• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.27-30
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• 2007

With lots of portable convergence mobile device coming out into the market, companies are now facing to take up consumers' needs. The products are popularized by 'skin function' in the field of hardware, whereas software wise, it's still a long way to follow up the needs. It's been hypothetically known that the Image of Sensitivity Adjective chosen by the users can increase the brand image and value creating capabilities through visualization. We collect the 'adjective' of images of recent products first and on that base, we sort out the most popular 'adjective' through grouping, then we actualize the image with that sample collective body. Then through analyses of the image, we find how they are correlated and what their elements are with the result.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.05a
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• pp.17-18
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• 1998

• Journal of the Korean Institute of Rural Architecture
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• v.25 no.4
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• pp.1-8
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• 2023

This study is meaningful in figuring out how much the Korean people's awareness of hanok has increased even though interest in hanok has also increased due to the Korean Wave craze. Therefore, with respect to the exterior of hanok, which is visually recognized first, the level of experts and ordinary people is grasped through a semantic discrimination scale, and the degree of visual recognition is to be investigated centering on the color image of hanok buildings. This is the process of thinking about how the Korean image should be reflected in the design, and we want to suggest the direction that modern hanok should go. The study compared and analyzed the difference in visual color based on the elevation of the hanok using a 7-point and 5-point scale method for the general public and experts, and utilized the IRI adjective vocabulary scale and the color matching image scale to construct new hanoks with insufficient differences in appearance and shape. It can be applied to design and image preservation and construction of existing hanok.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.71-78
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• 2011

Although the recognition and emotion about space is subjective and individual, if standard is proposed through common factor, objective, quantified space image evaluation will be available. In addition, space image evaluation standard caused by recognitive-emotional factor can meet requests of space users and increase psychological satisfactions. The purpose of this study is to grasp the space image caused by recognitive-emotional factor in space with PAD model and analyze the evaluation of space image giving visual, recognitive and emotional effects. The analysis result revealed that 'joyfulness' and access-avoidance had a very similar distribution. The result means that space is evaluated with the degree of 'joyfulness' for space and it is led by approach-avoidance behavior. The recognition factor that forms and evaluates space image and decides approach-avoidance is expressed as adjective images such as 'fresh, joyful, light and static and its emotional factors are adjective images such as 'calm, allowable, joyful and quiet'.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.12-13
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• 2002

• Archives of design research
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• v.15 no.4
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• pp.149-156
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• 2002

The success of a product is only possible on the basis of user preference for products and the user preference for products is greatly influenced by the design. Designers have to understand user preference and convert it into the combination of specified design attribute, and after that they should design products which have the image that they want to get. Then the product will be sure to be a hit. Therefore, on the point of view of design, it is necessary to find oui definitely the consumer preference frame : the relationship among design preference - design images - design attribute. This study will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that products offer is composed of. Therefore, in this study, after we developed the consumer response framework which is proposed by Bloch(1995) : distinct relationship model among preference - design image adjective - design factors, we analyzed the relationship among preference-design image adjective - design factors through the empirical researches. And then we give the way of design.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.139-143
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• 2008

The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.33-36
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• 1997

This paper describes an image design process for product development based on human sensibility ergonomics.. The human sensibility about product image can be measured through some statistical methods and translated into product design factors by some mathematical inference logics. This results also can be presented by 3D computer graphic tools, In order to integrate the above processess, a image design process on human sensibility database. Human sensibility database is constructed with the relational ddta of some adjective words and design factors, The next step is to extract the design information from the human sensibility dataabase by fuzzy inference algouithm. This information is used for the input data for the graphic presentation. The final product can be modified according to the customer's requirement.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.111-118
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• 2012

The purpose of this study is to focus on living rooms that are preferred as a place for changing space image to the maximum and to find a method how finishing materials are expressed by selecting space with mix & match of many images. The study methods are as follows. First, understand the expressive trend of space images through the precedent studies and magazines, and examine its relationship with finishing materials. Second, select space images based on the contents understood earlier and extract adjective words that represent each space image through an expert survey. Third, find the cases where space images are expressed based on the extracted words and analyze expression methods of finishing materials. The results of the study are as follows. First, it was confirmed that recent space images are actively expressed through finishing materials. Second, space images selected through data related to the trend were classified as modern+natural, modern+traditional, modern+retro, classic+natural, classic+humor, and futurism+natural and 4 adjective words for each space image were extracted. Third, expressive elements of finishing materials were extracted as 'material'. 'texture', 'color', and 'pattern' through the precedent studies. Fourth, expressive methods of finishing materials for each space image could be suggested by analyzing the examples that show mix & match based on the contents extracted earlier. Lastly, it is expected to find various methods that lead space image into finishing materials by evaluating responses and changes in visual perception of residents according to expression of finishing materials based on this study.

• Science of Emotion and Sensibility
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• v.7 no.2
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• pp.123-131
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• 2004

This study has an aim to find out sensible factors of hahae Mask and to be helpful in developing design of products related with cultural products. This study selected and analyzed 32 vocabularies about sensible adjective to evaluate image of hahae Mask. Firstly, this study investigated image of hahae Mask through 32 vocabularies about sensible adjective and categorized 5 factors including 'attractive', 'native', 'interesting', 'active', and 'elaborate'. Secondly, sense had significant differences in 'native' and, 'interesting' based on kinds. Especially yangban Mask has more powerful nativeness than choraengi Mask, and is more interesting than jung Mask, baekjeong Mask, and bune Mask. Thirdly, the materials used in the products of hahae Mask generated differences of sensibility in elaborateness. Especially, elaborate image was emphasized about materials of glass. Fourthly, sensible image of hahae Mask was dependent upon population-statistic characteristics (age, sex, education) and characteristics of products(materials, kinds of Mask). If development of cultural products related with hahae Mask considers five sensible factors based on this study, it will contribute to development of design which coincides with consumers' needs.