International Journal of Advanced Culture Technology
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v.9
no.3
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pp.92-99
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2021
In this research, it was investigated the competence of Korean salesmen in the insurance business(B2C, consumer goods marketing) and information communication industry(B2B, industrial goods marketing) at the individual level rather than the organizational level. The salesperson's Guanxi ability means the salesperson's ability to create, maintain, develop the Guanxi ability. Namely, it was investigated whether the Korean salesman's Guanxi ability is the effective and persuasive concept in explaining the sales performance(company performance, business performance). The purpose of this paper was to verify which variables, among Guanxi ability and customer orientation, better explain the sales performance of salespeople. The Western concept of marketing that is closest to Guanxi is the concept of the customer-orientation that is based on the theory of relationship exchange. Confucian culture in the East is the construct concept, Guanxi is the measurement. The relational exchange theory in the West is the construct concept, customer orientation is the measurement. As the result of the analysis, we found that the Guanxi proved a greater correlation with sales performance than customer orientation. In the information technology industry, there was a big difference compared to insurance industry, whereas Guanxi and customer orientation had a similar level of correlation with sales performance. In the case of the insurance industry, we found that the Guanxi and sales performance were significant but the customer orientation and sales performance were not. This means that sales performance can be accurately and sufficiently explained only by adding the Guanxi ability in addition to customer orientation. The result of analyzing the mediating effect of the Guanxi ability between customer orientation and company performance, customer orientation was significant with Guanxi, and customer orientation and company performance were also significant. But, when the Guanxi was used as the parameter, the Guanxi was significant with company performance, but the customer orientation was not. Even when the dependent variable was business performance, when the Guanxi was used as the parameter, we found that the Guanxi was significant with the business performance, but the customer orientation was not. Namely, it proved Guanxi ability and customer orientation are completely independent concepts. In addition, we found that the information technology industry, unlike the insurance industry, mediated the Guanxi ability between customer orientation and sales performance. We confirmed that in the future, salespeople should not only rely on rational methods to maintain and reinforce customer relationships, but must consider the emotional factors through empathy with customers.
The adsorption equilibrium, kinetic, and thermodynamic parameters of brilliant green adsorbed by coconut based granular activated carbon were determined from various initial concentrations ($300{\sim}500mg\;L^{-1}$), contact time (1 ~ 12 h), and adsorption temperature (303 ~ 323 K) through batch experiments. The equilibrium adsorption data were analyzed by Langmuir, Freundlich, Temkin, Harkins-Jura, and Elovich isotherm models. The estimated Langmuir dimensionless separation factor ($R_L=0.018{\sim}0.040$) and Freundlich constant ($n^{-1}=0.176{\sim}0.206$) show that adsorption of brilliant green by activated carbon is an effective treatment process. Adsorption heat constants ($B=12.43{\sim}17.15J\;mol^{-1}$) estimated by the Temkin equation corresponded to physical adsorption. The isothermal parameter ($A_{HJ}$) by the Harkins-Jura equation showed that the heterogeneous pore distribution increased with increasing temperature. The maximum adsorption capacity by the Elovich equation was found to be much smaller than the experimental value. The adsorption process was best described by the pseudo second order model, and intraparticle diffusion was a rate limiting step in the adsorption process. The intraparticle diffusion rate constant increased because the dye activity increased with increases in the initial concentration. Also, as the initial concentration increased, the influence of the boundary layer also increased. Negative Gibbs free energy ($-10.3{\sim}-11.4kJ\;mol^{-1}$), positive enthalpy change ($18.63kJ\;mol^{-1}$), and activation energy ($26.28kJ\;mol^{-1}$) indicate respectively that the adsorption process is spontaneous, endothermic, and physical adsorption.
Although the development of transportation means has realized the right to mobility for the disabled who have difficulty in moving, it can be said that the improvement of the safety of passengers with disabilities that can occur in a car accident is lower than that of ordinary passenger seats. In particular, in the case of a rear-end collision that can occur suddenly, it is a reality that disabled passengers are vulnerable to head and neck injuries. Therefore, in this study, a multi-layer headrest foam that divides the headrest into three parts in the coronal plane was proposed to improve the head and neck injury index of disabled passengers in the vehicle in the event of a rear-end collision of a wheelchair transport vehicle. A range of stress scale factors was selected to give various compressive characteristics of the foam through low-speed rear-end collision analysis through a simple model, and GA optimization was performed by specifying the range as a parameter. Through the optimization result, the phase relationship between HIC and NIC was analyzed according to the compression characteristics of the layers. HIC responded most sensitively to the compression characteristics of the front layer and NIC responded to the compression characteristics of the mid layer, and the compression characteristics of the rear layer showed the lowest. A normal headrest and an optimized multi-layer headrest were placed in the validation model to analyze the low-speed rear-end collision sled test, and HIC and NIC were derived lower in the multi-layer headrest than in the general headrest. The compression behavior of the multi-layer headrest was also clearly shown, and it was verified that the multi-layer headrest was effective in improving the injury index of the head and neck compared to the general headrest.
