• Title/Summary/Keyword: e-Strategy

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E-Mail 채널관리와 CRM

  • 이진실
    • Proceedings of the Korea Database Society Conference
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    • 2001.06a
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    • pp.158-171
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    • 2001
  • o 경쟁력의 근원 : 정보와 속도 - 정확하고 질 높은 정보 제공 및 신속한 대응이 필수적 - 고객의 요청에 대응하는 방식에 따라 E-Biz의 성패가 좌우됨 o 고객과의 상호작용 형태 변화 - 판매원, 전화, 팩스에서 전자우편을 필두로 한 인터넷 환경으로 - 고객관리 및 개별화된 커뮤니케이션이 중요 (중략)

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국민은행 Smart eCRM 개발사례

  • 이채영
    • Proceedings of the Korea Database Society Conference
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    • 2001.06a
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    • pp.213-234
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    • 2001
  • 1. Brokat Server Technologies (Channel 통합 Messging Server) 복잡한 메시지 교환을 유연하게 제어함으로써 Front-End/Back-End각각에 존재하는 다양한 채널을 RealTime으로, 유연하게 통합관리하여 채널간의 Messaging을 Smart하게 컨트롤 2. Brokat Advisor (Rulebase Management System) 복잡한 비즈니스 룰의 적용과 Non-Programming/다이나믹한 관리를 동시에 가능하게 하는 Large E Business Engine (중략)

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A Framework for CRM Implementation Based on Event-Driven Marking

  • Heo, Jae-Ho;Lee, Jae-Kwang;Han, Chang-Hee
    • Proceedings of the CALSEC Conference
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    • 2004.02a
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    • pp.255-257
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    • 2004
  • Customer Relationship Management CRM(Customer Relationship Management) is a customer-focused business strategy designed to optimized profitability, revenus and customer satisfaction [Gartner Group](omitted)

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Case Study on Marketing Strategy of E-mart to Be No. 1 Discount Store in Korea (대한민국 1등 할인점을 추구하는 이마트의 마케팅전략에 관한 사례분석)

  • Yoo, Changjo;Ahn, Kwangho;Hwang, Eui Rok
    • Asia Marketing Journal
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    • v.6 no.3
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    • pp.143-156
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    • 2004
  • This case intorduced E-mart's business philosophy and vision, analyzed E-mart's outline of marketing strategy, and discussed its performance and future task. E-mart took the role of market pioneer by developing discount store market in Korea. It's mission was to provide substantial benefits to the customers by selling quality products at the lowest price in the market. For this purpose, E-mart has conducted a slogan of 'everyday low price discount store-E-mart'. Objective of E-mart's brand strategy was to be No. 1 discount store in Korea or to be a representative brand in the discount store market. To achieve this objective, E-mart has conducted various efforts such as construction of national network, realization of the lowest price, formation of the most reliable discount store image, establishment of competitive edge and so on. E-mart settled a new model for discount store in Korea and took the lead in expanding market potential. With these efforts, E-mart has maintained secure position as a leading company in the discount store market.

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IT Service Strategy for e-R&D (연구개발 분야의 IT 서비스 전략: e-R&D를 중심으로)

  • Lee, Joosung;Jang, Insu
    • Journal of Service Research and Studies
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    • v.2 no.2
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    • pp.1-21
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    • 2012
  • e-R&D means conducting research and development with network or computer software in cyber space. Given the rapid technology paradigm shift and diversified customer needs, companies face the problem of new product and service innovation. This paper introduces the strategic view for e-R&D status, case examples, and e-R&D service. We state e-R&D adoption stages for strengthening the industry competitiveness and IT service utilization.

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A Study on Encouragement Strategy of Electronic Commerce (전자상거래 활성화 전략 방안 연구)

  • Park, Chul-Gyun;Wang, Ha-Yang;Lee, Hyun-Chang;Jin, Chan-Young;Shin, Sung-Yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.10a
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    • pp.619-620
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    • 2011
  • Recently, the intense competition among various forms of online shopping also more deepen. So in online shopping and offline shopping can get differentiation characteristics of competitiveness, so our marketing target is the couples and planning to couples' activity is necessary. In this research, it is planning and implement an web site to design and implement sales strategies for the young people. For this, we analysis based on the existing commercial site's event planning of couples, design and suggest strategy for increasing sales, construct a web site with couples' birthday marketing strategy and various commemorative activities and customer visit web sites with activities more prominent as the goal, and with marketing planning and information configuration as the centre. This is expected to be through to increase effect of the part of the object by customer group activities to improve sales.

