• 한국콘텐츠학회논문지
• /
• 제13권3호
• /
• pp.99-108
• /
• 2013

본 연구는 N 스크린 이용자들 이용 동기와 불만족 요인을 조사하고 이를 앞으로의 지속적인 이용 의사와 연결시켜 분석하고자 하였다. 온라인 설문 조사(N=558) 결과, N 스크린 이용 동기는 인터페이스의 편의성과 일상생활에서의 유용성에 관한 항목인 '매체활용성', 가족/친구 등과 함께 사회적 이용에 관한 '사회성', 시간과 공간에 구속받지 않는 이용과 이동성에 관한 '휴대성', N 스크린 서비스가 제공하는 콘텐츠의 다양성과 연계 정보 검색 가능성에 관한 '콘텐츠속성', 그리고 '습관성'이라는 다섯 요인이 추출되었다. 다섯 동기 요인 중 콘텐츠 속성 동기를 제외한 나머지 네 가지 동기가 모두 이용 지속 의사에 유의한 예측력을 지니는 변인으로 식별되었다. 한편 N 스크린에 대한 불만족 요인으로는 서비스와 관련된 '고객 서비스 불만족' 요인과 콘텐츠 이용 과정에서 나타나는 다양한 불편함과 관련된 '콘텐츠 이용 불만족'으로 정리될 수 있었으며 콘텐츠 이용 불만족 요인이 고객 서비스 불만족 요인보다 약간 높게 드러났다. N 스크린의 불만족 요인이 이용 지속 의사에 미치는 영향을 살펴본 결과 고객 서비스 불만족 요인보다는 콘텐츠 이용 불만족 요인이 이용 지속 의사에 부정적 예측력을 지니는 것으로 나타났다.

• 복식
• /
• 제54권7호
• /
• pp.107-120
• /
• 2004

In this study. with the discovery of adolescents' dissatisfaction factors and preferred images of underwear, the Potentiality of adolescents' underwear market was illuminated. For the purpose of this study, focused group interviews were performed to develop a questionnaires. And data was collected from 309 adolescents female consumer in the age of 13-18 living in busan. The fellowing are the results from the study. First. the female adolescents' dissatisfaction with underwear was analyzed into seven factors. such as buying decision, deformation after laundring, feeling from putting on, price/product variety, the lack of effective design considering body shape, inconvenience for activity and aesthetics. And degree of dissatisfaction was significant different among groups classified by consumer's level of product involvement and consumer's age. Second, the female adolescents' preferred images of underwear are gorgeous/elegant, simple/plain, pure & innocent/modest. active and lovely. From these results, it can be concluded that adolescents' desires of underwear product are different from adults'. Managerial Implications are provided for adolescents' underwear market.

• 유통과학연구
• /
• 제14권9호
• /
• pp.95-110
• /
• 2016

Purpose - Based on expectation-disconfirmation theory, this study attempted to fill the gap in the literature by treating the expected profitability as a moderator in the relationship between these constructs, identifying what instrumental factors have effects on dissatisfaction, in turn lead to exit intention, neglect, voice, and loyalty, and provide the managerial implications for building long-term relationship to enhance the partnership between franchisor and franchisee. Research design, data and methodology - In order to test the hypotheses, the authors developed several hypotheses. The data were collected from 254 franchisees in Seoul and Gyeonggi Province with SPSS 18.0 and SmartPLS 2.0. Results - The findings of the study are as follows. First, marketing support and competitiveness of product and service had a negative effect on dissatisfaction, but did not on logistics support. Second, franchisee dissatisfaction had a positive effect on exit intention and neglect, and had a negative effect on loyalty. However, franchisee dissatisfaction had not a significant effect on voice. Third, expected profits play a moderating role in the relationships between marketing support, competitiveness of product and service and dissatisfaction, between dissatisfaction and exit intention, voice, loyalty, and neglect. First, marketing support and competitiveness of product and service were found to have a greater influence on dissatisfaction for the low expected profitability group than the highly expected profitability group. Also, dissatisfaction had a greater impact on exit intention, voice, and neglect for the low expected profitability group than the high expected profitability group while dissatisfaction had a weaker impact on loyalty for high expected profitability group. Conclusions - The result of this study indicates that franchisors should reduce dissatisfaction and prevent or improve complaint behaviors by continuously identifying the impact relationship between franchisee dissatisfaction and decision factors caused by difference in expectations for roles of franchisees and franchisors. In addition, franchisors should acknowledge that the impacts of marketing support, and product and service competitiveness on franchisee dissatisfaction and on exit intention, neglect, and loyalty differ by expected profits. Therefore they should provide support in perceiving high expected profits through creating direct profits including high sales, low costs, and low rents.

• 대한간호학회지
• /
• 제35권3호
• /
• pp.535-545
• /
• 2005

Purpose: This paper reports a study exploring factors related to patient satisfaction and dissatisfaction with inpatient care. Method: A cross-sectional study design was used, employing data from the National Health and Nutrition Survey conducted in 2001. Socio-demographic factors, utilization, self-rated health status, and disease characteristics were assessed by employing univariate comparisons and multivariate logistic regression analyses. Result: Out of 37,769 respondents, 1,043 aged 20 years and over had been admitted to a hospital or clinic at least once during the past year. About a quarter of the respondents were discharged from tertiary hospitals and $21\%$ from clinics. The majority of patients ($58\%$) were satisfied with inpatient care received, whereas $11\%$ were dissatisfied. Greater satisfaction was found in patients aged 45-64 years and those having formal education, discharge from tertiary hospitals, national health insurance as a payer, medical expenses not being burdensome, good self-rated health status, and neoplasm. Living in non-metropolitan urban areas, shorter length of stay, and musculoskeletal diseases were associated with greater dissatisfaction. Conclusion: Different factors were related to patient satisfaction and dissatisfaction with care. Those factors need to be taken into account when evaluating and comparing satisfaction levels between health care institutions.

