• Title/Summary/Keyword: emotional

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The Effect to Consumer's Attitude influenced by Emotional Marketing and Visual Merchandising at Fashion Store (패션점포에서 감성마케팅과 비주얼머천다이징이 소비자태도에 미치는 영향)

  • Kim, Ranim;Lee, Seunghee
    • Journal of Fashion Business
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    • v.17 no.1
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    • pp.1-12
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    • 2013
  • The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

Current Status and Associated Factors of Emotional Support Services among Care Providers in Elderly Care Service Agencies (노인돌봄서비스 제공기관의 돌봄제공자 정서지원서비스 현황 및 영향요인)

  • Kim, Yoo-Mi;You, Sun-Ju;Jeon, Gyeong-Suk;Kim, Myo-Gyeong
    • The Korean Journal of Health Service Management
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    • v.12 no.3
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    • pp.79-93
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    • 2018
  • Objectives: This study aimed to identify the current status and factors associated with emotional support services among care providers in elderly care service organizations. Methods: A total of 87 elderly care service agencies nationwide were recruited for the survey. Agencies' characteristics and emotional capacity monitoring activities; and program-building operations among care providers were measured. The collected data were analyzed using an ANOVA and multiple regression analysis. Results: Emotional capacity monitoring activities and program building were generally low. Factors associated with emotional capacity monitoring activities were region, welfare regulations, and vacation and annual leave provisions, while those associated with emotional capacity building programs were identified as vacation and annual leave provisions. Conclusions: The agencies' vacation and welfare system seems to affect emotional support service activities among care providers. It is necessary to prevent emotional exhaustion of care providers and promote quality improvement of care through social and systematic emotional support services.

The Relationship among a Father's Rough-and-Tough Play, Child's Emotional Expressiveness and Adaptive Emotional Regulation: The Moderated Mediation Effect of a Father's Play Participation Attitud (아버지의 거친신체놀이, 유아의 정서표현성과 적응적 정서조절의 관계: 아버지 놀이참여태도의 조절된 매개효과)

  • Jihyun Oh
    • Korean Journal of Childcare and Education
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    • v.19 no.1
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    • pp.23-41
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    • 2023
  • Objective: The purpose of this study is to explain in detail the factors of the father's play interaction that predict children's adaptive emotional regulation. This study examined the moderated mediation effect of a father's rough-and-tough play toward a child's emotional expressiveness and the father's play participation attitude on the child's adaptive emotional regulation. Methods: The study participants included 309 fathers of children aged from 3 to 5 years. Data were analyzed using models of the PROCESS Macro. Results: As a result of this research, the relationship of the father's rough-and-tough play with the child's adaptive emotional regulation was that this was indeed mediated by the child's negative emotional expressiveness. Additionally, the father's responsive and fun play attitude moderated the relationship between the father's rough-and-tough play and the child's adaptive emotional regulation. Further, the father's responsive and fun play attitude according to level had a moderated mediation effect. Conclusion/Implications: These results are meaningful in that they derives a mechanism for why and how a father's rough-and-tough play affects children's adaptive emotional regulation.

Leadership and Communication Skills Towards Emotional Intelligence: A Case Study of FPT University in Vietnam

  • NGUYEN, Trong Luan;NGUYEN, Ha Ai My;LUU, Pham Thao Nguyen;LE, Minh Anh;NGUYEN, Thi Anh Thu;NGUYEN, Ngoc Tram
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.53-61
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    • 2022
  • As society evolves, people are making more of an effort to learn more about human aspects, one of which is emotional intelligence, a topic on which education experts have traditionally concentrated. This is due to the fact that emotional intelligence has a significant impact on how people think and manage their emotions. On the other side, it promotes the development of expressive ability and aids people in better adapting to life. This study explores the relationship between communication skills, leadership skills, stress management, adaptability, and emotional intelligence of FPT University students to determine the factors that affect students' emotional intelligence. To survey 500 FPT University students, this study used a sample size of 500. Previous studies used a 5-point Likert scale to assess the four skill elements. According to the results, students who completed the survey showed adequate communication skills, leadership qualities, stress management, adaptability, and emotional intelligence. Emotional intelligence is influenced by communication skills, leadership abilities, stress management, and flexibility. This suggests that students who master these four skills have higher levels of emotional intelligence. The outcomes of this study reveal that students have been conscious of Emotional Intelligence since a young age. The affirmations in this research paper will benefit students and young people interested in enhancing complimentary soft skills that boost Emotional Intelligence.

