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A Study on the Global Management Strategy for Product Quality Assurance Based on Brand Power and Country of Origin Effect (글로벌 품질보증 경영 전략에 관한 연구: 브랜드 명성 및 제조 국가 이미지를 중심으로)

  • Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.11 no.2
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    • pp.23-33
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    • 2013
  • Purpose - Numerous studies have tried to assess the role of a warranty as an explanatory instrument for product quality. While one study argued that manufacturers signal their superior quality to consumers by extending the duration of a warranty, quality is not necessarily related to warranty and a warranty for a short duration is a sign of high product quality. However, there are limitations to measuring product quality in terms of a single variable such as a warranty. Some other studies have evaluated the influence of brand power or value and price on the supposed quality of a product while the influence of warranty was found to be insignificant. Research design, data, methodology - The study analyzes the influence of brand power and the country of origin effect on consumers' perception of product quality in line with warranty and establishes a priority strategy. Especially, consumer experience has a significant influence on state of the art technology products like applied home electronics as these goods are generally quite expensive and consumers expend significant energy in purchasing them, so the associated warranty and brand can have a critical role in the decision making process. The price of the product was excluded in this discussion as it continually varies with the market share of the product. Results - The results of the analysis are as follows: First, each of the factors such as the standard of the warranty, brand power, and country of origin effect influences the degree of satisfaction of an individual. Second, the factors brand power and quality of the warranty interact both complementarily and synergistically at a time, depending on the brand power. As brand power is more significant, the degree of satisfaction is greater in case of products with low quality warranty compared to those with high quality warranty. Third, the brand power and country of origin effect present a complementary interaction. Fourth, the country of origin effect and quality of a warranty interact synergistically. Conclusions - Thus, the higher the quality of warranty, greater is the increment in the degree of satisfaction. The comprehensive study on the effect of the country of origin on the purchase decision process and the degree of satisfaction compared to the other elements shows that in case of Japanese and Korean markets the brand power of a company is desirable in sustaining the quality of warranty to the industrial average. Also, there is no significant improvement in the perceived quality of the product when the quality of the warranty is lowered. Therefore, the warranty effect diminishes when the value of the brand is known, while it perishes when both the brand power and the country of origin effect are strong enough.

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Coorientation between Service Provider and Users about Providing Service Quality by the Child Welfare Agency (아동복지기관이 제공하는 서비스품질에 대한 서비스제공자와 이용자간의 상호지향성)

  • UM, Kyung-Ho;PARK, Young-Kyu
    • The Journal of Industrial Distribution & Business
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    • v.10 no.5
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    • pp.67-76
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    • 2019
  • Purpose - The Korean child welfare services may have different feelings between providers and users. Few studies on the child welfare service quality have been conducted and research on the coorientation model of child welfare services are nonexistent. We compared the perceptions of Korean child welfare service providers and users in this study. It will have many applications in the service quality fields by applying a coorientation model. Research design, data, and methodology - In order to enhance user satisfaction with child welfare services, around 200 samples were carried out both in Busan and Kyungsangnamdo randomly. Seven point Likert scale was used in the questionnaire. Two measurements were made to evaluate the different positions on the part of child welfare service providers and users to assess their mutual orientation. Paired t-test verification was conducted for congruency analysis, and the verification of agreement and accuracy was analyzed by independent t-tests. Results - We empirically examined the differences between the providers and the users stance. The results are as follows. We have verified the statistical significance of the difference in perception between providers and users. We also confirmed a degree of agreement, a degree of congruency, a degree of accuracy and a degree of meta agreement in the study. In the Korean child welfare service quality, the coorientation model of process quality appeared in the form of semi-dissensus, the coorientation model of results quality were shown in the form of ignorances and the coorientation model of physical environment quality were investigated in the form of semi-dissensus. Conclusion - The study concluded that users need to understand more about the providers in order to enhance the coorientation model in process quality and physical environmental quality, and the providers need to persuade the users clearly about the positive factors. To enhance the coorientation model of the result quality, it can be misunderstood by guessing that the other party will positively evaluate it. Therefore, users believe that they need to talk more clearly to the provider about the results of the korean child welfare service quality to reduce misunderstandings and to understand each other about the resulting quality.