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A Study on Improving Korea's Regulatory System for Pharmaceutical Safety Management (의약품 안전성 관리를 위한 연구 - 의약품 안전관리 제도개선 방안을 중심으로 -)

  • Chae, Gyu Han;Cho, Gi Won;Nagata, Ryuji;Park, Ji Sun;Hong, Chong Hui;Kang, Jong Seong
    • YAKHAK HOEJI
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    • v.57 no.3
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    • pp.173-186
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    • 2013
  • To ensure the safe use of pharmaceuticals in the market, US, EU and Japan reached a consensus to adopt ICH harmonised tripartite guideline "E2E Pharmacovigilance Planning" in 2004. Subsequently these regions established and implemented new pharmaceutical safety management systems for patients based on ICH E2E guideline and Risk Evaluation and Mitigation Strategy (REMS) in US or Risk Management Plan (RMP) in EU and Japan. In this study we investigated these new foreign systems and suggested a way to improve Korea's regulatory system for pharmaceutical safety management under Korea Pharmaceutical Law in the view of international harmonization.

An Expert System for Foult Diagnosis in a System (전력계통의 고장진단을 위한 전문가 시스템의 연구)

  • Park, Young-Moon;Lee, Heung-Jae
    • Proceedings of the KIEE Conference
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    • 1989.07a
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    • pp.241-245
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    • 1989
  • A knowledge based expert system is a computer program that emulates the reasoning process of a human expert in a specific problem domain. This paper presents an expert system to diagnose the various faults in power system. The developed expert system is represented considering two points; the possibility of solution and the fast processing speed. As uncertainties exist in the facts and rules which comprise the knowledge base of the expert system, Certainty Factor, which is based on the confirmation theory is used for the inexact reasoning. Also, as the diagnosis problem requires the inductive reasoning process in nature, the solution is imperfect and not unique in general. So the expert system is designed to generate all the possible hypothesis in order of the possibility and also it can explain the propagation procedure of the faults for each solution using the built in backtracking mechanism. In realization of the expert system, the processing speed is greatly dependent upon the problem representation, reasoning scheme and search strategy. So, in this paper the fault diagnosis problem itself is analysed from the view point of Artificial Intelligence and as a result, the expert system has the following basic features. 1) The certainty factor is adopted in the inference engine for inexact reasoning. 2) Problem apace is represented using the problem reduction technique. 3) Bidirectional reasoning scheme is used. 4) Best first search strategy is adopted for rapid processing. The expert system was developed us ing PROLOG language.

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Display of Proteins on the Surface of Escherichia coli by C-Terminal Deletion Fusion to the Salmonella typhimurium OmpC

  • CHOI JONG-HYUN;CHOI, JONG-IL;LEE, SANG-YUP
    • Journal of Microbiology and Biotechnology
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    • v.15 no.1
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    • pp.141-146
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    • 2005
  • A new system for displaying proteins on the surface of Escherichia coli was developed using the Salmonella typhimurium outer membrane protein C (OmpC) as an anchoring motif. The C-terminal deletionfusion strategy was developed to fuse the polyhistidine peptides and green fluorescent protein (GFP) to the Cterminal of the truncated functional portion of OmpC. The polyhistidine peptides of up to 243 amino acids could besuccessfully displayed on the E. coli cell surface, which allowed recombinant E. coli to adsorb up to 34.2 μmol of Cd2+ per gram dry cell weight. The GFP could also be successfully displayed on the E. coli cell surface. These results suggest that the C-terminal deletion-fusion strategy employing the S. typhimurium OmpC as an anchoring motif provides a new efficient way for the display of large proteins on the surface of E. coli.

Impact of Information Sharing Regarding Customer Returns Ratio on Optimal Sales Strategy under E-commerce

  • Saito, Yuta;Kusukawa, Etsuko
    • Industrial Engineering and Management Systems
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    • v.14 no.2
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    • pp.111-121
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    • 2015
  • A correct information of customer returns ratio under e-commerce is not always shared between supply chain (SC) members. Also, it is important issue for SC members to handle the unsold products in a market. This paper discusses the impact of information sharing of customer returns ratio on an optimal sales strategy including resale of customer returns and buyback policy for a SC under e-commerce with a manufacturer and a retailer. A retailer sells a single product and resells the resalable customer returns in the same market. A manufacturer produces the products and buys back the unsold products as to their quality from the retailer. The integrated SC (ISC) determines the optimal product order quantity to maximize the expected profit of the whole SC. The decentralized SC (DSC) makes the optimal decisions for order quantity and the wholesale price of products to maximize the expected profit of each SC member. The effect of information sharing is discussed between SC members under ISC and DSC. The analysis numerically investigates how information sharing of the returns ratio affects the optimal decision and the expected profits under ISC and DSC. Besides, effect of SC coordination to encourage the shift to ISC is discussed.