Comparison of Baseball Merchandising Licensing Activation Status of the Baseball Team in South Korea and Japan -South Korea's Lotte Giants and Japan's Toyo Carp- (한일 야구 구단 판매 상품 활성화 실태 비교 -한국 롯데자이언츠와 일본 도요카프를 중심으로-)
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- The Journal of the Korea Contents Association
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- v.18 no.6
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- pp.608-616
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- 2018