (한국운송주선업체의 중국업체에 대한 관계지향성 인식에 관한 연구)

  • Cho, Sam-Hyun
    • Journal of Navigation and Port Research
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    • v.28 no.8
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    • pp.699-707
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    • 2004
  • The purpose of this paper is to conduct an empirical analysis in order to how cooperative relationships such as joint venture, management cooperation and agency contracts affect the business performance of Korean freight forwarders. In order to fulfill the paper objective, this paper examines the roles of freight forwarders and business environment of Chinese markets.

Empirical Study of Multimodal Transport Route Choice Model in Freight Transport between Korea and Mongolia

  • Ganbat, Enkhtsetseg;Kim, Hwan-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2015.10a
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    • pp.241-242
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    • 2015
  • According to globalization of world economy on distribution and sales, logistics and transportation parts are play important role. Especially, it important to know and study how to choose right transport route and which is the key factor of route choice model in multimodal transport system. Thus this study aims to consider 4 main factors: cost, delivery time, freight, and logistics service factors additionally dividing into 13 sub factors and object is forwarders between Mongolia and Korean freight transport. The survey is based on AHP through interview with company officials. The paper provides empirical insights about current status of Mongolian forwarders and difference of the important factors between transportation modes. Result shows that time factor is role factor to choose transport route and then cost factors. Additionally, this study shows 2 different route choose factors between air transport and shipping transport forwarders.

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