• Title/Summary/Keyword: e-commerce user

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Buyer Category-Based Intelligent e-Commerce Meta-Search Engine (구매자 카테고리 기반 지능형 e-Commerce 메타 서치 엔진)

  • Kim, Kyung-Pil;Woo, Sang-Hoon;Kim, Chang-Ouk
    • IE interfaces
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    • v.19 no.3
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    • pp.225-235
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    • 2006
  • In this paper, we propose an intelligent e-commerce meta-search engine which integrates distributed e-commerce sites and provides a unified search to the sites. The meta-search engine performs the following functions: (1) the user is able to create a category-based user query, (2) by using the WordNet, the query is semantically refined for increasing search accuracy, and (3) the meta-search engine recommends an e-commerce site which has the closest product information to the user’s search intention by matching the user query with the product catalogs in the e-commerce sites linked to the meta-search engine. An experiment shows that the performance of our model is better than that of general keyword-based search.

User Category-Based Intelligent e-Commerce Meta-Search Engine

  • U, Sang-Hun;Kim, Gyeong-Pil;Kim, Chang-Uk
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2005.11a
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    • pp.346-355
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    • 2005
  • In this paper, we propose a meta-search engine which provides distributed product information through a unified access to multiple e-commerce. The meta-search engine proposed in this paper performs the following functions: (I) The user is able to create a category-based user query, (2) by using the WordNet, the query is semantical refined fined for increasing search accuracy, and (3) the meta-search engine recommends an e-commerce site which has the closest product information to the user's search intention, by matching the user query with the product catalogs in the e-commerce sites linked to the meta-search engine. An experiment shows that the performance of our model is better than that of general keyword-based search.

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A Study on the Perceived Seriousness of the Consumer Problem between E-commerce Users and Non-Users - Focused on University Consumers - (인터넷상거래 이용자/비이용자의 소비자문제 심각성지각 연구 - 대학생소비자를 중심으로 -)

  • 류미현;이승신
    • Journal of the Korean Home Economics Association
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    • v.41 no.8
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    • pp.19-31
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    • 2003
  • This study was intended to present the plan for preventing and solving the seriousness of the consumer problem perceived in the e-commerce. For this purpose, 723 questionnaires were distributed to university As a result of analysis, the following findings were obtained: 1) It was found that e-commerce users had higher knowledge of the degree of internet un, the ability to use information on the internet, the disposition of computerization, and e-commerce related consumer than e-commerce non-users. 2) It was found that e-commerce non-users had the higher level of perceived seriousness of the consumer problem than e-commerce users. Especially, it was found that e-commerce non-users had the high level of perceived seriousness of the consumer problem related to the problem of exchange, termination and after-sale nice and the leakage of exchange, termination and after-sale service and the leakage of private information e-commerce user. 3) It was found that university consumers' perceived seriousness of the consumer problem in e-commerce over the internet showed a significant difference in the ability to use information on the internet between e-commerce users and non-users.

Device-Centered Personalized Product Recommendation Method using Purchase and Share Behavior in E-Commerce Environment (이커머스 환경에서 구매와 공유 행동을 이용한 기기 중심 개인화 상품 정보 추천 기법)

  • Kwon, Joon Hee
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.4
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    • pp.85-96
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    • 2022
  • Personalized recommendation technology is one of the most important technologies in electronic commerce environment. It helps users overcome information overload by suggesting information that match user's interests. In e-commerce environment, both mobile device users and smart device users have risen dramatically. It creates new challenges. Our method suggests product information that match user's device interests beyond only user's interests. We propose a device-centered personalized recommendation method. Our method uses both purchase and share behavior for user's devices interests. Moreover, it considers data type preference for each device. This paper presents a new recommendation method and algorithm. Then, an e-commerce scenario with a computer, a smartphone and an AI-speaker are described. The scenario shows our work is better than previous researches.

A Mobile App Strategy: An Empirical Study on the Effect of the Mobile Shopping App Usage (모바일 애플리케이션 전략: 모바일 쇼핑 앱 사용 효과 실증 연구)

  • Choe, Jin Seon;Kim, Seung Hyun
    • Knowledge Management Research
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    • v.20 no.4
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    • pp.169-183
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    • 2019
  • The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

A Study of User XQuery Pattern Method based Recommender System

  • Kim, Jin-Hong;Lee, Eun-Seok
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.476-479
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    • 2005
  • The information available on the Internet has become widely used, primarily due to the ability of Web based E-Commerce and M-Commerce Retrieval Engines to find useful information for users. However, present day Commerce Retrieval Engines are far from perfect because they return results based on simple user keyword matches without any regard for the concepts in which the user is interested. In this thesis, we design and evaluate a Recommender system for web context aware based information retrieval using user profiles. Also, we designed personalization framework in ubiquitous environment based both e-commerce and m-commerce and presented the interaction of user profile including User XQuery pattern in semantic web.

