• Title/Summary/Keyword: e-marketing

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Estimating Farmers' Willingness to Cultivate Genetically Modified Rice and Grass for Feed in Korea (농업인의 사료용 유전자변형 작물 재배 의사 추정)

  • Kim, Seung Gyu;Ryu, Jin;Jung, Jae-Won;Sung, Myung-Hwan;Kim, Tae-Kyun
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.35 no.4
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    • pp.303-308
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    • 2015
  • Cultivating genetically modified (GM) crops is believed to be a practical solution to meet the increasing food demand, but GM crops are not legal in Korea mainly due to food safety issues. Even though the general public might not be ready to consume GM food, GM crops are imported and consumed as food and feed. To analyze farmers's willingness to grow GM crops for feed, a survey was conducted among crop farmers and 640 valid responses were collected by mail. In the questionnaire, the farmers were asked to select either 'yes' or 'no' if they were willing or not willing to cultivate GM rice and GM grass, respectively, under the given hypothetical income increase rate (i.e., 10%, 20%, 30%, 40%, 50%, 60%, or 70%). Logit regression was used to estimate the two dichotomous choices by explanatory variables including hypothetical income increase rate. The results show that farmers are willing to cultivate GM rice and grass when their income is expected to increase by 47% and 43%, respectively.

Research Trends and Tasks of Geotourism Studies in Korea (한국에서의 지오투어리즘(Geotourism) 연구동향과 과제)

  • Kim, Beom Hoon
    • Journal of the Korean association of regional geographers
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    • v.19 no.3
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    • pp.476-493
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    • 2013
  • Geoturism has been discussed from multiple perspectives in geomorphology and geology as well as tourism domain since 2000. As of May 2013, 172 academic papers and reports on Geoturism have been published in domestic journals. Themes of these researches can be categorized into 6 topics: resource development (i.e. natural resource development, cultural resource development, development of geopark), conservation and management, geoturist, local resident participation and public relations marketing, political approaches. Resource development among those topics has been treated the most: development and utilization of important geomorphological and geological landscape resources, storytelling development about cultual resources, contents development for geopark. On the whole, it is significant that geotourism is actively discussed in geography domain such as geomorphology rather than in geology domain. Up to date, those topics have also been treated only in certain academic areas. In the future researches, efforts for the balance among those topics and creating new themes from various research areas is necessary. Moreover, community networking among locals-municipalities-academia is also necessary to increase local participants.

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Local brands development and brand consulting framework for SMEs: Governmental supporting programs (중소기업의 현지브랜드 개발과 브랜드 컨설팅 프레임워크: 정부지원프로그램을 중심으로)

  • Kim, Gwi-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.5
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    • pp.1845-1855
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    • 2010
  • The brand consulting for paving the way for overseas-based companies to develop local brands includes many processes such as the analysis of local markets and consumers, the analysis of in-and-out circumstances including the diagnosis of corporate competence and resource, the establishment of brand strategies, the development of brand concepts, and the development of design, which should be performed before the eventual launch of overseas markets. So, the success of overseas-based brand consulting just depends on coworking(i.e., consortium) by brand experts from international marketing, design to local-overseas brand rights which have been barely touched upon by the brand experts. This study aims to present brand consulting framework and to support the development of local-fit brands when the small and medium industries, esteemed relatively less compatible than conglomerates, expand their business in the non-English-speaking countries. This study also includes the results of a demand inquiry on the local fit brand targeted for SMEs. As a brand consulting framework which has been performed at work sites through the accumulated many year's trial and error, it could be a significantly meaningful guidance for the brand experts who perform local-fit brands consulting and the SMEs who look for overseas-based brand consulting.

Estate Planning among the U.S. Elderly - Focusing on Wills - (미국 노인층의 자산 상속 계획 - 유언장 준비를 중심으로 -)

