• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.584-597
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• 2019

본 연구는 NCS 기반 교육에서 교육서비스품질의 구성차원은 무엇이며, 학생충성도와 취업자신감에 어떠한 영향을 미치고 있는지를 알아보고자 하였다. 분석결과, NCS 기반 교육에서 교육서비스품질의 구성차원은 교수학습 강의, 대학명성, 교육프로그램, 학사행정서비스, 교육시설의 5가지였으며, 교육서비스품질 구성차원 중 교수학습 강의와 학사행정서비스가 직무능력에 큰 영향을 미치고 있는 것으로 분석되었다. 또한 교육서비스품질과 직업기초능력은 학생들의 학교에 대한 충성도와 취업에 대한 자신감에 중요한 요인으로 분석되어 중요한 성과변수임이 증명되었다.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.439-453
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• 2020

The purpose of this study is to investigate the impacts of business service quality on satisfaction, commitment, performance, and loyalty in higher education. A survey was given to undergraduates involved in business through employment and start-up companies at a private university in Korea. With 252 respondents, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of measured variables. Multiple regression was employed as a statistical method for the hypotheses of the study. The research questions were: 1) How do education SERVQUAL factors (tangibles, responsiveness, reliability, assurance, and empathy) affect customer satisfaction? 2) How do education SERVQUAL factors affect customer commitment? 3) How does customer satisfaction or commitment affect education performance? 4) How does customer satisfaction, commitment or performance affect their loyalty in higher education? The findings show that most dimensions of business service quality have effects on satisfaction and commitment, and satisfaction and commitment have a positive effect on performance. Additionally, satisfaction, commitment and performance all have an effect on loyalty. This study confirmed the need for the improvement of business service quality in a private university. Additionally, it highlighted the importance of user satisfaction, commitment and performance in order to increase the loyalty level of undergraduate students.

• 한국의류산업학회지
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• 제14권3호
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• pp.413-422
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• 2012

This study is to verify the influence of salesperson's nonverbal communication on consumer emotions, and service quality in fashion shopping. This study sample is limited to Busan and Kyungnam Province's fashion shopping consumers. The responders included 239. Data were analyzed by frequency, factor analysis, and AMOS. As the results, kinesics, proxemics, paralanguage, and physical appearance are a major influence on positive consumer emotions that influence service quality. Kinesics and proxemics are a major influence on negative consumer emotions; however, paralanguage, and physical appearance are not a major determinant to influence negative consumer emotions; in addition, there is a direct link between negative consumer emotions and service quality. Also, consumer emotions mediated the relationship between nonverbal communication and service quality. Therefore, fashion firms should train employee manners to ensure that nonverbal communication is important in service encounters.

• 대한안전경영과학회지
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• 제9권6호
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• pp.97-103
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• 2007

This paper reviewed the relationship among internal marketing, service quality and customer satisfaction, and the mediating effect of service quality. Based on the responses from 163 hotel employees and 489 customers who encountered them, the results of hierarchical regressional analysis showed that all internal marketing factors have positive relationships with service quality, and service quality has positive relationship with customer satisfaction. Also, service quality has mediating effect between four internal marketing factors(education, compensation, delegation of authority, and internal communication) and customer satisfaction.

• 한국조리학회지
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• 제20권4호
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• pp.86-99
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• 2014

본 연구는 소상공인 창업교육 서비스품질이 학습자만족과 창업의지 간의 인과관계를 분석하기 위한 연구로서, 연구결과를 통하여 소상공인 창업자들의 창업교육 서비스품질에 대한 욕구를 해소하고 창업교육 프로그램에 관한 선택과 집중 측면에서의 시사점을 모색하고자 진행되었다. 이에 따라 실증분석을 통해 도출된 결과를 근거로 연구의 결론을 정리해 보면 다음과 같다. 첫째, 소상공인 창업교육 서비스품질이 학습자만족과의 관계에서 유의한 영향을 미치는 것으로 나타났다. 둘째, 소상공인 창업교육 서비스품질이 창업의지에 유의한 영향을 미치는 것으로 나타났다. 셋째, 학습자만족이 창업의지에 유의한 영향을 미치는 것으로 나타났다. 이와 같은 연구결과를 종합해 볼 때, 소상공인 창업교육 서비스품질은 학습자만족과 창업의지를 강화하고 있다. 특히 소상공인 창업교육 기관은 학습자에게 직접적인 교육서비스를 제공하고 이러한 소상공인 창업교육 서비스를 지각한 학습자의 만족과 성과는 창업의지에 직접적인 영향을 행사하는 중요한 역할을 하고 있음을 알 수 있다. 이에 따라 소상공인 창업교육기관은 창업교육 서비스품질을 높일 수 있는 방안을 모색하고, 학습자 개개인의 삶의 질을 향상시킬 수 있는 전략적 차원에서의 체계적인 창업교육의 관리가 필요하다는 점을 시사해주고 있다.

