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Effects of Social Contributions on Social Values and WOM in Firm and Product Level (사회공헌활동이 기업 및 제품의 사회적 가치와 구전의도에 미치는 영향: 동일시와 제품 친환경성의 조절효과를 중심으로)

  • Kim, Hyoung-Ki;Rhee, Hyong-Jae
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.69-78
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    • 2017
  • Purpose - As recently social contributions of firms are positioned as key strategic actions, it is demanding to review the effects of social contributions on overall corporate management. The research aims to effects of social contributions on social values and word of mouth in firm level and product level. Further roles of consumer identification with firm and product eco-friendliness are also analyzed. Research design, data, and methodology - The paper conducted a survey in which two scenarios are used for manipulating the degree of corporate social contributions. The survey sample consist of 165 undergraduate and graduate students in a university, located in Seoul. For analyzing data, analysis of variance is applied, in conjunction with analysis of moderating effects, through version 23 of SPSS statistical package. Results - In the firm level, social contributions by firms have a positive effect on social values of firms. Consumer identification showed a moderating role in the effect. Social value of the firm with passive social contribution perceived by respondents with a high degree of identification was higher than social value of the firm with active social contribution perceived by respondents with a low degree of identification. Corporate social value has positive effect on word-of-mouth of firms. In the product level, social contributions by firms has a positive effect on social values of product. Product eco-friendliness showed a moderating role in the effect. For eco-friendly product, social values are higher in the firm with active social contributions than in the firm with passive social contributions. However, for non eco-friendly product, the difference in social values between the two firms does not exist. Product social values has positive effect on intention for WOM of products. WOM of eco-friendly products with low social value showed no difference with WOM of non eco-friendly products with high social value. Conclusions - These results imply that firms should enhance consumer identification with firm in making social contributions for optimizing corporate social value and enhancing word-of-mouth(WOM). Managerial implications of the results suggest it would be more effective to improve social value of product by active social contributions for increasing word-of-mouth(WOM) of product.

Quantification of rock deformation using wavy extinction of quartz grain (석영의 파동소광 강도를 이용한 암석 변형의 정량화)

  • 정원석;나기창;정상원
    • The Journal of the Petrological Society of Korea
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    • v.11 no.2
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    • pp.65-73
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    • 2002
  • The wavy extinction of quartz grains can be used as a good indicator to show the degree of rock deformation. To determine degree of the rock deformation, intensity of wavy extinction (IWE) of quartz grains was measured by using polarizing microscope, digital camera, and NIH image (or Scion Image). In this experiment, the measurement was performed along the line perpendicular to the subgrain boundary of wavy extinction. IWE was measured when a quartz grain shows maximum extinction in polarizing microscope. NIH image was represented in terms of 256 gray-scale brightness, which was associated with intensity of the wavy extinction. IWE was determined by the degree of brightness versus the measuring length of a quartz grain. IWE was analysed in the distribution chart with the collection unit of 5. Regarding the characteristics of data distribution, the median between the mode and the median of the histogram is defined as a representative value for the IWE, and this value is subdivided into the five levels of rock deformation zones (lowest- or non-, low-, medium-, high-, and highest deformation) with their respective indices (D1, D2, D3, D4, and D5). The correlation between the Eonyang Granite and the Yangsan Fault was investigated by using the indices. The results indicate that IWE values decreased away from the fault.

Synecology and Habitat Environment of Coastal Sand Dune Vegetation in Uido (Island), Korea (우이도 해안사구식생의 군락생태와 입지환경)

  • Chun, Young-Moon
    • Korean Journal of Environmental Biology
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    • v.25 no.1
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    • pp.56-65
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    • 2007
  • The aim of this study is to provide a fundamental data which can be applied to management conservation, and restoration of coastal sand dune vegetation by determining the classification and distribution of community, and ecological characteristics of the habitat. This research was performed by the Braun-Blanquet's method. The coastal sand dune vegetation of Uido (I.) was composed with 9 communities as follows : Vitex rotundifolia community, Zoysia macrostachya community, Carex kobomugi community, Iachaemum anthephoroides community, Imperata cylindrica var. koenigii community, Carex pumila community, Calystegia soldanella community Messerschmidia sibirica community and Pinus thunbergii community, the evergreen needle-leaved forest. The constancy degree showed high in Calystegia soldanella (77%), Vitex rotundifolia (74%), Carex kobomugi (66%), Zoysia macrostachya (50%) and Imperata cylindrica var. koenigii (47%). However the highest constancy degree Calystegia soldanella has, it turned out to have low net contribution degree (NCD) in each community. In terms of the distribution and growth feature of the composition species in the coastal sand dune, Vitex rotundifolia, Carex kobomuri and Zoysia macrostachya were widely distributed from unstable sand dune to stable one but Iachaemum anthephoroides and Imperata cylindrica var. koenigii were mainly found at the stable sand dune. Carex kobomugi was especially dominant at the unstable sand dune where the sand continued to be deposited. On the other hand, Carer pumila and Messerschmidia sibirica showed regional distributions around fresh water.

