• Title/Summary/Keyword: e-Business Model

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Integrative Analysis on Digital Piracy: Focused on Attitude, Personal Norm, and Habit (디지털 콘텐츠 불법복제 행동에 대한 통합적 분석: 태도, 개인규범, 습관을 중심으로)

  • Choi, Byounggu
    • The Journal of Society for e-Business Studies
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    • v.23 no.3
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    • pp.85-109
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    • 2018
  • The rapid development of information and communication technology has made it for people to pirate digital contents easily and quickly. Although many studies have investigated the underlying factors that lead to an individual engaging in digital piracy, few studies have provided holistic and integrative view on this issue. Therefore, this study attempts to build integrative research model based on theory of planned behavior (TPB), norm activation model (NAM), and habit. For this purpose, this study develops nine hypotheses that explain the relationship between attitude, personal norm, habit, and behavioral intention, and tests them with survey data collected from 337 participants. The results of this study show that attitude, perceived behavioral control, personal norm, and habit have impact on behavioral intention of digital piracy while subjective norm does not affect behavioral intention. This study contributes to expand existing studies by identifying the relationship between attitude, personal norm, habit and behavioral intention.

Design & Implementation of an Item Ontology for maintaining the accuracy of data managed by ERP system (ERP 시스템의 데이터 정확성 유지를 위한 물품 온톨로지의 설계 및 구현)

  • Chung Hyun-Sook
    • Journal of Korea Society of Industrial Information Systems
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    • v.10 no.1
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    • pp.38-48
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    • 2005
  • ERP system is a fundamental system that is commonly adopted by most companies that intend to take part in e-business. However, few companies are running ERP systems successfully because of inaccuracy in data managed by ERP system. In this paper, we propose a model and the building process of item ontology which organize concepts describing all items managed by enterprises. In addition, we design and implement a system to create and manage item ontologies. We interface our system with a commercial ERP system, then install and run these systems on a manufacturing company. Our item ontologies and management system might help enterprises when they try to take part in e-business.

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The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y

  • BUDIMAN, Santi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1339-1347
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    • 2021
  • Indonesia has a population of more than 260 million, of which, by 2020, Generation Y is predicted to account for 70% of the total. With different birth years, Generation Y is the backbone of Indonesia's product purchasing. Generation Y is interested in establishing strong relationships with specific brands on social media. They are also interested in working with companies to design a product. Most Generation Y utilizes more than one electronic device and they are also brand loyal. Therefore, this study seeks to examine the effect of social media (i.e., e-WOM, online community, and online advertising) on brand image and loyalty in Generation Y in Indonesia. The sampling method employed was purposive sampling. A total of 150 respondents in the age range of 23-30 years were involved as the sample. Using multiple regression model in data analysis, this study proved that e-WOM, not only have a positive and significant effect on the brand image, but also on brand loyalty. Furthermore, online community also positively and significantly affects brand image and brand loyalty. Likewise, online advertising has a positive and significant effect on brand image and brand loyalty. This study's findings indicated that all the proposed hypotheses were well accepted.

A Study of Customer Satisfaction on Mobile Banking Service

  • Ahn, Joong-Ho;Yang, Ji-Youn;Ahn, Jung-Hee
    • Proceedings of the CALSEC Conference
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    • 2005.03a
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    • pp.201-206
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    • 2005
  • Our goal is aimed at positive-analyzing how quality level of mobile banking service is composed of by 22 questions from SERVQUAL of existing PZB. As a result of positive-analysis, 4 different factors-reliability, empathy, tangibilities, assurance- were deduced, different with 5 levels. Responsiveness is absorbed other dimensions. Also, we tried to find out the appropriate method between SERVQUAL method, showing the difference between the consumers' expectations and the assessment of the actual performance, and model of SERVPERF, measuring performance recognized points while dealing with the concept of SERVQUAL to scale the service qualities of mobile banking.

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A Study on the New Payment Methods in the Cyber Trade Age (사이버 무역시대(貿易時代)의 신결제방식(新決濟方式)에 관한 연구(硏究))

  • Park, Seok-Jae
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.14
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    • pp.237-256
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    • 2000
  • Electronic commerce has been threatening to address the transaction inefficiencies in international trade that is conducted through letters of credit(L/Cs) and other forms of traditional paper-based financial instruments. The replacement of traditional paper documets with electronic alternatives is becoming more of a relity within a number of business sectors. The conceptual model of electronic L/Cs presented in this paper is intended to provide a framework for discussing the development of a paperless credit. The TradeCard network provides a business-to-business e-commerce infrastructure that enables buyers and sellers to conduct and settle international trade transactions securely over the Internet. Sellers and Buyers should select the best payment methods of traditional L/Cs, electronic L/Cs, TradeCard, Bank Credit Card etc. in consideration of their business circumstances.