KSCE Journal of Civil and Environmental Engineering Research
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v.28
no.1B
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pp.95-109
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2008
We numerically analyzed the nonlinear shoaling, a plunging breaker and its accompanying energetic suspension of sediment at a bed, and a redistribution of suspended sediments by a down rush of preceding waves and the following plunger using SPH with a Gaussian kernel function, Lagrangian Dynamic Smagorinsky model (LDS), Van Rijn's pick up function. In that process, we came to the conclusion that the conventional model for the tractive force at a bottom like a quadratic law can not accurately describe the rapidly accelerating flow over a swash zone, and propose new methodology to accurately estimate the bottom tractive force. Using newly proposed wave model in this study, we can successfully duplicate severely deformed water surface profile, free falling water particles, a queuing splash after the landing of water particles on the free surface and a wave finger due to the structured vortex on a rear side of wave crest (Narayanaswamy and Dalrymple, 2002), a circulation of suspended sediments over a swash zone, net transfer of sediments clouds suspended over a swash zone toward the offshore, which so far have been regarded very difficult features to mimic in the computational fluid mechanics.
In this study, it is aimed to investigate the vertical seismic performance of reinforced concrete (R/C) frame buildings in two different building stocks, one of which consists of those designed as per the previous Turkish Seismic Code (TSC-2007) that does not consider the vertical earthquake load, and the other of which consists of those designed as per the new Turkish Seismic Code (TSCB-2018) that considers the vertical earthquake load. For this aim, three R/C buildings with heights of 15 m, 24 m and 33 m are designed separately as per TSC-2007 and TSCB-2018 based on some limitations in terms of seismic zone, soil class and structural behavior factor (Rx/Ry) etc. The vertical earthquake motion effects are identified according to the linear time-history analyses (LTHA) that are performed separately for only horizontal (H) and combined horizontal+vertical (H+V) earthquake motions. LTHA is performed to predict how vertical earthquake motion affects the response of the designed buildings by comparing the linear response parameters of the base shear force, the base overturning, the base axial force, top-story vertical displacement. Nonlinear time-history analysis (NLTHA) is generally required for energy dissipative buildings, not required for design of buildings. In this study, the earthquake records are scaled to force the buildings in the linear range. Since nonlinear behavior is not expected from the buildings herein, the nonlinear time-history analysis (NLTHA) is not considered. Eleven earthquake acceleration records are considered by scaling them to the design spectrum given in TSCB-2018. The base shear force is obtained not to be affected from the combined H+V earthquake load for the buildings. The base overturning moment outcomes underline that the rigidity of the frame system in terms of the dimensions of the columns can be a critical parameter for the influence of the vertical earthquake motion on the buildings. In addition, the building stock from TSC-2007 is estimated to show better vertical earthquake performance than that of TSCB-2018. The vertical earthquake motion is found out to be highly effective on the base axial force of 33 m building rather than 15 m and 24 m buildings. Thus, the building height is a particularly important parameter for the base axial force. The percentage changes in the top-story vertical displacement of the buildings designed for both codes show an increase parallel to that in the base axial force results. To extrapolate more general results, it is clear to state that many buildings should be analyzed.
This study assessed the possible role of different traits in selected plant growth-promoting rhizobacteria (PGPR) for improving wheat growth and yield under natural conditions. Rhizobacteria exhibiting 1-aminocyclopropane-1-carboxylate (ACC)-deaminase activity were isolated and screened for their growth-promoting activity in wheat under axenic conditions. Five isolates belonging to Pseudomonas and one Burkholderia caryophylli isolate that showed promising performances under axenic conditions were selected and characterized for in vitro ACC-deaminase activity, chitinase activity, auxin production, P solubilization, and root colonization. These isolates were then used as inocula for wheat cultivated under natural conditions in pot and/or field trials. Significant increases in root elongation, root weight, tillers per pot, 1,000-grain weight, and grain and straw yields were observed in response to inoculation with PGPR in the pot trials. Inoculation with these PGPR was also effective under field conditions and increased the wheat growth and yield significantly. However, the efficacy of the strains was inconsistent under the axenic, pot, and field conditions. Pseudomonas fluorescens ($ACC_{50}$), which exhibited a relatively high in vitro ACC-deaminase activity, chitinase activity, auxin production, and P solubilization and more intensive root colonization, was the most efficient isolate under the field conditions. Therefore, these results demonstrated that ACC-deaminase activity is an efficient parameter for the selection of promising PGPR under axenic conditions. However, additional traits of PGPR, including auxin production, chitinase activity, P solubilization, and root colonization, are also important for selecting PGPR as biofertilizers.
