• Journal of Distribution Science
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• v.10 no.11
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• pp.79-88
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• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• Structural Engineering and Mechanics
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• v.77 no.3
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• pp.417-439
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• 2021

The geometric nonlinearity has been successfully integrated with the design of steel structural system. Thus, the tubular lattice girder, one application of steel structural systems have already been optimized to obtain an economic design following the completion of computationally expensive design procedure. In order to decrease its computing cost, this study proposes to employ five multi-objective metaheuristics for the design optimization of geometrically nonlinear tubular lattice girder. Then, the employed multi-objective optimization algorithms (MOAs), NSGAII, PESAII, SPEAII, AbYSS and MoCell are evaluated considering their computing performances. For an unbiased evaluation of their computing performance, a tubular lattice girder with varying size-shape-topology and a benchmark truss design with 17 members are not only optimized considering the geometrically nonlinear behavior, but three benchmark mathematical functions along with the four benchmark linear design problems are also included for the comparison purpose. The proposed experimental study is carried out by use of an intelligent optimization tool named JMetal v5.10. According to the quantitative results of employed quality indicators with respect to a statistical analysis test, MoCell is resulted with an achievement of showing better computing performance compared to other four MOAs. Consequently, MoCell is suggested as an optimization tool for the design of geometrically nonlinear tubular lattice girder than the other employed MOAs.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.1
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• pp.116-130
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• 2012

This study focuses on analyzing the design industry in creative industry in the context of upbringing growth engine of regional development policy and strategy. This research probe the spatial characteristics and inter-organizational network structure change from 2000 to 2010 using social network analysis(SNA) in terms of structural, spatial and temporal aspects. first, with the statistical data of design industry, this research evaluate spatial distribution and agggglomeration compared with 16 cities and 7metropolitan scales in Korea. Next, the group of density in the knowledge network of design industry explained with the spatial characteristics and inter-organizational network evolution in time series. After considering the government policy and strategy providing as a result of establishing regional innovation center strengthen cooperation among industry-university-research center.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.447-458
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• 1999

The purpose of this study was to analyze jeans market faced with economic difficulties to provide jean's maker with a large representative data base for jeans marketing strategy. This study surveyed jeans market and analyzed brand awareness. brand image and consumer's seeking image for 700 young adults. The 700 questionnaires were distributed at the five locations(Opkujung Shinchon Munjungdong, Shinrimdong '||'&'||' Suwon) and 656 reliable ones were used for statistical analysis. A. SAS statistical package including frequency table factor analysis. analysis of variance. and Duncan's multiple range test was used. The results are as follows : 1. Brand awareness involves "brand recall" based on asking a person to name recalled first and "brand rcognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levis" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image the result showed that "Vov" was best represented for sophisticated '||'&'||' trendy brand images "Storm" for characteristics brand image "Jambangee" for reasonable price '||'&'||' comfortable brand images and "Levis" for classic '||'&'||' design/color brand images. 3. As a result of factor analysis on consumer's seeking image six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated , active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables and preferred design. 4 Many young adults favored following design details ; low waist relaxed thigh with straight leg and long length up to the end of shoes. Also they preferred basic pocket to cargo pocket and simple logo accessories to metal ones.simple logo accessories to metal ones.

• Proceedings of the Korean Association for Survey Research Conference
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• 2003.06a
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• pp.59-68
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• 2003

Transport survey has been conducted annually by the Korea National Statistical Office (KNSO) in order to acquire information on business activities of the transport industry such as the number of employees, remuneration, revenue, expenses and tangible fixed assets, etc. The results of this survey are widely used for formulating economic policies of government and management plans of business and also for research activities. In this thesis, we provide the sampling design of the transport survey, and describe the management of sample in KNSO.

• Journal of the Korean Home Economics Association
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• v.39 no.11
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• pp.15-26
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• 2001

China adopted a free market economy and is a member of WTO. It has now emerged as one of the most promising markets in the word for the near future. The purpose of this study was to investigate of Chinese women clothing behavior and preference of clothing design by body types and to suggest basic information for high quality clothes merchandising of exporting to China. The subjects in this study were 280 Chinese women, aged from 20 to 50 living in Beijing. The survey was taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $\chi$$^2$-test, factor analysis. The results of this study are as follows. Ewamination on the Chinese womens clothing behavior showed that they attach importance to economy for purchasing clothes and have affirmative self-confidence. The thin body type women prefer to fashionable clothes while the fat body type has more reasonable economic behavior for clothing. It is needed to different merchandising project by body type in China..

