• The Journal of Industrial Distribution & Business
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• v.11 no.7
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• pp.7-17
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• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.

• Knowledge Management Research
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• v.17 no.3
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• pp.137-159
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• 2016

Although prior studies suggest that transformational leadership and servant leadership fuel followers' creativity, there is a few study on leadership style and followers' personality interaction. Based on regulatory focus theory, this study believe that interaction impacts of leadership styles and followers' regulatory focus differed in promotion focus and prevention focus employees' creativity. To strengthen causal process and rule out alternative results, this study conducted an experimental study using field employees. Participant were randomly assigned to four conditions (transformational leadership ${\times}$ promotion focus), (transformational leadership ${\times}$ prevention focus), (servant leadership ${\times}$ promotion focus), (servant leadership ${\times}$ prevention focus). The major results of this study suggest that (1) transformational leadership was positively related to promotion focus followers' intrinsic motivation and creativity, and was negatively related to prevention focus followers' intrinsic motivation and creativity. (2) Servant leadership, on the other hand, was positively related to promotion focus and prevention focus followers' motivation and creativity. (3) Intrinsic motivation mediated the relationship between interaction effects of leadership style and follower's regulatory focus style and individual creativity. The results of this study demonstrated a remarkable differential impact based on a simple manipulation inducing feeling or thinking of a responsive situation. This research, measuring interaction impact of leadership and followers' regulatory focus in an experimental context, expands the leadership style and regulatory focus literature and provides future directions on leadership role in personality-related research domains.

• Nuclear Engineering and Technology
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• v.31 no.6
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• pp.561-571
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• 1999

Microstructure and mechanical properties of five Cr-Mo steels for nuclear industry applications have been investigated. Transmission electron microscopy, energy dispersive spectrometer, differential scanning calorimeter, hardness, tensile, and impact test were used to evaluate the Cr and W effect on the microstructure and mechanical properties. Microstructures of Cr-Mo steels after tempering are classified into three types : bainitic 2.25Cr-lMo steel, martensitic Mod.9Cr-lMo, HT9M, and HT9W steels, and dual phase HT9 steel. The majority of the precipitates were found to be M$_{23}$C$_{6}$ carbides. As minor phases, fine needle-like V(C,N), spherical NbC, fine needle-like Cr-rich Cr$_2$N, and Cr-rich M$_{7}$C$_3$were also found. Addition of 2wt.% W in Cr-Mo steels retarded the formation of subgrain and dissolution of Cr$_2$N precipitates. Hardness and ultimate tensile strength increased with increasing Cr content. Though Cr content of HT9W steel was lower than that of HT9 steel, the hardness of HT9W was higher due to the higher W content. W added HT9W steel had the highest ultimate tensile strength above $600^{\circ}C$. But impact toughness of W added steel (HT9W) and high Cr steel (HT9) was low.w.w.

• Journal of the Korean Wood Science and Technology
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• v.32 no.6
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• pp.67-73
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• 2004

The influence of liquefied wood (LW) on the mechanical and thermal properties of liquefied wood-polymer composites (LWPC) was investigated in this study. The thermal behaviors of LWPC were characterized by means of thermogravimetric (TGA) and differential scanning calorimetric (DSC) analyses. LW showed significant effects on the mechanical strength properties. The increase of flexural MOE and Young's modulus was related to the increase of stiffness of LWPC. The effect of LW was also significant on the flexural and tensile MOR. The impact strength decreased with the increase of LW application level. With the increased stress concentration by the poor bonding between LW and polymer, the impact strength of LWPC decreased, compared with that of high-density polyethylene (HDPE). The thermal stability of LWPC decreased with the increase of LW content up to 40%. The melting temperature of HDPE decreased with the increase of LW loading level. Enthalpy of HDPE also decreased with the addition of LW. This study proves the thermal stability necessary for the consolidation of composition materials.

• Research in Community and Public Health Nursing
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• v.31 no.1
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• pp.13-23
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• 2020

Purpose: This study explored the contribution of social support resources to the explanation of socioeconomic inequalities in depressive symptoms of older Korean men and women. Methods: Data were derived from Living Profiles of Older People Survey (LPOPS), which comprises a nationally representative sample of non-institutionalized Korean older adults living in the community. The data were analyzed by using multiple logistic regression. The sample consisted of 4,046 men and 6,036 women aged ≥65 years. The Korean version of the Geriatric Depression Scale-Short form (SGDS-K) was employed as an outcome variable. Results: Compared to the older men and women who were in higher socioeconomic status, those in lower socioeconomic status had significantly higher risk of depressive symptoms after adjusting for other covariates. When social support resources were individually included in the base model, each factor contributed to inequalities in depressive symptoms. Social networks explained about 20% of the differential impact of education and 10% to 15% of the differential impact of household income for depressive symptoms in men. Among women, it mitigated 23.6% to 39.0% of education and household income inequalities for depressive symptoms. Social participation contributed to buffer depressive symptom inequalities of 24.0% to 46.3% among men and those of 11.7% to 45.3% among women. Conclusion: Our findings suggest community care nurses acknowledge the value of social support resources to alleviate socioeconomic inequality in depressive symptoms among older men and women.

