• Journal of Distribution Science
• /
• v.18 no.1
• /
• pp.95-105
• /
• 2020

Purpose: Will more expensive gifts be more pleasurable and appreciated? This is a general expectation of gift-givers. According to the previous study on Americans (Flynn and Adams 2009), recipients tend to appreciate gifts regardless of their price. It indicates that there is an interaction effect between position (giving / receiving) and gift price. This study expands the previous study and aims to answer the following two questions: "Are such an interaction effect observed in Korean, too?" and "What types of people prefer expensive gifts?" Research design, data, and methodology: Study 1 of the current research repeated the Study 3 of Flynn and Adams (2009), with an iPod (high-priced gift condition) and a music CD (low-priced gift condition). That is, a 2 (gift price: high / low) x 2 (position: giver / receiver) between-group design was used. Study 2 used gift certificates of 100,000 won (high-priced gift condition) and 5,000-won gift (low-priced gift condition). Unlike the previous study that measured only one dependent variable (gratitude), this study added five more dependent variables in an attempt to exclude alternative explanations, such as endowment effects or emotional conflicts. This study also measured individualism / collectivism, face sensitivity, and materialism to explore the types of people who prefer expensive gifts. Results: The interaction effect between gift price and position on the level of appreciation was not significant. Meanwhile the main effect of gift price and of position were significant. The gift-recipient was more appreciative than the gift-givers' expectation regardless of the price of gifts. To investigate individual differences, individualism/collectivism, face sensitivity, and materialism were examined, but none of these variables were significantly related to the preference for expensive gifts. Respondents who received gift certificates in Study 2 were less grateful than those who received iPods or music CDs in Study 1. Conclusions: This study found that Koreans tend to be more grateful if they receive expensive gifts, in contrast to the Flynn and Adams (2009)'s study with Americans. In addition, gift-recipients appreciated more than givers' expectation and were more grateful when they received tangible products rather than gift certificates.

• Journal of Fisheries and Marine Sciences Education
• /
• v.14 no.1
• /
• pp.95-114
• /
• 2002

The purpose of this study was to examined the relationships between the narcissism and the self-esteem, the hostility. In order to accomplish the above purpose, empirical research has executed. First, the narcissism, the self-esteem and the hostility was analyzed, and the subfactors of narcissism, the self-esteem and the hostility was. The major results from this study were as follows. (1) The narcissism had significantly a positive correlation to the self-esteem and the hostility, and both of the self-esteem and the hostility influenced of significantly the narcissism, especially the hostility influenced of the narcissism even more importantly. (2) The more narcissism showed the higher self-esteem overtly and the more hostility. (3) The all subfactors to except the self-centeredness of the narcissism had a positive correlation to the self-esteem, and the all subfactors of narcissism had a positive correlation to the hostility. (4) The most important narcissism personality traits which influenced of the self-esteem was the superiority, and the hostility the self-centeredness. Narcissists are motivated by the preference for being superior to others. That is, narcissists have an extreme emotional investment in establishing their superiority, even if they are unsure that their superiority is merited. therefore, it is possible for narcissists to have high self-esteem. But this is to defence the fragility of the vulnerable self structure. And, narcissists feel very much a sense of hostility in psychologically. Because they are hyper-sensitive to negative information, they will be more likely to encounter information or situations that challenge their positive self-appraisals. In response to these challenges, or ego threats, they will likely experience negative emotion, such as hostility.

