• 제목/요약/키워드: emotional content

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The Relationship between Visual Perception and Emotion from Fear Appeals and Size of Warning Images on Cigarette Packages

  • Hwang, Mi Kyung;Jin, Xin;Zhou, Yi Mou;Kwon, Mahn Woo
    • Journal of Multimedia Information System
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    • 제9권2호
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    • pp.137-144
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    • 2022
  • This research aims to identify the relationship between visual perception and emotion by the types of fear responses elicited from warning images on cigarette packages as well as the effectiveness of the size of such images through questionnaires and eye-tracking experiments with twenty university students from the colleges based in Busan. The research distinguished and analyzed the warning images as rational appeals and emotional appeals by the degree of fear and disgust and the result concurred with the research conclusions of Maynard that people would naturally avoid eye contact when presented with a warning image on cigarette packages. Also, eye avoidance was highly identified with larger (75%) warning images. While the previous research mostly adopted the self-rated validation method, this research tried to make the methodology more objective by adopting both questionnaires and eye-tracking experiments. Through this research, authors contribute to finding effective warning images on cigarette packages in a way to increase public awareness of the dangers of smoking and discourage smoking. Further research is recommended to explore the effectiveness of using explicit images on cigarette packages by the types of smokers such as heavy smokers, normal smokers, and non-smokers.

Using Gamification Development of Sex Education Program (Ethical Perspective) for Youth

  • BonJin KOO;HoSung WOO
    • 연구윤리
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    • 제5권1호
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    • pp.19-27
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    • 2024
  • Purpose: To prevent and respond to youth sexual problems that are becoming more serious with digital development, this study sought to develop a sex education program that applies gamification as an effective method for youth who are digital natives. Research design, data and methodology: To develop a sex education program for teenagers, elements of gamification were considered based on Dick and Kerry's teaching system design model. The learning content reflected UNESCO's 'Comprehensive Sex Education Guidelines'. In addition, it was designed to enable students to learn about ethics and morals from a social and emotional aspect. Results: A four-session distance learning sex education program was developed for first-year high school students. To learn about gender sensitivity, sexual relationships, sexuality, and healthy sexual behavior, we developed a story that reflects the mission and quest for sex education. It included leaderboards, time limits, and levels, and also utilized mechanics such as points and items. Edutech tools include video content, Google Sheets, Zoom, Padlet, and Mentimeter. Conclusions: This study aims to improve learning effectiveness, satisfaction, and immersion by developing a sex education program for youth using gamification that promotes active learner participation and motivation.

아동용 인터넷 게임 중독 척도 개발 (Developing Internet Game Addiction Scale for Children)

  • 김승옥;김혜수;이경옥
    • 아동학회지
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    • 제28권6호
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    • pp.37-52
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    • 2007
  • This study was planned to develop an Internet Game Addiction Scale for 9- to 12-year-old Korean children. Based on literature review and analysis of counseling cases, the concept of the internet game addiction was defined. Items of the scale were developed and then the content validity of the scale was examined by 20 professionals. Then a preliminary survey of 188 3rd to 6th grade students was made, and the main survey of 699 3rd to 6th grade students throughout Korea. The main results are as follows; [I] Internet Game Addiction Scale consists of 3 factors with 20 items : game-oriented life(6 items), tolerance & mastery loss(7 items), and withdrawal & emotional experience(7 items); [II] appropriateness of item mean and standard deviation was proved, a 3-factor structure confirmed through factorial analysis and cross validation; [III] appropriateness of the scale confirmed through criterion validity and reliability.

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간호대학생의 수술관찰경험 (Nursing Students' Observation Experiences During Operations)

  • 김미희;하미옥
    • Journal of Korean Biological Nursing Science
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    • 제20권3호
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    • pp.159-168
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    • 2018
  • Purpose: This study aimed to explore nursing students' experiences of observing surgeries in the operating room. Methods: The data were collected through written scripts of nursing students who participated in the operating room practice. Data were analyzed via qualitative content analysis. Results: Five themes emerged from the data: 'preparing with the thrilled hearts toward unknown area', 'drawing back in front of the mirror of realities', 'becoming an audience at a lifesaving orchestra', 'reaching a tipping point of knowing', and 'redrawing the trajectory of dream to be a nurse'. Conclusion: This study will prove helpful in describing their needs for systemic and emotional support. Findings indicated that major contributions of surgical observations to nursing students are more integrated understandings of nursing and the determinations of their career preferences.

대체소통으로서 감성콘텐츠 기술의 사업동향 및 발전방향 (Business Trends and Development Directions of Emotional Content Technology as an Alternative Communication)

  • 임명환;주상현
    • 전자통신동향분석
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    • 제31권2호
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    • pp.41-50
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    • 2016
  • 언어나 문자를 대신하여 소통하고 감정을 전달하는 다양한 장르의 콘텐츠 중에 기호나 그림 등을 이용해 아이콘, 이모티콘, 스티커, 캐릭터 등으로 표현하는 디지털 형상들을 비주얼 감성콘텐츠라 할 수 있다. 초기 감성콘텐츠는 소통의 보조수단으로 간단한 이미지였으나, 현재에는 움직이고 소리 나는 영상에 이르기까지 수천 종류가 유통되고 있으며, 메신저 사업의 킬러 서비스로 부상하고 있다. 향후 감성콘텐츠는 언어나 문자로 표현하기 곤란한 사용자의 생각과 느낌을 주고받는 소통의 대체수단으로 정착될 전망이다. 또한, 변형과 편집이 가능한 감성콘텐츠가 개발되어 사용자는 간단한 조작만으로 다양한 감성을 표현할 수 있을 것으로 보인다. 이 논문은 대체소통으로서 비주얼 감성콘텐츠의 개념을 정립하고, 주요 감성콘텐츠의 추진내용과 사업동향 분석, 비즈니스 전략과 기술혁신 발전방향을 제시하고 있다.

