• 가정과삶의질연구
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• 제7권1호
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• pp.1-14
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• 1989

The purpose of this study was to identify the problems in the consumption life of household over the family life cycle so that they would support to select the consumer education subjects and the establish the long-term household plan. For these purposes, a survey was conducted using questionnaire. The data used in this study included 562 homemakers living in Seoul. Statistics used for data analysis were frequency distribution, Mean, Percentile, One-way Anova, Scheffie-test, Multiple Classification Analysis. Major findings were as follows; 1) In the level of the problems in the consumption life of household, housing problem, durable goods problem, healthy-medical problem and child education problem area were in the low level. Leisure problem and properties management problem area were in the high level. 2) The problems in the consumption life of household differed significantly over the family life cycle. 3) When controlling family monthly income and education level of husband was compared with not-controlling them, the influences of family life cycle on the problems in the consumption life were as follows. (1)At housing problem area, the effect of the FLC was higher in controlling them than not-controlling them. (2) At other problems the effects of the FLC was lower or same in controlling them than not-controlling them.

• 가정과삶의질연구
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• 제7권1호
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• pp.15-25
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• 1989

The purpose of this study is to examine the factors affecting the consumer's search for information and the relationship between the amount of search and the final price paid. The model indicates the demand for search is affected by the market price of each durable good purchased, the tim available for search, family income, direct cost of search, the initial stock of information, effectiveness of search, and shopping attitudes. The final price savings are a function of search, price of dispersion in the market, the initial stock of information, and effectiveness of search. Data from the Pane Study on Consumer Decisions and Asset Management were used for the empirical testing of the theoretical model. The amount of information search as dependent variable is represented by two different measures, the level of discussion with others and the number of stores visited. The amount of discussion with others depends mainly on the respondent's shopping attitude. The higher the wife's desire to search, the higher the degree of husband's comparison shopping, the less the husband's perception of price-quality relationship, the higher the level of discussions with others. The number of stores visited depends on the average market price of product purchased and the level of family income. The higher the average market price and he higher the level of family income, the greater the number of stores visited. The final savings depend upon the level of information search. The greater the number of store visited, but the less the purchase is discussed with stores, the higher the final savings are.

• 한국의류학회지
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• 제21권7호
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• pp.1139-1152
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• 1997

Clothing consumption expenditure (UX) data of Korean consumers during the period of 1965 to 1993 were analyzed by time series analysis technique. According to the results of regression analysis, current income and UX of the year before showed most significant influences on the current UX. This means that the absolute and permanent income hypotheses can be accepted in case of clothing expenditures. However the effect of income decreased as the economy developed. The relative price of clothing had weak or no influence on clothing expenditures. It was also found out that CSX of the year before, the change of income, relative price of clothing ware the factors that affected clothing expenditures. From the estimation of Houthakker-Taylor state adjustment model, a negative stock coefficient was obtained. That is, clothing is subject to an inventor effect and Korean consumers regard clothing as one of the durable goods. To define whether clothing is a "luxury" or a "necessity", income and relative price elasticity of clothing expenditures were estimated. Income elasticity of clothing is slightly below 1.0 in case of national aggregate expenditures, and slightly above 1.0 in case of urban consumers' expenditures. Income elasticity has declined over time. Meanwhile the coefficient of price elasticity is not significant, indicating that the relative price of clothing have little connection with clothing expenditure.lothing expenditure.

• 한국주거학회논문집
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• 제26권3호
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• pp.45-54
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• 2015

The purpose of this research is to analyze the wealth effects of home-owning baby-boomers on household consumption on non-durable goods in the Seoul Metropolitan Area. In so doing, this empirical study utilized the Korean Labor and Income Panel Study (KLIPS) of 2002 and 2012. The statistical findings reveal that household wealth in the period had sharply risen in household income, asset, debt and consumption, and the substantial increase came from growing income and consumption embedded into an expansionary stage of the family life cycle. Further, housing wealth had a much greater effect on consumption expenditure than did financial asset in 2012 while financial wealth effect was larger than housing wealth effect in 2002. Housing wealth effects had become far stronger as the age of the baby-boomer householders increased. As the baby-boomers are close to the retirement stage, post-retirement income security becomes of concern, so that the wealth effect of real estate income as an income alternative for retirees is explicit. The results imply that retirement of baby-boomers is likely to reduce consumer spending, aggravating slowdown of the real economy. Thus, diversification of household asset portfolio in a pre-retirement period is of great significance in maintaining adequate household consumption in later life.

