• IEMEK Journal of Embedded Systems and Applications
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• v.3 no.4
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• pp.182-192
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• 2008

The personalized service becomes an important role in consuming the mobile broadcasting contents due to the lack of television watching time in the mobile environment. The paper discusses the technology development of ECG (electronic content guide) for personalized broadcasting service such as contents tracking, time shifting and contents scraping according to user preference.

• Journal of the Institute of Convergence Signal Processing
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• v.17 no.1
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• pp.40-45
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• 2016

In accordance with the digital broadcast data converted, the number of the service provider, and content channel for interaction with the viewer has increased exponentially. Electronic program guide in such a multi-channel time(Electronic Program Guide, EPG) is an essential requirement, and also from day to day EPG generation technique according to the user's requirements. But the current situation is getting EPG to viewers outside for reasons such as absence, lack of accurate information, organizing techniques utilized lack of standard systems. In this article, we describe the State and EPG solution to the problem of these terrestrial stations. This, the EPG information and the actual broadcast time of the terrestrial channel 6 using a ground wave receiving method for a direct comparison was studied the problems and the average error of the current start. Also this research perform to enhance accuracy of EPG information.

• Journal of Broadcast Engineering
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• v.9 no.4 s.25
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• pp.345-356
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• 2004

In this paper, we present a design and implementation of a personalized broadcasting system using TV-Anytime metadata for providing personalized services. The TV-Anytime specifies metadata schema, metadata coding and delivery, and provides service models to provide personalized broadcasting content services at anytime when users want to consume using metadata, which includes ECG (Electronic Content Guide) and content descriptive information in a PDR (Personal Digital Recorder)-centric environment. The proposed personalized broadcasting system consists of a server that provides metadata binary-coding, encapsulation and multiplexing, and a client terminal that takes charge of de-multiplexing, metadata decoding, and metadata processing for personalized content accessing and consumption. This paper presents the details of the design of each functional module, and the evaluation results with a set of service scenarios in an end-to-end broadcasting test-bed.

• Journal of Broadcast Engineering
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• v.11 no.3 s.32
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• pp.284-301
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• 2006

In this paper, we present a design and implementation of a TV-Anytime metadata authoring tool for providing personalized data-broadcasting services. The TV-Anytime specifies metadata schema, metadata coding and delivery, and provides service models to provide personalized broadcasting content services at anytime when users want to consume using metadata including ECG (Electronic Content Guide) and content descriptive information in a PDR (Personal Digital Recorder)-centric environment. In spite of a useful services based on TV-anytime metadata, the metadata authoring still remains as a harassing and time consuming task. For easy metadata authoring, the proposed metadata authoring provides the following key functionalities: metadata visualization, media access, and semi-automatic method for editing segment related metadata.

• Proceedings of the Korean Information Science Society Conference
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• 2000.10b
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• pp.215-217
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• 2000

본격적인 디지털 데이터 방송 시대를 맞이하여 TV는 다양하고 인터랙티브한 서비스의 제공이 가능해 졌다. 디지털 TV의 데이터 서비스는 매우 다양하다. 그 중 Electronic Program Guide(EPG)는 가장 기초가 되는 서비스이다. EPG의 아키텍쳐를 설계하기에 앞서 TV 프로그램에 대한 분류와 데이터 베이스화가 선행되어야 하며 이렇게 만들어진 Program Content Profile(PCP)와 사용자가 설정해 준 후 자동으로 갱신되는 User Preference Profile (UPP)는 EPG 어플리케이션의 스마트 기능 중 하나인 방송 프로그램 추천 기능을 가능케 해주며, 그 외에도 여러 스마트 기능들을 구현하는 중요한 척도이다. 본 논문은 이러한 모든 아키텍쳐를 시험적으로 설계 구현하였으며 그 예를 보여준다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.11a
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• pp.387-390
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• 2009