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Cross-Product Category User Profiling for E-Commerce Personalized Recommendation (전자상거래 개인화 추천을 위한 상품 카테고리 중립적 사용자 프로파일링)

  • Park, Soo-Hwan;Lee, Hong-Joo;Cho, Nam-Jae;Kim, Jong-Woo
    • Asia pacific journal of information systems
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    • v.16 no.3
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    • pp.159-176
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    • 2006
  • Collaborative filtering is one of the popular techniques for personalized recommendation in e-commerce. In collaborative filtering, user profiles are usually managed per product category in order to reduce data sparsity. Product diversification of Internet storefronts and multiple product category sales of e-commerce portals require cross-product category usage of user profiles in order to overcome the cold start problem of collaborative filtering. In this paper, we study the feasibility of cross-product category usage of user profiles, and suggest a method to improve recommendation performance of cross-product category user profiling. First, we investigate whether user profiles on a product category can be used to recommend products in other product categories. Furthermore, a way of utilizing user profiles selectively is suggested to increase recommendation performance of cross-product category user profiling. The feasibility of cross-product category user profiling and the usefulness of the proposed method are tested with real click stream data of an Internet storefront which sells multiple product categories including books, music CDs, and DVDs. The experiment results show that user profiles on a product category can be used to recommend products in other product categories. Also, the selective usage of user profiles based on correlations between subcategories of two product categories provides better performance than the whole usage of user profiles.

Factors Affecting Intent to Use of T-Commerce in Enhanced TV Programs in Case of e-Commerce Users - The Moderating Effect of User Innovativeness (e-Commerce 경험자의 프로그램 연동형 T-Commerce 이용 의도에 영향을 미치는 요인 실증연구 - 혁신성의 조절효과를 중심으로)

  • Suh Hyunju;Moon Nam-Mee
    • Journal of Broadcast Engineering
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    • v.10 no.4 s.29
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    • pp.610-620
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    • 2005
  • The current study investigates factors affecting intent to use of T-Commerce in enhanced TV programs. from the perspective of e-commerce users who have experienced terrestrial data broadcasting services. The research model hypothesizes the relationship among independent variables such as perceived usefulness, perceived ease of use, and the dependent variable, intent to use of T-Commerce. In addition, the moderating effect of user innovativeness is also analyzed. The results reveal the significant and positive relationship between perceived usefulness of e-commerce and intent to use of T-Commerce. Besides, the moderating role of user innovativeness is confined to the effect of the perceived usefulness on intent of use of T-Commerce. The findings of this study provide an implication that customer attracting strategies for potential T-Commerce users have to be differentiated based on the status in the T-Commerce development process.

Developing Multi-construct Model of User Satisfaction in E-Commerce Environment by the Empirical Evidence

  • Kim, Tae-Hwan
    • Management & Information Systems Review
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    • v.25
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    • pp.371-386
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    • 2008
  • In this study, the hypothesized model of internet user satisfaction in e-commerce environment is developed and the relationships among constructs in the model are examined. A Confirmatory factor analysis is employed to analyze the relationships between the multiple dependent variables and independent variables.

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Goods Recommendation Sysrem using a Customer’s Preference Features Information (고객의 선호 특성 정보를 이용한 상품 추천 시스템)

  • Sung, Kyung-Sang;Park, Yeon-Chool;Ahn, Jae-Myung;Oh, Hae-Seok
    • The KIPS Transactions:PartD
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    • v.11D no.5
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    • pp.1205-1212
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    • 2004
  • As electronic commerce systems have been widely used, the necessity of adaptive e-commerce agent systems has been increased. These kinds of adaptive e-commerce agents can monitor customer's behaviors and cluster thou in similar categories, and include user's preference from each category. In order to implement our adaptive e-commerce agent system, in this paper, we propose an adaptive e-commerce agent systems consider customer's information of interest and goodwill ratio about preference goods. Proposed system build user's profile more accurately to get adaptability for user's behavior of buying and provide useful product information without inefficient searching based on such user's profile. The proposed system composed with three parts , Monitor Agent which grasps user's intension using monitoring, similarity reference Agent which refers to similar group of behavior pattern after teamed behavior pattern of user, Interest Analyzing Agent which personalized behavior DB as a change of user's behavior.