• 한국환경과학회지
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• 제13권4호
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• pp.327-337
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• 2004

The education effect of environmental impact cognitive instruction on high school students was investigated. Environmental values of students could be classified into egocentric, social-altruistic and biospheric values like those of Schultz’s three kinds of categories. The value distribution of students consists 44.7% of egocentric and biospheric value groups and 12.5% of social-altruistic value group, respectively. The environmental function such as knowledge and skill did not show remarkable differences between value groups. The environmental value only affected the attitude function. The biospheric value group had the higher attitude function than other value groups. The environmental impact cognitive instruction enhanced the environmental functions irrespective of the value group or instruction type. However, significant variables were different according to environmental functions. Environmental functions such as knowledge and skill were influenced by the instruction itself. The attitude function was dependent on instruction itself, value type and instruction type. The optimum application of the environmental impact cognitive instruction can be efficiently achieved through class division into egocentric value group and biospheric value group. Alternatively, the proper combination of instruction methods focused biospheric and egocentric impacts in a class can be recommended.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• 한국의류산업학회지
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• 제12권4호
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• pp.431-438
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• 2010

This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.

• 한국식품조리과학회지
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• 제16권1호
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• pp.27-35
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• 2000

This study intended to find out what the male and female university students in Kyung-book area think about Korean traditional foods, how much they use them, and how their life styles affect their estimates on traditional foods. They evaluated the aspects of traditional foods highly in the order of nutrition(6.07), taste(5.96), appearance(5.40), color(5.33), preservation after cooking(4.82), cost(4.63), and cooking method(4.43). Female students had higher estimates on traditional foods than male students. There was no significant difference in the evaluation between the students raised in rural and urban areas if they had the same educational level. Regardless of gender, Kimchi was most preferred followed by boiled rice, pot stew, grilled fish, and beef out of 25 traditional foods. In the correlation among the evaluation factors and uses of traditional foods, those with high evaluation on traditional foods(r=0.282, p<0.01) and the families with higher income(r=0.316, p<0.01) made more use of traditional foods. For the life style, leisure-valuing type was the greatest part(39.4%) in male students and altruistic type(31.9%) in female students. The altruistic type comprised of the greatest part(34.8%) among the students raised in urban areas and the leisure-valuing type(40.0%) among those raised in rural areas. The altruistic type students put high values on taste, nutrition, appearance, color, and preservation after cooking of the traditional foods. The egocentric type gave high values on cost and cooking method. However, there were no significant differences among the types in every item. The altruistic type put the highest and the leisure-valuing type put the lowest value on traditional foods, respectively, however, it was not significantly different. The individuality-centered type made the most use of traditional foods, whereas the leisure-valuing type made the least(p<0.05).

• 고전문학과교육
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• 제32호
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• pp.327-355
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• 2016

이 연구에서는 천예록 소재 <옥소선 이야기>를 통해 작중 인물의 소시민적 욕망의 면모를 살펴보고자 하였다. 소시민적 인물의 욕망과 그 지향성은 다분히 세속적이며 이기적이다. 이러한 인물상은 봉건사회에서 근대사회로 이행하는 시기에 대두하기 시작한 중립적 존재로서의 소시민적 특성과 많이 닮아있다. 이 소시민이란 개념은 현대의 대중 및 서민의 한 특성을 가리키는 데에도 자주 사용된다. 소시민적 태도에 대한 지금의 이해와 작품 속 인물들의 특성은 크게 다르지 않다. 소시민에게 중요한 것은 사회에 대한 원대한 지배이념이나 현실개혁 의지가 아니라, 무엇보다 자기 삶의 만족을 이루고자 하는 현실적이고도 일상적인 욕망의 성취와 안정이다. 이에 주체가 어떠한 욕망을 가지는 지에 따라 충족의 태도와 과정에서 반사회적이거나 이기적인 경계적 특성이 나타나기도 한다. 그러나 그 행동의 반경은 거대한 현실의 지배체제 속에 국한되어 있고, 자신의 소유와 만족을 충족하는 것에 개인적인 삶의 목표가 그치는 것이 특징이다. 이는 생이 사랑을 추구하기 위해 가족과 사회를 저버리고 자란과의 결연을 충족하지만, 반사회적 태도로 끝까지 사회와 대립하기 보다는 과거급제를 통해 가정과 사회 속의 재진입하여 안정을 획득하는 것과 통한다. 또한 본 작품이 현재적으로 유의미한 이유는 사랑이라는 인간 본연의 자기 욕망을 발견하고, 그것을 긍정하여 충족하고자 반봉건적 행위-불효, 불충, 불열-마저 감행하며 움직인 생의 주체적 행보에 있다. 이러한 생의 욕망 추구에 힘입어 옥소선도 관기라는 자신의 신분적 굴레를 벗어나 사랑의 주체가 되고자 하는 자기욕망을 긍정하게 되어 사회제도로부터 일탈하는 것이다. 나아가 이 과정에서 자기 행적의 사회적 한계점을 인식하고, 이를 보완하기 위해 자구적 방식으로 노력한다. 이에 과거급제라는 개인의 지적능력 실현으로 사회에 재진입하는 점에서 소시민적 욕망의 성취와 한계의 일면을 찾을 수 있다. 조선 후기 근대로의 이행기 때에는 개인적 욕망과 자유의지에 목마른 근대적 인간형과 함께 주체적 삶에 대해 아직 이질적 몰이해 상태인 봉건적인 인간형이 혼재되어 있었을 것이다. 이는 지금, 여기의 현재적 상황과도 크게 다르지 않다. 작품은 현실의 거대한 장벽 안에서 왜소한 '자기'의 존재적 각성과 미진하게나마 발현되는 주체적 욕망에 큰 가치를 부여하며 이를 조명하고 있다. 나아가 현실논리 속에 실패를 경험한 개인의 경험과 각고의 노력을 소소한 성취로서 긍정한다. 이렇듯 스스로의 만족을 향한 행복을 능동적으로 추구하며 인간답게 사는 삶을 권면한다는 점에서 본 작품은 현대 독자들에게도 여전히 유효한 문학적 의미를 발한다.