• Title/Summary/Keyword: domestic brand

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Suggestion of Customized Professional Guide Services through Domestic and Foreign Travel Platforms (국내외 여행 플랫폼을 통한 맞춤형 전문 가이드 서비스 제안)

  • Kim, Seung-In;Lee, Kaha
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.421-428
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    • 2019
  • This study includes services that require six professional guides - health care, exhibition performance, restaurant, shopping, business and daily life - as well as a trip-based tour, along with solving existing problems that may occur on domestic and overseas trips, and proposes services that connect users with proven professional guides. As a result of previous research, the most needed services among overseas travel were air tickets, accommodation, transportation, and guides, but as Korea enters an aging society, professional guide services are expected to increase daily demand. Based on this, the service technology, user scenarios and brand development were presented. This Service Proposal provides users with a personalized guide to knowledge or experience that they have not previously known, providing them with a wealth of experience. In addition, guides can help develop new fields of expertise and help improve professional guides' capabilities. Finally, the platform service is meaningful in that it enables the creation of jobs by enabling everyone to engage in economic activities, as it allows users to provide services through their own capabilities while at the same time being convenient for them.

A Study on Similar Trademark Search Model Using Convolutional Neural Networks (합성곱 신경망(Convolutional Neural Network)을 활용한 지능형 유사상표 검색 모형 개발)

  • Yoon, Jae-Woong;Lee, Suk-Jun;Song, Chil-Yong;Kim, Yeon-Sik;Jung, Mi-Young;Jeong, Sang-Il
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.55-80
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    • 2019
  • Recently, many companies improving their management performance by building a powerful brand value which is recognized for trademark rights. However, as growing up the size of online commerce market, the infringement of trademark rights is increasing. According to various studies and reports, cases of foreign and domestic companies infringing on their trademark rights are increased. As the manpower and the cost required for the protection of trademark are enormous, small and medium enterprises(SMEs) could not conduct preliminary investigations to protect their trademark rights. Besides, due to the trademark image search service does not exist, many domestic companies have a problem that investigating huge amounts of trademarks manually when conducting preliminary investigations to protect their rights of trademark. Therefore, we develop an intelligent similar trademark search model to reduce the manpower and cost for preliminary investigation. To measure the performance of the model which is developed in this study, test data selected by intellectual property experts was used, and the performance of ResNet V1 101 was the highest. The significance of this study is as follows. The experimental results empirically demonstrate that the image classification algorithm shows high performance not only object recognition but also image retrieval. Since the model that developed in this study was learned through actual trademark image data, it is expected that it can be applied in the real industrial environment.

A Study on the Seller's Liability under Article 42(1) of the CISG (CISG 제42조 (1)항의 매도인의 책임에 관한 소고)

  • Heo, Kwang Uk
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.60
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    • pp.47-77
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    • 2013
  • The way for seller to procure the goods for selling is to produce the goods at his own factory and to buy the manufactured goods from the other company. In order to produce the goods for selling the seller have to obtain the resource from the domestic company or overseas. In the middle of producing the goods to sell, seller may breach the right of a third party based on intellectual property rights. That is to say, seller may use the machine that has not itself been patented and use a process which has been patented by a third party. Seller may manufacture the goods which themselves are subject to the third party industrial property rights. Nowadays it is stressed the importance of intellectual property rights such as a patent, brand, and design. These factors consist of the core elements of the competitiveness of the goods. Many embedded software have been used in the various sector. So the disputes regarding to the intellectual property rights is gradually increasing in number. Article 42 of CISG defines the seller's delivery obligations and liabilities in respect to third party intellectual property rights and claims. It contains a special rule for this similar kind of defective in title, which tries to provide an proper solution to the complex problems caused by such rights and claims in international transactions. When seller will apply this clause to the business fields, there are several points to which seller should give attention. First, Intellectual property is general terms in intangible property rights, encompassing both copyright and industrial property. Which matter fall within the scope of intellectual property? The scope of intellectual property can be inferred from the relevant international conventions, which are based on broad international consensus. Second, Article 42 of CISG governs the relationship between the seller and the buyer, that is to say, questions of who has to bear the risk of third party intellectual property rights. The existence of such intellectual property rights, the remedies available and the question of acquiring goods free of an encumbrances in good faith are outside the scope of the CISG. The governing law regarding to the abovementioned matters is needed.

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GVC status of the electronics industry & GVC promote case studies of the domestic electronics industry (전자산업의 GVC 현황과 국내 전자업체의 GVC 추진사례 분석)

  • Choi, Soo-Ho;Choi, Jeong-Il
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.205-216
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    • 2016
  • Electronics industry provides more revenue and jobs, and plays an important role in a variety of fields. During recent changes to the industrial strategy by IT convergence technology development and global economic integration, Global Value Chain(GVC) of the ICT industry has been expanded. The global value chain is a structure consisting of the global dimension in all the processes of business activity for value-added production, R&D, manufacturing, sales, A/S etc. The purpose of this study is to analyze the GVC in the electronics industry and GVC promote practice of Samsung Electronics and LG Electronics. GVC of the electronics industry was developed from 1980, and established manufacturing plant in the United States and Canada. GVC has moved to low-cost countries such as China, Taiwan and India to cut costs, In recent years, because of the rising labor and production costs in China, manufacturing plants move to the Vietnam that has relatively cheap production base. To develop consistently, Korean electronics companies should carry out a new strategy such as item and brand marketing to exporting country.