A Study on Pre-Service Teachers' Understanding of Random Variable (확률변수 개념에 대한 예비교사의 이해)

  • Choi, Jiseon;Yun, Yong Sik;Hwang, Hye Jeang
    • School Mathematics
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    • v.16 no.1
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    • pp.19-37
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    • 2014
  • This study investigated the degree of understanding pre-service teachers' random variable concept, based on the attention and the importance for developing pre-service teachers' ability on statistical reasoning in statistics education. To accomplish this, the subject of this study was 70 pre-service teachers belonged to three universities respectively. The teachers were given to 7 tasks on random variable and requested to solve them in 40 minutes. The tasks consisted of three contents in large; 1) one was on the definition of random variables, 2) the other was on the understanding of random variables in different/diverse conditions, and 3) another was on problem solving relevant to random variable concept. The findings are as follows. First, while 20% of pre-service teachers understood the definition of random variable correctly, most teachers could not distinguish between random variable and variable or probability. Second, there was a significant difference in understanding random variables in different/diverse conditions. Namely, the degree of understanding on the continuous random variable was superior to that of discrete random variable and also the degree of understanding on the equal distribution was superior to that of unequality distribution. Third, three types of problems relevant to random variable concept dealt with in this study were finding a sample space and an elementary event, and finding a probability value. In result, the teachers responded to the problem on finding a probability value most correctly and on the contrary to this, they had the mot difficulty in solving the problem on finding a sample space.

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Spectroscopic Characterization and Seasonal Distribution of Aquatic Humic Substances Isolated from Han River Water (한강원수로부터 분리된 수중휴믹물질의 계절적 분포와 분광학적 특성분석)

  • Kim, Hyun-Chul;Lee, Seock-Heon;Kim, Kyung-Ju;Yu, Myong-Jin
    • Journal of Korean Society of Environmental Engineers
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    • v.29 no.5
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    • pp.540-547
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    • 2007
  • Humic substances(HS) from Han River water was physic-chemically isolated by fractionational methods to investigate the seasonal distribution and to characterize the properties compared with intrinsic humic materials. Various HS samples were analyzed by element, Fourier transform infrared(FT-IR), proton nuclear magnetic resonance$(^1H-NMR)$ and fluorescence analyzers. The portion of HS from Han River water(HRHS) was 47.0% on the average, however it appeared that rainfall event brought about higher fraction of HS in Han River water by the periodic investigation. Aromaticity and humification degree of the HRHS were relatively lower than those of intrinsic humic materials originated from decomposing vegetation. FT-IR, $^1H-NMR$ and fluorescence spectroscopy showed the distinct differences between HRHS and intrinsic humic materials. Commercial humic materials could not represent structural and functional characteristics of local HS. The fluorescence spectroscopy, a relatively simple measurement, was found most useful tool to estimate humification degree for humic materials from particular sources.

Separation Properties of Sm/Nd with Karr Column (Karr column을 이용한 Sm/Nd 분리특성)

  • Eom Hyoung-Choon;Lee Jin-Young;Kim Sung-Don;Park Kye-Sung;Kim Jun-Soo
    • Resources Recycling
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    • v.14 no.6 s.68
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    • pp.10-15
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    • 2005
  • In this study, the separation of samarium to neodymium with Karr column was investigated. Separation properties of Sm/Nd binary system was estimated with experimental parameters such as flow rate, initial pH of aqueous phase, saponification of PC88A in organic phase and agitation speed. The extraction rate and distribution coefficient increased with increasing initial pH of aqueous phase at 16.5 ml/min(retention time 10 minute) of flow rate of organic and aqueous phase, and equilibrium pH of aqueous phase after extraction was maintained at 1.5 by saponified PC88A. Also, the extraction rate and distribution coefficient were drastically increased with increasing saponification degree of PC88A and agitation speed, and optimal saponification degree was $40\%$. Extraction rate of Nd and Sm was $19.6\%$ and $72.5\%$ respectively at retention time 10 minute, initial pH 1, saponification degree $40\%$ and agitation speed 120 rpm.

Genetic Analysis of Agronomic Characters in Interspecific Cross in Soybean (콩 종간교잡에서 주요형질의 유전분석)