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.119-135
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• 2013

The purpose of this study was to investigate the relationship between consumption values of preschooler clothing and purchasing satisfaction, company brand loyalty and involvement of preschooler clothing with the mothers of preschoolers. An online survey was adapted as methodology of this study. The collected 323 questionnaires were collected and statistically analyzed. The nine consumption value of preschooler clothing(vicarious satisfaction value, social value, functional value, convenient value, economic value, coordination value, aesthetic value, distinctive value, and fashionable value) resulted from the analysis of survey. Purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was Uni-dimensional. Statistical analysis was performed with frequency analysis, descriptive statistics, exploratory factor analysis, multi-group analysis, confirmatory factor analysis, bivariate correlation analysis, distribution, structural equation, cluster analysis, independent sample t-test, one-way analysis of variance. The results of this study are as follows. In the consumption value of preschooler clothing influencing on the purchasing satisfaction was evaluated depending on the involvement of preschooler clothing group (high-involvement group, low-involvement group). In the low-involvement group, the most significant consumption value of preschooler clothing are economic value, convenient value, social value in order of importance; though in the high-involvement group, aesthetic value, social value, economic value in order of importance. Also the brand royalty was more affected by the purchasing satisfaction in the high-involvement group than in the low-involvement group. In conclusion, the relations of consumption value of preschooler clothing with purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was established in study. The significances of this study is to provide the market segmentation strategy depending on the characteristics of preschooler clothing consumers and establish the information and direction to increase the company brand royalty and purchasing satisfaction.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.4
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• pp.117-124
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• 2015

RAM (Reliability, Availability and Maintenance) has been applied to design and analysis tools which affects system's operational sustainability and its life cycle cost as RAM-c(2009 DoD). RAM-c plays also an important role to guarantee the system engineering for mission assurance. Reliability is highly related to the probability of system failure. Availability means mission capability or the condition of ready to mission. Maintenance includes both the repair to recover the system in the event of failure/unexpected breakdown and proactive maintenance to prolong the design service life of the system or machinery. It is the purpose that this paper is to analyze and conclude the objective service life of UAV. The more UAV is operated, the less the level of its reliability becomes. Repairing failures and supplying spare parts on time, system reliability could be improved up until the time over target. Applying statistical Weibull distributions, this paper suggests the analysis of the design service life and economic life of UAV based on RAM-c with operational data.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.61-74
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• 2013

In digital age export expansion is the key fact of promoting Korea's economic growth. The policy that encourages exportation is being more emphasized to develop of the nation's economy. From the 90's, regionalism has been widespread throughout the world with globalization and internationalization led by WTO and FTA. The world is now becoming one economic bloc. It is necessary to understand how enterprises contribute to the exportation to establish and manage the policy that encourage and support the exportation. This study estimates SME's level of contribution on gross exports and understands the problem, while looking for better statistical alternatives and finding SME's export energizing policies. It is estimated that domestic SMEs contribute about 40-50% of gross exports. SME bureau and national statistical office should select optimal size of population of each industry, design and extract sample to conduct the export related survey extensively. SMEs should analyze the product and skills of the industry that is dominated by major companies to contribute to the exportation more efficiently. This effort will increase the level of contribution to gross exports in general.

• East Asian Journal of Business Economics (EAJBE)
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• v.5 no.3
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• pp.48-63
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• 2017

Purpose - The objective of this research is to investigate not only the effect of a company creating shared value (CSV) influencing consumers' emotions that lead to prosocial consumer behavior but also the moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Research design, data, methodology - The 9 hypotheses presenting the relationship among CSV, consumer's emotion and prosocial consumer behavior were proposed and tested in this study. Research data were collected from the surveying of 350 respondents over 20 years and the 340 samples were used to test the proposed hypotheses. SPSS 20.0 and AMOS 20.0 were used for statistical analysis such as reliability test, validity test and path analysis. Results - The results show that the economic or social value of corporate CSV activities affects positively consumer's gratitude or pride except for the relationship between social value of CSV and consumer's pride. The results also show that gratitude or pride of consumers affects positively consumers' prosocial behavior. We also found that there is a moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Conclusions - Company's activities in creating shared value influences consumer emotions and pride, and although these activities induce gratitude, this does not apply to pride. In addition, when these shared value activities influence consumer emotions, the authenticity of the company has shown to have a moderating effect.