• Asia Marketing Journal
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• 제16권1호
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• pp.35-69
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• 2014

The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

• 마케팅과학연구
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• 제18권3호
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• pp.1-25
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• 2008

본 연구는 가전제품 소매채널에 관한 소비자의 선호 및 이용행태를 조사하고 가전제품 구매 채널 현황과 소비자들의 점포선택과 만족도를 분석하여 소비자가 특정 채널에 대하여 가지고 있는 소위 channel equity에 대하여 탐색적으로 접근 하고자 한다. 분석결과 가전제품 멀티채널 쇼핑환경은 소비자로 하여금 채널별로 차별화된 구매 패턴과 쇼핑동기를 만들어 주고 있었다. 백화점이나 대리점은 품질의 우수성과 A/S 측면에서 우세하며 대형할인점, 양판점, TV홈쇼핑, 인터넷쇼핑몰, 전자제품 판매 상가는 가격적인 측면이 경쟁 우위로 조사되었다. 채널별 소비자 만족도에 있어서는 애프터서비스가 잘되고 있는 백화점이나 대리점 등이 만족도가 상대적으로 높은 소매 채널임을 알 수 있다. 채널 에퀴티의 구성요인은 가격 경쟁력과 비교구매, 이용편리성, A/S, 판매원의 전문성, 배송의 신속성, 제품 검색용이, 판매원의 친절성, 매장의 쾌적성, 교통 편리성 등을 들 수 있다. 백화점의 경우 거의 모든 요소에서 가장 높은 만족도를 가지고 있어 채널 에퀴티가 높게 평가되었다. 인터넷 쇼핑몰은 제품을 쉽게 검색할 수 있다는 점에서 우위에 있으며 TV홈쇼핑의 경우는 비교구매와 가격경쟁력에서 우위가 있음을 알 수 있었고 채널별로 채널 에퀴티를 구성하는 요인들의 상대적 비중은 매우 달랐다. 본 연구에서는 채널 만족도를 평가한 후 에퀴티 포트폴리오와 채널별 에퀴티 구성 결과를 제시하고 있으나 향후 채널 에퀴티의 개념과 관리 툴에 대한 본격적인 연구가 요망된다.

• 한국생산제조학회지
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• 제23권3호
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• pp.250-258
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• 2014

Due to recent industrial growth and development, there has been a high demand for light and highly durable materials. Therefore, a variety of new materials has been developed. These new materials include carbon fiber reinforced plastic (CFRP or CRP), which is a wear-, fatigue-, heat-, and corrosion-resistant material. Because of its advantageous properties, CFRP is widely used in diverse fields including sporting goods, electronic parts, and medical supplies, as well as aerospace, automobile, and ship materials. However, this new material has several problems, such as delamination around the inlet and outlet holes at drilling, fiber separation, and tearing on the drilled surface. Moreover, drill chips having a fine particulate shape are harmful to the work environment and engineers' health. In fact, they deeply penetrate into machine tools, causing the reduction of lifespan and performance degradation. In this study, CFRP woven and unidirectional prepregs were formed at $45^{\circ}$ and $90^{\circ}$, respectively, in terms of orientation angle. Using a high-speed steel drill and a TiAIN-coated drill, the two materials were tested in three categories: cutting force with respect to RPM and feed speed; shape changes around the input and outlet holes; and the shape of drill chips.

• 복식
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• 제62권1호
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• pp.90-103
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• 2012

Felt, is one of the Korean traditional woolen fabrics, that is thermally excellent and durable, so it has been widely used for various living goods from the ancient time to the modern society. Felt makes various changes in colors and shapes, does not change easily even after a long-term use, and is easy to clean. In this study, the origin and history of felt were researched. Also, different kinds and shapes of felt and the currently used manufacturing technique, and how the Korean traditional pattern-applied cultural products were developed using felt were examined as well. The method of this study were as follows. First, felt manufacturing techniques used after investigating the precedent studies, books, records and literatures of museums, the existing relics of felt were examined. Second, the conditions of the traditional pattern-applied cultural products were found out through the precedent studies after examination of kinds and symbols of the Korean traditional patterns. Third, patterns that were applied to cultural products were selected and designed with new patterns. Fourth, the past techniques were conducted with the following three methods by referring to the range of cultural products manufacturing; )color felt made with one color, pattern felt, and pattern-embroidered felt. Fifth, the following products combined with decoration and practical application by applying felt techniques were used. This study was aiming at the development of practical cultural products made with the traditional wool, felt, which can receive a good response from all age groups. It is allegedly required to develop various cultural products through studies and the rediscovery of the national traditional materials. In the future, it is necessary to study in such a way that diversification and differentiation are made through approaches and attempts with various techniques.