Journal of the Computational Structural Engineering Institute of Korea
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v.22
no.1
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pp.105-115
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2009
Numerical analysis of shear walls governed by flexural behavior is conducted for the seismic control performance of proposed friction dampers installed at the center of coupling beams. Control effectiveness of shear walls connected by beams with the proposed dampers are compared for single shear wall with same flexural rigidity. Average responses of the shear walls with the dampers are found with seven scaled-downed earthquakes based on KEC 2005 design spectrum. Slip load is the most important design parameter. It is designed to be 5, 10, 20, 30, 60, 90% of total vertical shear force at damper location to prevent damper slip in specific stories. Nonlinear time-history analysis is conducted by using SeismoStruct analysis program. Seismic control performance of the dampers is evaluated for base shear, energy dissipation, curvature and top-floor displacement. Results show that the dampers are the most effective in reducing the responses when their total slip load is 30% of total vertical shear force.
Permeability coefficient of concrete is a substaintial key parameter for understanding the durability performance of concrete and its microstructural densification. Many researches for the issue have been accomplished, however, it is very rare to deal with the theoretical study on permeability coefficient in connection with carbonation of concrete and the the effect of volumetric fraction of cement paste or aggregate on the permeability coefficient. The majority of these researches have not dealt with this issue combined with carbonation of concrete, although carbonation can significantly impact on the permeability coefficient of concrete. The purpose of this study is to establish a fundamental approach to compute the permeability coefficeint of (non)carbonated concrete. When simulating a microstructural characteristics as a starting point for deriving a model for the permeability coefficient by the numerical simulation program for cementitious materials, HYMOSTRUC, a more realistic formulation can be achieved. For several compositions of cement pastes, the permeability coefficient was calculated with the analytical formulation, followed by a microstructure-based model. Emphasis was on the microstructural changes and its effective change of the permeability coefficient of carbonated concrete. For carbonated concrete, reduced porosity was calculated and this was used for calculating the permeability coefficeint. The computational result was compared with experimental outcome.
Purpose: Currently lung cancer ranks second in cancer for incidence rate and is a disease that ranks first for a death rate by cancerous growth because it is already advanced at the time of diagnosis. The purpose of this paper was to analyze the factors that affect the effectiveness of and rash occurrence by Epidermal Growth Factor Receptor Tyrosine Kinase Inhibitor (EGFR TKI) in patients with non-small cell lung cancer. Methods: A retrospective chart review of 100 patients, who took EGFR TKI (erlotinib, gefitinib) among patients who were diagnosed with non-small cell lung cancer in a Hospital in Korea between May 2005 and February 2008, was conducted. The drug effectiveness was evaluated by Response Evaluation Criteria In Solid Tumor. Results: EGFR mutation was the only factor associated with drug response (complete response and partial response). When stable disease was added to drug response as the evaluation parameter, ECOG and rash as well as EGFR mutation were found to be important factors. Survival, however, was not affected by EGFR mutation. The factors influenced on survival were older age (${\geq}65$), low ECOG ($1{\sim}2$), adenocarcinoma and rash. In the case of rash, group with EGFR mutation or low ECOG showed significantly higher chance of occurrence. There was no significant difference in rash occurrence between gefitinib and erlotinib groups. Conclusions: Based on the results, EGFR mutation positive and low ECOG ($1{\sim}2$) were significantly important factors for both effectiveness of EGFR TKI and rash occurrence. Also, rash itself was found to be an independently significant factor for the disease control and survival. Therefore, while administering EGFR TKI, patients who have the factors associated with rash occurrence should be closely monitored for effective and safe drug therapy.
The Technology Acceptance Model (TAM) presented by Davis (1989) has been regarded as highly explanatory as well as the clearest model in explaining consumers' adoption of innovative technology or products. Existing studies have expanded the model by adding related external variables to improve the explanation depending on the type of innovative technology. This study expanded TAM by adding two more variables, namely consumers' technology innovation and clothing involvement considering the feature of smart clothing. The objectives of this study are as follows: 1. to suggest the extended TAM in explaining the adoption process of smart clothing, 2. to verify the differences in the path hypotheses according to the type of smart clothing. A total of 815 effective samples were collected from adults over 20 years old, and AMOS 5.0 package was employed for data analysis. As a result, it was proved that the extended TAM was appropriate for explaining the process of adopting smart clothing according to the path hypotheses of smart clothing types. Technology innovation and clothing involvement were confirmed as antecedent variables in affecting TAM. The perceived usefulness appeared to be a more crucial variable than the perceived ease of use and attitude was found to be an important parameter in adopting smart clothing. Considering the path hypotheses of MP3 playing clothes, perceived usefulness had a direct influence on acceptance intention unlike other types of smart clothing. As for photonic clothes, the influence of perceived ease of use on attitude was supported while it was rejected in the case of MP3 playing clothes and sensing sportswear.
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