• 한국정보전자통신기술학회논문지
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• 제11권2호
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• pp.195-203
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• 2018

SNS(Social Network Service) 이용자의 폭발적 증가와 더불어 소셜커머스 시장이 새로운 소비시장으로 떠오르고 있다. 소셜커머스 시장이 최근 몇 년간 급성장하였고 앞으로도 지속적인 성장세를 보일 것으로 예측된다. 그러나 이러한 시장환경에도 불구하고 소셜커머스 활성화 저해요인으로 작용하는 불만족 요인에 대해서는 연구가 부족하다. 본 연구는 Hertzberg' 2 요인이론을 바탕으로 소셜커머스 이용자들의 만족과 불만족 요인에 대한 연구이다. 이를 위해 먼저 소셜커머스 이용 경험자를 대상으로 소셜커머스 사이트 특성과 이용자특성을 인터뷰 및 문헌고찰을 통해 도출하였다. 다음으로 이 요인들과 만족, 불만족과의 영향관계를 검증하고 상품 관여도에 따라 이 영향관계가 조절되는지 실증하였다. 그 결과, 가격할인율, 다양성, 지역기반 제공성, 전자상거래 친숙도가 만족에 정의 영향을 미치는 요인으로 나타났고, 가격할인율, 상호작용성, 혁신성이 불만족에 정의 영향을 미치는 것으로 나타났다. 또 만족이 지속사용의도에 정의 영향을 미치는 것으로 나타났다. 특히 가격할인율은 만족에 정의 영향을 미치는 동시에 불만족에도 정의 영향을 미치는 유일한 요인으로 나타났다.

• 산업융합연구
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• 제3권1호
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• pp.55-77
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• 2005

Recently the environment which besieges distribution system is changing suddenly. With opening the distribution market together the advanced various nations new multinational discount stores are introduced and the competition from this market is growing in intensity. Like this change is raising the recognition of the enterprises against the strategy importance of the distribution channel. Consequently, from under competing which is deepened from the hazard where the discount point industry exists what, it will not be able to do the customer-oriented management which it sees. To lead a customer satisfaction finally and it is important to put out. As only low price standing sale it will not be able to create a competitive advantage and raising the quality also it is demanded with the diversification of product assortment together. It does a customer loyalty degree further firmly and compared to the long-range strategy is necessary.

• 한국의류학회지
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• 제26권8호
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• pp.1239-1247
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• 2002

Consumers' purchase intention related with price reduction is important factor for the successful marketing strategy of electronic commerce as a new marketing channel. Therefore, the purpose of this study was to assess the difference of consumers' attitude(purchasability and perceived need) depending upon purchasing variables, and to investigate how consumers' attitude influence on purchase intention with price reduction in the internet shopping mal1. For research method, 400 questionnaires were distributed to subjects who were 20 to 39 years old; and among the returned questionnaires 347 were usable. Data were analyzed by t-test, regression analysis, frequency with SPSS 10.0. Results of this study were as follows: First the results showed that purchasability and Perceived need affect Purchase intention according to off-price percentage, and brand and clothing style in discount. Second, there were significant differences in purchasability, and perceived need according to off-price percentage, and brand in discounts. However, there were no significant differences in purchasability and perceived need according to clothing style in discounts.

• 대한토목학회논문집
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• 제38권5호
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• pp.685-692
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• 2018

부산시는 택시활성화를 목표로 신규 택시이용 수요를 창출하기 위해 2017년 10월부터 전국최초로'택시환승할인'을 실시하였다. 그러나 환승할인 금액이 적고 결재수단이 선불카드에 한정된 문제 등으로 이용실적이 적어 정책이 제대로 시행되고 있다 보기 어려운 상황이다. 이에 본 연구에서는 택시환승할인 이용실태, 택시환승할인요금 수준에 따른 이용의사를 조사하였으며, 이를 토대로 순서형 로짓 분석을 활용한 택시환승할인 이용의향 모형을 구축하여 정책에 미치는 주요요인을 파악하였다. 분석 결과 택시환승 할인 결제수단을 교통요금 지불의 대다수를 차지하는 후불교통카드(신용카드)를 제외한 것이 이용률 저조의 가장 큰 요인이며 향후 후불교통카드까지 혜택 확대 시 잠재수요가 극대화될 것으로 보인다. 또한 택시환승할인 이용에는 결제수단, 통행목적, 주교통수단, 1주일간 택시이용횟수, 연령대, 한 달 교통비, 택시환승할인요금 순으로 영향을 미치고 있는 것으로 파악되었으며 택시환승할인요금 변동에 따른 수요의 가격탄력성을 조사한 결과 1,550원까지는 택시환승 할인금액 증가대비 적정 이용수요 증가를 기대할 수 있을 것으로 분석되었다.

