• The International Journal of Costume Culture
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• v.5 no.3
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• pp.173-183
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• 2002

The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

• Proceedings of the Korea Database Society Conference
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• 2000.11a
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• pp.186-197
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• 2000

기업의 해체 이후 등장한 인터넷 비즈니스 기업들은 기존의 오프라인 기업들과는 달리 비즈니스에 의한 수익을 올리지 못하고 있다. 아직도 임계점에 도달하지 못해서 그런 것일까\ulcorner 아니면 기존의 수익 구조로는 어떤 한계가 있는 것일까\ulcorner 많은 연구에서 인터넷 비즈니스는 선점의 효과를 강조하고 있다. 경쟁에서 먼저 임계점에 도달한 인터넷 기업들은 주가로 보상을 받고 있기도 하다. 그러나, 임계점에 도달한 기업이 아직도 비즈니스에 의한 수익의 창출에는 그다지 성과를 올리지 못하고 있는 것 같다. 본 연구에서 주장하는 것은 다음의 두 가지이다. 첫째는, 인터넷 비즈니스 기업들은 임계점을 중시한 나머지 수익 구조에 대한 전략의 수립에 실패하였다. 둘째는, 인터넷 비즈니스 기업들은 기존의 오프라인 기업들과는 달리 온라인 기업 중심으로 이루어 졌기 때문에 기존의 오프라인 기업들과는 근본적으로 다른 수익 구조를 가져야 할 것이다. 즉, 기존의 온라인 기업들의 사업 방식과는 달라야 한다. 누구나 흉내낼 수 있는, 그래서 경쟁상의 우위를 지속적으로 유지시키기가 어려운, 운영의 효율성 중심이 아닌, 어떤 차별화된 전략을 가져야 할 것이다.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.193-204
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• 2005

Design took a radical turn in the 1980's, deconstructing the rigid ideology of the Modernism, often with great humor. Contemporary representable Avant-garde designers, Philippe Starck and Ron Arad brazenly borrowed from the 'historical elements' of previous styles and created bio-morphic forms with whimsical names of furniture. This study is proposed to understand the diversity of contemporary design, by comparing these two furniture designers. It also covers the common factors in contemporary furniture design, and analyzes their individual differences and similarities in design. It helps to plan the foundation of design methods for 21C, and predict and respond to the future as a reference point. Philippe Starck links Romantic Rationalism within Minimal style and Ron Arad links Deconstructivism within High-tech style but both of them pursue of Organic concept design in their furniture through the concept of humanism. They are able to establish a base of contemporary furniture design by adapting new conceptual form, and design process for the general public.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.4
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• pp.43-49
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• 2018

Modern people communicate in a digital space without being limited by physical space and time. On the internet, people's desire for self-expression is getting bigger, and the most common self-expression tool is characters. Characters are visual materials to express human thoughts and desires. This study is a method to positively express the viewer's self in an interactive Hangeul system. The proposed system produces new formative shapes and meanings of Hangeul through the process of deconstructing and reconstructing the characters. Immediate character transformations that are synchronized with the motion of the viewer act as a tool of self-expression by inducing the viewer's active interaction repeatedly. Therefore, the proposed interactive Hangeul is more than enough to be used as a new graphic tool beyond the text to be read, and it is highly likely to develop into cultural contents using it.

• International Commerce and Information Review
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• v.7 no.4
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• pp.457-466
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• 2005

The main narrative of Shakespeare's The Merchant of Venice deals with a dispute over the matter of bond in regard to moneylending, and its consequences upon the eventual default. Only the clever interference of a lawyer or judge brings the crisis to an end. In solving his dispute over the bond between Antonio, the merchant of Venice, and Shylock, the money lender and a Jew, Shakespeare offers one of the most famous trial scenes in literature. This trial scene presents the art of arbitration by Portia who was disguised as a Doctor of Law and sheds light on the nature of law, justice, equity, and divine law. What one cannot overlook in this trial scene is the importance of reading ability. After all, interpretation is the next stage of reading. Drawing just verdicts and wise arbitration while at the same time deconstructing the implicit violence and incongruity in law is based on ceaseless effort of analytic and creative act of reading.

