• Journal of Venture Innovation
• /
• v.3 no.1
• /
• pp.101-115
• /
• 2020

In the era of the 4th Industrial Revolution customers living began to come out, not inside the purchase funnel. Due to the diversity of product selection and the increase in digital channels, the way customers search for information and purchase it is changing innovatively. So, the customer journey in the digital age is much more complicated than the traditional funnel model suggests. Unlike many previous studies, this study was conducted for 1,200 customers in four product groups of fashion, automobile, cosmetics, and online shopping malls. As a result of the study, we investigated how digital self-efficacy plays a role in purchasing in a series of processes in which digital experience affects customer satisfaction and finally affects purchase. As a theoretical implication, as a result of introducing and testing digital self efficacy as moderated mediation effect. the digital self-efficacy between customer satisfaction and customer loyalty were determined to play a moderated mediation effect role. As a practical implication, it was necessary to actively utilize digital marketing for customers with high digital self-efficacy, but it was suggested that customers with low digital self-efficacy need to be careful about digital marketing fatigue.

• Asian Journal of Innovation and Policy
• /
• v.6 no.3
• /
• pp.245-261
• /
• 2017

As of the end of August 2017, there were 392 academic articles for $4^{th}$ Industrial Revolution in Korea. Is the vigorous discussion on the 4th Industrial Revolution in Korea normal? We checked the main theories on this topic by existing theories and responses of major countries and industries. The findings are that there are technologies called a Technological Revolution, and the industrial application of some technologies is in the starting stage. If comes, the Industrial Revolution is expected with the structure as follows: excellence science, core technologies, base technologies, application and infrastructure, and institutions. Nonetheless, the brisk studies are from three branches such as the Industry 4.0, social connection and artificial intelligence. The Industry 4.0, the digital transformation of manufacturing is the on-going issue in the industry, and artificial intelligence brings the biggest discourse. The 392 literature are mostly from introduction and preparation for future; technology 15.8%, industry 26.3%, society 24.5%, education 19.1%, policy 10.7%. The labor and employment is only 3.6%.

• Convergence Security Journal
• /
• v.20 no.3
• /
• pp.109-114
• /
• 2020

Currently, in the 4th industrial revolution era(4IR), the convergent infrastructure has been established by actively utilizing data based on the existing digital technological innovation in the 3rd industrial revolution. Thus, the technological innovation based on the knowledge-information society needs to put innovative efforts for creating new business models in various areas. Thus, this study aims to present an Electronic Security Framework by suggesting the Cyber-Physical Security System(CPSS) that could more accurately predict and efficiently utilize it based on structured data obtained by collecting, analyzing, and processing an enormous amount of unstructured data which is a core technology distinguished from the 3rd industrial revolution.

• Korea Trade Review
• /
• v.46 no.2
• /
• pp.355-368
• /
• 2021

The purpose of this study is to analyze the factors affecting innovation activities related to the introduction of the 4th Industrial Revolution technology for Korean firms faced to the severe global trade and competition environments. This paper conducted an empirical analysis using the 'The Survey of Business Activities' distributed by the Statistics Korea in 2019. According to the results of the analysis, it was found that the firm size, labor cost, R&D, and intellectual property rights had a significant influence on the firms' adoption of the 4th industrial revolution technology. It was also found that the dummy variables such as strategic alliance between companies, review of entry into a new business, transfer of main business operations, and holding of subsidiaries had statistically significant effects on innovation activities. In addition, this paper showed that the firm characteristics had impacts on innovation activities of firms by the 4th industrial revolution technology type. In order for Korean firms to adapt to the challenges by the 4th Industrial Revolution, it is important to provide policy support and an environment in line with the characteristics of the firms.

• The Journal of Bigdata
• /
• v.3 no.1
• /
• pp.41-46
• /
• 2018

With the advent of the fourth industrial revolution, data becomes very important resource. Now is called as 'Data Revolution Age.' It is said that Data Revolution Age started with Big Data, then accelerated with Open Data, finally completed with My Data. In this paper, we compared Big Data, Open Data, and suggested roles and effects of My Data as a digital resource.

