• Title/Summary/Keyword: e-Strategy

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An Analysis the Role between the Buyer and Seller in the Field of e-Trade (전자무역에서 구매자와 판매자의 역할분석)

  • Lee, Joo-Won
    • International Commerce and Information Review
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    • v.7 no.3
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    • pp.195-212
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    • 2005
  • International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

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Forms of Inter-organizational Relationships, Patterns of Inter-organizational Information Flow, and Relevant E-commerce Strategies (조직간 관계 유형별 정보교류 행태와 적합한 전자상거래 전략)

  • Choe, Jong-Min
    • The Journal of Information Systems
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    • v.24 no.2
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    • pp.97-116
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    • 2015
  • Purpose This study suggested the four forms of inter-organizational relationships(IORs): partnerships, inter-dependence relationship, trust relationship, and market relationship. The purposes of this study include the demonstration of four forms of IORs and the investigation of the relationships among forms of IORs, inter-organizational information flow(IOIF), kinds of e-commerce strategies, and the supply-chain performance of a firm. Design/methodology/approach The empirical data were collected through post-survey. 92 survey data were collected. With a cluster analysis, we confirmed four types of IORs, and the relationships among critical variables. Findings The results of cluster analysis showed that according to the types of IORs, the frequency and quality of IOIF are different. Appropriate kinds of e-commerce strategies were examined under the each types of IORs, which cause specific patterns of IOIF. It was found that the adoption of e-procurement strategy can improve the supply-chain performance of a firm in trust relationship. It was also observed that under partnerships, the use of e-partnerships strategy can contribute to the improvement of supply-chain performance.

A Study on e-CRM in Fashion Internet Shopping Mall -Focusing on trust and commitment- (패션제품의 e-CRM에 관한 연구(1보) -신뢰와 관계몰입을 중심으로-)

  • 이지현;이승희;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.685-695
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    • 2003
  • The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

Supply Chain and E-Business The Logistics Forum - AMR Research

  • Shin, Woo-Yong
    • Proceedings of the CALSEC Conference
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    • 2001.02a
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    • pp.235-245
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    • 2001
  • ㆍ Include e-business as part of your top three supply chain agenda items. ㆍ Continue to seek out additional learning opportunities, both with early adopter or e-business-oriented companies, e-business consultants, system integrators, and colleagues in supply chain management. ㆍ Broaden your perspectives on e-business beyond customer interaction and supply chain cost savings. ㆍ Consider some form of electronic marketplace adoption as part of your supply chain strategy.(omitted)

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The Service Operation Strategy of Internet Shopping Mall by User Segmentation Market Typology

  • Jeong, Won-Kil
    • Journal of the Korean Data and Information Science Society
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    • v.15 no.1
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    • pp.11-20
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    • 2004
  • The purpose of this paper was to reveal Service Operation Strategy for the Internet shopping mall based on the types of internet users' market segmentation focus on the internet shopping behavior and e-service quality. In this paper, we examined internet shopping behavior and internet service quality factor depend on the types of internet users' group empirically. The empirical study result identifies the main decision factor depend on the types of internet users' group. On the basis of these result, Service Operation Strategy for the internet shopping mall has been suggested.

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The Elements of E-Portfolio - Focused on the Portfolio of IT Company Designers (e-포트폴리오의 구성에 관한 연구-IT기업 디자이너 포트폴리오를 중심으로)

  • Park, Min-kyung;Jang, Sun-hee
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.204-213
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    • 2019
  • This study examines the ePortfolio structure of IT company design interns and the differences among companies in 'Cofolios' site for employment of design major students. First, we examine the common configuration steps of ePortfolios [1. Project Brief${\rightarrow}$2-1. Investigation and Analysis${\rightarrow}$2-2. Strategy development${\rightarrow}$2-3. Virtualization, Final Design${\rightarrow}$2-4. Presentation, Evaluation, and Improvement${\rightarrow}$3. Read More]. Secondly, all the sub-items used in the ePortfolio were organized into words and classified into 6 stages. Finally, this was analyzed by majors and companies. Through this, the interns of the IT companies can [2-2. Strategy development] and that they are actively utilizing the 'connectivity' attribute linking the links. In addition, interns confirmed that the ePortfolio was structured differently depending on their major and the desired company.

