• Journal of Distribution Science
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• v.10 no.3
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• pp.7-13
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• 2012

Recently, with the success of Groupon in the USA using the new business model referred to as social commerce, which is a commercial transaction involving group purchases on social network service (SNS), social commerce business receives much attention. Social commerce is capable of effectively promoting additional purchasing by customers through unprecedented price discounts and limiting the number of purchasers and time allotted for purchases, and is able to achieve promotional effects over and above those of simple product promotion due to customers' voluntary word of mouth. Although social commerce is effective for short-term increase in the sales of products, there are numerous dissenting opinions on whether it can promote repurchasing by customers. In particular, social commerce in Korea focuses only on unprecedented discounted prices and does not have the marketing effect that SNS can produce over and above the sales promotion. The objective of this study is to find the factors that influence the repurchase intention on social commerce and to analyze factors that contribute the social commerce product. For this, this study extracts repurchase intention factors and computes a repurchase probability to assess the influence of factors other than price discount on social commerce customers at the time of repurchasing. In addition, the importance of factors toward sales revenue for each of the social commerce products (e.g., restaurant/café, beauty, tour/leisure, show/exhibition, and fashion/clothes) is estimated by using the computed repurchase probabilities. The repurchase probability through the analysis can be used for development of social commerce business in Korea.

• The Journal of Society for e-Business Studies
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• v.4 no.3
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• pp.159-178
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• 1999

As Electronic Commerce is getting larger, the volume of Internet-based commerce by enterprise is also getting larger. This phenomenon applies to Internet EDI, Global Internet Business, and CALS information services. In this paper, a new type of cryptographic key recovery mechanism satisfying requirements of business environment is proposed. It is also applied to enterprise information infrastructure for managing employees' task related to handling official properties of electronic enterprise documents exchange. This technology needs to be complied to information management policy of a certain enterprise environment because behavior of cryptographic key recovery can cause interruption of the employees' privacy. However, the cryptographic key recovery mechanism is able to applied to any kind of information service, the application areas of key recovery technology must be seriously considered as not disturbing user's privacy It will depend on the policy of enterprise information management of a specific company.

• Korean Management Science Review
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• v.20 no.1
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• pp.149-163
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• 2003

The emergence of Internal has established a huge virtual exchange market, and the innovative e-commerce has changed a way of distributing goods and services. This paper concerns the issues of customer's loyalty to maintain the customer retention between individual and Internet shopping mall. We use the concept of customer's perceived value, satisfaction, and trust, in order to explore and explain the formation process of customer loyalty. A survey data has been collected through the hep of internet research institution. A statistical analysis shows that a subset of customer's perceived value has positive Impact on satisfaction, which in turn has also positive influence on trust, Increasing the level of customer's loyalty. We also provide a brief discussion of strategic guidelines about analytic results.

• The Journal of Society for e-Business Studies
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• v.7 no.1
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• pp.66-74
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• 2002

Through the increment of requirement for EC(Electronic Commerce) oriented communication services, security multicast communications is becoming more important. However, multicast to EC environment is much different from unicast concept most network security protocols. On the network security, using mandatory access control of multilevel architecture which assigns a specific meaning to each subject, so we accomplish access control. In this way, access control security based on the information security level is proposed. A security protocol based on the architecture proposed in this paper would be utilized in security multicast communications, group key management service and leveled security service through multilevel EC security policy, Also we discuss and propose the security level scaleability and key management method on the network.

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.253-258
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• 2001

In electronic commerce, a registry is an integrated software system that supports access to registry metadata in order to locate and retrieve registered objects it can be discovered and used by a client or customer. In general, a registry consists of information model and its service. A registry implementation supports a registry services interface that can be used by abstract agents to assist a human or some other software process to register new objects, provide appropriate metadata for those objects, browse or query registry content, filter out irrelevant references, and retrieve the content of selected items. We show a layered registry architecture that is flexible enough to support the required specialization of many different kinds of registry specification of other sponsoring groups. This architecture could easily adopt different registry specification. This paper suggests a prototype implementation model which supports ebXML Registry standard based on this layered architecture.

• International Commerce and Information Review
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• v.9 no.2
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• pp.87-101
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• 2007

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

• Journal of Information Technology Applications and Management
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• v.10 no.1
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• pp.19-34
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• 2003

Identifying customer repurchase intention is very Important for the Internet shopping mall to activate CRM (customer relationship management) in B2C (Business to Customer) eCommerce. In this paper, the experienced buyer's repurchase intention Is analyzed by using the approach of customer segmentation. Total of 979 samples, which had already experience of Internet shopping, are analyzed to demonstrate that the degree of repurchase Intentions differs from each segmented group. The benefit segmentation is performed by identifying private benefits for which consumers can seek among 14 services. The results show that the different group has a significant difference in the repurchase Intention. The results of repurchase intention can lead to practical recommendations for CRM in B2C eCommerce.

• Electronics and Telecommunications Trends
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• v.17 no.6 s.78
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• pp.29-38
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• 2002

XML 전자문서는 전자상거래를 위한 전자문서의 표준으로 받아 들여지고 있으며 안전한 전자상거래를 위해서는 XML 정보보호가 무엇보다도 먼저 해결되어야 한다. 본 논문에서는 인터넷 상에서 XML을 기반으로 하는 전자문서 교환 시스템의 안전한 문서 교환을 위한 정보보호 서비스 구현을 소개한다. XML 기반 전자문서 교환 시스템은 주로 인터넷에서 상거래를 위해 사용자 인증, 데이터 무결성 보장, 송수신에 대한 부인 봉쇄 등 다양한 보안 기능에 대해 필요하다. 또한 본 논문은 이러한 보안 기능을 충족시키는 XML 기반 정보보호 서비스인 ESES(ETRI Secure E-commerce Services)를 제안한다. ESES는 XML 문서 뿐 아니라 전자상거래 시 교환되는 디지털 콘텐츠를 위한 보안 서비스 제공을 목적으로 하며, 자바기반의 암호 구조를 바탕으로 XML 기반 전자서명, XML 기반 암복호, XML 기반 키 복구, 인증서 처리 기능 등을 지원한다.

• International Journal of Computer Science & Network Security
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• v.21 no.2
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• pp.193-197
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• 2021

Customers are increasingly attracted towards different e-commerce websites and applications for the purchase of products significantly. This is the reason the sellers are moving to different internet based services to sell their products online. The growth of customers in this sector has resulted in the use of big data analytics to understand customers' behavior in predicting the demand of items. It uses a complex process of examining large amount of data to uncover hidden patterns in the information. It is established on the basis of finding correlation between various parameters that are recorded, understanding purchase patterns and applying statistical measures on collected data. This paper is a document of the bottom-up strategy used to manage the selling price of a first-time product for maximizing profit while selling it online. It summarizes how existing customers' expectations can be used to increase the sale of product and attract the attention of the new customer for buying the new product.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.405-406
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• 2017

With the advance of ICT technology, E-Commerce is getting popular and used widely in daily life. Nowaday's commercial videos are also being used extensively to introduce commercial products to consumers. Most commercial companies are advertising their products on the internet with images and videos through online sharing sites. Putting pre-recorded videos online is easy, but it is difficult for sellers to interact with customers. Live Streaming is the transmission of digital content directly to the Internet in real time. Although there are many services available that provide live streaming on the internet, most are limited in the content they transmit. Building live streaming servers using open source projects will help users master the content which conveys to their customers. In this paper, we will consider implementation of Live Streaming Server for Video Commerce using Open Source.