• Elastomers and Composites
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• v.43 no.3
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• pp.147-156
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• 2008

In this work, epoxy/carboxyl-terminated butadiene acrylonitirile (EP/CTBN) composites were prepared by employing a reinforcing filler, silica treated with silane coupling agent in different ratio by dry and wet method. Their curing characteristics, surface free energy, interface morphologies and mechanical properties such as tensile strength and impact resistance were carefully investigated. Differential scanning calorimetry(DSC) results showed that curing temperature was lowered with the increase of silane coupling agent because of the increase of relative curing agent cotent by filling the pores of silica. Wet method was proved to be more effective for lowering curing temperature of EP/CTBN composite. In general, surface free energy and impact resistance were increased with the increase of silane coupling agent in this work. Tensile strength, however, was observed to be decreased at 4 wt% of silane coupling agent. It was found that the dry method was proved to be preferable for pretreatment of silica with coupling agent.

• Journal of the Korean earth science society
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• v.30 no.1
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• pp.58-68
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• 2009

Three-dimensional distributions of longwave radiation flux for the April-September 1998 period are generated from radiative transfer calculations using the GEWEX Asian Monsoon Experiment (GAME) reanalysis temperature and humidity profiles and International Satellite Cloud Climatology Project (ISCCP) cloudiness as inputs to understand the effect of cloud radiative forcing in the monsoon season. By subtracting the heating of the clear atmosphere from the cloudy radiative heating, cloud-induced atmospheric radiative heating has been obtained. Emphasis is placed on the impact of horizontal gradients of the cloud-generated radiative heating on the Asian monsoon. Cloud-induced heating exhibits its maximum heating areas within the Indian Ocean and minimum heating over the Tibetan Plateau, which establishes the north-south oriented differential heating gradient. Considering that the differential heating is a ultimate source generating the atmospheric circulation, the cloud-induced heating gradient established between the Indian Ocean and the Plateau can enhance the strength of the north-south Hadley-type monsoon circulation. Cooling at cloud top and warming at cloud bottom, which are the vertical distributions of cloud-induced heating, can exert on the monsoon circulation by altering the atmospheric stability.

• Journal of the Economic Geographical Society of Korea
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• v.3 no.2
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• pp.63-80
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• 2000

The purpose of this study is to analyze the impact of the Kwang-yang Iron and Steel Co.(KSCO) on the industrialization of the economic structure in Kwang-yang area. The research used the shift-share analysis and regional growth rate differential analysis. KSCO has influenced this area by changing the economic structure from traditional agriculture and fisheries to the manufacturing industry. KSCO also has influenced the population of Kwang-yang area. The number of employees grew from 594 in 1981 to 29,865 in 1992. However, after 1992, employee numbers decreased to 23,399 in 1998. KSCO was constructed in the region of traditional agriculture and fisheries in 1981. The social and economic status of the Kwang-yang area has changed greatly due to the growth of KSCO and the corresponding influx in population. KSCO has developed the related industry and changed this area into a booming industrial city. The number of employee has rapidly increased. At the end of the year 2000, 17,240 people work for KSCO and 39,593(28.7%) of the total population of Kwang-yang are related to KSCO.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.17 no.1
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• pp.83-91
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• 2004

Nonlinear system responses of an impact system under randomly perturbed harmonic excitations are predicted in the probability domain by adopting the semi-analytical procedure previously developed. The semi-analytical procedure is obtained by solving the Fokker-Planck equation corresponding to the stochastic differential equation of the given impact system by utilizing the path-integral solution. The evolutionary joint probability density functions are generated by using the method, and the characteristics of nonlinear dynamic response behaviors of the system are examined. Noise effects on the responses are also examined. It Is found that the semi-analytical method can provides the accurate information of the responses via the joint probability functions for the impact system. It is found that the noises weaken and eventually terminate the chaos in the responses, but it is also found that the chaotic signatures reside in the presence of the external noise with relatively high intensity. The joint probability density function shows that the ensemble of the system responses are weakly stationary.

• Steel and Composite Structures
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• v.28 no.6
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• pp.749-758
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• 2018

Free axial vibration of axially functionally graded (AFG) nanorods is studied by focusing on the inertia of lateral motions and shear stiffness effects. To this end, Bishop's theory considering the inertia of the lateral motions and shear stiffness effects and the nonlocal theory considering the small scale effect are used. The material properties are assumed to change continuously through the length of the AFG nanorod according to a power-law distribution. Then, nonlocal governing equation of motion and boundary conditions are derived by implementing the Hamilton's principle. The governing equation is solved using the harmonic differential quadrature method (HDQM), After that, the first five axial natural frequencies of the AFG nanorod with clamped-clamped end condition are obtained. In the next step, effects of various parameters like the length of the AFG nanorod, the diameter of the AFG nanorod, material properties, and the nonlocal parameter value on natural frequencies are investigated. Results of the present study can be useful in more accurate design of nano-electro-mechanical systems in which nanotubes are used.