• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1133-1149
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• 2011

The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer's purchase intention.

• The Korean Journal of Community Living Science
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• v.27 no.3
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• pp.387-403
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• 2016

This study explored the relationships between unmarried adult children and their coresident parents with a focus on the role of intergenerational exchanges and family values affecting parent-child relations. A total of 767 unmarried adult children who lived with their parents were selected from the data of the third National Korean Family Survey in 2015. The main findings were that coresident adult children exchange diverse resources with their parents and that exchange patterns whether receiving more or giving more differed depending on the helping dimensions. 'Receiving' type was more prominent in the dimension of practical help, while, 'receiving and giving' type was more noticeable in the dimension of emotional help. Findings also suggest that intergenerational exchange and family values contribute to parent-child relationship quality. While being an active provider of practical help is positively associated with relationship quality, being a recipient of emotional help is related to a higher level of relationship quality compared to being indifferent. In addition, a stronger value of family responsibility was associated with a higher level of relationship quality. These findings indicate that the importance of the practical and emotional component in the relationships between unmarried adult children and their co-resident parents and reciprocal intergenerational exchange and strong family values may be contributory factors to better parent-child relationships.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.2
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• pp.251-274
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• 2023

This study aimed to examine the mediating effect of positive psychological capital in the relationship between emotional labor and Professional Quality of Life (ProQOL) of librarians belonging to the Widely Representative Library. From February 13, 2023 to February 24, 2023, 159 librarians working in 17 Widely Representative Libraries nationwide were surveyed for general characteristics, emotional labor, ProQOL, and positive psychological capital through questionnaires. For statistical analysis, frequency analysis, descriptive statistics analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and measurement model analysis were conducted using SPSS Statistics 24.0 and Amos 25.0. In addition, the mediating effect of positive psychological capital in the relationship between emotional labor and ProQOL of librarians in the Widely Representative Library was analyzed using a bootstrapping analysis method. The results of this study are summarized as follows. First, it was found that there was a significant effect among librarians' emotional labor, ProQOL, and positive psychological capital in the Widely Representative Library. Second, the indirect effect of positive psychological capital in the relationship between Emotional Labor and ProQOL of Widely Representative Library librarians was found to be statistically significant. In other words, considering the direct effect of emotional labor on ProQOL, it can be inferred that there is a partial mediating effect. Therefore, it is suggested to develop a program that can improve the quality of professional life by reducing emotional labor and strengthening the positive psychological capital of librarians in further studies.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2000.11a
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• pp.358-361
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• 2000

To reduce the leadtime for a new model according to the strict market requirements, automobile manufacturer begins to utilize 3-dimensional CAD based techniques such as DMU(Digital Mock-Up). RP(Rapid Prototyping), VE(Virtual Engineering). But, not so many satisfactory utilities have been introduced to deal with the emotional properties such as embossment on the surface of interior parts and touch from material characteristics in virtual environment. It is required to manufacture prototype parts to verify actual feeling of the passengers in real automobile. This paper suggests a methodology to enhance emotional property via embedding embossment on the surface of prototype car interior trim without deterioration of dimensional accuracy using RIM(Reaction Injection Molding) and vacuum forming method.

• International Journal of Quality Innovation
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• v.4 no.2
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• pp.73-100
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• 2003

The most successful companies today are said to have strong brands. But what is a strong brand\ulcorner What makes a brand strong\ulcorner How do we build a strong brand\ulcorner This paper develops a customer-based brand equity model to help address these important questions. The developed model is a cause-and-effect model linking customer-brand relationships to rational and emotional brand associations, as well as rational and emotional brand evaluations. The customer-brand relationships are characterized by loyalty, based on both behaviour and attitude. As branding is a very complex concept, it is important to determine which of the many branding elements should be included in the model. This paper discusses why a given aspect is important for a brand's equity and which relations exist between the included variables from a theoretical perspective. The model provides insight into the creation of a brand's equity and can thus be used in the brand management process to achieve brand excellence.