An Analysis on the Residual Stress of Subsurface Zone due to Rolling Contact (회전접촉에 의해 발생하는 Subsurface Zone의 잔류응력에 관한 해석)

  • Gang, Gye-Myeong;Kim, Seon-Jin
    • Korean Journal of Materials Research
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    • v.3 no.1
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    • pp.58-64
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    • 1993
  • The degree of work hardening in the subsurface zones varied with the experimental conditions under the rolling contact fatigue wear test of high carbon Cr-Ti alloy steel was evaluated by the distribution of residual stresses. Surface residual stresses before the test did not affect the wear property. Surface residual stresses after the test decreased by the increase of contact stress and running. velocity. but the maximum compressive residual stress and its depth of saturation in the subsurface zone increased. The relationship between these experimental results and the distribution of the theoritical shear stress was also discussed.

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Optimal Design of Water Distribution Networks using the Genetic Algorithms: (I) -Cost optimization- (Genetic Algorithm을 이용한 상수관망의 최적설계: (I) -비용 최적화를 중심으로-)

  • Shin, Hyun-Gon;Park, Hee-Kyung
    • Journal of Korean Society of Water and Wastewater
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    • v.12 no.1
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    • pp.70-80
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    • 1998
  • Many algorithms to find a minimum cost design of water distribution network (WDN) have been developed during the last decades. Most of them have tried to optimize cost only while satisfying other constraining conditions. For this, a certain degree of simplification is required in their calculation process which inevitably limits the real application of the algorithms, especially, to large networks. In this paper, an optimum design method using the Genetic Algorithms (GA) is developed which is designed to increase the applicability, especially for the real world large WDN. The increased to applicability is due to the inherent characteristics of GA consisting of selection, reproduction, crossover and mutation. Just for illustration, the GA method is applied to find an optimal solution of the New York City water supply tunnel. For the calculation, the parameter of population size and generation number is fixed to 100 and the probability of crossover is 0.7, the probability of mutation is 0.01. The yielded optimal design is found to be superior to the least cost design obtained from the Linear Program method by $4.276 million.

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Efficient Distributed Storage for Space Information Network Based on Fountain Codes and Probabilistic Broadcasting

  • Kong, Bo;Zhang, Gengxin;Zhang, Wei;Dong, Feihong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.6
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    • pp.2606-2626
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    • 2016
  • This article investigates the distributed data storage problem in the space information network (SIN) using distributed fountain codes. Since space nodes in the SIN are resource-limited, in order to reduce energy consumption while improving the storage reliability, an efficient distributed storage based on fountain codes and probabilistic broadcasting (DSFPB) strategy is proposed. In the proposed strategy, source packets are disseminated among the entire network according to probabilistic broadcasting (PBcast), and the final degree distribution is close to the desired robust soliton distribution (RSD), this is benefited from the appropriate packets encoding procedure of the proposed strategy. As presented by the analysis and simulations, the total cost of data dissemination is greatly reduced compared with existing representative strategies, while improving the decoding performance.

Preparation and Characterization of High-purity Quartz Panel Using Wet-chemical Method (습식화학법을 이용한 고순도 석영유리 기판 제조 및 특성평가)

  • Park, Sung-Eun;Nam, Byeong-Uk;An, Jung-Sook;Shin, Ji-Shik;Oh, Han-Seog
    • Journal of the Semiconductor & Display Technology
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    • v.6 no.4
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    • pp.33-38
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    • 2007
  • Quartz glass panel was prepared by a colloidal silica through the heat-treatment only without any additives in wet-chemical method. This colloidal silica used in slurry process has the uniform distribution of particle size and lower cost. The results show that 6N as a degree of purity and the 86 percentage of violet transmittance in 1mm thickness. AFM(Atomic Force Microscopy) pattern shows that the surface roughness are less than lnm. Also, we investigated the characteristic of quartz panel according to the concentration and distribution of hydroxyl group, viscosity and thermal expansion coefficient.

