• 산경연구논집
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• 제9권12호
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• pp.63-72
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• 2018

Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

• 정보처리학회논문지D
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• 제12D권2호
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• pp.309-318
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• 2005

기존의 HTML 컨텐츠와 관련 응용들을 효과적으로 무선 인터넷 사용자들에게 전달하기 위하여 HTML 문서를 WML 기반의 문서로 효율적으로 변환하고 저작하여 양질의 컨텐츠를 제공하는 제반기술 및 연구에 대한 필요성이 커지고 있다. 본 논문에서는 HTML을 사용하여 제작된 기존 웹 페이지를 실시간으로 처리하여 WAP 환경에 적합한 언어인 WML 문서로 변환해주는 WML 변환기, 그리고 WML 문서를 WYSIWYG방식으로 생성하고 관리할 수 있는 WML 편집기를 설계하고 구현함으로써 무선 환경에 적합한 서비스의 제공이 가능하도록 하였다. 구현된 WML 변환기는 프록시 서버에 설치하여 실시간으로 변환하는 기능을 지원할 뿐만 아니라 기존의 변환기에 비해서 다양한 이미지 변환 및 링크, 프레임에 대한 태그 변환을 개선함으로써 링크를 통한 연속적인 탐색이 가능하고 프레임으로 구성된 복잡한 웹 페이지도 볼 수 있게 하였다. 이외에도 휴대폰 크기에 맞도록 WML 문서의 자동적인 카드 분리, 사용자 정의 변환 규칙의 추가를 지원한다. 또한 WYSIWYG 방식의 편리한 WML 편집기와 통합되어 있어서 WML 문서의 생성부터 출판까지 통합환경을 제공한다.

• 한국광학회지
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• 제21권4호
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• pp.151-160
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• 2010

줌렌즈에서 특정 렌즈군을 이동하여 손떨림 보정을 하는 광학적 방법에서는 광학계 설계단계에서 디센터(decenter)를 고려하여 설계한다. 이 때 여러 가지 광학설계 소프트웨어들은 디센터를 포함한 비대칭 오차요인이 있는 경우에 여러 가지 광학 성능들을 쉽게 계산할 수 있지만, 편심 광학계에 대한 정확한 분석이 부족하여 종수차 계산시에는 일부 계산오차가 생긴다. 특히 왜곡의 경우에는 비정상적으로 계산되는데, 이는 비대칭 오차요인이 있는 편심 광학계에서는 근축광선 추적이 제대로 되지 않기 때문이다. 본 논문에서는 이러한 손떨림으로 인한 디센터나 틸트(tilt)와 같은 비대칭 요인이 발생하는 줌렌즈에서 편심 광학계에 대한 근축광선 추적식을 새로이 유도하고, 이를 이용하여 비대칭 요인을 갖는 결상계의 종수차를 정확히 계산하는 방법을 제안한다. 이러한 편심 광학계에 대한 종수차 계산 방법은 줌렌즈의 손떨림 보정에 실제로 사용할 수 있다.

• 복식
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• 제38권
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• pp.193-211
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• 1998

Without a solid marketing system in placed, the fashion industry cannot flourish on out-standing design or technology alone. Even though the significance of collecting and analyzing information, merchandising, and retail distribution is recognized, these functions are not firmly rooted or prevalent in our industry. In contrast, Italy which possesses similar demographic traits such as the lack of natural resources and other physical factors has succeed-ed in globalizing its fashion market by responding swiftly and exercising flexiblity to its constantly changing consumer demand. This in turn has earned Italy the competitive edge in the global fashion arena. Italy's unique management skills and operation know-how, along with successful market strategies come into play in bringing competitiveness to Italy's fashion market. Firstly, smaller companies with ability to adopt swiftly to the ever changing market. Secondly, fashion friendly social environment. Thirdly, niche marketing through highly specialized system and differentiation. Fourthly, timeless innovation through intense corporate competition. Lastly, establishment of foundations to support the industry through diverse networking. The alone building blocks have formed a basis for erecting an unparalleled market with a reputation for excellence in design and quality in the global fashion world. This study has examined how Italy's fashion industry has evolved from an underdeveloped textile business into a cutting edge fashion in-dustry. Italy's unique business processes and practices were studied to come up with a collection and merchandising ideas in a niche market. By selecting this venue we are able to continuously grow and develop in a market with diverse consumer needs. To analyze the Italian fashion market, data from 3 institutions were utilized, namely, CIT-ER which has provided consumer trends and sales analysis, SITA,a data service provided statistics from the textile and apparel businesses, and NBI has also furnished valuable data. Italian consumer preference, buying behavior, consumer profile, retail channels and other related data from the above institutions has formed a backbone for market segmentation and target markets, and as a result, we were able to zero in on the type of consumer, produce, pricing and retail channels for our womenswear. Going forward the direction is to elevate product image and pretige, and create syn-ergy between related industries, and at the same note, in order to develop internationally recognized brands such as Max Mara and Benetton. Certain elements such as the specialization of the fashion industry, alon-g with fashion-related data base and systems support, and most importantly experts with acute fashion sense and capacity to analyze pertinent data are in need. I firmly believe that we can achieve Italy's level in the fashion market with support from the government and unrelenting effort within the industry itself, and hope that this report can prove to be useful.

