• Journal of Digital Convergence
• /
• v.20 no.3
• /
• pp.69-74
• /
• 2022

The purpose of this study is to provide the entrepreneurs with positive entrepreneurial intention through entrepreneurship education that meets the needs of founders related to cultural tourism products. In addition, the mediating effect of self-efficacy of founders was verified in the relationship between entrepreneurial education and entrepreneurial intention. For the empirical analysis, this study conducted a survey on founders of cultural tourism products in Gwangju and Jeonnam. The results of the study are as follows: First, entrepreneurship education has a positive effect on self-efficacy and self-efficacy has a positive effect on entrepreneurial intention. Second, self-efficacy confirmed the mediating effect in the relationship between entrepreneurship education and entrepreneurship intention. The results of this study are expected to provide basic data for stable and sustainable development of the culture and tourism industry.

• Journal of Digital Convergence
• /
• v.18 no.9
• /
• pp.145-157
• /
• 2020

The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

• Journal of Information Technology Services
• /
• v.23 no.3
• /
• pp.91-101
• /
• 2024

Based on the analysis of 174 Young Startups Project Papers from university students majoring in entrepreneurship, this study aimed to identify the thoughts and characteristics of prospective entrepreneurs and derive their main agendas. Detailed information was collected on their preparation and ambitions for entrepreneurship, market research in their fields of interest, analysis of potential target users, requirements, and team management. We refined, categorized, and interpreted 84,818 words across 396 digital pages on LMS, and visualized using word clouds program. Additionally, interviews about peer learning were conducted by Zoom. The analysis revealed unique differences in students' perspectives on entrepreneurship based on their major, academic year, and gender. Also we could find that they actively utilize AI tech with a strong spirit of challenge in the startups. Interestingly, they emphasized horizontal communication and collaboration capabilities to improve productivity. This suggests the need to consider diversity in the design of entrepreneurship incubating content and programs for generation Z technically and academically.

• Journal of Digital Convergence
• /
• v.10 no.5
• /
• pp.89-103
• /
• 2012

This paper analyzed the effect of learning motivation and conation(endurance, effort) on the consultant' entrepreneurship(innovativeness, proactiveness, risk- taking) and competencies(ability, knowledge, attitude), and the mediating effect of the entrepreneurship on the consultant's competencies. The result shows that the learning motivation and conation have a positive impact on the partial factors of the consultant's entrepreneurship(innovativeness, proactiveness) and competencies(ability, knowledge), but not impact on the risk- taking and the attitude. Innovativeness and proactiveness have an positive impact on the consultant's competencies, but not the risk-taking. Innovation and proactiveness fully mediated the effect of learning motivation on the ability, and partially mediated on the knowledge. The effect of learning conation on the ability and knowledge was partially mediated by the innovation, not by the proactiveness. This study shows that the management of the learning motivation and conation, the education of entrepreneurship(innovativeness, proactiveness) are very important for the cultivating the consultant' competencies.

• Journal of Digital Convergence
• /
• v.15 no.6
• /
• pp.179-187
• /
• 2017

The purpose of this study is to analyze the effects of entrepreneurship education and individual environmental factor on university student's career decision self-efficacy. A total of 346 university students responded to the survey and the data was analyzed using SPSS 18.0. To test the hypotheses of this study, correlation analysis and regression analysis were conducted. The results of this study showed that entrepreneurship education, role model, family entrepreneurial experience and career preparation behavior were positively related to career decision self-efficacy. While gender were not positively related to career decision self-efficacy. This study reconfirms the importance and change of recognition of university entrepreneurship education for enhancing decision-making self-efficacy as well as the importance of career preparation behavior, role model and family entrepreneurial experience that have a significant effect on career decision of university students.

• Journal of Digital Convergence
• /
• v.15 no.1
• /
• pp.163-170
• /
• 2017

The purposes of this study is to examine the effect of fitness among entrepreneurship, dynamic capabilities and innovation activities on business performance. A survey was conducted and analyzed on small & medium manufacturing companies in Korea with the following result of the study. First, the fitness of entrepreneurship and dynamic capabilities, the fitness of dynamic capabilities and innovation activities, the fitness of entrepreneurship and innovation activities have a significant effect on business performance respectively. Second, the fitness of all the three variables also has a significant positive effect on the performance. Additional path analysis shows that dynamic capabilities and innovation activities have mediating roles between entrepreneurship and business performance. The results imply that not only each of the entrepreneurship, dynamic capabilities, and innovation activities has a positive effect on business performance but also the three factors in harmony have a synergic positive effect on the business performance.

• Journal of Digital Convergence
• /
• v.13 no.1
• /
• pp.1-10
• /
• 2015

This paper discusses entrepreneurship as a mean to overcome problems that arise from economic growth with no job growth and with aging population. In particular, this paper focuses on senior (elderly) entrepreneurship based on technology. It examines and defines restraints of various public and private sponsor programs for senior entrepreneurship. In comparison, Bridge Program of Finland was studied and its success factors are presented. Some of these success factors are enterprise-driven program operation, diverse education program focused on successful senior entrepreneurship, providing networking opportunities among entrepreneurs, and increased awareness in social responsibility of private enterprises. This paper suggests CBI (Corporate Business Incubator) in order to promote senior entrepreneurship. This study is expected to foster economic growth and job creation through utilizing increased elderly population in today's aging demographics. In addition, this study will be able to identify direction for government's role in boosting senior entrepreneurship.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.303-308
• /
• 2022

This study is aim to explore the key variables that can improve the relationship between mentor-mentee fit and the relationship of mentor-mentee fit as a prerequisite in improving entrepreneurial intention. In addition, the mediating effect of entrepreneurship was verified in the process of mentee-mentor suitability inducing entrepreneurial will. To verify this, a survey was conducted on per-founders and early founders. The results of this study are as follows. First, in relation to the measures to improve the entrepreneurial will, mentor-mentee suitability was verified to have a positive effect on entrepreneurial will through entrepreneurship. Second, it was verified that mentor-mentee fit had a positive effect on the formation of entrepreneurship; third, entrepreneurship could have a direct effect on the intention of entrepreneurship. This study suggests that the more mentor-mentee fits entrepreneurs, the better the level of entrepreneurship. In addition, high level of entrepreneurship can play a role in further promoting the will to start a business.

• International Journal of Computer Science & Network Security
• /
• v.22 no.1
• /
• pp.149-160
• /
• 2022

The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.225-239
• /
• 2022

This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.