• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.1
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• pp.147-169
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• 2024

In pace with the development of network technology at lightning speed, social networks have been extensively applied in our lives. However, as social networks retain a large number of users' sensitive information, the openness of this information makes social networks vulnerable to attacks by malicious attackers. To preserve the link privacy of individuals in social networks, an uncertain graph method based on node random response is devised, which satisfies differential privacy while maintaining expected data utility. In this method, to achieve privacy preserving, the random response is applied on nodes to achieve edge modification on an original graph and node differential privacy is introduced to inject uncertainty on the edges. Simultaneously, to keep data utility, a divide and conquer strategy is adopted to decompose the original graph into many sub-graphs and each sub-graph is dealt with separately. In particular, only some larger sub-graphs selected by the exponent mechanism are modified, which further reduces the perturbation to the original graph. The presented method is proven to satisfy differential privacy. The performances of experiments demonstrate that this uncertain graph method can effectively provide a strict privacy guarantee and maintain data utility.

• Journal of the Korean Society for Railway
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• v.12 no.3
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• pp.348-356
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• 2009

The objective of this paper is to estimate the DMT utility function for the transportation mode choice using SP survey. With the freight OD data the estimated utility function can be used as a basic data for forecasting DMT market. 3 alternatives of transportation mode are considered in SP survey; railway, road and DMT. The utility functions are developed according to the freight items, which are container, steel and chemical product. In this study the attribute variable are chosen as time, cost and reliability. The number of level for attribute variables are 3. The high valve is determined as +10% above the standard and the low value -20% below the standard.

• Knowledge Management Research
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• v.25 no.2
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• pp.219-243
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• 2024

This study investigates the impact of privacy concerns, perceived utility, and awareness of the right to personal data self-determination on the effective use and expansion of MyData services, which are critical to the data economy. Integrating the value-based adoption model with privacy calculus theory, the research examines how perceived utility, privacy concerns, trust, and personal innovativeness influence perceived value, perceived privacy, and the intention to provide personal information. Data collected from an online survey of 442 MyData service users and prospective users were analyzed using PLS-SEM and Bootstrapping methods via SmartPLS 4. The results indicate that perceived utility positively affects the intention to provide personal information, while privacy concerns have a negative impact. Trust and personal innovativeness positively influence the intention to adopt MyData services, and the awareness of personal data self-determination rights moderates these intentions. The findings underscore the importance of developing beneficial services that mitigate users' privacy concerns and build trust for the successful implementation of MyData services. Additionally, the study highlights the need for education and awareness campaigns to enhance understanding of the right to personal data self-determination.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.3
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• pp.27-34
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• 2024

The direct and indirect damages caused by fires in underground utility tunnels have a great impact on society as a whole, so efforts are needed to prevent and manage them in advance. To this end, research is ongoing to prevent disasters such as fire flooding by applying digital twin technology to underground utility tunnels. A network is required to transmit the sensed signals from each sensor to the platform. In essence, it is necessary to analyze the application of wireless networks in the underground utility tunnel environments because the tunnel lacks the reception range of external wireless communication systems. Within the underground utility tunnels, electromagnetic interference caused by transmission and distribution cables, and diffuse reflection of signals from internal structures, obstacles, and metallic pipes such as water pipes can cause distortion or size reduction of wireless signals. To ensure real-time connectivity for remote surveillance and monitoring tasks through sensing, it is necessary to measure and analyze the wireless coverage in underground utility tunnels. Therefore, in order to build a wireless network environment in the underground utility tunnels. this study minimized the shaded area and measured the actual cavity environment so that there is no problem in connecting to the wireless environment inside the underground utility tunnels. We analyzed the data transmission rate, signal strength, and signal-to-noise ratio for each section of the terrain of the underground utility tunnels. The obtained results provide an appropriate wireless planning approach for installing wireless networks in underground utility tunnels.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.1
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• pp.71-82
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• 2024

With the advancement of information and communication technology (ICT), the use of electronic document types such as PDF, MS Office, and HWP files has increased. Such trend has led the cyber attackers increasingly try to spread malicious documents through e-mails and messengers. To counter such attacks, AI-based methodologies have been actively employed in order to detect malicious document files. The main challenge in detecting malicious HWP(Hangul Word Processor) files is the lack of quality dataset due to its usage is limited in Korea, compared to PDF and MS-Office files that are highly being utilized worldwide. To address this limitation, data augmentation have been proposed to diversify training data by transforming existing dataset, but as the usefulness of the augmented data is not evaluated, augmented data could end up harming model's performance. In this paper, we propose an effective semi-supervised learning technique in detecting malicious HWP document files, which improves overall AI model performance via quantifying the utility of augmented data and filtering out useless training data.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.8
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• pp.3383-3389
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• 2014

Background: Prostate cancer is rapidly increasing in Korea and professional societies have requested adding prostate specific antigen (PSA) testing to the National Cancer Screening Program (NCSP), but this started a controversy in Korea and neutral evidence on this issue is required more than ever. The purpose of this study was to provide economic evidence to the decision makers of the NCSP. Materials and Methods: A cost-utility analysis was performed on the adoption of PSA screening program among men aged 50-74-years in Korea from the healthcare system perspective. Several data sources were used for the cost-utility analysis, including general health screening data, the Korea Central Cancer Registry, national insurance claims data, and cause of mortality from the National Statistical Office. To solicit the utility index of prostate cancer, a face-to-face interview for typical men aged 40 to 69 was conducted using a Time-Trade Off method. Results: As a result, the increase of effectiveness was estimated to be very low, when adopting PSA screening, and the incremental cost effectiveness ratio (ICER) was analyzed as about 94 million KRW. Sensitivity analyses were performed on the incidence rate, screening rate, cancer stage distribution, utility index, and treatment costs but the results were consistent with the base analysis. Conclusions: Under Korean circumstances with a relatively low incidence rate of prostate cancer, PSA screening is not cost-effective. Therefore, we conclude that adopting national prostate cancer screening would not be beneficial until further evidence is provided in the future.