A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?

  • Kim, Chung K.;Jun, Mina;Han, Jeongsoo;Kim, Miyea;Park, Jungung;Kim, Joshua Y.
    • Asia Marketing Journal
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    • v.14 no.3
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    • pp.7-26
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    • 2012
  • The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.

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New Strategy of Forest Tree Breeding for Society, Forest Science, and Forestry in Korea

  • Choi, Yong-Eui;Kim, Chul-Woo;Yi, Jae-Seon
    • Journal of Forest and Environmental Science
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    • v.24 no.1
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    • pp.15-25
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    • 2008
  • Social and scientific changes, i.e., global warming, desertification, pollution, biodiversity, bioenergy, plant variety protection, biotechnology, timber demand, reforestation in North Korea, and etc., were reviewed for new strategy of forest tree breeding in Korea. Diversified breeding goals, globalization of breeding target species, multidisciplinary research approaches, manpower networking, establishment of new administrative and research units in KFS and KFRI were proposed. Principles suggested for new tree breeding strategy are: 1) multi-disciplinary approach in settlement of objectives, breeding methods, and etc., 2) expansion of target trees including foreign species, 3) fulfillment of both domestic and international demands for forest tree breeding, 4) establishment of breeding program well-grounded on genetic resources conservation, 5) acknowledgement of breeding products (i.e., variety, technique, gene, and etc.) as goods, and 6) provision of more research opportunities for young scientists. Lastly, ongoing tree breeding project in Indonesia and NTFP R&D Center at the College of Forest and Environmental Sciences, Kangwon National University were introduced as examples of desirable breeding projects based on target species diversification, multidisciplinary approach, and manpower networking.

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The Effect of Experience Emotion on Pilot's Risk Perception: Interaction Effects of Emotion Regulation (경험정서가 조종사의 위험인식에 미치는 영향: 정서조절의 상호작용 효과)

  • Eom, Tae Keun;Han, Tae Young
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.20 no.4
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    • pp.57-69
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    • 2012
  • The purpose of this study was to identify the effect of experience emotion (i.e., happy, proud, sad, fear) on the risk perception. This study also examined interaction effects of emotion regulation (i.e., reappraisal strategy, problem focused strategy) between experience emotion and risk perception. The study collected data from 168 flight crew members in Korean commercial airlines, using an online research in which an experiment of emotion manipulation and a survey were included. The results of the study found the positive effect of happiness emotion on the risk perception regarding cases 1(these cases have high possibility of negative result and low circumstance control) and the positive effect of sadness emotion on the risk perception regarding cases 2(these cases have low possibility of negative result and high circumstance control). This study also found the interaction effect of reappraisal emotion regulation strategy between the relationship of happiness and risk perception regarding cases 2. From these results, the study provided that theoretical and practical implication that happiness and sadness emotion contribute risk perception and reappraisal strategy has a moderating role in the relationship between happy emotion and risk perception. Finally, based on these results, the limitations of this study and future research were discussed.

A Individualized Reasoning Strategy using Learner's Cognitive Union (학습자 인지 구조체를 이용한 추론의 개별화 전략)

  • Kim, Yong-Beom;Kim, Yungsik
    • The Journal of Korean Association of Computer Education
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    • v.9 no.5
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    • pp.31-39
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    • 2006
  • The change into the knowledge based information society requires a transformation of educational paradigm. Accordingly, intelligent learning and distance education are attracting a fair amount of attention. To apply the instructional learning method in this field, we need to consider a individualization of learning, as it were, abstraction of fact and path through learning, which is based on learner's traits, this focus entails a argument for individualized reasoning strategy. Therefore, in this paper, we design a learner's cognitive union, which is based on X-Neuronet(eXtended Neuronet), represent learner's hierarchical knowledge is able to self-learn, and grows adaptive union by proprietor. Additionally, we propose a individualized reasoning strategy, which relies upon learner's cognitive union, and verify the validity.

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