• 제목/요약/키워드: customer service level

검색결과 678건 처리시간 0.027초

디자인 산업데이터에 관한 이론적 고찰 (Theoretical Study on Industrial Design Data)

  • 안진호
    • 서비스연구
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    • 제11권3호
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    • pp.31-42
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    • 2021
  • 본 연구는 데이터 경제시대, 디자인 산업데이터에 관한 이론적 고찰에 관한 연구이다. 본 연구는 디자인 산업데이터의 가치를 조명하고, 디자인 경영에서 디자인 데이터 시대로 전환의 의미를 해석하며, 디자이너에게 데이터를 해석하는 리터러시(literacy)의 중요성을 부각하고자 한다. 연구범위는 디자인의 산업적 가치를 탐구하기에 기업의 R&D 역량 강화 차원으로 접근한다. 또한, 디자인의 인문학적 기반과 미학적 가치보다는 산업적 관점에서 연구의 범위를 한정한다. 연구결과 디자인 산업데이터의 가치는 사후 평가가 아니라, 고객 중심의 시장 예측에 있다는 것과 디자인 산업데이터 주도전략이 중요하다는 것을 알 수 있었다. 핵심사항은 대기업과 중소기업의 디자인 산업데이터 이슈가 다르며, 디자인 산업데이터의 지향점은 기업의 제품/서비스 개발에 있어서 고객 중심의 의사결정 지원에 있어야 하고, 핵심역량은 데이터의 양이나 다루는 도구와 기술이 아니라, 데이터 리터러시에 있어야 한다. 마지막으로 디자인 산업데이터의 활용이 강화되려면 개인적 차원의 데이터 관리가 아니라, 공용화 차원의 관리가 선행되어야 한다.

항만배후단지 물류센터 서비스품질에 대한 화주 인식 연구 (A Study on Perception of Shippers about the Service Quality of Logistics Center in Port Distripark)

  • 권정대;권규리;김율성
    • 한국항해항만학회지
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    • 제41권6호
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    • pp.415-422
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    • 2017
  • 부산항 신항 배후단지에는 56개 물류센터가 운영되면서 개장 초기 대비 많은 수의 물류센터 운영과 전반적인 산업 경기 위축으로 물동량이 다소 감소하고 있다. 이로 인해 물동량 유치를 위한 물류센터 간 경쟁이 일어나고 있는 상황이다. 본 연구에서는 이러한 시장 상황에서 물류센터가 구비하고 있는 여건은 대동소이하므로 화주들은 물류센터를 결정하는데 있어 저단가 외에 어떠한 차별화 된 서비스를 원하는지 실증분석을 통해 알아보고자 한다. 현재 물류센터의 서비스품질과 관련한 연구는 부족한 실정이다. 이에 본 연구에서는 기존의 서비스품질 이론을 물류센터에 적용하여 물류센터 서비스품질의 요인을 구성하고 이들 요인이 물류센터 서비스에 대한 고객만족과 구전의도 및 재이용의도에 어떠한 영향을 끼치는지를 분석하였다. 분석 결과 물류센터 서비스품질은 유형성, 신뢰성, 공감성, 확신성, Know-How의 5가지 차원으로 구성되었으며, 회귀분석 결과 이들 요인은 고객만족에 유의한 영향을 미치는 것으로 분석되었다. 또한, 인지된 고객만족은 구전의도와 재이용의도에 유의한 영향을 미치는 것으로 분석되었다.

시장분석 및 영업관리 역량 강화를 위한 통신사의 GIS 적용 사례 (GIS-based Market Analysis and Sales Management System : The Case of a Telecommunication Company)

