• 한국식생활문화학회지
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• 제29권4호
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• pp.326-335
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• 2014

The purpose of this study was to investigate factors influencing sales of health functional foods by door-to-door saleswomen. A total of 450 women who worked as door-to-door salespersons in Seoul were enrolled. The survey questionnaire was composed of five parts as follows: general characteristics, factors related with door-to-door sales process, task education, competency required for door-to-door salespersons, and customer relationship beliefs. The survey was conducted in October 2011. Finally, data on 302 subjects were statistically analyzed using the SPSS 17.0 package program. Reason for sales of health functional foods (p<0.01), time required for sales promotion (p<0.001), difficulties during sales of health functional foods (p<0.05), satisfaction of task education (p<0.01), and failure of salesperson's memory as problems of task education (p<0.01) were significantly associated with sales of health functional foods. However, means of sales promotion, frequency and time of task education, and competency required for door-to-door salespersons were not significantly related with sales of health functional foods. Customer relationship beliefs did not show significant association with sales of health functional foods either. In conclusion, certain factors were associated with sales of health functional foods by door-to-door saleswomen. These results provide an understanding for sales of door-to-door health functional foods and provide basic information for preparation of task education for health functional food saleswomen and marketing.

• 유통과학연구
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• 제20권6호
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• pp.11-19
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• 2022

Purpose: This study aims at exploring and understanding the effect of four independent variables related to dairy retail marketing and distribution (deep freezers, promotions, company support and distributor-retailer relationship) and one moderating variable Covid-19 lockdown on sales of dairy product during the Covid 19 pandemic situation. Research design and methodology: Personal interviews and door-to-door surveys and promotional tools were designed to publicise and collect data from the retailers. The sale data before, during and after promotion activity were all recorded and evaluated to draw an inferential conclusion. Factor analysis and multiple regression methods were adopted to analyses the data collected. Results: The research shows that four out of the five factors studied was found having significant impact on dairy retail sales. The highest impact on sales was contributed by promotions, secondly by the deep freezer impact followed by distributor-retailer relationship during the study period and lastly but not the least due to influence of Covid-19 lockdown. Conclusions: The study contributes to the body of knowledge in cold chain distribution process through utilization of right mix of tools and tactics for effective marketing and distribution of dairy products in developing countries especially during a pandemic situation.

• 가정과삶의질연구
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• 제4권2호
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• pp.53-66
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• 1986

The prensent study was aimed to explore the reality of the low-income consumers problem by the comparison among five income classes. Specifically, this study was intended to (1) compare the levels of consumer skill, market risk, and consumer problem among the five income classes, (2) examine the relationship between consumer problem and consumer skill, and the relationship between consumer problem and market risk, and (3) search the types of consumer problems that each income class consumers might experience the most often. For this purpose, a survey was conducted using questionaire on 525 home managers in Seoul. The deta were analyzed by ANOVA and DMR test. The major findings were as follows; First, the consumer skill was the poorest in the low-income consumers. There was curvilinear relationship between consumer skill and income level. Second, the market risk was the highest in the low-income consumers. Market risk had a negative linear relationship with income level. Third, consumer problem was the most serious in the low-income consumers and was the least serious in the middle-income consumers. Fourth, the lower consumer skill and the higher market risk the consumers had, the more consumer problems they tended to experience. Finally, the low-income consumers had relatively more difficulties in door-to-door sale and inferior goods problem than the middle and the high-income consumers. On the other hand, the latter experienced relatively more difficulties in false and misleading advertising, overcharge, unfair bargain, and warrenty-repair-exchange problem than the former. Taken together, the research hypotheses were well supported in this study. It was suggested that the quality and the quantity of the low-income consumers problem were different from those of the middle-and the high-income consumers problem.

• 무역상무연구
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• 제53권
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• pp.49-74
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• 2012

This study primarily concerns the seller's right to require performance under the United Nations Convention on International Sale of Goods(1980) (here-in-after the CISG). By virtue of art. 62 of the CISG, the seller may require to pay the purchase price, take delivery or perform his other obligations. The right is known as a process whereby the aggrieved seller obtains as nearly as possible the actual subject-matter of his bargain, as opposed to compensation in money for failing to obtain it. The study describes and analyzes the provisions of the CISG as to the seller's right to require performance, focusing on the questions of what the seller can require the buyer to perform, and what the restrictions of his right to require performance are. It particularly deals with main controversial issues among scholars as to whether art. 28 of the CISG is applied to the seller's action for the price and so that it opens the door domestic traditions and national preconditions that prevent judges and enforcement authorities in some contracting states, and whether the seller's to require performance is subject to the duty to mitigate loss within the meaning of art. 77 of the CISG. On the basis of the analysis, the study puts forward the author's arguments criticizing various the existing scholars' views. In addition, this study provides legal and practical advice to the contracting parties when it is expected that the CISG is applicable as the governing law.