• 한국광학회지
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• 제23권5호
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• pp.189-196
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• 2012

플로팅 광학계는 초점 맞춤 시, 2개 이상의 군이 움직이는 광학계를 의미한다. 카메라 광학계에서는 매크로 렌즈와 같이 배율 변화가 큰 광학계에 주로 채용된다. 플로팅 광학계도 가공 및 조립 오차로 인해 무한대단 및 매크로단의 초점위치가 촬상소자의 결상면과 일치하지 않는다. 그러므로 제조공정상에서 이러한 BWD(Back Working Distance) 차이를 최소화하는 초점 조정을 해야 한다. 본 논문에서는 플로팅 광학계의 각 군들의 이동량을 결정하기 위하여 초점 조정에 필요한 캠 회전각을 계산하고, 초점조정에 따른 플로팅 광학계의 최대 배율도 보정하는 수치해석 방법을 제안하였다. 그리고 이를 이용하여 대칭형 공차를 갖는 플로팅 광학계의 제조 오차를 고려한 초점 조정에 필요한 캠 회전각의 분포를 통계학적으로 계산하여 캠 회전각의 허용 범위를 결정하는 방법도 제안하였다.

• 대한전자공학회논문지SD
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• 제47권1호
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• pp.20-27
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• 2010

본 논문에서는 고성능 H.264/AVC 복호기 설계를 위해 디블록킹 필터의 수행시간 단축과 저전력 설계를 위한 필터링 순서 및 효율적인 메모리 구조를 제안하고 5단 파이프라인으로 구성된 필터의 설계에 대해 기술한다. 디블록킹 필터는 블록 경계에서 발생하는 왜곡을 제거하여 영상의 화질을 개선시키지만 하나의 경계에 여러 번 필터링을 수행하여 많은 메모리 접근과 반복되는 연산과정이 수반된다. 따라서 본 논문에서는 메모리 접근과 필터 수행 사이클을 최소화하는 새로운 필터 순서를 제안 하고 반복되는 연산의 효율적 관리를 위해 파이프라인 구조를 적용하였다. 제안하는 디블록킹 필터는 메모리 읽기, 임계값 계산, 전처리 연산, 필터 연산, 메모리 쓰기로 구성된 5단 파이프라인으로 구현되어 순차적인 필터 연산에 병렬적 처리가 가능하며 각 단계에 클록 게이팅을 적용하여 하드웨어 자원에 불필요한 전력을 감소시켰다. 또한, 적은 내부 트랜스포지션 버퍼를 사용하면서 필터링 순서를 효율적으로 개선하여 필터 수행을 위한 메모리 접근과 수행 사이클을 감소시켰다. 제안하는 디블록킹 필터의 하드웨어는 Verilog HDL로 설계 하였으며 기존의 복호기에 통합하여 Modelsim 6.2g 시뮬레이터를 이용해 검증하였다. 입력으로는 표준 참조 소프트웨어 JM9.4 부호기를 통해 압축한 다양한 QCIF영상 샘플을 사용하였다. 기존 필터들과 수행 사이클을 비교한 결과, 제안하는 구조의 설계가 비교적 적은 트랜스포지션 버퍼를 사용했으며 최소 20%의 수행 사이클이 감소함을 확인하였다.

• 유통과학연구
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• 제14권7호
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• pp.83-90
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• 2016

Purpose - This study focuses on new type distribution channel that named as Omnichannel. Omnichannel is developed from Multichannel which is used in many distribution channels to buy or selling goods. Omnichannel basically needs an Information and Communications Technologies(ICT) to use, so researcher conduct a Technology Acceptance Model(TAM) to research model. Customer-brand relationship was used as dependent variable to focus on the role of Omnichannel. Research design, data, and methodology - The subject of this study is customer who purchase goods or service through omnichannel. Based on the literature from the preceding research analysis of TAM and customer-brand relationship, this study was constructed by the reference to previous studies, final research model design for figure out casual relationship among perceived ease of use, perceived usefulness, omnichannel use and customer-brand relationship. From 2016 February 3 to March 17, questionnaire survey targeted customers who use online and offline channels. 273 questionnaire survey had conducted, then, 252 survey data were available for empirical analysis. Researcher provide descriptive statistics for checking generality. Cronbach's alpha value was used to check the reliability of data. Exploratory factor analysis was used for purification of values and eigenvalue checking. After EFA, Confirmatory factor analysis was used to prepare structural equation modeling with executing structural equation modeling for confirming hypothesis which developed by researcher. Results - The main results of this empirical study are as follows. First, omnichannel's perceived ease of use has positive significant effect on perceived usefulness(estimate: 0.579). Moreover, omnichannel's perceived ease of use and perceived usefulness has positive significant effect on omnichannel use(estimate: 0.325,0.648). Second, using omnichannel has positive significant effect on brand-customer relationship(estimate: 0.521). Every hypothesis adopted as researcher designed. This study found out the intermediate relationship between perceived ease of use and omnichannel use by investigating hypothesis. Conclusions - Base on the empirical result, this study confirmed that TAM theory perceived has relation with omnichannel. First, factors of TAM has positive effect on omnichannel use, so it highlights the important role of customer based interface and usefulness. Especially, perceived usefulness has high indirect influence on ease of use and use of omnichannel. It seems that when customers try to decide use or not use omnichannel, customers focus on percept benefits from omnichannel. Thus, a provider should applicate attractive price table, accurate product or service information and high switching cost strategy to emphasize the usefulness of omnichannel. Second, using omnichannel enhances the relationship between customers and brand, because there are more time and frequency to serve customers. It is important because good relationship between customers can increase the future's financial performance through word of mouse, positive brand image and loyalty to brand or company. Finally, despite of empirical result and implications, this study has limitations. First, there are only a few previous studies about omnicahnnel, so literature reviews are restricted. While set up the factors which can affect the use of omnichannel, next study should be considered with broader theories or models(ex: contingency theory). Second, omnichannel has developed from multichannel, so comparative analysis is needed between these methods because there is a possibility about different forte character of each distribution system on customer's consuming patterns.