• 서비스연구
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• 제8권1호
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• pp.41-57
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• 2018

본 연구의 목적은 중등 NCS 직업교육의 학업성취도와 취업만족도 관계를 분석하는 것으로 이를 위해 서울과 수도권에 있는 실업계 고등학생과 취업준비를 하는 대학생 250여명을 대상으로 약 2주간에 걸쳐 설문조사를 실시하였다. 설문내용은 연구가설을 5개로 구분하여 "첫째 NCS 교육 이해, 둘째 교육서비스 품질, 셋째 직업교육 필요성, 넷째 학업성취도, 다섯째 직업만족도"로 구성하였다. 설문조사를 이용하여 중요도와 신뢰도, 타당성, 연관성 분석 등을 살펴보기 위해 SPSS WIN 18.0 등을 이용하였다. 연구결과 독립변수에서는 교육서비스 품질과 직업교육의 필요성이 학업성취도에 영향을 주는 것으로 채택되었으나 NCS 교육 이해는 채택되지 못하였다. 매개변수에서 학업성취도는 직업만족도에 영향을 미치는 것으로 조사되었다. 따라서 교육기관에서 직업교육 서비스품질과 직업교육의 필요성에 대한 관심을 기울이고 향상시켜 나간다면 학업성취도는 높아질 것이고 학업성취도는 취업 후 직업만족도에 긍정적으로 영향을 미칠 것으로 기대된다.

• 응용통계연구
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• 제18권2호
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• pp.487-497
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• 2005

강의평가는 질 높은 수업을 실현하고 개선${\cdot}$발전시키기 위해서 일련의 수업체계 및 과정을 평가하고, 분석한 결과를 이용하여 강의 내용을 재조직하거나 강의방법을 개선하여 대학교육의 질적 수준을 높이며, 더 나아가 양질의 교육을 제공함으로써 교육 소비자인 학생들의 만족도를 제고시키는데 그 목적이 있다. 즉 강의평가는 교육현장에서 수행되는 강의에 대한 평가를 통하여 교육 소비자인 학생들의 만족도를 제고시키기 위한 서비스품질 측정 도구라 할 수 있다. 본 논문에서는 강의평가를 통한 교육 서비스품질 향상이 중요한 만큼 강의 서비스품질 측정을 위한 타당한 측정도구를 제안하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.927-938
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• 2021

Small and Medium Enterprises (SMEs) is one of several activators that drives the economy of Indonesia because SMEs provide jobs, increase Gross Domestic Product (GDP), and assure the delivery of products and services. However, Indonesian SMEs are not very competitive in the industrial world, and one of the causes is the low quality of products that undermine customer satisfaction. There are several factors presumed as influencing customer satisfaction, which among others include product knowledge, service quality, and competitive advantage. The objective of this research is to reveal the contribution of product knowledge and service quality to customer satisfaction with competitive advantage as the mediation variable. This research used a quantitative approach. The causal relationship across variables was examined with Structural Equation Modeling-Partial Least Squares (SEM-PLS). The sample of this research involved 140 respondents. Data was collected through a questionnaire and the items in the questionnaire were processed with a software called SmartPLS version 3.3.2. Results of this research indicate (1) product knowledge and service quality can increase competitive advantage and customer satisfaction in East Java SMEs; (2) competitive advantage can act as a mediator in the effect of service quality on customer satisfaction (3) product knowledge can increase customer satisfaction but the increase is not significant statistically.

• 통상정보연구
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• 제6권1호
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• pp.25-50
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• 2004

This study attempts to find out what kind of service quality is considered important by customers in using the Internet shopping mall and suggests the way to activate the customer relationship. The findings based on empirical analysis are shown here. First, empirical analysis of the contextual factors such as gender, education, and experience levels, shows that what customers perceive as most important in the product purchase is security in terms of the payment and personal information service. The second important service quality factor perceived by customers is responsiveness, particularly the rapidity and accuracy of response to their needs and wants. The customers also considered price, quality and diversity of the product as being important. Furthermore, there is no big difference among other service quality factors. Second, in the different gender context, there is no significant difference between the genders. However, the male group shows an even distribution of factors valued in the service quality, whereas female respondents placed stronger emphases on particular aspects of service, such as security, response, reliability and product quality. Third, in the context of different education level, the payment method between graduates and non-graduates has a significant difference. That is, the non-graduates prefer the credit card and saving through ATM, while the graduates use dual payment method using credit card and another payment method together. Therefore, the various payment methods should be considered according to the customer type, namely graduates or non-graduates. Fourth, in the context of different experience level, the result of the empirical analysis of the factors of the service quality shows no great difference between experienced and inexperienced customers. Both types of customer perceive security as the most important. To sum up, the service quality perceived by the customers of Internet shopping malls is empirically analyzed in different contexts such as gender, education, and experience. Then, the device for the customer relationship activation is suggested. It can be utilized as a guideline for the continuing diffusion of the Internet shopping mall, giving it a competitive advantage against other companies.

• Nutrition Research and Practice
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• 제17권2호
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• pp.356-370
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• 2023

BACKGROUND/OBJECTIVES: School food service has played an important role in promoting the health and physical condition of students by providing students with a balanced and nutritious diet. Therefore, boosting the quality of school food service and improving the students' satisfaction is critical. For this purpose, this study examined the structural causal relationship among the quality of school food service factors, emotional responses, and satisfaction in China. SUBJECTS/METHODS: This study was conducted with 4th-6th-grade students from 6 junior high schools in Henan province of China, with 590 questionnaire responses (87.3%) collected and statistically analyzed. RESULTS: The school food service quality factors (including menu management, dietary education, facilities management, price and food distribution management, and personal hygiene during meals) must be enhanced to boost the students' satisfaction. In addition, the study used questionnaire survey data to validate the full mediation of students' emotional responses between school food service quality factors and student satisfaction. CONCLUSIONS: Students' emotions also play an important role in influencing the quality of school food service, all of which affect the emotional responses of students. Therefore, students' positive emotions are an important indicator for improving the quality of school food service. A national support policy is necessary for the ongoing maintenance and development of various programs that drive students' satisfaction and promote the adoption of education guidelines for school food service in China.