  • 장남식
    • 지능정보연구
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    • 제17권2호
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    • pp.61-75
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    • 2011
  • 시설물이나 토지, 도로, 방재 등 다방면에서 GIS의 효과성이 입증됨에 따라 최근 들어 상권이나 고객, 영업 관리 등에 GIS를 도입하여 시장분석 및 영업관리 역량을 강화하려는 민간 기업들이 증가하고 있다. 본 사례 연구에서는 날로 치열해지고 있는 통신시장의 경쟁환경 속에서 K사가 정교한 상권 및 고객 분석 역량을 확보하기 위해 GIS 영업정보 시스템을 구축 한 전 과정과 영업현장에서의 시스템 활용방안 등을 살펴보았다. 전사적으로 시스템을 오픈한 후 지사들로부터의 반응은 담당 관할구역에 대한 경쟁상황 파악 및 일/월 추세조회가 용이해 졌고, 왜곡되지 않은 실제 데이터를 제공받아 제한된 시간 내에 정확한 타겟 고객 선정이 가능해졌으며, 동별 시설분포와 같은 시설물 관련정보를 영업활동에 활용할 수 있어 매우 효과적이었다는 등이 주를 이루었다. 이와 같은 과정과 결과를 정리함으로써 향후 GIS 영업정보시스템 구축을 고려하고 있는 타 조직이나 기업들에게 의미 있는 가이드라인을 제시할 수 있기를 기대한다.

Integrative Analysis on Service Quality and User Satisfaction of Wired and Mobile Internet: A Case Study in Korea

  • Cho, Sung-Bin;Sung, Min-Je
    • Management Science and Financial Engineering
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    • 제13권2호
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    • pp.79-97
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    • 2007
  • This paper investigates the relationship of service quality and user satisfaction in the wired and mobile Internet services based on the integrative framework of both systems. Given a moderate level of reliability and validity, the commonly driven dimensions for measuring service quality include responsiveness, assurance, empathy, convenience, usefulness, and diversity. User satisfaction is measurable by the dimensions of communication/entertainment, finance/economics, location/geography, and information/consulting. We apply the MANOVA tests to evaluate whether each of the service quality dimensions has an overall influence on user satisfaction. Next, multiple regression analyses are conducted to check if unique positive effect exists between each combination of service quality dimensions and user satisfaction dimensions. The results show that service quality must be taken care of with respect to the assurance dimension in order to enhance customer satisfaction in the dimensions of location/geography, which will contribute to increasing the utilization of mobile service. For improving user satisfaction in the dimension of information/consulting, service quality must be supported with respect to assurance and empathy in the mobile Internet market, in addition to diversity, which is the only significant service quality in the wired Internet service.

항공 기내식의 서비스 품질에 대한 고객 기대도와 인지도 측정 (The Measurement of Expected and Perceived Service Quality of In-flight Meal by Customers)

  • 김춘빈;백승희;양일선
    • 한국식품영양학회지
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    • 제22권1호
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    • pp.57-62
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    • 2009
  • The current exploratory study attempted to investigate the levels of expected and perceived service quality of in-flight meals. A questionnaire was developed following extensive literature review and in-depth interviews. The survey was conducted on board a flight by international passengers and also by passengers in the trans lounge waiting for connecting flights between October 21, 2005 through October 30, 2005. Out of the 450 questionnaires administered, a total of 319 completed questionnaires were returned, yielding a response rate of 89.6%. The 20 items representing the service quality factor of in-flight meals were analyzed, resulting in four distinct dimensions-food quality, employee service, cleanliness and reliability. In all dimensions, customer expectation was higher than the perceived level of service and the service quality of Korean based airlines was higher than that compared to foreign based airlines. There were differences in the perceived service quality of in-flight meals according to the demographics of the respondents. The results of this study can be beneficial from a theoretical and practical point of view by providing empirical data that measures the service quality of in-flight meals.

정수시설 자산관리 LoS분석 벤치마크지수 개발 (Development of Benchmark Index of LoS for Asset Management of Water Treatment Facilities)

  • 남영욱;현인환;이철성;천민규;김민철;김두일
    • 상하수도학회지
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    • 제29권6호
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    • pp.667-683
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    • 2015
  • Since aged water treatment facilities could threaten the sustainable water supply, asset management system has been adopted for their systematic management. Level of Service(LoS) is one of critical components of asset management and could be quantified through benchmark index(BMI). Water supplier could estimate consumer's satisfaction and their performance through BMI to improve the LoS. We developed BMI for water treatment facilities from customer's satisfaction survey. BMI, represented with the Total Service Score(TSS), was assessed with water quality, water pressure, taste and odor, water rate, and service quality with weighing factors. BMI could, further, be used to assist the analysis of the life cycle cost to increase the unit of LoS.