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소비자 공감반응 척도 개발: 이야기 광고를 중심으로 (Measuring Consumer Empathic Response to Advertising Drama)

  • 소현진
    • 한국콘텐츠학회논문지
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    • 제14권11호
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    • pp.133-142
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    • 2014
  • 본 연구는 광고에 대한 소비자 공감을 개념 정의하고 이야기 광고에 대한 소비자 공감반응을 타당하게 측정할 수 있는 척도를 개발하고자 하였다. 관련 문헌과 소비자 조사 결과 이야기 광고에 대한 소비자의 공감은 공감적 이해, 동일시, 대리적 감정반응의 세 하위 요인으로 이루어진 다차원적 개념임을 제시하였고, 소비자 실증조사를 통하여 총 11개의 항목과 세 하위 요인으로 이루어진 소비자 공감반응 척도를 개발하였다. 소비자 공감반응 척도는 기존 척도에서 소홀히 다루어진 동일시 요인을 반영하여 측정도구의 내용타당도를 제고한 점에서 학문적 기여 가능성을 찾고자 한다.

응급실 간호사의 도덕적 고뇌 대응 경험 (Emergency nurses' experience of coping with moral distress)

  • 이나경;황지인
    • 한국간호교육학회지
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    • 제26권2호
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    • pp.176-184
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    • 2020
  • Purpose: We explored emergency nurses' experiences of coping with moral distress. Methods: A qualitative research design was used. We conducted in-depth interviews with 11 nurses working at a regional emergency medical center in South Korea. Data were analyzed using conventional content analysis. Results: The main theme of nurses' coping with moral distress was "a passive emotion-based response." We also extracted three categories of coping strategies: "uncritical adaptation to anguished situation," "self-justification for not acting," and "flight from ethical decision making." Conclusion: Nurses coped with moral distress in a passive and emotional way, possibly because of perceived incompetence and compliance to an organizational hierarchy. The findings imply that effective approaches to addressing moral distress in emergency nurses are needed at the individual and organizational levels.

The influence of electronic-word-of-mouth on consumer decision-making for beauty products in a Kuwaiti Women's online community

  • Al-Haidari, Nahed;Coughlan, Jane
    • Journal of Contemporary Eastern Asia
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    • 제13권2호
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    • pp.3-14
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    • 2014
  • Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for the message characteristics that influence members' eWOM adoption. A sub-set of the analysis is presented: 218 threads (1820 messages, coded into 6702 units) illustrating cases where eWOM was adopted and thereby demonstrating continuance intention with members returning to the forum. Content analysis revealed the prevalence of emotional aspects in messages, coded into a new category of 'community bonding'. Findings show that emotion expressed in messages is as influential and important as cognitive aspects of argument quality.

현대 패션디자인에 나타난 메가 트렌드의 영향에 관한 연구 (A Study on the Effect of the Mega trend on the Modern Fashion Design)

  • 전혜정;하지수
    • 복식
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    • 제57권4호
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    • pp.110-125
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    • 2007
  • The purpose of this study is to analyze efforts of the mesa trends on the modern fashion design. For the study documentary research and qualitative content analysis have been carried out. Articles in magazines, seminar reports, and news related to trends were collected and analyzed to develop mega trends nowadays. As results, $2002{\sim}2006$ mega trends were extracted to Co-divergence, Emotional tech, Bi-dentity, Private+One and $2002{\sim}2006$ design trends extracted to Camouflage, Transformation, Modular system, Blur, Ease. The influences of mega trends and design trends on the modern fashion design have been proved. Those were expressed as eclectic style, deconstructionist style, reductive style and functionalist style in fashion design. The present era could be defined as cultural pluralism blended with various cultures and styles. Fashion as the essential display of contemporary culture and society has been successfully confirmed in this study.

단독 주택의 진입 외관에 나타난 주거 아이텐티티 (Housing Identity Expressed on Entrance Features in Single Detached Houses)

  • 박선희
    • 한국가정과학회지
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    • 제3권2호
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    • pp.39-46
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    • 2000
  • This research was to identify housing identity expressed on entrance features In Korean single detached houses. The data were collected from field study and content analysis method of 45 houses in Chonju city. The methods of observation, of measuring the size, of sketching. and of Photos of entrance feature in the single detached houses were used for this study. Results of this study were as follows. First. the height and the form both of main gate and of wall tended to be closed. In particular. the size of main gate tended to be shown off rather than having practical funtion. whereas the form of main gate were semi-opened and thus could not guaranteed privacy of the residents very well. Second, 53.3% of the direction of main entrance were found to be at right-an91e0 with main gate, which reflected the control needs of private life. Third. the balance of main gate and exterior was homogeneous, which expressed the increase of aethetic concern of exterior Finally. most of entrance approach were made of stones and bricks. This result indicated that the practical funtion of entrance approach was emphasized the emotional environment was not considered in building the entrance approach.

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