A Survey of Citizens' Perceptions on Public Libraries in Daegu Metropolitan City (대구 시민의 공공도서관 인식 조사연구)

  • Yoon, Hee-Yoon;Oh, Seonkyung;Lee, Jaemin
    • Journal of Korean Library and Information Science Society
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    • v.47 no.2
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    • pp.99-124
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    • 2016
  • Regardless of area, public libraries should establish its status as the knowledge and information service center, cultural enjoyment and lifelong learning space in close contact with everyday life. To do this, it is necessary to survey the citizen's perception of the public library. In this study, researchers investigated and analyzed the perception of Daegu citizens including the weight and importance of public libraries, library use status and reasons for non-use, reading program participation and reasons for non-participation, and regions that require new library facilities. Based on these results, researchers suggested the measures to strengthen the infrastructure of public library and to increase its use in conjunction with other relevant data, that is, domestic and international researches, related laws, national reading survey, national cultural infrastructure overview, Daegu citizen survey, Daegu city brand perception survey, and the status of public libraries in national and Daegu Metropolitan City.

The Japanese Wagyu beef industry: current situation and future prospects - A review

  • Gotoh, Takafumi;Nishimura, Takanori;Kuchida, Keigo;Mannen, Hideyuki
    • Asian-Australasian Journal of Animal Sciences
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    • v.31 no.7
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    • pp.933-950
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    • 2018
  • In Japan, Wagyu cattle include four Japanese breeds; Black, Brown, Shorthorn, and Polled. Today, the renowned brand name Wagyu includes not only cattle produced in Japan, but also cattle produced in countries such as Australia and the United States. In recent years, the intramuscular fat percentage in beef (longissimus muscle) from Japanese Black cattle has increased to be greater than 30%. The Japanese Black breed is genetically predisposed to producing carcass lipids containing higher concentrations of monounsaturated fatty acids than other breeds. However, there are numerous problems with the management of this breed including high production costs, disposal of untreated excrement, the requirement for imported feed, and food security risks resulting from various viral diseases introduced by imported feed. The feeding system needs to shift to one that is more efficient, and improves management for farmers, food security for consumers, and the health environment for residents of Japan. Currently, we are developing a metabolic programming and an information and communications technology (ICT, or Interne of Things) management system for Wagyu beef production as future systems. If successful, we will produce safe, high-quality Wagyu beef using domestic pasture resources while solving the problems of how to utilize increasing areas of abandoned agricultural land and to make use of the plant-based feed resources in Japan's mountainous areas.

Ash Drop Measuring on Tobacco Leaf Grades and Brand Cigarettes (잎담배 및 제품담배의 재떨어짐에 관한 연구)

  • Yang Burm-Ho;Ahn Dae-Jin;Jo Si-Hyung;Jeh Byong-Kwon;Kim Si-Mong;Kim Byeoung-Ku
    • Journal of the Korean Society of Tobacco Science
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    • v.26 no.2 s.52
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    • pp.117-125
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    • 2004
  • In this study, we have investigated the natural and puffing combustibility of cigarette brands and the compulsory ash-drop, and analysed factors related to the materials. Cigarette combustibility was greatly affected by the tobacco weight in cigarettes rod. Combustion rate of 4AOR cigarette made by flue-cured tobacco was 5.02 $^{mm}/_{min}\;and\;10\%$ faster than 1BO cigarette. Combustion pattern has interrelation with sugars, chlorine and ash contents among tobacco components. Combustion rate of 4DL, flue-cured tobacco was 55 seconds faster than 1CL tobacco extremely much in sugars contents, and ash drop was maintained at $21\%$ longer. Combustion time and burning rate were fast in cigarette made by expanded tobacco slice and tobacco stem and the formation of ash was poor. The length of puffed ash drop of expanded tobacco slice and tobacco stem were 18.6 mm and 25.2 mm and these forced ash drop length were 3.8 mm and 4.9 mm respectively. Puffed burning rate of general cigarette was $14.3\%$ faster than static burning rate and super slim type cigarettes was $21.3\%$ faster. Combustion rate and ash drop of domestic and foreign cigarette brands were quite different depending on tar level and cigarette types. The lower tar level, the faster combustion rate and the shorter ash drop.

A Study on the Housewives' Purchase Behaviors of Pork (주부의 돼지고기 구매행태에 관한 연구)

  • Kim, Gye-Woong;Kim, Min-Su;Kim, Seok-Eun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3910-3918
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    • 2009
  • This study was carried out to investigate consumer's purchase behaviors of pork. Questionnaires from a total of 253 housewives were analyzed Jan. to Feb. 2008. The average of preferences for domestic and imported pork were $4.07{\pm}0.81$ and $2.21{\pm}0.96$ scores of 5 points, respectively. Consumers (56.4%) liked belly of pork very much. Consumers (45.4%) purchased a great deal of pork in big discount mart. Consumers (40.2%) responded that they indicated quality reliability as the choice factors for determination of purchasing pork. Respondents (54.6%) hoped the wrapping pork pack of 600 g. The evaluation of the perception for carcass grading system and quality reliability for brand-pork averaged $2.97{\pm}0.88$ and $3.47{\pm}0.60$ scores of 5 points, respectively.

Exploratory Study to Develop Customers' Experience Measurement Scale of H&B Store

  • NOH, Eun-Jung;CHA, Seong-Soo
    • The Journal of Industrial Distribution & Business
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    • v.11 no.7
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    • pp.51-60
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    • 2020
  • Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

Study on Korea cosmetics purchasing preferences - Focusing on domestic tourists - (한국화장품 구매 선호도에 관한 연구 - 국내 관광객을 중심으로 -)

  • Lee, Young-Jae
    • Korean Journal of Human Ecology
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    • v.23 no.3
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    • pp.545-556
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    • 2014
  • The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.