• Journal of Digital Convergence
• /
• v.16 no.4
• /
• pp.39-47
• /
• 2018

This paper aim to propose and suggest for government to reinvent and re-steering the policy on the 4th industrial revolution in Korea. To do it, this paper annalize the advanced country's policies and hard-data sets from many international research institutes. So this paper emphasized the concept and frame of socio-technical system approach by Geels. According to this approach, this paper can get a conclusion that Korea government has to focus on the roles to solve the big social dilemma with high-tech tools from the 4th industrial revolution. And this paper point out the necessary of increasing the diversity and multidisciplinary in 4th industrial revolution policy of Korean government. These findings of this paper recommend for Korea to redesigns the governance mechanism and legislation platform and to design the future readiness.

• Journal of Digital Convergence
• /
• v.16 no.4
• /
• pp.307-312
• /
• 2018

This paper deals with the role and direction of design in the era of 4th industrial revolution. In addition to understanding the whole of science and technology such as Artificial Intelligence, Internet of Things, Cyber Physical System, 3D printer and Bio which are leading technology of the $4^{th}$ industrial revolution, this thesis is seeking direction of design that makes human life and society comfortable and convenient. The design in the 4th Industrial Revolution must be at the center of society and human being. Therefore, the design using ICT technology is also applied to the emotional design that stimulates human emotion warmly through in-depth study on society and human culture and environment. Through the above research, the design that has continued to evolve along with the development of technology continues to play a role as a design in which human emotion is alive.

• Journal of the Korea Convergence Society
• /
• v.9 no.9
• /
• pp.199-207
• /
• 2018

This study aims to analyze Next Production Revolution (NPR) technologies through evidence-based keyword network in order to cope with the change of production paradigm called the Fourth Industrial Revolution (4IR). For the analysis, a total of 441 papers related to NPR or 4IR were extracted and the NPR technology network was constructed based on the simultaneous appearance relationship of the author keywords of these papers. Based on the NPR technology network, we explored key technologies through analysis of centrality and keyword group. As a result, technologies such as 'digital twin' and 'modeling and simulation', discovering insights by connecting the virtual and physical world in real time and reflecting them into design and process, are analyzed as key technologies.

• Korean Journal of Labor Studies
• /
• v.24 no.3
• /
• pp.211-216
• /
• 2018

• Journal of Information Technology Applications and Management
• /
• v.26 no.4
• /
• pp.51-69
• /
• 2019

One of the most considerate phenomena of the era of the Fourth Industrial Revolution is the use of digital devices. Digitalization is rapidly advancing through all areas of industry and life. Customer journey with digitalization is looking totally different from previous customer journey. The research targets were users of fashion, automobiles, cosmetics and online shopping malls. We analyzed 300 people for each valid questionnaire. The results of the study are as follows. First, it has been proven that digital experience affects positive (+) impact on purchasing intention and positive (+) impact on recommending intention and negative impact (-) on switching intent and subsequently affects positive impact (+) to purchase and incase of switching intent, negative impact (-) to purchase. Unlike traditional methods such as SPC(Service Profit Chain), the Digital experience to Purchase process Chain (DPC) has been identified to be suitable in the digital age. Second, the digital satisfied group (5 score-very satisfaction) has shown same result as above. However the digital neutral group (even though 4 score- satisfaction in five-point scale), specially in a highly competitive industry, has different from the satisfied group and 3 score-normal is same as dissatisfied group. It means that this group is that If there is a high level of attractiveness of substitute goods, there is a high possibility of switching them. It has supported Jones and Sasser [1995] that there have been two types of loyalty of true long-term loyalty and what we call false loyalty in the highly competitive industry zone which is commoditization or low differentiation, many substitutes, low cost of switching. Identifying true loyalty and false loyalty is crucial to establishing a customer experience strategy. it is necessary to actively utilize long-term digital experiences strategy to increase the total satisfaction of digital experience through all of customer purchasing journey in order to enhance the digital customer experience. It is difficult to see the effect as a one-time event. It should be scaled over the entire customer purchase process over a long period of time, which can positively affect purchase intention, recommendation intention, and conversion intention. This is also why it is difficult for second-runners to overtake first-runners in a short period.