• Journal of the Korean housing association
• /
• v.25 no.3
• /
• pp.93-103
• /
• 2014

The objective of the present study is to investigate healing design attributes for adolescent patients and to identify the relationship among healing design attributes and the meaning of home. This study examined the environmental preferences of American adolescents for hospital rooms to investigate age-appropriate healing design attributes. The health-related quality of life (HRQOL) concept was adapted to this study as a theoretical framework. One hundred six American adolescents participated in the survey. Participant adolescents consisted of two groups by their health status: forty-seven adolescent patients who were waiting for their surgical operations in waiting rooms and fifty-nine healthy high school students while they were at school. Participants aged in range from 14-year to 18-year olds with a mean of 16-year olds. Data collection consisted of two different instruments: Emotional state survey with demographics and environmental preference survey. Environmental values that are important to adolescents were control of privacy, having outside view, and quiet places to go. However, staying in a single-bed room for hospitalization is ranked the lowest score for the participating adolescents. Adolescents who perceived higher stress level preferred to have quiet places to go, to control over privacy and to have outside view significantly. The study resulted that the most important design attribute for American Adolescents was "privacy control", which is the essence of the meaning of home. There are some significant discrepancies in environmental preferences of hospital rooms by different genders and different health status.

• Korean Institute of Interior Design Journal
• /
• v.17 no.5
• /
• pp.150-156
• /
• 2008

The 'Environmental Psychology and Behavior Studies' which started from the purpose of "Building the comfortable environment for people", is one of the most essential research area in architecture and intoner design field because of the basis of humanbeing matters. As the development of science and industries, the social circumstances have been more complicated and diversified. As a result, humanbeing require much humanized and high level of quality in space design as well as environmental design. In case of domestic research situation, the research of environmental psychology and behavior studies in architecture and interior design fields, haven't been applied fully in their potential abilities due to the shortage of research history, complexity of humanbeing researches and the vagueness of studies as a major fields. Thus, my purpose of studying is to analizing the previous research tendencies focus on the domestic thesis since 1980 to 2006 from the related research Institutes. Final findings are as follows ; 1. Steadily increasing tile interest ratio of the research field of environmental psychology and behavior studies 2. Concentration of research target spaces are higher from the residential > elderly facilities > educational > and medical spaces. 3. The preference of research theme showed the environmental psychology fundamentals > behavior studies > general studies of environmental psychology > emotional engineering > human factors engineering. 4. Results of crossing analysis ; 1)Residential spaces were the main spaces for main research theme. 2)Main theme used in target spaces were 'environmental psychology fundamentals' and "behavior studies'. 3)Main research methods for the most target spaces were 'sample research' methods.

• Journal of Korean Physical Therapy Science
• /
• v.21 no.1
• /
• pp.1-12
• /
• 2014

Purpose : This study aims to provide fundamental information for increasing a physical therapist's empowerment and suggesting effective ways to incorporate humor into the physical therapist's organizations by investigating a level of perceived sense of humor and empowerment, as well as examining the relationship between them. Method : This study was conducted in the country's 9 general hospitals, 11 rehabilitation hospitals, 20 clinics. The data of general characteristics, sense of humor, and empowerment were collected from 1 August 2012 to 25 August 2012. A total of 300 clinical instructors were distributed and collected. The call response rate was 94.7%(n=284). The collected data were analyzed by spss/pc + 12.0 Result : 1. The mean score of the physical therapist's sense of humor was $56.53{\pm}05.58$ out of 84 and each of the sub-dimensions were scored in order of emotional expressiveness, liking of humor and metamessage sensitivity. 2. The mean score of the physical therapist's empowerment was $56.67{\pm}12.72$ out of 84 and each of the sub-dimensions scored in order of meaning, competence, self-determination and impact. 3. There was no significant difference between the sense of humor and the empowerment(r=0.093, p=0.118). 4. There were no significant difference in sense of humor. 5. There were significant differences in the levels of the empowerment by sex, marriage, workers satisfaction, age, attainment in scholarship, workplace, and duration of work. Conclusion : Although there was no significant difference between the sense of humor and the empowerment. the sub-dimension of human preference was significant.

