• 유통과학연구
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• 제18권11호
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• pp.15-22
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• 2020

Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

• 비교교육연구
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• 제24권3호
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• pp.71-99
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• 2014

본 연구는 고교 다양화 및 특성화고 육성 정책으로 인해 상대적으로 불이익을 받고 있는 일반고의 교육역량 강화 방안을 탐색 제시하기 위해 교육수요자인 학생과 학부모들의 일반고 교육프로그램에 대한 만족도와 선호도를 분석하였다. 이를 토대로 장 단기적인 관점에서 경상북도 일반고의 교육역량을 제고하기 위한 시사점을 도출하는데 그 목적이 있다. 연구대상으로는 경상북도 소재 일반고 총 31개교의 학부모 3,383명, 학생 7,953명의 설문 응답결과를 분석하였다. 분석결과 전반적으로 교육역량강화 정책에서 추진되고 있는 프로그램에 대한 만족도는 중간수준이며, 학부모와 비교했을 때 학생의 만족도가 상대적으로 낮게 나타났다. 학교규모별에서는 소규모학교의 교육프로그램에 대한 학생들과 학부모들의 만족도가 높게 나타나, 소규모 학교가 가지는 협동적 학교조직 문화형성의 중요성이 부각되었다. 실천 전략의 선호도에서는 학교규모별, 신분별로 통계적으로 유의한 차이를 보였다. 향후 일반고 교육역량 강화 전략 수립에서 교육 수요자들의 다양한 요구를 조화롭게 반영할 수 있도록 단위학교별로 전략수립에 자율성을 확대해야 할 것이다.

• 디지털융복합연구
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• 제18권5호
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• pp.99-104
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• 2020

한류열풍과 함께 우수한 교육컨텐츠를 보유하는 현시점에 세계시장으로 이를 알리고 진출하는 것이 필요하다. 본 연구는 한국의 교육컨텐츠의 세계시장 진출의 필요성을 강조하기 위해 교육컨텐츠 보급의 필요성과 브랜드화에 관한 분석을 하였으며, 이를 진행하기 위한 전력방법을 제시하여 한류와 더불어 한국교육컨텐츠의 세계시장 진출방안을 모색하고자 한다. 전략방법으로는 첫째 교육컨텐츠 보급과 활용을 통한 문화교류 확대, 둘째 교육컨텐츠의 지속적인 성장을 위한 현지화 방안, 셋째 일방적 전파로 비추어질 수 있는 상황에 대처를 위한 컨텐츠 현지화 및 현지 파트너쉽 형성이 있다. 교육컨텐츠의 세계시장 진출은 국가이미지에 긍정적인 영향은 뿐만아니라 한류가 본래 가지고 있었던 경제적 효과도 지속시키는데 도움을 줄 수 있을 것이다.

• 수산해양교육연구
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• 제25권4호
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• pp.801-818
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• 2013

This paper focuses on a differentiation strategy to improve educational competitiveness of education department. The reason is that education department stand now on the brink of a precipice because of low employment rate. For this, I researched on 'employment rate' and 'curriculum nature' of educational technology department of YW university and A university, lifelong education department of S university and D university, educational psychology department of SW university which are all related to pedagogy relation department recording relatively high-employment rate. Through the date, I'd like to emphasize that competitiveness of education department depends on a differentiation strategy and that strategy must be based on the influence of education with the consideration of obligation and characterization. And we find that a influence of education can be demonstrated in two aspects : a rational scheme's side and lively culture's side. In the rational scheme aspects, diversification and specialization of curriculum content considering department characteristics and curriculum management including mentoring and sense of realism are emphasized. On the side of culture scheme, positive involvement of members, outlook on the world defined by the concepts like challenge and passion to the future, a sense of community. These discussions will be a guide role on the future researches which focuses on improving competitiveness of education department.

• 대한수학교육학회지:수학교육학연구
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• 제12권3호
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• pp.425-442
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• 2002

One of important topics in mathematics education research is communication. Mathematical communication consists of writing, reading, listening and speaking. But, research on reading has not yet to have a commensurate emphasis, despite important changes that have occurred in the theory and practice of communication. This study is intended to search for reading in school mathematics. First, we explore theories of reading and reading instruction. Second, the factors involved in reading are examined. These factors are learners, texts and teachers. Third, we provide a variety of reading strategies that are reading and enacting strategy, reconstructing strategy, presupposing strategy, becoming an author strategy, sketch to stretch strategy and reading- cooperative learning strategy. They will help students to foster students' mathematical ability as well as reading skill.

• 품질경영학회지
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• 제50권4호
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• pp.843-861
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• 2022

Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

• 수산해양교육연구
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• 제21권4호
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• pp.543-555
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• 2009

The characteristic of Web 2.0 is openness, participation, share, cooperation and creation. The purpose of this article was to identify learner based knowledge creation strategy through UCC in Web 2.0, to develop UCC by university students and to make systematic UCC process. This article suggested knowledge creation strategy with UCC learning Community of Practice(CoP). UCC was developed by 25 students who registered e-learning in "P" university and conducted interview with students and experts to analyze the contents which related with research questions. Systematic process for developing educational UCC was consisted of sectors such as idea creation, design, development, implementation and evaluation. Main developing process steps were as follows: making subject$\rightarrow$seeking information$\rightarrow$selecting data$\rightarrow$designing contents$\rightarrow$making story board$\rightarrow$planning of filming$\rightarrow$filming$\rightarrow$digitalizing$\rightarrow$editing$\rightarrow$reviewing final product$\rightarrow$implementing$\rightarrow$evaluating. For learner based knowledge creation through UCC, educational institutions have to provide platform for learners' need, and learners create diverse ideas with UCC CoP. This article suggested knowledge creation strategy with sharing collective intelligence through process of UCC design, development, implement and evaluation.

• 한국초등과학교육학회지:초등과학교육
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• 제34권1호
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• pp.32-45
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• 2015

The purpose of this study is to further develop the strategies using EBS clipbank service and investigate the their effects of the science academic emotion on the student's attitude toward science. Clipbank is service for educational purpose. EBS provides clipbank that holds about 210,000 video clips made from EBS programs. Two class of 6th grade were selected and instructed. Implementing and using the teaching strategies, a test was administered to examine the science academic emotion of the students effects using clipbank teaching. It had two rounds for inspection about operation of the strategies with curriculum. In the second research, by re-supplying a more sophisticated program strategy from first in putting feedback. The result of analyzing the test was as follows. First, elementary teachers can be used in class to take advantage of a variety of educational materials clipbank contents. Result of teachers survey, clipbank teaching was effective and teachers who using clipbank service will be the continue utilize clipbank. Second, the strategy for using clipbank teaching was effective on student's science academic emotion. And strategy was effective significantly different depending on gender. In conclusion, the strategy for using clipbank teaching, made students feel that learning science was interesting. A lot of reseaches give that science can provide the ideas as a metheod to educational web-sites, educational web-sites can provide creative ideas to science learning strategy, but it is still lacking that research can be applied to education specifically on how to. This study will help elementary teachers adjust teaching to help students learn science with positive emotions.

• 교육시설
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• 제22권6호
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• pp.23-28
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• 2015

• 교육시설
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• 제21권4호
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• pp.36-43
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• 2014