• 한국조경학회지
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• 제35권6호
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• pp.97-109
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• 2008

This study first attempted to catch the transformational affairs and motives of the representative pavilion, Hanbyeok in Honam after its construction. Especially, it re-illuminated the morphologic, significant and functional change process of a pavilion after the early Joseon Dynasty by taking the local scenery, Hanbyeokdang as a sample, and considering the space and scenic characteristics, and diachronically understood its creation process and rebuilt its inherent positional meaning to reach the following conclusion. 1. Weoldanglu, at its early foundation, seems to have stressed the function of a private banquet and lecture hall to train younger students, and served as a reception space. Then the reception function gradually increased, and up to before 1530, it seems to have been called Weoldanglu(月塘樓) or Weoldangwon(月塘院). 2. In 1619, Governor Yoo Saek changed the pavilion name to Hanbyeokdang through the subject of a poem. 200 years after Weoldang's death, it became a public space called Hanbyeokdang, an amusement place in which scholars cultivated great morale, and participated in the sending-off and welcoming of predecessors and successors. This seems to have taken a foothold as a public event or entertainment space for the local administration, Jeonjuboo(全州府) through the remodeling process sponsored by the public. 3. Scenic language such as its indicating name, expression type and surrounding view through old map and so on, the shape of Hanbyeokdang evolved and changed to diverse types after the foundation of Weoldanglu, at the heart of which Hanbyeokdang with its two legs standing at a rock was located. 4. During the late 18th century, Hanbyeokdang seems to have been a wing corridor connected closely to the left corridor of the Jeonju stream bed, whose pattern is presumed to have existed even during the early 19308. Such changes in scenic language make us assume that diverse auxiliary space, a wing corridor, was erected for use as a public banquet and amusement spot of Jeonjuboo Castle, the inherent function of Hanbyeokdang after the mid 18th century. 5. Penetration of Hanbyeokgool and the erection of Hanbyeokgyo caused the change of the ancient shape of Hanbyeokdang. Specifically, a great Hanbyeokgyo passing by the pavilion changed the relative scale, so the pavilion image of pursuing unity with nature has lost the old inherent refinement and visual character.

• 유통과학연구
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• 제13권7호
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• pp.85-90
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• 2015

Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.

• 디자인학연구
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• 제13권1호
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• pp.111-120
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• 2000

시각예술은 어떤 형식이든지 일정한 공간속에서 이루어지며 작품을 이루는 여러 시각 요소들로 구성되어 있다. 효과적인 커뮤니케이션을 위해서 시각요소들은 서로 유기적인 관계를 맺는 하나의 안정된 구조를 가져야 하는데 여기에는 인간의 시각적인 특성과 심리적인 이해가 필요하다. 왜냐하면 인간의 시각은 생리적, 심리적으로 같은 시각요소에 대해서도 공간속의 위치에 따라 각기 다른 힘과 무게를 느끼기 때문이다. 이러한 힘과 무게를 조절하는 구도는 작품안에 숨겨져 있지만 수평과 수직에 대한 인간의 심리적인 반응을 통해 커뮤니케이션에 실제적인 힘을 발휘하는 작품의 내적 설계이며, 또한 이를 통해 주제와 메시지를 효과적으로 드러나게 하는 시각적 진술방식이기도 하다. 본 논문은 이러한 시각적인 화면, 그 이면에 존재해 있는 힘의 구조로 인한 화면의 특성, 시각적 균형의 원리 등을 미술작품의 분석을 통해 시각적 구조에 관한 연구이다. 그것을 바탕으로 시각적인 이미지작업을 하는 디자이너들이 시각적인 구조와 심리적 인식을 이해하여 구성요소안에 심리적인 힘을 깨달아 화면구성에 실제 응용할 수 있는 바탕을 마련하는데 그 목적이 있다.