• Korea journal of population studies
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• v.21 no.2
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• pp.113-143
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• 1998

Married women who follow occupations have remarkably increased. Economic-activies married women[EAMW] have experienced a great degree of role confilcts as the results of that they should play the role of wage workers and do duty as household affairs as well as raise children. To understand problems of EAMW and to make alterniative plans for EAMW, the daily life actives of EAMW should be examined. This study attempts to understand the daily life activites of EAMW. To obtain the goal this research generalizes the daily life actives of EAMW. classifies the patterns the activites, and analyzes the activites in the micro-level. The acivites of EAMW mainly consist of formal business and household affairs. The spatial bounds of activities are influenced by weekdays and holidays. During the weekday their activities are mainly found around residences and/or work places; while, during the weekend, they are discovered around residences and/or around residences or relatives who take care of their children. EAMW move longer distance rather than a full-time housewife; however, the activites of EAMW are residential orientation like those of full-time housewives. The role conflicts of EAMW are mainly from social cultural structure, the distance between workplace and residence, and the location of public service institutes.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.823-833
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• 2014

The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.