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Mediating Effects of Green Purchasing Capability on the Organizational Characteristics-Firm Performance Relationship

  • Min, Soonhong;Im, Subin;Kogan, Tatiana
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.13-20
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    • 2014
  • Despite heightened interest in and increased urgency surrounding the adoption of green business initiatives, firms seem to suffer from a limited understanding of the prerequisites and profit potentials of green strategies. Our proposed theoretical model suggests that green purchasing asa unique firmcapability must be built on internal organizational characteristics (i.e., top management commitment to environmental management, inter-functional coordination, and performance evaluation and reward systems), and that it eventually helps a firm obtain positive financial performance. We offer some research propositions about potential causal relationships among key constructs that can be empirically tested in future research. We conclude the current study with implications for both managers and researchers.

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Case Study on Marketing Strategy of E-mart to Be No. 1 Discount Store in Korea (대한민국 1등 할인점을 추구하는 이마트의 마케팅전략에 관한 사례분석)

  • Yoo, Changjo;Ahn, Kwangho;Hwang, Eui Rok
    • Asia Marketing Journal
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    • v.6 no.3
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    • pp.143-156
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    • 2004
  • This case intorduced E-mart's business philosophy and vision, analyzed E-mart's outline of marketing strategy, and discussed its performance and future task. E-mart took the role of market pioneer by developing discount store market in Korea. It's mission was to provide substantial benefits to the customers by selling quality products at the lowest price in the market. For this purpose, E-mart has conducted a slogan of 'everyday low price discount store-E-mart'. Objective of E-mart's brand strategy was to be No. 1 discount store in Korea or to be a representative brand in the discount store market. To achieve this objective, E-mart has conducted various efforts such as construction of national network, realization of the lowest price, formation of the most reliable discount store image, establishment of competitive edge and so on. E-mart settled a new model for discount store in Korea and took the lead in expanding market potential. With these efforts, E-mart has maintained secure position as a leading company in the discount store market.

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A Study on Establishment of Construction CALS Standardization system (건설CALS 표준화 체계 정립에 관한 기초적 연구)

  • 이상호;김명원;김봉근;유인채
    • The Journal of Society for e-Business Studies
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    • v.6 no.3
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    • pp.181-196
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    • 2001
  • This paper presents a fundamental study to establish a standardization system of the Construction Continuous Acquisition and Life-cycle Support(CALS). A state of the art in standardization of the Construction CALS is reviewed to find some defects in developing CALS system in construction industry. It is analyzed that three major parts were needed to set up a standardization system for the Construction CALS. Firstly, the range of Construction CALS standardization is set up to identifying Construction CALS and defining the standards and standardization. Secondly, the strategy to carry out more effectively in Construction CALS standardization and make the relationship of the concerned system presented here can be used to establish the Construction CALS standardization system. In addition, the spread and application device are proposed to use Construction CALS standards at public institution and construction related companies. Conclusively, a classification of the Construction CALS standards was proposed and some objects to be standardized were represented in that. Results studied in this paper will provide the primary information and basic model to develop a guideline for standardization of the Construction CALS.

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A Study on IETM Conversion procedure and IETMDB Construction (IETM의 변환절차와 IETMDB구축에 대한 연구)

  • 김철환;이정환
    • The Journal of Society for e-Business Studies
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    • v.1 no.2
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    • pp.1-25
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    • 1996
  • This study aims to provide conversion process to acquire IETM and fundamental IETMDB construction necessary for IETM. As the weapon system and other equipments are highly advanced and electronically sophisticated, the amount of information necessary to operate and maintain the systems is being dramatically increased. Thus, it is theoretically and practically impossible to maintain the huge amount of information in the paper-based manual. Furthermore, the vast amount of paper based-technical information makes it difficult to share them in real time. This paper discuss how to solve these prolems by using highly advanced information technology such as network, database, data communication, etc First, we propose an effective conversion process for the decision of IETM classes from Class 1 to Class 5. Second, we also propose a construction of IETMDB and IETM system by using CALS standard and Content Data Model (CDM).

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Study on a Basis of a Smart Card Model (스마트카드 모델의 기준에 관한 연구)

  • Hwang, Sun-Tae;Lee, Hyung
    • The Journal of Society for e-Business Studies
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    • v.4 no.3
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    • pp.197-212
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    • 1999
  • In general, the electronic commerce systems comprise the background system, terminal, network and smart cards. Among them, the smart card systems are expected to take a great portion of applications for the convenience of rapidly improving technology. The technology includes adopting RISC processors or co-processors for cryptography and developing new memory systems based on the standardization. In this paper, we investigate the overall trends of the technology and the standardization process of smart cards. We also propose the guidelines to enhance the capabilities of designing H/W and S/W related to COS(Chip Operating System).

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