• 한국재난관리표준학회지
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• 제3권2호
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• pp.41-46
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• 2010

본 연구는 최근 직물커튼의 대용으로 가장 많이 사용하고 있는 버티컬 브라인드와 롤 스크린을 대상으로 방염제품과 비 방염제품의 연소차이를 규명하여 방염의 필요성을 확인하고 방염제품의 방염성능 지속성을 실험을 통하여 규명하고자 소방대상물에 설치되어 장기간 사용한 버티컬 브라인드와 롤 스크린을 수거하여 세탁 전 후의 방염성능을 확인한다. 이 결과를 토대로 방염제품의 성능을 규명하고 외국의 방염관련 법규와 국내 방염관련 법규의 비교분석을 통하여 국내 방염법규의 확대적용 필요성과 개선점을 도출함을 목적으로 한다. 연구결과, 방염제품과 비 방염제품과의 성능과 안전성은 확연한 차이를 볼 수 있었다. 방염제품은 불꽃과 접하면 바로 연소를 하며 용융하고 단지 착화하지 않으므로 연소 확대를 막을 수 있다는 이점이 있다. 반면 비방염제품은 120 cm의 시험체가 전소하는데 불과 3분도 걸리지 않는 다는 것을 알 수 있다. 이를 실제 화재에 적용시 연소확대에 큰 차이를 보일 것이다. 내세탁성이 없는 브라인드의 경우 세탁을 하면 방염성능이 현저하게 감소할 것으로 예상을 했으나 세탁전과 비교하여 큰 차이를 보이지 않았다. 따라서 방염브라인드도 내 세탁성을 가질 수 있음을 입증하였고 엄격한 생산과정을 통한 내구성의 유지에 관심을 가져야 하겠다.

• 한국지역지리학회지
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• 제6권2호
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• pp.21-40
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• 2000

급변하는 소매업 환경 속에서 각 소매업체는 생존을 위한 다양한 전략을 구사하고 있다. 무한 경쟁 시대를 맞이하여, 유럽 및 미국의 대자본이 포화상태에 달한 자국 시장 대신 해외로 시장을 확대하고 있으므로, 한국의 소매업도 이들과의 경쟁은 불가피한 일이다. 이에 본 연구에서는 한국 및 미국 소매업의 발달과점과 입지 변화를 비교 분석하여, 한국 소매업의 바람직한 발전 방향 모색에 기여하고자 한다. 독창적인 마케팅 전략으로 새로운 업태의 세계적 선두 주자로서 계속 성장하고 있는 미국 소매업의 실체 분석은 한국 소매업의 바람직한 전략 구축의 기반이 된다. 최근, 미국의 소매업은 가격 지향의 할인점 시기를 지나서 고급화, 다양화, 대규모 테마파크화가 진행되고 있다. 이와 함께 입지 면에서는 새로운 교외지역이 성장하는 가운데, 기존 업체의 재정비 재개발로 도시 내부지역이 활성화된다. 그리고 입지가 문제시되지 않는 전자 소매업 TV 홈쇼핑도 성장하고 있다. 한편, 시장과 백화점 중심의 정적(靜的)인 구조를 지속해 오던 한국의 소매업은 1980년대 말 이후 다양한 업종이 소개되면서 급변하고 있다. 특히 1990년대 중반이후에는 대형 할인점이 급성장하고 유통구조의 체계화, 서비스 중심의 소매업으로 새로운 도약의 계기를 마련하고 있다. 한국 소매업의 발전을 위해서는 우선 정보통신 및 기술수준을 적극적으로 활용해야 한다. 나아가 전통과 현대/세계의 접목, 중소 업체의 협동화 같은 독창적인 시도, 그리고 유통업계 행정부 학계의 적극적인 지원이 요구된다.