• Journal of Digital Convergence
• /
• v.15 no.9
• /
• pp.479-486
• /
• 2017

The purpose of this study is to analyze the preference and value of consumers through the package design of cosmetics with the concept of cause branding, and to propose a package design that can satisfy consumers' needs. I have recruited an experimental group that emphasizes the importance of package design in purchasing cosmetics. And Survey and in-depth interviews were conducted by comparing cause brand's product with general brand's product. In the first experiment, the items were classified into cognitive, emotional, and behavioral responses and a total of 31 subjects were surveyed. In the second experiment, six interviewees were interviewed through a questionnaire prepared by extracting 4 items from Sheth 's consumption value standard. As a result of the experiment, consumers preferred a design that can quickly and accurately grasp the information of the product. Especially, it is not easy to know whether it is a cause brand's product. So It should be stated in the package how it will be socially beneficial.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.355-362
• /
• 2016

This research analyzed 'esquisse', that is one of among the visual representation tools of designers in design-thinking process. They were classified into five different types(M, N, O, P, Q) and categorized about preferred type of brain dominance area based on Ned Herrmann's 'Brain 4 division theory'. By contrasting and analyzing five types of sketch tendencies and brain tendencies through Structural left -brain type(M), Emotional limbic-brain type(N), Visual right-brain type(O), Plane expressional right-brain type(P) and Text expressional right-brain type(Q), it was deduced that which utilization the designer with each brain type with various Styles and characteristics shows internally in the design thinking process can be analyzed.

• Journal of Families and Better Life
• /
• v.30 no.5
• /
• pp.29-47
• /
• 2012

The purpose of this research is to identify the everyday life culture, housing satisfaction and housing importance of older Korean-Chinese living in Harbin, China. Social survey research using the questionnaire was conducted from August to October in 2011. A total of 94 usable samples were analyzed by the SPSS version the 18.0 statistical program using frequency, percentage, cross-tabulation, factor analysis, and Pearson's correlation. The major findings were as follows. Firstly, older Chinese in Harbin were assimilated into Chinese culture such as national holidays and respectful people, but acculturated in terms of their daily food, and their preference to live in a Korean-Chinese village. Secondly, they had mainly lived in multi-story houses, the so called Chinese-style apartments. The average size of their living space was $80.33m^2$ and they were usually unsatisfied with their neighbors and floor treatment lacking Ondol(溫突). Thirdly, 5 factors affecting on housing value orientation were 'physical characteristics','emotional characteristics', 'economic characteristics', 'social characteristics', 'neighbor characteristics/reputation of the house' and they explained 73.9%. 2 factors affecting on housing satisfaction were 'inner complex/inner space' and 'neighborhood environment' and they explained 69.4%. In conclusion, some policy is needed for Korean Chinese living in Harbin for their well-being when it comes to their housing needs and conditions. Given the nature of big city, Harbin and its attraction, younger Korean-Chinese tend to be rapidly assimilated into Chinese culture. However older people in Harbin think that it is important for their children to learn both countries' languages and cultures in order to be successful, so some concrete policies and supports are needed.

• Korean Institute of Interior Design Journal
• /
• v.21 no.3
• /
• pp.31-39
• /
• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• Transactions of the Korean Society for Noise and Vibration Engineering
• /
• v.22 no.6
• /
• pp.509-523
• /
• 2012

The sound quality based on design optimization, throughout the development process of various electronic office equipments, needs to be considered in order to respond the increased needs for the emotional satisfaction of customers in terms of psycho-acoustics. This paper focuses on how to describe the characteristics of operating sound radiated from laser printers by using various sound attributes, and to model the sound quality index that can properly evaluate the subjective preference on modification conditions in the improvement study quantitatively. Especially, the proposed verification process, in the form of combining the correlation based method and the decision error based method, was applied to improve the generality and reliability of a group of participants in the jury evaluation. The modified Aures tonality model was also proposed to improve the correlation coefficient with the mean response of participants by optimizing some parameters. As a result, the loudness, articulation index, roughness, tonality, fluctuation strength were used to model the sound quality index for laser printers by using the multiple-linear regression method. Through the improvement study, it was confirmed that replacing the absorbing materials is effective to reduce the tonalness radiated from the side of a reference printer model. Based on above results, it can be concluded that the proposed model has enough usefulness as quantitative evaluation index to evaluate the difference between modification conditions in the improvement study.