• 디자인학연구
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• 제14권4호
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• pp.117-126
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• 2001

대나무의 시대적 사상 의미를 재분석하여 21C 문화산업 시대에 천연 소재로서 새로운 의미와 환경친화적 부가가치를 창출하는데 기여하고자 하였다. 대나무의 잠재유효성과 함께 미래 죽재산업과 죽세공예의 발전가능성을 제시하였다. 죽매합판 및 대나무 모양지가 개발됨에 따라 지역 직능별 기술제휴로 시장 활성화를 꾀하고, 고 부가가치 창출을 위한 죽세장식타일을 개발하였다. 대나무 수종과 특성, 원자재 가공 및 표현 방법을 고찰하였고 급변하는 기술로 전통 기능과의 접목 표현상 기술(記述)적 오류를 재 규명하였으며, 죽재합판의 활용도를 높이기 위해 국내외 응용 개발 사례를 분석하였다. 죽세장식 타일은 대나무 모양지를 바탕으로 한 가구문(door)장식과 실내장식용으로 개발하였다. 문양 디자인은 한국 전통 문양으로 십장생의 장수, 새천년을 의미한 거북, 학, 사슴을 단순하게 패턴화하여 생동감 있게 표현하였으며, 해, 산 시리즈는 대쪽의 바림 효과를 통한 빛살 이미지와 죽재질의 효과를 극대화했다. 卍 문양은 우주의 신비, 불교시찰 의미와 함께 전통 조각보완 칠교판 놀이, 아리랑 등의 이미지를 총합하여 한국 문양으로 장식성을 높였다. 죽세장식타일은 본 연구자의 20여 년 간 죽세가공 기술경험 축척과 담양 죽물공예단지 설비 및 가구 제작업체의 공조하에 이루어졌다. 현재 원자재 가공은 현지(담양) 설비를 이용하고 있으며, 시제품 개발과 함께 대학 내 디자인 벤처 '조선대방'에서 제작 납품하고 있다. 개발 제품은 가구 업체 주문에 의해 가구문에 장식되어 시판 중에 있다.

• 대한공간정보학회지
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• 제25권1호
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• pp.37-46
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• 2017

최근 우리나라는 사회적 요인에 의한 재난이 빈번하게 발생하고 있다. 어떤 위기가 도시민들을 위협할지 예측하기 어려워 우려가 높아지고 있다. 따라서 본 연구에서는 Python언어 기반 Tweepy 플러그인을 적용하여 트윗 데이터를 취득하는 프로그램을 개발하고, 자연어 처리 후 R Studio프로그램에서 텍스트 클러스터링 분석과 오피니언 마이닝 분석을 통하여 시민들의 건강에 영향을 미치는 성분이 검출된 '옥시'와 시민들에게 많은 공포감을 주었던 '묻지마 범죄'와 같은 사회적 재난에 대해 정신적 충격과 불안감을 평가하였다. 텍스트 클러스터링 분석에서 '옥시' 사건은 '정부의 대처능력이 세월호 사건과의 연관성', '옥시제품의 철수지시에도 여전한 판매' 등이 가장 높은 관심도를 보였다. 그리고 '묻지마 범죄' 사건은 '스크린 도어 사건, 세월호 사건 등 예측 못하는 사건에 대한 정부의 대응, 대책', '강남역, 부산의 범죄가 여성혐오로 인한 것' 등이 가장 높은 관심도를 보였다. 또한, 두 범죄를 비교 분석 하였을 때 묻지마 범죄에 대해 시민 감성도 평균 지수가 11.61%p 더 부정적이라는 것을 알 수 있었다.

• 디자인학연구
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• 제18권4호
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• pp.15-24
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• 2005

다양한 스타일의 주거공간에 대한 요구가 증가함과 더불어 점차 색채가 차지하는 중요성이 확대되어 주거공간에서의 색채의미가 부각되고 있으며, 다양화되어 가는 사회적인 변화에 맞는 색채계획의 필요성이 인식되고 있다. 본 연구에서는 주거공간에서의 색채에 대한 중요성 인식을 바탕으로 한 다양한 색채계획이 이루어져야 한다는 관점에서, 최근에 분양된 아파트 모델하우스의 색채 경향을 분석하여 주거공간 색채 디자인의 가이드 라인을 제시하고자 한다. $2001{\sim}2004$년 사이 부산지역에서 분양되어진 모델하우스를 중심으로 평형별, 공간별의 4배색(벽/천정, 가구류, 창호류, 바닥)을 통해 형용사 이미지를 도출하는 정성적 분석방법과 'Hue & Tone 120 색체계'를 이용한 빈도분석을 통한 색채 사용 현황을 파악하였다. 본 연구의 색채 분석 결과를 보면 공간별로는 차별화를 주기 위한 색채계획 보다는 유기적인 관계를 고려한 통일감을 주기 위한 방향으로 계획이 이루어지고 있으며, 평형대별로는 면적의 확대 감이나 고급스러움을 나타내기 위해 차별화 된 색채 경향을 나타내는 것을 알 수 있었다.