A Study on Influence of Adolescents' Participation Type/Degree in Recreational Activities on Emotional Empathy (청소년의 레크리에이션 활동 참여유형과 참여정도가 정서적 공감에 미치는 영향)

  • Han, Sang-Jun
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.321-329
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    • 2018
  • The aim of this study is to examine the effects on emotional empathy given by type and degree of adolescent participation in recreational activities, and investigate the associated causal relationships. The following conclusions were obtained: First, analyzing the differences in emotional empathy based on demographic characteristics, the results statistically indicated emotional contagion is a subfactor of emotional empathy. Second, analyzing the differences based on participation type, the results statistically indicated emotional contagion is more influential than positive sharing and emotional intervention, which are sub-factors of emotional empathy. Third, analyzing the differences based on participation degree, the variables influencing participation frequency, participation time, and participation period were positive sharing and emotional contagion, rather than emotional intervention. Fourth, analyzing the causal relationship between participation degree and emotional empathy, the results revealed that participation degree affects positive sharing and emotional contagion, which are sub-factors of emotional empathy.

The Effects of Fashion Product Salesperson's Emotional Labor, Self-Efficacy and Burnout on Customer-Oriented Selling Behavior (패션 제품 판매원의 감정 노동과 자기효능감 및 탈진감이 고객지향적 판매 행동에 미치는 영향)

  • Lee, Kyung-Bok;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.16 no.1
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    • pp.33-47
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    • 2008
  • The purposes of this study were to extract the effects of emotional labor, self-efficacy and burnout on customer-oriented selling behavior of salesperson by literature review and to examine the effect variables on customer-oriented selling behavior empirically. The questionnaire was administered to 400 salespersons who were selling clothes, cosmetics, shoes, leather products and accessories in department stores located in Kwang-ju city during August 18-24, 2006. Data collected from 307 salespersons were analyzed by using descriptive statistics, factor analysis, t-test, ANOVA, Duncan-test, correlation, regression analysis and path analysis. The results were as follows: First, Salesperson's emotional labor was composed of two factors; emotional labor toward the customer and emotional labor toward the organization. Second, Salesperson's emotional labor had negative significant influence on customer-oriented selling behavior. Specifically, the emotional labor toward the organization negatively influenced on customer-oriented selling behavior, but the emotional labor toward the customer positively influenced on customer-oriented selling behavior. Third, Salesperson's emotional labor positively influenced on burnout. Specifically, emotional labor toward organization significantly influenced on burnout, but emotional labor toward customer did not influenced on burnout. Fourth, Salesperson's self-efficacy positively influenced on customer-oriented selling behavior. Fifth. Salesperson's self-efficacy negatively influenced on burnout. Finally, Salesperson's burnout negatively influenced on comer-oriented selling behavior. The direct effect of salesperson's self-efficacy on customer-oriented selling behavior was large than the indirect effect of salesperson's self-efficacy mediate burnout. But the indirect effect of salesperson's emotional labor mediate burnout was large than the direct effect of salesperson's emotional labor on customer- oriented selling behavior.

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The Relationship between Neurocognitive Functioning and Emotional Recognition in Chronic Schizophrenic Patients (만성 정신분열병 환자들의 인지 기능과 정서 인식 능력의 관련성)

  • Hwang, Hye-Li;Hwang, Tae-Yeon;Lee, Woo-Kyung;Han, Eun-Sun
    • Korean Journal of Biological Psychiatry
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    • v.11 no.2
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    • pp.155-164
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    • 2004
  • Objective:The present study examined the association between basic neurocognitive functions and emotional recognition in chronic schizophrenia. Furthermore, to Investigate cognitive variable related to emotion recognition in Schizophrenia. Methods:Forty eight patients from the Yongin Psychiatric Rehabilitation Center were evaluated for neurocognitive function, and Emotional Recognition Test which has four subscales finding emotional clue, discriminating emotions, understanding emotional context and emotional capacity. Measures of neurocognitive functioning were selected based on hypothesized relationships to perception of emotion. These measures included:1) Letter Number Sequencing Test, a measure of working memory;2) Word Fluency and Block Design, a measure of executive function;3) Hopkins Verbal Learning Test-Korean version, a measure of verbal memory;4) Digit Span, a measure of immediate memory;5) Span of Apprehension Task, a measure of early visual processing, visual scanning;6) Continuous Performance Test, a measure of sustained attention functioning. Correlation analyses between specific neurocognitive measures and emotional recognition test were made. To examine the degree to which neurocognitive performance predicting emotional recognition, hierarchical regression analyses were also made. Results:Working memory, and verbal memory were closely related with emotional discrimination. Working memory, Span of Apprehension and Digit Span were closely related with contextual recognition. Among cognitive measures, Span of Apprehension, Working memory, Digit Span were most important variables in predicting emotional capacity. Conclusion:These results are relevant considering that emotional information processing depends, in part, on the abilities to scan the context and to use immediate working memory. These results indicated that mul- tifaceted cognitive training program added with Emotional Recognition Task(Cognitive Behavioral Rehabilitation Therapy added with Emotional Management Program) are promising.