의료서비스 속성에 따른 품질이 전체만족도에 미치는 영향 -일개 상급종합병원의 외래 및 입원환자를 중심으로- (Impact of Medical Service Quality by Attribute on Overall Satisfaction -Focused on Out-patient and In-patient in High-level general Hospital-)

  • 김정희;지경자;박천만
    • 한국병원경영학회지
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    • 제18권1호
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    • pp.18-41
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    • 2013
  • This study was aimed to identify the current status of medical service quality of medical institutes; propose improvements; and find out the impact of medical service quality by its attribute on overall customer satisfaction. The research was conducted on the out-patients and in-patients in a high-level general hospital located in A city. To examine the research, the IPA was utilized to identify the priority requirements for improving the medical service quality. The study also applied an extended theory to the analysis on mismatch between the level of satisfaction and importance recognized by the clients, to examine the impact of the above mentioned factors on the overall satisfaction and intention to revisit and recommend the hospital. For out-patients, the result showed that "hospital hygiene" had a positive and negative impact on the clients' intention to revisit the hospital in priority improvements. In terms of the sustainable improvements, "doctor's skill" had a negative impact on the overall service satisfaction, whereas "state-of-the-art facility" and "nurse's instruction" had a positive impact on the intention to revisit the hospital. In long-term improvements,"complaint remedy" had a positive impact on the intention to recommend the hospital but there were no relevant factors in excessive investment. On the other hand, for in-patients, the result demonstrated that there were no relevant factors in priority improvements and sustainable improvements. The factor of"service procedure speed"had a positive as well as negative impact on the intention to revisit the hospital. In excessive investment,"nurse's empathy"had a positive impact on the intention to recommend the hospital.

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AHP기법을 이용한 농식품 유통법인 경영진단지표 개발 (Development of Performance Indices for Agro-food Distribution Corporations Based on the AHP Method)

  • 김동환;현종기
    • 유통과학연구
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    • 제15권12호
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    • pp.95-102
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    • 2017
  • Purpose - This study aims to develop diagnostic indices for managerial performance of agro-food distribution corporations. In particular, weights of diagnostic indices were estimated using the AHP method. Management diagnosis on agro-food distribution corporations is expected to increase their competitiveness in the domestic market as well as in international markets. Research design, data, and methodology - It develops weights or importance of the diagnostic indices based upon the survey of 21 experts in food distribution management. The survey was carried out using e-mail. Management diagnostic indices were developed based upon four BSC(Balanced Scorecard) perspectives of finance, learning/growth/leadership, customer, and internal process/technology. Results - Diagnostic indices on financial perspective consist on profitability, productivity, growth, stability and activity. Learning and leadership perspective indices consist of management will, CEO leadership, level of learning, innovation, and level of management information system. Customer perspective indices are branding, customer and channel management and internal process/technology indices consist of fourteen sub-indices representing technologies, efficiency, and dynamics. It was estimated that the weight of financial perspective index was 0.3, internal process/technology perspective index 0.248, customer category index 0.247, and learning, growth and leadership perspective index 0.205. This study also estimates weights of sub-indices for managerial diagnosis by four different perspectives. Estimated weight of profitability (0.085) is the greatest among financial perspective indices, followed by stability (0.072), growth (0.053), productivity (0.051), and activity (0.038). While estimated weights of leadership, capability, and information indices are 0.100, 0.061, and 0.044 respectively, weights of marketing, customer management, and quality and service indices are 0.104, 0.093, and 0.051, respectively. Among internal process/technology perspective, estimated weights of efficiency, technology, and innovation indices are 0.106, 0.088, and 0.054, respectively. Conclusions - The diagnostic indices for managerial performance of agro-food distribution corporations would be utilized by agro-food distribution corporations themselves, extension service institutions, and consultants. It is also expected that central and local governments use diagnostic indices developed in this study for the purpose of evaluating the effects of governmental support programs for agro-food distribution corporations. Futhermore researchers and consultants would modify diagnostic indices developed in this study, reflecting characteristics and situation of types of agro-food distribution corporations.