  • Lee, Jeong-Dong;Kwon, Taek-Hwa;Cho, Ho-Young;Hwang, Young-Hyun
    • Current Research on Agriculture and Life Sciences
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    • v.20
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    • pp.1-8
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    • 2002
  • This study was conducted to obtain the information of varietal development using wild soybean through investigation of variation and heredity of major agronomic characters in $F_2$ generation of interspecific cross between Glycine max and G. soja. In segregating populations of two crosses, all characters observed except 100-seed weight showed transgressive segregation. Days to flowering showed normal distribution; mean days to flowering in $F_1$, and $F_2$ was approximately mean of parent. Mean of $F_1$ for 100-seed weight was 6.2g and 5.7g for Eunhakong/KLG10084 and Sohaegnamulkong/KLG10084, respectively, which were somewhat skewed distribution to small seeded parents. Mean seed yield of $F_2$ was about mean of two parents. Degree of vine was 6.4 and 5.7 in $F_1$ for two crosses but it was 6.0 in $F_2$ for Eonbakong/KLG10084, which revealed the degree of vine as partial dominance while 4.6 for Sobaegnamulkong/KLG10084, somewhat different results from the previous cross. Broad-sense heritability($h^2B$) for plant height, days to flowering, pods per plant, seed yield, and degree of vine was comparatively high and narrow-sense heritability($h^2B$) for 100-seed weight which is the moot important character in the development of small seed-size sprout soybean was 52.3% and 65.6% for Eunhakong/KLG10084 and Sohaegnamulkong/KLG10084, respectively, which indicated that selection for the character in early generation was possible.

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University Enrollment Policy in the Capital Region and Its Impact on Population Dispersal (수도권 대학정원정책의 수동권 인구분산교과에 관한 연구)

  • 임창호;구자훈;안근원
    • Journal of the Korean Regional Science Association
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    • v.9 no.1
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    • pp.45-63
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    • 1993
  • University enrollment has long been regarded as one of the major factors inducing population concentration in Seoul and the Capital Region of Korea. Consequently, since early 1980's increases in enrollment and new establishments of extention universities beyond the boundary of Seoul, has been promoted, while university enrollment quota in Seoul has been strictly controlled. The degree of actual population dispersal, however, resulting from such a university enrollment policy has not been empirically tested. This paper aims at: First, identifying the trend of population growth and evolution process of the university enrollment policy in the Capital Region; Second, comparing the degree of influence of university enrollment on population concetration factors; Third, measuring actual effect of the enrollment control on population dispersal out of Seoul and the Capital Region. Major findings are as follows: First, only a week correlation between population and university enrollment growth trends was found; Second, the relative degree of influence on population concentration in the Capital Region, were order, in the order of magnitude, the physical amenity factor, the socio-cultural amenity factor, the employment climate factor and the educational factor. Third, and most improtant, based on the comparison of spatial distribution of graduated high schools and current residence of the selected university students, the gap between the two distributions was revealed and the inter-regional student population movement was estimated. The result shows that in Seoul's case about one-half of and in Kyunggi Province's case about one-fifth of university enrollment size, contributes to population concentration into Seoul. Fourth, as to the universities outside of the Capital Region, little effect in the case of universities located within the commuting distance, and a little effect on population dispersal in the case of universities located beyond commuting distance, were found. In sum, it seems clear that university enrollment policy in the Capital Region, especially in Inchon/Kyunggi Province has not been effective on student population dispersal out of Seoul and the Capital Region. Therefore, it is strongly recommended that university enrollment policy be throughly re-examined from its goal to the implementation means.

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Average Repair Read Cost of Linear Repairable Code Ensembles (선형 재생 부호 앙상블의 평균 복구 접속 비용)

  • Park, Jin Soo;Kim, Jung-Hyun;Park, Ki-Hyeon;Song, Hong-Yeop
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.39B no.11
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    • pp.723-729
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    • 2014
  • In this paper, we derive the average repair bandwidth and/or read cost for arbitrary repairable linear code ensembles. The repair bandwidth and read cost are the required amount of data and access number of nodes to restore a failed node, respectively. Here, the repairable linear code ensemble is given by such parameters as the number k of data symbols, the number m of parity symbols, and their degree distributions. We further assume that the code is systematic, and no other constraint is assumed, except possibly that the exact repair could be done by the parity check-sum relation with fully connected n=k+m storages. This enables one to apply the result of this paper directly to any randomly constructed codes with the above parameters, such as linear fountain codes. The final expression of the average repair read cost shows that it is highly dependent on the degree distribution of parity symbols, and also the values n and k.

Analysis of Summative Evaluation Objectives in Middle school Science Examination by Klopfer's Taxonomy of Educational Objectives (중학교 과학과 총괄 지필평가 문항의 목표 분석)

  • Park, HyunJu
    • Journal of Science Education
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    • v.36 no.2
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    • pp.293-302
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    • 2012
  • The purpose of this study was to analyze of the science examination of middle school 7th grade by Klopfer's taxonomy of educational objectives. A total of 645 test items from 10 middle schools were analyzed for this study. The examination items were analyzed according to the objectives of science education, such as behavior and contents area, question types, and the degree of difficulty. It was shown that, when the distribution of behavioral objectives was considered, the items emphasized knowledge and comprehension, and were scientific knowledge oriented. The tests consisted of multiple choice questions at a relatively high rate, compared to short answer questions. Comparing the rate of teachers' expectations to the degree of difficulty, the ratio of "top" was low and that of "medium" was high. The results of this study suggested that using various types of question and multiple levels of content and behavior enabled more effective evaluation of the diverse thinking powers and learning of the students.

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