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The Impact of Emotional Labor and Job Stress on the Job Burnout in the Digital Era : Focusing on Staff Accountants (디지털시대 세무대리인의 정서노동과 직무스트레스가 직무탈진에 미치는 영향)

  • Shin, Yong-Jae;Lee, Shin-Nam
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.61-71
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    • 2015
  • This study is to examine the relationships between emotional labor, job stress, and job burnout of staff accountants. The results of the analysis are as follows. First, frequency of emotional display has a negative impact on job stress, but emotional dissonance is not associated with job stress statistically. And all types of emotional labor(emotional display, emotional variety, emotional dissonance) have no significant effects on job burnout. Second, all types of emotional labor have no significant impacts on job burnout. Third, full mediation by job stress is proved in the relations between frequency of emotional display and job burnout and between emotional variety and job burnout. But emotional labor doesn't directly impact on job burnout but it influences job burnout via job stress indirectly. These results provide a meaningful framework and theoretical basis for future research on emotional labor, job stress, and job burnout.

The Effects of Plant Raising Activities in Home Upon School Student' Emotion Intelligence (가정내 식물 가꾸기 활동이 초등학생들의 정서지능에 미치는 영향)

  • Seok, Dea-Woong;Lee, Jeong-Hwa;Jeong, Yeon-Ok
    • Journal of agriculture & life science
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    • v.43 no.6
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    • pp.45-52
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    • 2009
  • The purpose of this study is to verify the effect of raising plants at home on elementary school students' emotional intelligence. The experimental group in the post-test showed significant differences in all the domains of emotional perception, emotional expression, emotional empathy, emotional control, emotional application, compared to the control group, which indicated that the activity of raising plants at home has positive effects on the emotional intelligence of high graders in elementary school. Even in the change of students' emotional intelligence according to their gender, male students in the experimental group had higher average values more than the control group, showing significant differences in all the domains of emotional perception, emotional expression, emotional empathy, emotional control, emotional application. Female students in the experimental group had the same tendency. Accordingly, as a result of this study, it was found that the activity of raising plants at home has positive effects on the improvement of elementary school high graders' emotional intelligence.

The Mediating Effect of Emotional Leadership of Daycare Center Directors on the Relation between Childcare Teachers' Emotional Intelligence and Teacher-Infant Interaction (보육교사의 정서지능이 교사-영유아 상호작용에 미치는 영향에서 원장 감성리더십의 매개효과)

  • Lee, Shin-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.369-376
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    • 2020
  • The purpose of this study is to identify the relationships among childcare teachers' emotional intelligence, daycare center directors' emotional leadership, and teacher-infant interactions. Also, this study examines whether a daycare center director's emotional leadership would mediate the correlation between a childcare teacher's emotional intelligence and teacher-infant interactions. A questionnaire was given to 293 childcare teachers. Using SPSS version 21.0, the data were analyzed for Pearson's correlation, hierarchical regression analysis, the Sobel-test, and the meditation effect proposed by Baron and Kenny. The findings are as follows. First, there was a positive correlation between a childcare teacher's emotional intelligence, the director's emotional leadership, and teacher-infant interactions. Second, the influence on teacher-infant interactions from directors' emotional leadership was relatively greater than childcare teachers' emotional intelligence. Finally, the emotional leadership of daycare center directors partially mediated the relationship between childcare teachers' emotional intelligence and teacher-infant interactions. This study provides significant empirical data for improving childcare.