• 제목/요약/키워드: e-Service Quality Evaluation

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Proposed Assessment for Quality of Experience of Live IPTV in Home Environments

  • Jeong, Jongpil;Choi, Jae-Young
    • International journal of advanced smart convergence
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    • 제4권1호
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    • pp.18-30
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    • 2015
  • As the speed of networks that subscribers can use has greatly increased, demand for high-quality broadcast content, such as from Internet Protocol Television (IPTV) and Video on Demand (VoD), is likewise increasing. Therefore, while broadcasters are increasing content and channels, they are striving to improve consumer quality of experience (QoE) to differentiate themselves from competitors, including by producing higher physical-quality content. Recently, subjective measurement methods have been internationally standardized as the most reliable approach for measuring and evaluating IPTV QoE. However, a majority of these methods are performed in experimental environments and are based on the extremely brief viewing period of approximately ten seconds using original reference videos. It is actually difficult to apply standard evaluation methods based on a ten-second viewing interval to assess real broadcast watching of IPTV or other services that involve a longer time (i.e., more than thirty minutes). In this paper, we therefore propose a method that accommodates actual viewing environments. Using the mean opinion score, we experimentally analyze the effects of evaluation interval changes under actual conditions in which IPTV service is provided. In addition, we propose improvements by applying the results into actual live broadcast IPTV service and by analyzing consumer service QoE.

서비스 이용자의 선호도를 반영한 IPTV QoE 측정 방안 (IPTV QoE Evaluation Method Reflecting Subscriber's Preference)

  • 김현종;최경호;조기성;최성곤
    • 한국방송∙미디어공학회:학술대회논문집
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    • 한국방송공학회 2010년도 하계학술대회
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    • pp.346-348
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    • 2010
  • In this paper, we propose the IPTV QoE evaluation method reflecting service user's preference. This method can evaluate the IPTV service QoE using the fuzzy integral because it usefully employs a subjective decision for QoE(Quality of Experience) evaluation. IPTV subscribers can prepare a criterion to select an IPTV provider who provides high qualityQoE.

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에스닉 레스토랑의 품질속성이 소비자의 만족 및 재방문의도에 미치는 영향에 관한 연구 (The Effects of Quality Attributes on Customers' Satisfaction and Revisit Intention in the Ethnic Restaurant)

  • 최수지
    • 한국식품조리과학회지
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    • 제32권3호
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    • pp.353-362
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    • 2016
  • Purpose: This study examined the influence of restaurant quality attributes on customers' satisfaction and their intention to revisit by investigating the moderating effects of customers' electronic word of mouth evaluation about ethnic restaurants. The study was based on a total of 215 samples obtained from social networking service users in a metropolitan area from July 10 to 25, 2015. The major findings are as follows. Methods: The data were analysed using frequency, factor analysis, regression analysis and hierarchical regression analysis. Results: According to the results of factor analysis, quality attributes were separated into three factors: food, service, and atmosphere. According to the results, food attributes, service attributes and atmosphere attributes had an affect on customers' satisfaction, between quality attributes and revisit intention, only food attribute had an affect on revisit intention. It showed also that customers' satisfaction had an affect on revisit intention. Customers' electronic word of mouth (eWOM) evaluation was found to moderate the relationships between service quality attributes and satisfaction. Conclusion: Implications and future research were also discussed.

정부기관이 제공하는 인터넷 서비스의 고객 만족도 측정 및 평가 (Public Internet Service and Customer Satisfaction with a Focus on Public Agencies in Korea)

  • 박희준;손석희;김홍성
    • 품질경영학회지
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    • 제39권4호
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    • pp.565-572
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    • 2011
  • Internet development requires the evaluation of secure Internet service quality. This study evaluated public Internet service quality categories and items based on the eQual program developed by Barnes & Vidgen (2006). Using a questionnaire designed to test Internet service qualities for public websites designed by The Knowledge and Information Resources Management Project, we examined 707 users and then measured the effects of service quality factors on customer satisfaction. In conclusion, we found that information quality, usability, and service interaction had a positive effect on customer satisfaction.