  • Lee Jieun
    • Journal of the Korean Home Economics Association
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    • v.43 no.6 s.208
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    • pp.113-131
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    • 2005
  • The purpose of this study was to investigate older people's planning for estate distribution by examining the factors associated with their will-holding status. This study used data from the 1994 Assets and Health Dynamics among the Oldest Old (AHEAD) Survey, Wave One. The objectives of this study were (a) to establish profiles of older people who have a written will and to compare their financial portfolios across will-holding status; (b) to identify factors that influence the decision to make a will, and (c) to draw implications for family economists, financial educators, planners, and policy makers. The results suggested that a household's financial resources (i.e., liquid and illiquid assets, housing equity, and household income) positively influence the probability of having a will. Older people who resided in a community property state and who were in poor health were less likely to be will-holders than their counterparts, holding financial resources and other variables constant. Demographic characteristics such as age, education, and race, and behavioral characteristic also were significant determinants of the likelihood of having a will. Volunteer participation and charitable contribution, which are proxies for altruism, increased the likelihood of having a will. The probability of having a will also was higher among those who had life insurance and had gwen inter-vivos gifts of more than $\$5,000$ to their children or grandchildren in the past 10 years. On the other hand, the likelihood of having a will declined with increasing number of biological children. From the findings, implications for financial planners and educators were suggested along with directions for future research.

Strategic Approaches to Solid Ranking International Journals: KODISA Journals (국제저널 육성 방향과 전망: KODISA Journals를 중심으로)

  • Youn, Myoung-Kil;Kim, Dong-Ho;Lee, Jong-Ho;Hwang, Hee-Joong;Lee, Jung-Wan
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.5-13
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    • 2014
  • Purpose - The purposes of this editorial review are twofold: firstly, to introduce the four flagship international journals of the Korea Distribution Science Association(KODISA): the Journal of Distribution Science(JDS), the Journal of Industrial Distribution & Business(JIDB), the East Asian Journal of Business Management(EAJBM), and the Journal of Asian Finance, Economics and Business(JAFEB), and secondly, to identify the direction of the KODISA journals and the roles and responsibilities of the editors of the KODISA journals. Research design, data, and methodology - To achieve the goals, firstly, this review paper addresses the current progress of the four KODISA journals: JDS, JIDB, EAJBM, and JAFEB. Secondly, this paper defines the aims and missions of the four KODISA journals. JDS publishes the articles of examining past, current, and emerging trends and concerns in the area of distribution science and economics, logistics and SCM, transportation, distribution channel management, distribution innovation and information technology, merchandising and procurement, distribution and marketing, consumer behavior, and manufacturing, wholesaling, and retailing. JDS publishes both quantitative and qualitative research as well as scholarly commentaries, case studies, book reviews and other types of reports relating to all aspects of distribution. JIDB publishes the articles of examining past, current, and emerging trends and concerns in the areas of industry and corporate behavior, industry policy making, industrial distribution and business, e-commerce, and service industry. EAJBM publishes empirical and theoretical research papers as well as scholarly commentaries, case studies, book reviews, and other types of reports relating to all aspects of East Asian business and economy. JAFEB publishes original research analysis and inquiry into the contemporary issues of finance, economics and business management in Asia, including Central Asia, East Asia, South Asia, Southeast Asia, and Middle East. The mission of JAFEB is to bring together the latest theoretical and empirical finance, economics and business management research in Asian markets. The audiences of the KODISA journals include higher education institutions, scholars, industry researchers and practitioners, scientists, economists, and policy makers throughout the world. The main mission of the KODISA journals is to provide an intellectual platform for international scholars, promote interdisciplinary studies in social sciences and economics, and become leading journals in the social science and economics category in the world. Thirdly, this paper addresses the current status of indexing in major databases of the KODISA journals, namely: Cabell's Directories, EBSCO, SCOPUS (Elsevier), and Social Sciences Citation Index® (SSCI, Thomson Reuters). Fourthly, this paper identifies the roles and responsibilities of the editors of the KODISA journals as the following: (1) Make sure that the journal be published in a timely manner and in international standards both in print and online versions. (2) Maintain the online homepage of the journal is always accessible to, and (3) Make sure that every article should go through a peer review process that meets international standards. Findings and conclusion - To accomplish the goals and missions of the KODISA journals, the editors of the KODISA journals must work together to publish high scholarly journals that meet international standards of journal publications.

An study on purchasing activity of Private Brand clothing in large discount store (소비자들의 대형마트 PB의류 구매행동에 관한 연구)

  • Kim, Young-Hwan;Kim, Pan-Jin
    • Journal of Distribution Science
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    • v.6 no.1
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    • pp.117-128
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    • 2008
  • The purpose of the research is to furnish basic data for efficient and effective marketing by examining the correlation how a certain element effects on customer's selection behavior, when they choose private label branded clothes at the store of giant discount store like E-.mart, Home-plus, Lotte-mart and 2001 outlet. We come to the following conclusions through such procedures; What we found on this study is that main factors of decision related purchasing garment of private brand in giant discount store is based on the sales price, quality of products and needs of customer's using. Further to this, in terms of choice activity in private brand clothes, we realized the price value is depend on the resonable price with the items because nowadays most customers can be compare to other discount store around their shopping place including trend of garment and quality of products. The order of the general inclination in selection behavior of private branded garment in giant discount store is as follows; Sales price > style & trend > quality of product and substantial convenience > display and prompt buying. Judging from the conclusion of the research we noted that customer's satisfaction comes from their target price to supply substantial needs and in terms of styling of clothes should be considered current trendy compared to national brand as well.