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Prediction model for whistler chorus waves responsible for energetic electron acceleration and scattering

  • Kim, Jin-Hee;Lee, Dae-Young;Cho, Jung-Hee;Shin, Dae-Kyu
    • The Bulletin of The Korean Astronomical Society
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    • v.38 no.2
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    • pp.94.1-94.1
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    • 2013
  • Whistler mode chorus waves, which are observed outside the plasmasphere of the Earth's magnetosphere, play a major role in accelerating and scattering energetic electrons in the radiation belts. In this study we developed a predicting scheme of the global distribution of chorus by using the Time History of Events and Macroscale Interactions during Substorms (THEMIS) satellite data. First, we determined global spatial distributions of chorus activity, and identified fit functions that best represent chorus intensities in specific L-MLT zones. Second, we determined the specific dependence of average chorus intensity on preceding solar wind conditions (e.g., solar wind speed, IMF Bz, energy coupling degree) as well as preceding geomagnetic states (as represented by AE, for example). Finally, we combined these two results to develop the predicting functions for the global distribution and intensity of chorus. Implementing these results in the radiation belt models should improve the local acceleration effect by chorus waves.

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An Experimental Study on Swirling Flow in a 90 Degree Circular Section Tube (원형단면을 갖는 90$^{\circ}$ 곡관내의 선회유동에 관한 실험적 연구)

  • Chang Tae-Hyun;Lee Hae Soo
    • Journal of the Korean Society of Visualization
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    • v.1 no.1
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    • pp.82-91
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    • 2003
  • The study of swirl flow has been of technical and scientific interest because it has an internal recirculation field and its tangential velocity is related to the curvature of the streamline. The fluid flow for ducts or elbows of an internal engine has been much studied through numerical methods and experiments, but studies about swirl flow has been insufficient. Using the PIV (Particle Image Velocimetry) method, this study found the time-mean velocity distribution, time-mean turbulent intensity, with swirl and without swirl flow for Re=10,000, 15,000, 20,000, and 25,000 along longitudinal sections and the results appear to be physically reasonable. In addition, axial velocity distribution is compared with that of Jeong's, Kodadadi's and Murakami's. It was found that the highest velocity of swirl and non-swirl flow occurs in the opposite position at the center of a round tube, $\phi$=45$^{\circ}$

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Heat Source Modeling of Laser Keyhole Welding: Part 1-Bead Welding (레이저 키홀 용접의 열원 모델링: Part 1-비드 용접)

  • Lee Jae-Young;Lee Won-Beom;Yoo Choong-Don
    • Journal of Welding and Joining
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    • v.23 no.1
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    • pp.48-54
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    • 2005
  • Laser keyhole welding is investigated using a three-dimensional Gaussian heat source, and the heat source parameters such as the keyhole depth, welding efficiency and power density distribution factor are determined in a systematic way. For partial penetration, the keyhole depth is same as the penetration and is predicted using the experimental data. The welding efficiency is calculated using the ray-tracing method and the power density distribution factor is determined from the bead shape. Full penetration is classified into the transition, normal and excessive modes depending on the degree of keyhole opening. Thermal analysis of the bead-on-plate welds is conducted using the Gaussian heat source, and the calculated weld geometries show reasonably good agreements with the experimental results.

Optimal Redundant Actuation of Parallel Manipulators with High Operational Stiffness (고강성 병렬형 로봇의 최적 여유 구동)

  • Kim, Sung-Bok
    • Journal of Institute of Control, Robotics and Systems
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    • v.6 no.2
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    • pp.181-189
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    • 2000
  • This paper presents the optimal redundant actuation of parallel manipulators for complicated robotic applications such as cutting grinding drilling and digging that require a high degree of operational stiffness as well as the balance between force applicability and dexterity. First by taking into account the distribution(number and location) of active joints the statics and the operational stiffness of a redundant parallel manipulator are formulated and the effects of actuation redundancy are analyzed, Second for given task requirements including joint torque limit task force maximum allowable disturbance and maximum allowable deflection the task execution conditions of a redundant parallel manipulator are derived and the efficient testing formulas are provided. Third to achieve high operational stiffness while maintaining moderate dexterity the redundant actuation of a parallel manipulator is optimized which determines the optimal distribution of active joints and the optimal internal joint torque, Finally the simulation results for the optimal redundant actuation of a planar parallel manipulator are given.

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