정보기술 e-서비스품질의 평가특성이 이용자 지각과 이용의도에 관한 연구 (A Study on the Effect of evaluation characteristics of Information Technology e-Service Quality on usage perception and intention)

  • 김용범
    • 대한안전경영과학회지
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    • 제11권3호
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    • pp.95-103
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    • 2009
  • Recently the information system introduction and the application which use the computer are increasing. The efficient operation of information system helps corporations to improve productivity, customer service and corporate competitive power. SaaS(Software as a Service), which is the developed type of outsourcing in the area of information technology, is to use standardized and packaged application by hosting from the outside of enterprise. SaaS is not developed yet as much as people's interest about that in the initial stage, but its related technology and service capacity are accumulated after repeated trial and error, and it's ready to activate the industry. In the area of information system, studies on the measurement of service quality were followed. But there is little study on service quality measurement in the field of SaaS(Software as a Service). The purpose of this study was to divides the SaaS with e-SERVQUAL and it consider the relationship with the perceived recognition and the usage intention. According to this, variables of traditional research were rejected because SaaS is not developed yet in Korea. But information had a strong effect on perceived recognition. Therefore, business related with in SaaS must have provided a correct information about various applications.

KS-SQI 서비스 품질이 고객 행태에 미치는 영향과 사용자 경험 평가 분석 : OTT 서비스를 중심으로 (An Analysis on the Impact of KS-SQI Service Quality on Customer Behavior and User Experience : Focusing on OTT Service)

  • 이재훈
    • 한국IT서비스학회지
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    • 제19권5호
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    • pp.125-136
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    • 2020
  • The subject of this study is user experience analysis for OTT mobile app services. Application service quality was quantitatively measured by utilizing KS-eSQI evaluation model from a service quality perspective. The purpose of this analysis is to analyze how service reuse and other people's intention to recommend services are affected by service quality. In addition, further analysis of user experience will qualitatively look at what efforts are needed to improve OTT service quality and provide a user-friendly environment. According to the survey, the higher the level of KS-eSQI service quality, the higher the reuse of OTT services and recommendation of others. In particular, the dimensions of primary services and unexpected additional services had a higher impact on customer loyalty and recommendation of others than in other industries. Moreover, the following three implications were found to improve app services from a customer experience perspective. First, images and video thumbnails that highlight the strength of the content they provide should be actively utilized. Second, it is necessary to provide service companies with evidence for data-based work recommendations. Third, it should provide a viewing environment in which users can respond more intelligently to the various situations and conditions when they actually watch.

이용자 만족에 영향을 미치는 Government 2.0 서비스 품질 요인에 관한 연구 (Analyzing Service Quality Factors for Affecting Government 2.0 Users' Satisfaction)

  • 송주호;박수경;이봉규
    • 인터넷정보학회논문지
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    • 제12권2호
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    • pp.149-161
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    • 2011
  • 본 연구의 목적은 Government 2.0 서비스 품질을 측정하고 이것이 이용자 만족에 어떠한 영향을 미치는지 분석하고 서비스 활성화 방향을 모색하는 것이다. 최근 정부 서비스와 Web 2.0이 결합한 용어인 Government 2.0이 새로운 패러다임으로 부상함에 따라 공공정보의 공개와 활용을 통한 가치창출에 대한 관심이 커지고 있다. 그러나, Government 2.0이 경제, 사회, 문화 전반에 미치는 여러 가지 영향에 대한 연구는 극히 미흡한 실정이다. 또한, Government 2.0 서비스와 관련된 학문적 분석이나 평가에 관한 연구도 미미한 실정이다. 서비스 품질 평가는 일반적으로 이용자 만족을 선행지수로 선택하므로, 본 연구에서도 대중교통정보서비스를 중심으로 한 Government 2.0 서비스에 기존의 SERVQUAL과 E-S-QUAL 모형의 서비스 품질 결정 요인들이 적용될 수 있는지를 살펴 보았다. 설문을 통한 실증 연구 결과, 서비스 품질이 이용자 만족과 관련이 있는 것으로 나타났다. 특히, 서비스 품질 결정 요인들 중 유형성, 효율성, 신뢰성 3개 서비스 품질 요인들이 이용자 만족에 유의적인 정의 영향을 미치는 것으로 나타났다. 본 연구는 Government 2.0 서비스에 대한 경험적 분석을 통해 이론적 모형을 제시함으로써 Government 2.0 서비스 품질에 대한 이론적 토대를 마련한다는 점에서 중요한 의의를 지닌다.

