• 한국의상디자인학회지
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• 제13권1호
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• pp.21-35
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• 2011

Thanks to the popularization of golf, the population of young golfers including female players has been continuously increasing and the market specialization of golf-wear has been gradually intensifying with a growing number of new import brands in the market. This study is aimed to provide a direction to strengthen and invigorate the competitiveness of domestic golf wear brands through research on the benefits pursued by, the purchase attitudes towards local and overseas brands and the purchasing behaviors of female customers who have emerged as the newest customer group in the golf-wear market. The subjects of the research were 409 female golfers and the statistical analyses used for the study were factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results showed that there were six factors sought for golf-wear benefits: figure compensation, brand orientation, comfort, youth/fashion, maturity/conformity, and individuality. Cluster analysis showed that there were three groups of golf-wear benefits sought. Overall, the three groups were different in regard to golf involvement and golf-wear preferences. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestions for conducting strategic marketing activities.

• 한국의류학회지
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• 제40권6호
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• pp.1134-1149
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• 2016

This study identified domestic and foreign golf clothing norms and extended recognition and attitude on golf clothing norms expressed in a golf wear style for golfer groups in their 20s-30s. Domestic golf clothing norms were derived from a theoretical research and case study; subsequently, golfers in their 20s-30s were classified into 4 groups. In-depth interviews were conducted using a serious leisure concept to analyze attitudes and stylistic expressions. Domestic golf clothing norms derived from stipulated and implicit norms varied as a type and situation of a golf course, gender of the golfer, and domestic golfers in their 20s-30s perceived such a point. For golfers in their 20s-30s, attitudes on golf clothing norms and their stylistic expressions showed differences according to gender and leisure type. As for gender characteristics, female golfers focused on 'look prettier' in stylistic expressions through experiences with a double-standard clothing norm; however, male golfers showed strict application and observance of a clothing norm in stylistic expressions compared to female golfers. However, male golfer groups in their 20s-30s as 'casual leisure participants' and those as 'serious leisure participants' showed differences becuase the former showed a tendency to observe clothing norms from other viewpoints and evaluations and the latter showed off their abilities and careers as a means of distinction. As for characteristic of stylistic expressions according to a leisure type, golfers in their 20s-30s showed distinction as serious leisure participants through forming new and independent clothing norms. Research findings are expected to provide an opportunity to reconsidering the influence of clothing norms in young people who have a strong tendency to express clothing style as a means to pursue individuality and taste.

• 한국의류학회지
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• 제24권5호
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• pp.772-783
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• 2000

The purpose of this study was to investigate product evaluation on consumer's buying behavior of domestic & imported golf wear brands. The questionnaires were sent to 200 consumers who play golf. The 119 data were analyzed by mean, t-test, ANOVA and chi-square. The results of the study were as follows: There were significant differences on consumers' evaluation of apparel quality on fabric and style between groups. Consumers evaluated that the imported golf wears made of more soft, light and unique fabric than domestic, and had a unique and characteristic style. The evaluation of apparel quality according to demographic information has significant difference. Consumers(46-55 ages, business managers and professional) evaluated imported brands were made of soft and light fabric. Consumers(business managers) buying imported brand evaluated dry-cleaning was inconvenient. Consumers who engaged in service industry evaluated domestic brands were easy to coordinate with other items.

• 복식
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• 제57권8호
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• pp.75-88
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• 2007

Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.