최근 한국정보통신기술협회(TTA)에서는 지상파 DMB(Digital Multimedia Broadcasting) ECG(Electronic Content Guide) XML(eXtensible Markup Language) 표준의 제정 및 개정 작업을 완료하였다. 지상파 DMB ECG XML 표준은 종래의 DMB EPG(Electronic Program Guide) 표준에서 제공되었던 서비스를 기능적으로 수용하면서 프로그램내의 특정 세그먼트 단위까지 검색 및 브라우징을 통하여 원하는 콘텐트를 보다 효율적으로 접근, 소비 및 저장이 가능하도록 하는 향상된 서비스를 제공하도록 정의하였다. 또한, 단일 포맷에서 모든 DMB 콘텐트 내용들을 결합하는 DMB AF(ISO/IEC 23000-9:2008; DMB Application Format) 파일 포맷을 포함하고 있다. 한국전자통신연구원에서는 이러한 지상파 DMB ECG XML 표준 및 서비스의 유효성 검증을 위해 메타데이터의 저작 단계에서 전송 및 단말에 이르는 맞춤시청형 방송 시스템을 개발하였다. 이러한 일련의 과정에서 DMB ECG 메타데이터는 맞춤시청형 서비스 제공을 위해 전달되는 핵심 요소로써, 디지털방송 콘텐트에 대한 상세 정보의 기술을 위해 새로운 메타데이터를 생성하거나 기존에 생성된 메타데이터를 재편집하는 과정을 효과적으로 수행하기 위한 메타데이터 저작도구가 필수적으로 필요하다. 본 논문은 사용자 친화적인 DMB ECG 메타데이터 및 DMB AF 저작도구의 개발에 대해 기술한다.

• Journal of Broadcast Engineering
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• v.10 no.1 s.26
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• pp.57-67
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• 2005

In the paper, we propose a TV-anytime codec that encodes and decodes TV-Anytime metadata according to the TV-Anytime specification so that the resulting binary TV-Anytime metadata can be transferred efficiently through the broadcasting network where the data bandwidth is restricted.. We describe the broadcasting environment that the TV-Anytime codec will be applied to, and the required functionalities of the software modules in detail. For the design of software modules, we show how to Implement the modules for metadata fragmentation. encoding, decoding, and the fragments management. The proposed TV-Anytime codec can be utilized as the core components to a personalized digital broadcasting system providing ECG(Electronic Content Guide) and segmentation information services according to TV-Anytime standard.

• Journal of Distribution Science
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• v.20 no.6
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• pp.21-32
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• 2022

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.

• ETRI Journal
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• v.26 no.5
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• pp.452-466
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• 2004

As the number of broadcasting channels and programs increases rapidly, the importance of personalized service has been emphasized. In this paper, we propose a practical framework of metadata broadcasting to provide personalized service according to user preferences and various terminal/network conditions. First, we present an overall system architecture of a metadata broadcasting system and then propose several core technologies (particularly in the parts of metadata authoring, metadata encoding, and metadata-based personalized content consumption). For interoperability, the proposed solution is designed to be compliant with the relevant standards of the TV-Anytime Forum, MPEG-7 Systems, and MPEG-2 Systems. Considering a home network environment, we also propose a metadata-based content adaptation scheme. Each component technology has been implemented individually, integrated into an end-to-end prototype broadcasting system, and successfully tested with a set of personalized service scenarios that are also developed in this study.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.3
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• pp.573-578
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• 2020

Recently, as competition in the food industry intensifies, restaurants offering unusual foods are increasing. However, the information provided by the menu is limited to the ingredients and prices of the foods, which does not help the guests choose the menu. In order to solve this problem, this paper proposes a food menu guidance system using augmented reality technology. The proposed system combines augmented reality technology and video content to provide information about food on the menu as a video. Therefore, it provides more realistic and vibrant images than the existing menu board provides food information in a simple image format. In addition, the proposed system is expected to be applied to tourist attractions, museums and galleries as a new type of guidance system beyond the limitations of text and image-oriented brochures.