• Journal of Communication Design
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• v.39
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• pp.82-90
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• 2012

The present study is focused on investigating the subjective viewpoint of users favoring Galaxy phones as an element for emotional experience designs, and Q methodology used for the study of subjectivity has revealed 3 types. The first type is a type pursuing reasoned actions with high expectations for the emotional quality through direct and indirect experiences of Galaxy phones. They were shown to place an emphasis on portability and usability while having a low preference for the shape of external forms and materials. The second type is a type pursuing planned actions with an emphasis on individual subjective perceptions as well as both of physical sensation and usability. They were distinguished as a type preferring pleasure and efficiency experienced by its use. The third type is a type pursuing differentiated personalities with an emphasis on messages they want to deliver to other people through the products owned by an individual. They were identified as a type emphasizing display of personalities through differentiation in aesthetic elements.

• Journal of Korean Society for Quality Management
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• v.42 no.2
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• pp.253-264
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• 2014

Purpose: The aim of this study is to gain a competitive advantage in the global marketplace by examining the current situation of three domestic Food Dehydrator companies' products. Food Dehydrators are sort of small domestic appliances(SDA), first introduced by Korean companies. Furthermore, this study suggests the improvement plans in the rapidly changing world situation. Methods: Evaluate through comparing three domestic Food Dehydrator companies' products based on the PQI(Premium Quality Index) model, developed by product quality evaluation experts group. Results: At first, we classified evaluation factors into three parts - usability quality, emotional quality - and each of the factors includes sub factors. Under this condition, the results of this study are as follows; the brand quality is remaining at a high satisfaction level compare to other two factors but emotional quality is assessed to be low. This study has shown at customers consider brand and usability quality factors as the most important factor due to the nature of the product. Conclusion: As the possibility of increasing customer needs such as product design and sensitive quality besides usability quality has risen in a competitive global market, the manufacturing companies in Korea are recommended to put forth the necessary effort to improve their product quality, especially in terms of emotional quality.

• Korean Journal of Organic Agriculture
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• v.26 no.2
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• pp.203-216
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• 2018

Product familiarity is vital to assess the purchase intention of consumers. In this study, a conceptual model was proposed to investigate the relationship among organic products familiarity, perceived value (measured by quality, emotional, price and social dimensions), and the purchase intention of students. The model was empirically tested using questionnaire survey data collected from 235 university students. The results reveal that organic products familiarity is positively associated with quality, emotional value, price value and social value. On the other hand, emotional value, price value and social value is also positively associated with purchase intention whereas quality shows insignificant relationship with purchase intention. Overall, the result shows students have positive outlook about their intention to purchase organic products.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.27 no.2
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• pp.71-84
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• 2021

The purpose of this study is to establish a new management strategy to meet customer needs of discount stores as customers demand higher and more diverse services in addition to low prices. An empirical analysis on consumers to explore the structural relationships between the quality, environmentally friendliness, consumer perception, service value, and emotional response of retail ready packaging (RRP) in discount stores in order to find out how they affect customer satisfaction and repurchase intention. First, it was confirmed that the RRP quality of discount stores that affects customer satisfaction is mediated by the emotional response. Second, it was found that RRP in discount stores should continue to devise strategies to improve service quality along with efforts to provide more benefits perceived by customers to increase customer satisfaction and repurchase intention. Third, it was confirmed that the RRP image of discount stores has a positive (+) effect on service value, emotional response, customer satisfaction, and repurchase intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.1
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• pp.116-130
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• 2017

This study analyzed the effects of consumption value of outdoor female consumers on relationship quality and long-term relationship orientation as well as differences in consumption value, relationship quality and long-term relationship orientation by demographic characteristics. A survey was conducted from May 15-22, 2016; subsequently, 336 responses were used in the analysis. Statistical analysis methods consisted of frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. The results indicate that the consumption value of outdoor female consumers was composed of functional value, emotional value, epistemic value, situational value, and social value. Relationship quality was composed of satisfaction, commitment, and trust. Consumption value (functional value, emotional value, epistemic value, situational value, and social value) of outdoor female consumers positively affected satisfaction. Emotional value, epistemic value and situational value positively affected commitment; in addition, functional value and emotional value positively affected trust. Satisfaction, commitment, and trust about outdoor brand also positively affected the long-term relationship orientation; in addition, consumption value positively affected long-term relationship orientation. There were significant differences in the consumption value and relationship quality by age and marital status. The study results provide useful information for the marketing strategies of outdoor brands that consider female consumers.