• 디지털융복합연구
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• 제19권11호
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• pp.445-456
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• 2021

본 연구는 소비자의 구매행동에 영향을 미치는 거시경제변수와 소비자 판매가격을 변수로 여성 골프웨어 판매량에 영향을 미치는 변수의 중요도를 확인하고 골프웨어의 판매 증진을 위한 가격전략을 제안하는 것을 목적으로 한다. 국내 여성 골프웨어 브랜드의 매출자료를 의사결정나무 알고리즘과 앙상블을 이용해 분석하였다. 티셔츠, 팬츠와 니트류는 소비자 판매가격이 판매량에 가장 중요한 영향을 미치는 요인인 것으로 밝혀졌으며, 스커트와 원피스의 경우 소비자 판매가격 외에 카테고리가 중요 요인인 것으로 밝혀졌다. 이러한 연구 결과는 아이템에 따라 소비자의 구매 행동에 영향을 주는 경제 변수가 다르다는 것을 의미하는 것으로 적절한 가격전략을 통해 매출 및 이윤을 극대화할 수 있음을 시사하고 있다.

• 한국공작기계학회논문집
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• 제11권2호
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• pp.9-16
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• 2002

The machinability of Ti-6Al-4V titanium alloy and tool wear behavior in machining of Ti-6Al-4V titanium alloy was studied to understand the machining characteristics. This material is one of the strong candidate materials in present and future aerospace or medical applications. Recently, their usage has already been broaden to everybody's commercial applications such as golf heads, finger rings and many decorative items. To anticipate the general use of this material and development of the titanium alloys in domestic facilities, the review and the study of the machining parameters for those alloys are necessary. This study is concentrated to the machining parameters of the Ti-6A1-4V alloy due to their dominant position in the production of titanium alloys.

• 한국공작기계학회:학술대회논문집
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• 한국공작기계학회 2000년도 추계학술대회논문집 - 한국공작기계학회
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• pp.361-366
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• 2000

The machinability of Ti-6Al-4V titanium alloy and tool wear behavior when machining Ti-6Al-4V titanium alloy was studied to understand the machining characteristics. this material is one of the strong candidate materials present and future aerospace or medical applications. Nowadays their usage has already been broaden to everyday's commercial applications such as golf club heads, finger rings and many decorative items. Anticipating the general use of this material and development of the titanium alloys in domestic facilities, the review and the study of the machining parameters for those alloys are deemed necessary. this study is concentrated to the machining parameters of the Ti-6Al-4V alloy due to their dominant position in the production of titanium alloys.

• 한국정밀공학회지
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• 제20권4호
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• pp.20-28
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• 2003

The machinability of Ti-6Al-4V titanium alloy and tool wear behavior in machining of Ti-6Al-4V titanium alloy was studied to understand the machining characteristics. This material is one of the strong candidate materials in present and future aerospace or medical applications. Recently, their usage has already been broaden to everyday's commercial applications such as golf club heads, finger rings and many decorative items. To anticipate the general use of this material and development of the titanium alloys in domestic facilities, the review and the study of the machining parameters for those alloys are necessary. This study is concentrated to the machining parameters of the Ti-6Al-4V alloy due to their dominant position in the production of titanium alloys.

• 한국공작기계학회논문집
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• 제10권6호
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• pp.29-35
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• 2001

The cutting characteristics of Ti-6Al-4V alloy and total wear when machining Ti-6Al-4V alloy was studied to understand the machining characteristics. This material is one of the strong candidate materials present and future aerospace or met ical applications. Nowadays their usage has already been broaden to commercial applications such as golf club head, finger rings and many decorative items. Anticipating the general use of this material and development of the titanium alloy in domestic facilities, the review and the study of the machining parameters far those alloys are deemed necessary. This study is concentrated to the machining parameters of the Ti-6Al-4V alloy due to their dominant position in the production of tita mum alloys.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2000년도 추계학술대회 논문집
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• pp.818-822
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• 2000

The low density, sustained high temperature strength and excellent resistivity to acid materials have made them strong candidate materials for future aerospace or medical applications. Nowadays their usage has already been broaden to everyday's commercial applications such as golf club heads, finger rings and many decorative items, Anticipating the general use of this material and development of the titanium alloys in domestic furnaces, the review and the study of the machining parameters for those alloys are deemed necessary. The present studies are concentrated to the machining parameters of the Ti-6Al-4V alloys due to their dominant position in the production of titanium alloys.