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A Study on Introduction of Greenhouse Gas Emission Trading Scheme in Korea (우리나라 온실가스 배출권거래제도의 도입에 관한 연구)

  • Lho, Sang-Whan
    • Journal of Environmental Policy
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    • v.8 no.4
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    • pp.95-124
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    • 2009
  • This study aims to introduce greenhouse gas emission trading in Korea as a highly cost-effective mechanism for controlling emissions. The Basic Act on Low-Carbon Green Growth will cover methods of emissions allocation, national inventory, and trading systems (i.e. emissions trading platforms, national registry,and clearing and settlement platforms). The Korean emission scheme will be based on the Korean Climate Change Act proposed by the National Assembly and Government with a cap-and-trade scheme. The national allowances will be allocated by the hybrid system. To establish the national inventory, TRADEMARKS (Telemetering System) and emissions factors are effective for greenhouse gas emissions measurement. It will likewise be effective for the national registry to be implemented via a Korean Integrated Registry, the emissions trading platform via the KRX (Korean Exchange), and the clearing and settlement platform via the KSD (Korean Securities Depository). In other words, the KRX will manage product development and marketing for Korean Carbon Financial Instruments (including commodities, futures, and options contracts) listed and admitted to trading on the KRX. All emissions trades will be standardized and cleared by the KSD.

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Recommender System using Association Rule and Collaborative Filtering (연관 규칙과 협력적 여과 방식을 이용한 추천 시스템)

  • 이기현;고병진;조근식
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.05a
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    • pp.265-272
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    • 2002
  • 기존의 인터넷 웹사이트에서는 사용자의 만족을 극대화시키기 위하여 사용자별로 개인화 된 서비스를 제공하는 협력적 필터링 방식을 적용하고 있다 협력적 여과 기술은 비슷한 선호도를 가지는 사용자들과의 상관관계를 기반으로 취향에 맞는 아이템을 예측하여 특정 사용자에게 추천하여준다. 그러나 협력적 필터링은 추천을 받기 위해서 특정 수 이상의 아이템에 대한 평가를 요구하며, 또한 전체 사용자에 대해 단지 비슷한 선호도를 가지는 일부 사용자 정보에 의지하여 추천함으로써 나머지 사용자 정보를 무시하는 경향이 있다. 그러나 나머지 사용자 정보에도 추천을 위한 유용한 정보가 숨겨져 있다. 우리는 이러한 숨겨진 유용한 추천 정보를 발견하기 위하여 본 논문에서는 협력적 여과 방식과 함께 데이터 마이닝(Data Mining)에서 사용되는 연관 규칙(Association Rule)을 추천에 사용한다. 연관 규칙은 한 항목 그룹과 다른 항목 그룹 사이에 존재하는 연관성을 규칙(Rule)의 형태로 표현한 것이다. 이와 같이 생성된 연관 규칙은 개인 구매도 분석, 상품의 교차 매매(Cross-Marketing), 카탈로그 디자인, 염가 매출품(Loss Leader)분석, 상품 진열, 구매 성향에 따른 고객 분류 다양하게 사용되고 있다. 그러나 이런 연관 규칙은 추천 시스템에서 잘 응용되지 못하고 있는 실정이다. 본 논문에서 우리는 연관 규칙을 추천 시스템에 적용해, 항목 그룹 사이에 연관성을 유도함으로써 추천에 효율적으로 사용할 수 있음을 보였다. 즉 전체 사용자의 히스토리(History) 정보를 기반으로 아이템 사이의 연관 규칙을 유도하고 협력적 여과 방식과 함께 보조적으로 연관 규칙을 추천을 위해 사용함으로써 추천 시스템에 효율성을 높였다. 구축, 각종 전자문서 생성, 전자 결제, 온라인 보험 가입, 해운 선용품 판매 및 관련 정보 제공 등 해운 거래를 위한 종합적인 서비스가 제공되어야 한다. 이를 위해, 본문에서는 e-Marketplace의 효율적인 연계 방안에 대해 해운 관련 업종별로 제시하고 있다. 리스트 제공형, 중개형, 협력형, 보완형, 정보 연계형 등이 있는데, 이는 해운 분야에서 사이버 해운 거래가 가지는 문제점들을 보완하고 업종간 협업체제를 이루어 원활한 거래를 유도할 것이다. 그리하여 우리나라가 동북아 지역뿐만 아니라 세계적인 해운 국가 및 물류 ·정보 중심지로 성장할 수 있는 여건을 구축하는데 기여할 것이다. 나타내었다.약 1주일간의 포르말린 고정이 끝난 소장 및 대장을 부위별, 별 종양개수 및 분포를 자동영상분석기(Kontron Co. Ltd., Germany)로 분석하였다. 체의 변화, 장기무게, 사료소비량 및 마리당 종양의 개수에 대한 통계학적 유의성 검증을 위하여 Duncan's t-test로 통계처리 하였고, 종양 발생빈도에 대하여는 Likelihood ration Chi-square test로 유의성을 검증하였다. C57BL/6J-Apc$^{min/+}$계 수컷 이형접합체 형질전환 마우스에 AIN-76A 정제사료만을 투여한 대조군의 대장선종의 발생률은 84%(Group 3; 21/25례)로써 I3C 100ppm 및 300ppm을 투여한 경우에 있어서는 각군 모두 60%(Group 1; 12/20 례, Group 2; 15/25 례)로 감소하는 경향을 나타내었다. 대장선종의 마리당 발생개수에 있어서는 C57BL/6J-Apc$^{min/+}$계 수컷 이형접합체 형질전환 마우스에 AIN-76A 정제사료

