• The Journal of Society for e-Business Studies
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• v.12 no.2
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• pp.269-290
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• 2007

RSS is a core component of Web 2.0 which is expected to lead the most important innovation in the new IT environment. In that sense, it is actively utilized to distribute Web contents in various areas such as news, blog, multimedia, medical information, and conference and journal information. Also, it is expected to be a major effective marketing tool in electronic commerce domain. In the paper, we analyzed the problems of current utilization of RSS in domestic shopping malls, and suggest requirements for the effective use of RSS in electronic commerce. Furthermore, we proposed various issues and answers on the implementation of the requirements, and designed the intelligent RSS framework for electronic commerce based on the issues. Syntactic and semantic interoperability between the RSS service provider and the user is one of the most important issues in the framework. We suggested how to implement the interoperability based on Semantic Web technologies.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.3
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• pp.69-77
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• 2010

Authentication and key establishment are fundamental procedures to establish secure communications over public insecure network. A password-based scheme is common method to provide authentication. In 2008, Khan proposed an efficient password-based authentication scheme using smart cards to solve the problems inherent in Wu-Chieu's authentication scheme. As for security, Khan claimed that his scheme is secure and provides mutual authentication between legal users and a remote server. In this paper, we demonstrate Khan's scheme to be vulnerable to various attacks, i. e., password guessing attack, insider attack, reflection attack and forgery attack. Our study shows that Khan's scheme does not provide mutual authentication and is insecure for practical applications. This paper proposes an improved scheme to overcome these problems and to preserve user anonymity that is an issue in e-commerce applications.

• IEIE Transactions on Smart Processing and Computing
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• v.3 no.2
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• pp.88-95
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• 2014

This paper proposes a novel desktop virtual reality system. Based on the position of the user's face, the proposed system selects the most appropriate image of an object from a set of photographs taken at various angles, and simply "pastes" it onto the display at the appropriate location and scale. Using this system, the users can intuitively feel the presence of the object.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.403-404
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• 2017

가상현실 전자상거래가 발달함에 따라 이러한 전자상거래에서 홀로그램 인터페이스가 주목을 받고 있다. 현재 상품 정보를 위해 서 정적인 이미지하고 비디오를 사용하는 것을 홀로그램의 인터페이스를 통해서 상품 정보를 제공한다면, 사실감 및 입체감을 제공할 수 있을 것이다. 본 논문에서는 제품의 입체적인 인터페이스 기능을 제어하기 위해서 홀로그램 3D모델을 제어하는 방법을 소개한다. 홀로그램을 사용자가 제품의 실질적인 모습을 가장 잘 확인할 수 있기 때문에 향후 전자상거래에서 인터페이스를 활발히 활용될 수 있을 것이다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10a
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• pp.772-774
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• 2003

구매자 중심의 거대한 전자상거래 시장에서 사용자의 인증은 중요한 issue이다. 전자상거래 시스템별 개별적인 인증방식은 사용자에게는 불필요한 반복 인증과정 수행으로 인한 번거로움과 패스워드관리에 대한 문제를 야기 시키며 관리자에게는 사용자 정보관리를 위한 보안적인 면까지 고려해야하는 부담을 갖게 한다. 본 논문에서 제시하는 단일인증 방법을 통해서 사용자의 편의 증대와 효율적인 관리 그리고 기술적인 지원에 드는 비용을 줄일 수 있을 것이다.

• Journal of Distribution Science
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• v.12 no.11
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• pp.85-100
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• 2014

Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-government services based on the results of the empirical analysis. The mobile application service can be considered a new emergence of the paradigm just like the government's on-line portal websites appeared in the past. Under this prevailing situation of mobile smart devices, to promote the success of e-government mobile APP services, accurate analysis and understanding of users should precede anything, to provide services to grasp and satisfy users' desire properly. Conclusions - This study proposes implications to help E-governmental officers and companies make strategies. First, this is expected to give some information on the understanding and knowledge regarding the process of G4C smart APP service based on the empirical study. Second, this helps to make future policies and ways about E-government G4C smart APP service. Third, it is proved that super speed mobile communication technology and devices including phones will be crucial to change the structure of E-government services in 2-3 years. Fourth, it is necessary to increase the trust and using intention of users. Fifth, considering what type of environment users are placed in, to present proper public information matching their inclination, is important. Finally, various ways of experiencing service to explore potential users and ceaseless public relations are required.

• Journal of Information Technology Applications and Management
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• v.20 no.3_spc
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• pp.219-230
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• 2013

Real time accessiblity and agility in Ubiquitous-commerce is required under ubiquitous computing environment. The Research has been actively processed in e-commerce so as to improve the accuracy of recommendation. Existing Collaborative filtering (CF) can not reflect contents of the items and has the problem of the process of selection in the neighborhood user group and the problems of sparsity and scalability as well. Although a system has been practically used to improve these defects, it still does not reflect attributes of the item. In this paper, to solve this problem, We can use a implicit method which is used by customer's data and purchase history data. We propose a new clustering method of weighted preference for customer using k-means clustering and Bayesian network in order to improve the accuracy of recommendation. To verify improved performance of the proposed system, we make experiments with dataset collected in a cosmetic internet shopping mall.

• The Journal of Industrial Distribution & Business
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• v.9 no.5
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• pp.47-62
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• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• Journal of Korea Multimedia Society
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• v.13 no.1
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• pp.153-160
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• 2010

The main goal of general Online games is that the game user gain a high level character. If you want to grow up your character so fast, you need to have proper items. But sometimes users get items in the game that are not fit for the character. For the reason, game's users exchange these items each other. But such a function that serviced in the game is very restricted. To improve dealing function, it is necessary to support various method in the game such as Internet item dealing sites. By providing various service like as auction system service not the general dealing method, it is convenient for game users to deal with their own items. In this paper, by analyzing both function of internet item dealing site and function of item dealing used some domestic on-line game, we are propose the design method of auction type e-commerce that has the each advantage. Using the our proposed method, users can get information rapidly who want to deal with their own items, and deal with items through various functions.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.279-299
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• 2013

The problem of choosing the right product that will best fit a consumer's taste and preferences extends to the field of electronic commerce. However, e-commerce has been able to create a technological proxy for the social filtering process, known as online recommender systems (RSs). RSs aid users in filtering products and decisions on matters relating to personal taste. RSs have the potential to support and improve the quality of the decisions consumers make when searching for and selecting products and services online. However, most previous research on RSs has focused on the accuracy of the algorithms, with little emphasis on user interface and perspectives. This study identified transparency and feedback as possible ways to effectively evaluate RSs from the user's perspective. Thus, this research focused on examining and identifying the roles of transparency and feedback in recommender systems and how they affect users' attitudes toward the system. Results of the study showed that both transparency and feedback positively and significantly affected perceived trust, perceived value of the process, and perceived enjoyment. Furthermore, we found that perceived trust, perceived value of the process, and perceived enjoyment positively and directly affected users' intentions to use/reuse a recommender system.