• Journal of Distribution Science
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• v.11 no.5
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• pp.63-76
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• 2013

Purpose - For the past several decades, behavioral economics or behavioral decision theory has undergone rapid development. This study provides a critical review of the development of behavioral economics with a focus on what are deemed to be core theories in the field. Starting from the utility function proposed by Daniel Bernoulli in the 18th century, the development history of utility functions until the emergence of the prospect theory is thoroughly reviewed. Some of the experimental results violating the traditionally assumed utility function and supporting the prospect theory value function are summarized. The most representative principles of rational choice are transitivity, independence from irrelevant alternatives (IIA), and regularity. The development of behavioral economics has been triggered by finding counter-examples to these principles. Some of the choice behaviors discussed in this study as counter-examples to the traditional theories of rational choice are the St. Petersburg paradox; the Allais paradox; gambling behavior; and the various context effects including the similarity effect, attraction effect, and the compromise effect. The Elimination-by-Aspects (EBA) model, which was proposed as an explanation for the similarity effect, is discussed in detail as well. Based on the literature review and further analysis, this study summarizes the relationship between the context effects, prospect theory, and EBA model. Research design, data, and methodology - This study provides an extensive literature review on several important theories in the field of behavioral decision theory and adds some critical comments to the theories and the relationships among them. This study first reviews the development of utility functions. Daniel Bernoulli introduced the concept of utility function to solve the St. Petersburg paradox. In the mid-20th century, Herbert Simon proposed the "satisficing" heuristic and presented a value function with a shape different from traditional utility functions. This study highlights the strengths and weaknesses of several utility functions proposed until the emergence of the prospect theory value function. Results - This study posits that prospect theory and EBA model are the two most important theories in the field of behavioral decision theory. They can explain various choice behaviors that traditional utility maximization analysis has been unable to. The application of these models to various fields is further increasing nowadays. This study explains how prospect theory and the EBA model can be used to explain the context effects. Conclusions - The traditional economic theory relies on a single variable called "utility" in explaining consumer choice. However, this study argues that, in investigating consumer choice, several other variables should also be considered. These are the similarity among alternatives, an alternative's prototypicality within the category, the dominance relationship between alternatives, and the reference point in evaluating alternatives. Due to the development of behavioral economics, we are now closer to a more complete understanding of consumer choice behavior than in the past when we had only a single tool called utility.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.445-452
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• 2018

In a world where everything in life is being digitized, the amount of data is increasing exponentially. These data are processed into new data through collection and analysis. New data is used for a variety of purposes in hospitals, finance, and businesses. However, since existing data contains sensitive information of individuals, there is a fear of personal privacy exposure during collection and analysis. As a solution, there is privacy-preserving data mining (PPDM) technology. PPDM is a method of extracting useful information from data while preserving privacy. In this paper, we investigate PPDM and analyze various measures for evaluating the privacy and utility of data.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.3
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• pp.1204-1227
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• 2020

The tradeoff between energy conservation and traffic balancing is a dilemma problem in Wireless Sensor Networks (WSNs). By analyzing the intrinsic relationship between cluster properties and long distance transmission energy consumption, we characterize three node sets of the cluster as a theoretical foundation to enhance high performance of WSNs, and propose optimal solutions by introducing rendezvous and Mobile Elements (MEs) to optimize energy consumption for prolonging the lifetime of WSNs. First, we exploit an approximate method based on the transmission distance from the different node to an ME to select suboptimal Rendezvous Point (RP) on the trajectory for ME to collect data. Then, we define data transmission routing sequence and model rendezvous planning for the cluster. In order to achieve optimization of energy consumption, we specifically apply the economic theory called Diminishing Marginal Utility Rule (DMUR) and create the utility function with regard to energy to develop an adaptive energy consumption optimization framework to achieve energy efficiency for data collection. At last, Rendezvous Transmission Algorithm (RTA) is proposed to better tradeoff between energy conservation and traffic balancing. Furthermore, via collaborations among multiple MEs, we design Two-Orbit Back-Propagation Algorithm (TOBPA) which concurrently handles load imbalance phenomenon to improve the efficiency of data collection. The simulation results show that our solutions can improve energy efficiency of the whole network and reduce the energy consumption of sensor nodes, which in turn prolong the lifetime of WSNs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.521-528
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• 2016

Web-based services are used widely in many computer application fields due to the increasing use of PCs and mobile devices. Accordingly, topics on the analysis of access logs generated in the application fields have been researched actively to support personalized services in the field, and analyzing techniques based on the weight differentiation of information in access logs have been proposed. This paper outlines an analysis technique for web-click streams, which is useful for finding high utility old item sets in web-click streams, whose data elements are generated at a rapid rate. Using the technique, interesting information can be found, which is difficult to find in conventional techniques for analyzing web-click streams and is used effectively in target marketing. The proposed technique can be adapted widely to analyzing the data generated in a range of computing application fields, such as IoT environments, bio-informatics, etc., which generated data as a form of data streams.