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Optimizing Similarity Threshold and Coverage of CBR (사례기반추론의 유사 임계치 및 커버리지 최적화)

  • Ahn, Hyunchul
    • KIPS Transactions on Software and Data Engineering
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    • v.2 no.8
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    • pp.535-542
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    • 2013
  • Since case-based reasoning(CBR) has many advantages, it has been used for supporting decision making in various areas including medical checkup, production planning, customer classification, and so on. However, there are several factors to be set by heuristics when designing effective CBR systems. Among these factors, this study addresses the issue of selecting appropriate neighbors in case retrieval step. As the criterion for selecting appropriate neighbors, conventional studies have used the preset number of neighbors to combine(i.e. k of k-nearest neighbor), or the relative portion of the maximum similarity. However, this study proposes to use the absolute similarity threshold varying from 0 to 1, as the criterion for selecting appropriate neighbors to combine. In this case, too small similarity threshold value may make the model rarely produce the solution. To avoid this, we propose to adopt the coverage, which implies the ratio of the cases in which solutions are produced over the total number of the training cases, and to set it as the constraint when optimizing the similarity threshold. To validate the usefulness of the proposed model, we applied it to a real-world target marketing case of an online shopping mall in Korea. As a result, we found that the proposed model might significantly improve the performance of CBR.

Deduction of Evaluation Factors and the Calculation of Weighted Value to Select Export Target Country of Public IT Service (공공 IT 서비스의 수출대상국 선정을 위한 평가항목 도출 및 가중치 산정)

  • Kwon, Hyeog-In;Lee, Jin-Hwa;Park, Jong-Seok
    • Information Systems Review
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    • v.17 no.3
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    • pp.1-17
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    • 2015
  • Due to the constant expansion of overseas public IT market, exportation market mainly based on e-government is expanding and platform needs to be introduced urgently to systematically support it. Thus, this study was carried on to draw evaluation items and weighted value of tools to support decision-making out of services of public IT platform. In this study, the tools supporting decision-making were defined as concept that draws exportation customers by wholly considering 2 aspects of enterprise capabilities and national environment. To develop tools supporting decision-making, the items to evaluate the aspect of enterprise capabilities and national environment were drawn through study on literature and open question and evaluation items were eliminated and AHP analysis was done through question given to experts. As a result, the significance was found in the order of Export Competitive Advantage > Export Marketing Strategy > Export Human Resources > Export-Related Organizational Resources > Export-Related Organizational Capabilities in the aspect of enterprise capabilities. The significance of evaluation was found in the order of Service Market Efficiency > Technical innovation and Maturity > Institutions > Market Efficiency > Macroeconomic Environment > Infrastructure in the aspect of national environment.