• 산경연구논집
• /
• 제13권3호
• /
• pp.13-24
• /
• 2022

Purpose: The purpose of this paper is to investigate key factors that affect customer dissatisfaction on public transportation system by highlighting the necessity of citizen participation and improved management of advanced technology for sustainability. Research questions applied in this study include following; i) how are factors on dissatisfaction related to types of transportation modes; ii) how do perceived proposed factors affect citizen dissatisfaction; iii) how do the improvement of public transportation service affect the level of expected satisfaction; and iv) how do expected satisfaction affect policy agreement and government trust. Research design, data and methodology: For qualitative research, civil opinions were collected and chi-square analysis was applied using keywords. For quantitative research, online survey was collected and factor and multiple regression analyses were applied. 3) Results: This study found that efficiency of operation system and safety on dissatisfaction showed significant in all three public transportation modes. This study found that perception of government policy and trust on government will increase as expected satisfaction increases. Conclusions: This study provides managerial and policy implications on society and policy makers by addressing necessity of improving strategies for public transportation system with the consideration of citizen relationship management and sustainable development.

• 한국경영정보학회:학술대회논문집
• /
• 한국경영정보학회 2008년도 춘계학술대회
• /
• pp.400-410
• /
• 2008

As the number of blog users has been increasing significantly, a lot of studies have been carried out to find out what makes people use a blog or feel satisfied with it. However, most of the previous studies assumed that dissatisfaction is the opposite of satisfaction and a person who is dissatisfied with a blog does not use it, failing to explain about blog users who do not feel satisfied with their blogs but use them continually. In addition, the studies found out just blog users' motives and satisfying factors in using blogs, and did not suggest any way to improve and promote blog services. Against this backdrop, this study conducted a survey of blog users in order to examine how the satisfying factors of a blog selected through a prior study affect both satisfaction and dissatisfaction of a user. The survey results showed that the satisfying factors are divided into two groups: group A which affect satisfaction and dissatisfaction equally, and group B which affect them differently. Based on the results, this study subdivides group A into high involvement factors and low involvement ones, and group B into motivators, which strongly affect satisfaction, and hygiene factors, which strongly affect dissatisfaction. According to characteristics of each group, this study suggests ways to improve and promote blog services.

• 한국의류학회지
• /
• 제19권1호
• /
• pp.149-160
• /
• 1995

Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.

• 한국생활과학회지
• /
• 제10권3호
• /
• pp.291-301
• /
• 2001

The purpose of this study is to provide the apparel manufacturers who have not been effectively preparing for worldwide trends of rapid increase in overweight population with fundamental data to develop updated domestic market through the findings derived from the actual dissatisfaction factors in purchasing of a garment by overweight body customers excluded in the apparel industry. The results of study are as follows : Considering the relationships with dissatisfaction factors in purchasing ready-to-wear according to the interests in weight control, there is a slight difference in the partial intention from degree of self-recognition of body figure and interests in weight control and motivation of interests in weight control. As a results, first, the more recognition of obesity, the more dissatisfaction with "product variety" and "purchasing decision". Second, the more interests in weight control, the more dissatisfaction with product variety in purchasing of ready-to-wear. Third, the more self-recognition of obesity as the motivation of interests in weight control, there is a high dissatisfaction with product variety.

• Child Health Nursing Research
• /
• 제26권1호
• /
• pp.121-129
• /
• 2020

Purpose: This study aimed to examine the influence of social media affinity on eating attitudes and body dissatisfaction among adolescents in the Philippines. Methods: The participants were 114 junior high school students enrolled in 7th to 10th grade in Cavite Province, Philippines. The collected data were analyzed in SPSS, using descriptive statistics, the independent t-test, one-way analysis of variance, Pearson correlation coefficients, and stepwise multiple linear regression. Results: The factors affecting eating attitudes were body dissatisfaction (β=-.47, p<.001), social media affinity (β=.33, p<.001) and grade (10th grade) (β=-.28, p<.001), and the factors influencing body dissatisfaction were eating attitudes (β=-.65, p<.001) and social media affinity (β=.17, p=.041). Conclusion: In order to promote healthy eating attitudes and to improve body satisfaction among Philippine adolescents, educational strategies tailored to social media users will be needed.

• 한국빅데이터학회지
• /
• 제8권2호
• /
• pp.109-123
• /
• 2023

This study investigates the impact of perceived risk, perceived deception, and negative emotional factors on consumer distrust, dissatisfaction, and boycott intentions towards both YouTubers and products that fail to adequately disclose paid advertisements, commonly referred to as "hidden advertisement." Conducted through an online survey, 306 YouTube viewers from South Korea participated in the study. The findings reveal several key insights. Firstly, perceived deception, perceived risk, and negative emotional factors are identified as contributors to increased consumer distrust and dissatisfaction. Secondly, both consumer distrust and dissatisfaction exhibit positive correlations with boycott intentions towards YouTubers and products. This research seeks to unravel the intricacies of online consumer boycott intentions and aims to elucidate the underlying reasons behind such actions. It is noteworthy that in this context, the ramifications of boycotts extend beyond influencers or YouTubers alone, impacting consumer distrust and dissatisfaction, thereby influencing boycott intentions towards the associated products and exerting a lasting impact on a company's branding efforts.