• International Commerce and Information Review
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• v.9 no.3
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• pp.33-57
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• 2007

This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

• The Journal of Information Systems
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• v.16 no.2
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• pp.1-33
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• 2007

Selecting and implementing competitive strategies based on e-business is extremely important since it determines if an enterprise can continue to grow or not. Accordingly, systematic and empirical study on the implementation of e-business based on competitive strategy is required, and in-depth studies considering various e-business development stages of enterprises are also needed. The purpose of this study is to present guideline for the staff in charge and managers of enterprises to achieve competitive advantage and to increase organizational performance in e-business environments. What we have found are as follows. (1) Factors greatly influencing on competitive strategy selection through e-business were environmental uncertainty, centralization, innovative culture, technological competence, and formalization. (2) Results of the relationship between competitive strategies and e-business performance showed that each strategy had different effects on financial performance, process performance, and customer performance. and (3) Data analysis between internal and external environmental factors and competitive strategy by each e-business development stage proved that the relationships between competitive strategy and e-business performance were different based on e-business development stage. Implications of the study and guidelines for the managers are provided in the paper.

• The Journal of Society for e-Business Studies
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• v.6 no.2
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• pp.101-126
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• 2001

This paper proposes a strategic breakout and supporting methodology for evaluation and implementation of e- Business solutions in the viewpoint of users. The e- Business methodology sequentially follows four logical stages: e-Business strategy, design, construction, and implementation. The e- Business strategy stage consists of four sub-stages, that is, initiation, diagnosis, strategy, and composition of RFP & evaluation Each sub-stage is divided into several steps. Each of them has its own activities, tasks, and outputs. The methodology has been composed to prevailing ones so as to reveal its practice values.

• Journal of Information Technology Applications and Management
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• v.15 no.1
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• pp.43-65
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• 2008

This study investigates the effects of business environment on the e-business strategy and performance of venture firms. The development of the research model is based on the empirical studies on the strategy literature. The data from the survey was analyzed using Partial Least Squares(PLS). For Daedeok Valley Venture Firms, product innovation differentiation strategy is affected by environmental uncertainty. And, cost leadership strategy tend to be influence by environmental uncertainty. Finally, venture firm's performance is effected by cost leadership strategy and marketing differentiation strategy. However, for in Hsinchu Science Park Venture Firms, product innovation differentiation strategy is affected by environmental uncertainty and heterogeneity. And, marketing differentiation strategy is enhanced by environment uncertainty and industry growth. In addition, cost leadership strategy tend to be influence by environmental uncertainty and heterogeneity. Finally, venture firm's performance is effected by cost leadership strategy and product innovation differentiation strategy.

• Proceedings of the Korea Society for Simulation Conference
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• 2001.05a
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• pp.163-163
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• 2001

The primary research questions in this paper are why and how competing firms collaborate, not compete, in the virtual marketplace, e.g., B2B marketplace in the Internet environment. In order to answer the questions, we take on a system dynamics simulation approach: we consider two broad e-collaboration strategies: · Exclusive e-business strategy If the firm adopts this strategy, it allocates all of its resources (available for e-business development) to its own e-business capability building only. · Collaborative e-business strategy When the firm adopts a collaborative e-business strategy, it invests not only in its own, but also the industrys e-business capability building. From the system dynamics simulation results, we conclude that e-collaboration pays off in the long run: although it is hard to tell whether the collaborative strategy is better than the exclusive one during the initial period, it is unambiguous that the collaborative e-business strategy Performs much better in the long run. We infer that such collaboration could occur when the firms realize that they benefit from the expansion of the market demand due to their collaboration. That is, in order for such collaboration between competing firms to be sustainable, such collaboration should create more demand in the market so that each company could earn more profit even if it gets less in terms of market share.

• The Journal of Information Systems
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• v.17 no.4
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• pp.207-232
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• 2008

As electronic commerce is growing to be a part of everyday business life for companies, enterprises are required to establish the appropriate strategy to effectively realize their business visions. The correct choice of strategy enables organizations to make efficient use of internal resources and adjust to the external environment, affecting their performance. The nature of the firms' strategy has been currently focused on the new business model such as e-commerce. In the beginning of e-commerce, the decreasing cost of business transactions was a major benefit affecting its success. However, e-commerce firms are currently facing new advanced information technology, various business models and serious competition. To deal with these new challenges, there is an increasing demand for right strategy direction to effectively and efficiently manage a corporation's internal resources and external environments that are related to electronic commerce. Moreover, it is necessary both to set up the feasible strategy direction and to evaluate its outcome. The purpose of this study attempts to provide appropriate e-commerce strategy, which is well matched with e-commerce performance, as the different strategies affect different results of e-commerce. On the basis of the results of this research, we can see that the strategies selected by e-commerce companies differ according to the e-commerce type and firm's size.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.371-376
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• 2008

As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms. The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business. Using a cross-national survey of customers from Korea and China to compare the Korean customers' acceptance of e-business with the Chinese customers', and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how to use the different cultural dimension to establish the better CRM system in the e-business field.

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.155-174
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• 2002

e-Business is considered as a essential factor for sustaining competitive advantage and then enterprises increase investment in e-Business infrastructure and establish e-Business strategy. But there is not a methodology supporting e-Business strategy and then enterprises that are planning to introduction of e-Business have difficulty in creating vision and executable plan. Therefore this paper has a objective to offer a method for selecting e-Business domains among business activities. To do this, evaluation framework and evaluation criteria are developed for each business activities and model that supports deciding investment priority is constructed.

• Information Systems Review
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• v.7 no.2
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• pp.183-194
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• 2005

This study validated the strategic alignment approach for e-Transformation of the traditional firm through the case analysis of e-Transformation practices performed in Pulmuone Inc., which had been managed and operated in a traditional mode. The e-Transformation approach identified in this study was focused upon the strategic alignment among 4 domains of business strategy, organizational infrastructure and processes, IT strategy, and IT infrastructure and processes, and was performed in the following process: 1) developing IT strategy to perform business strategy, 2) building IT infrastructure and processes to support IT strategy, and then 3) transforming organizational infrastructure and processes based on IT infrastructure and processes. The theoretical implication of this study is to empirically verify the Strategic Alignment Model hypothesized by Henderson and Venkatraman(1994) through the case analysis on e-Transformation of Korean traditional firm, and the practical contribution is to provide a feasible and effective guideline in carrying out e-Transformation of the typical traditional organization.

• Journal of Information Technology Services
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• v.2 no.2
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• pp.39-51
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• 2003

The Internet affects all economic activities. Physical world business must either adopt new digital strategies, launch new digital business to complement their physical world models, or be forced to completely revise their strategies. The purpose of this paper is to provide a framework that organizes the managerial decision-making process to assist managers in crafting and implementing e-business strategy. We applied the methodology to the case of KNK Educational Institute to explain the process. Core competence of KNK JUNIOR is researched according to our suggested methodology and activities and roles of KNK JUNIOR have been arranged.