이러닝 콘텐츠 품질인증 기술성 평가기준에 관한 연구 (A Study on the Technical Evaluation of the Quality Certification for e-Learning Contents)

  • 한태인
    • 디지털융복합연구
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    • 제13권1호
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    • pp.49-66
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    • 2015
  • 이러닝 산업에 대한 사회적인 관심의 증가는 민간 교육업체와 공공기관을 대상으로 하는 이러닝 콘텐츠 및 시스템 공급자의 증가로 이어지게 되었다. 이러닝이 다양한 분야에서 사용되어짐에 따라, 양질의 서비스를 제공하고 서비스의 신뢰성을 제고하기 위해서는 이러닝 콘텐츠와 시스템 및 그 공급자에 대한 평가 기준과 적합성에 대한 평가가 이루어져야 한다. 기존 연구들은 이러닝 품질인증에 대한 평가기준과 품질인증 평가기준의 세부 실행 방안은 제시하고 있으나, 품질인증 기술성에 대한 필요성과 기술성 평가기준은 제시하지 못하고 있다. 본 연구에서는 이러닝 콘텐츠의 품질인증 기술성 평가에 대한 목적과 필요성을 기술하고, 이러닝 콘텐츠 기술성 평가기준의 특징과 기술성 평가기준 세부 항목별 적용 절차 및 방법에 대해 기술한다. 본 연구를 통해서 이러닝 콘텐츠 기술성 평가기준의 세부적인 평가항목과 평가척도를 제시할 수 있고, 각 평가항목에 대한 평가척도의 예시를 제공함으로써 이러닝 콘텐츠의 품질인증 기술성 평가기준을 수립할 수 있다. 또한, 시범서비스가 이루어진 후, 이러닝 콘텐츠 품질인증 기술성 평가기준에 대한 결과의 피드백에 따라 기준을 보완하여 정책에 반영하고 고시한다면, 해당 정책은 산업계에서 활용할 수 있을 것으로 기대된다.

Quality Evaluation of e-Government Services: A Systematic Literature Sudan as a Case Study

  • Elmouez Samir Abd Elhameed Mohamed;Amgad Atta Abedelmageed Mohammed
    • International Journal of Computer Science & Network Security
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    • 제23권5호
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    • pp.95-108
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    • 2023
  • The technological revolution, also referred to as the Fourth Industrial Revolution, it embraced by government should transform the way governments serve their citizens. The growth of broadband in Africa is leapfrogging its technological development. And thus, many African governments will soon be able to offer quality e-Government services to their citizens. These technologically driven governments will be able to provide decision-makers with timeous information to make judgments that could influence policies. Proponents of e-Government believe that in the digital age, governments can use this information to reduce corruption and increase, accountability, transparency, efficiency, and public participation. e-Government service quality should ensure customer satisfaction. Although many studies have examined the role of e-Government and the quality of its services, few studies have examined the quality of e-Government services in terms of both supply and demand. This paper examines and reviews the academic-state-of-the-art on the factors that affect the quality of e-Government services from both perspectives. Utilizing both qualitative and quantitative methods for data gathering and analysis, a mixed methods research methodology was used.

다차원 ASP 서비스 품질 평가와 고객만족, 인식된 기업성과에 미치는 영향에 대한 연구 (A Study on the Evaluation of Multi-dimensional ASP Service Quality and Its Effects on User Satisfaction and Perceived Firm Performance)

  • 김성홍;김진한;김길선
    • 한국경영과학회지
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    • 제33권2호
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    • pp.45-73
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    • 2008
  • Quality has long been considered as an important factor in creating competitive advantage, and researches on quality have not been limited to off-line products but actively extended to e-services and information goods. However, given the nature of multi-dimensional aspect of quality, the systematic study on the quality of online service is still in its early stage. Especially, studies on the quality of ASP services have been rare in academic and professional journals despite the growth of ASP industry in its size and the rapid expansion in the range of application. In this paper we clarified the multi-dimensional quality aspects of the ASP service using a Garvin's framework (1984) which encompasses the service aspects of Products, and developed a measurement model for ASP service qualify. Then we empirically tested the effects of ASP service quality on user satisfaction and perceived firm performance using the data from 240 Korean small firms with less than 50 employees that had experienced the ASP service. Our results show that there are positive relationships among ASP service quality and personal performance, user satisfaction and perceived firm performance, and that product and service-related aspects of ASP service exert differential effects on performance measures so that the product-related aspects of the ASP service such as performance, features, reliability and conformance are considered to be more important in evaluating benefits from ASP services. Contrary to the approaches In literature where only the quality of online services is evaluated, our results emphasize the importance of differentiating Product and service-related aspects of ASP service and provide a basis for more comprehensive evaluation of ASP service quality.