• International Journal of Contents
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• v.5 no.3
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• pp.91-97
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• 2009

This research is a study of the documentary film entitled "Korean War." My research focuses on the collective trauma and amnesia of the Korean War among the people of the U.S. in an effort to understand ongoing tensions between the U.S. and the two Koreas, both North and South. A study of the film also gives a way to read the hidden meaning of the film through deconstructing the film with Peircian semiotics, and scrutinizing its artistic choices of visual language. This study provides a review of the theory of trauma. It also gives insight into understanding the perceptions of the Korean War in the U.S.

• Cross-Cultural Studies
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• v.45
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• pp.245-268
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• 2016

Tokyo! is a 2008 French / Japanese / South Korean / German anthology film containing "Interior Design" by Michel Gondry, "Merde" by Leos Carax, and "Shaking Tokyo" by Joon-ho Bong, all of which were filmed in Tokyo. This cinematic triptych of three Tokyo-set stories is concerned with how the experience of self-alienation is related to urban life, that is, how to survive in a city as a self. The problem of life is the struggle for self-preservation. In Tokyo! the three film directors have shown that urban life is both self-deconstructing and self-preserving. In this paper, our purpose is to examine different modes of urban life by using two concepts reformulated by the French philosopher Jacques Derrida: the urban ipseity and auto-immunity. According to Derrida, ipseity is a system subjected to a circular structure. Such a system cannot avoid the general logic of auto-immunity; i.e., the structure of ipseity functions as both self-deconstructing and self-preserving. The three episodes contained in Tokyo! testify, each in its own way, to the function of that logic. In bringing to light the three modes of self: appropriation, dis-appropriation, and in-appropriation, we claim that the modality of urban life is confronted with the autoimmune reaction.

• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.535-548
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• 2012

The purpose of this study is to research the achievement motivation of beauty industry professionals. The research method involved one-on-one, in-depth interviews with 7 hair professionals, 7 make-up professionals and 7 skincare professionals. The in-depth interviews were recorded in their entirety, and the recorded content was transcribed and organized. Analysis of the transcribed data involved encoding, deconstructing and re-composing the interview content. Research results revealed 5 factors that were extracted to explain the achievement motivation of beauty industry professionals. Four of the 5 factors were similar to the results of precedent studies, but the remaining factor presented unique characteristics. The 4 common factors were "motive to pursue success", "motive to avoid failure", "motive to meet challenges" and "goal-oriented motive". The factor discovered in this study was "relationship-oriented motive", which is characterized by the tendency to place importance in relationships with superiors, colleagues and customers based on the working characteristics of beauty industry professionals. Based on the results of this study, beauty industry professionals can learn about goals that must be met in various stages in order to establish a system for accomplishing those goals, implement an emotional education program for mental balance, introduce a competitive team system, and carry out a relationship improvement program to increase work efficiency.

• Journal of the Korea Convergence Society
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• v.8 no.1
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• pp.173-179
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• 2017

The purpose of this study is to theoretically explore the pedagogical meaning of Flipped Learning (FL) through the lens of Bakhtinnian Dialogism. Flipped learning has emerged based on technological development, which enables educators to reorganize educational space and time. In the new converged time and space, teachers changed the activities in and out of classes, flipped lectures with students' activity, and redefined the role of teachers and students. These dialogical characteristics of FL results in several educational consequences: first, underscoring educational dialogue, second, extending the participation in the dialogical chain, third, deconstructing the existing authority of knowledge, and escalating the self-directedness of learners.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.145-157
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• 2006

The purpose of this study is to suggest new designs and patterns for men's coat by deconstructing and restructuring 18th and 19th century men's coat. In the postmodern society, the reinterpretation of the past fashion trends or items through extensive historical investigation has been frequently used as new design motifs and the new source of creative fashion design. Especially in the contemporary society, as multifarious forms and presentations are emphasized even in the men's fashion, it is urgently required more than ever to do thorough and extensive research for the design and structure of men's fashion. Therefore, through historical research on men's fashion, the 18th and 19th century men's coat, which is generally considered to be the most developed one in the concept and shape of 'coat,' has been reinterpreted and deconstructed to make new design for men's coat which corresponds to the trends and sensibility of contemporary fashion. In addition to this, to facilitate practical use of this new design by fashion public, the plane patterns for the actual production of these coat designs were presented.