• 한국유통학회지:유통연구
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• 제12권3호
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• pp.91-109
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• 2007

본 연구는 유통업체가 행사하는 불공정 거래 행위 중 대표적 유형인 사후 납품가 인하 행위의 선행요인을 시장 지배력, 시장 효율성, 유통업체 성향의 세 가지 관점에서 살펴보고자 하였다. 이를 위해 기존 연구를 바탕으로 가설을 도출하였으며, 국내 대형마트와 거래하는 영업사원 79명을 대상으로 실증분석을 하였다. 분석결과 유통업체의 성향 측면에서 유통업체가 매출과 마진을 동시에 추구할수록, 유통업체의 점포가 저가격 전략을 구사할수록 유통업체의 사후 납품가 인하 행위에 정의 영향을 주었다. 마지막으로, 본 연구의 이론적 시사점과 실무적 시사점을 제시하였으며, 연구의 한계점과 미래 연구방향에 대해서 논의하였다.

• 한국의류산업학회지
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• 제7권6호
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• pp.594-600
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• 2005

This study investigated adolescents' shopping orientation and price perception according to socio statistics and their experience of internet shopping mall. We distributed the questionnaire to 411 high school students in near Seoul. In the order of high shopping orientation, they showed 'compare products', 'enjoy as leisure', 'shop loyalty', 'discount shopping', and 'brand shopping' orientation. In the order of high price perception, they showed 'economic', 'value', 'brand-quality', and 'price knowledge'. The higher in 'shop loyalty', 'enjoy as leisure' in the shopping orientation, the higher in the price concept of 'price knowledge'. Adolescents who have experience to shopping through internet shopping mall, have the higher enjoy as leisure, shop loyalty, compare products' in shopping orientation, and the higher 'economic, price knowledge' in price perception than those who have not. Socio-statistics parameters are found to affect adolescents' shopping orientation and price perception. Adolescents had average scores in 'shop loyalty', while they had high scores in 'compare products'. Thus, in order to have superior position in adolescent's market, detailed product specification and information are necessary to enhance their shop loyalty. Adolescents thought the price was economical, and they had less concept in 'price knowledge' due to their position. Unlike adults, adolescent's gender does not have effects on their 'economic concept. Male students also had high scores in 'economic concept' as much as female students did.

• 한국경영과학회지
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• 제14권1호
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• pp.51-58
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• 1989

A joint economic ordering problem between supplier and customer has been formulated where a supplier has to pay the freight cost which follows the principle of economy of scale. An algorithm is given to determine order size and price simultaneously which give gains to both parties. A scenario is presented within which both parties come to a mutual agreement on the revised order size and price by utilizing quantity discount schedule.

• 한국통계학회:학술대회논문집
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• 한국통계학회 2005년도 춘계 학술발표회 논문집
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• pp.179-184
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• 2005

Empirical findings on interet rate dynamics imply that short rates show some long memories and non-Markovin. It is well-known that fractional Brownian motion(fBm) is a proper candidate for modelling this empirical phenomena. fBm, however, is not a semimartingale process. For this reason, it is very hard to apply such processes for asset price modelling. With some modifications, this paper investigate the fBm interest rate theory, and obtain a pure discount bond price and Greeks.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.142-146
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• 2006

This paper considers a SCM issue concerned with an integrated problem of inventory control and dynamic pricing strategies when demands are price and time dependent. The associated price markdowns are conducted for inventory control in a two-layer market consisting of retailer and outlet as in fashion apparel market. The objective function consists of revenue terms (sales revenue and salvage value) and purchasing cost term. Specifically, decisions on price markdowns and order quantity are made to maximize total profit in the supply chain so as to have zero inventory level at the end of the sales horizon. To solve the proposed problem, a gradient method is applied, which shows an optimal decision on both the initial inventory level and the discount pricing policy. Sensitivity analysis is conducted on the demand parameters and the final comments on the practical use of the proposed model are presented.

• 유통과학연구
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• 제12권3호
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• pp.75-83
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• 2014

Purpose - The oil price affects company value, which is the present value of the expected cash flow, by affecting the discount rate and cash flow. This study examines the nonlinear relationships between oil price and stock price using the AlphaShares Chinese Volatility Index as the threshold. Research design, data, and methodology - Data comprise daily closing values of the Shanghai Stock Exchange Composite Index, Shenzhen Stock Exchange Composite Index, and Hang Seng Index of ChinaWest Texas Intermediate crude oil spot price and AlphaShares Chinese Volatility Index from May 25, 2007 to May 24, 2012. The Threshold Error Correction Model is used. Results - The results demonstrate different relationships between the stock price index and oil price under different investor sentiments; however, the stock price index and oil price could adjust to a long-term equilibrium the long-term causality tests between them were all significant. Conclusions - The relationship between the WTI and HANG SENG Index is more significant than the Shanghai Composites Index and Shenzhen Composite Index, when using the AlphaShares Chinese Volatility Index (ASC-VIX) as the investor sentiment variable and threshold.