디지털 헬스케어 서비스 활성화를 위한 고객지향적 속성에 관한 탐색적 연구 : 해석적 구조 모형을 이용하여 (An Exploratory Study on Customer-oriented Attributes for the Revitalization of Digital Healthcare Service : Using Interpretive Structural Modeling)

  • 지대범;최정일;김용희
    • 한국IT서비스학회지
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    • 제17권1호
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    • pp.105-119
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    • 2018
  • The healthcare business is growing as a global core business because of the phenomenon of global aging, as well as in South Korea, skyrocketing health care costs accordingly, and changing the paradigm from treatment to the prevention-centered medical service. Especially, as the digital healthcare service stands out as a solution, major countries actively promote and support policies at the government level. Thus, this study will present attributes of a market-oriented service that would vitalize the digital healthcare service industry by investigating major attributes of the digital healthcare service. To analyze the relationships of the influences of attributes, this study used Interpretive Structural Modeling. As a result of literature research and ISM, this study can understand the eight basic attributes of the digital healthcare service (network scalability, context awareness, connection among information platforms, cost, trust, security, ease of use, usefulness) and analyze the relationships of the influences among the attributes. In addition, as this study finds some significant differences in Order Winner and Order Qualifier between the experts' group (security) and the users' group (trust, ease of use, usefulness), It provides meaningful implications for revitalization and promotion of digital healthcare service industry.

치과코디네이터 업무 및 인식에 관한 조사연구 - 치과의사를 제외한 기타 인력을 중심으로 (A Research on Service and Awareness of Dental Coordinators by Manpower at Dental Care Service Institutions - Centering on Manpower Other than Dentists)

  • 최부근;한수진;권순복;정재연;조명숙;황윤숙
    • 한국치위생학회지
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    • 제6권4호
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    • pp.437-453
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    • 2006
  • To analyze dental hygienists and other manpower at dental care service institutions where a dental coordinator was working among about 200 dental care service institutions in Seoul, Gyeonggi Province, and Incheon as of June 2005 for contents of training for dental coordinators, opinions of qualification of dental coordinators, present and future services provided by dental coordinators, and awareness of dental coordinators and to provide basic data about future services, roles, and cultivation of dental coordinators, a survey was conducted and 216 copies returned were analyzed, obtaining the following results. 1. 83.8 percent needed an educational program for dental coordinators as an educational content; 41.7% had awareness of the educational content; and 83.8 percent insisted that over the intermediate level of curricula should be taken. Dental coordinator cultivation institutions identified included the institution under the control of the Korean Dental Hygienists Association and the education center for the department of dental hygiene; 76.9% insisted that an appropriate qualifying examination should be necessary. They suggested the central government department and the local government as a certification institution; 39.4% insisted that financial support for the education should be provided by financing education alone. Only 28.7% experienced dental coordinator education and 73.1% hoped to serve as a dental coordinator. They were found to expect a rise in payment(64.4%) and in the title(46.8%) after completion of the educational program. 2. 66.2% saw a dental hygienist as the most appropriate for a dental coordinator; clinical career (39.4%) and practical capacity(29.2%) were suggested as requirements for a dental coordinator; and a period of over three years(47.2%) was suggested for appropriate dental career. 3. Dental coordinators' present services included 'reservation management' for customer management, 'staff service training' for organization management, 'understanding of customer reception attitudes and actions' for self-management, 'hospital information management' for hospital marketing, 'acceptance' for hospital affairs management, and 'hospital environment management' for hospital facilities management; their future services included 'acquisition of ability to use a foreign language' for self-management, followed by 'staff service training' for organization management, 'training and counseling' for customer management, 'acquisition of counseling capacity' for self-management, 'complaining customer reception' for customer management, and 'marketing strategy implementation' for hospital marketing. 4. After comparing dental hygienists and other manpower in terms of dental coordinators' future services, dental hygienists showed interest in 'acquisition of ability to use a foreign language,' 'staff service training,' 'complaining customer reception,' and 'acquisition of counseling capacity' while other manpower showed interest in 'acquisition of ability to use a foreign language,' 'document data management,' 'acquisition of basic service manner,' 'acquisition of counseling capacity,' 'manpower management,' 'establishment and evaluation of a marketing strategy,' and 'education and counseling.' 5. As for awareness of dental coordinators, they were thought of as helpful in improving image of a dental clinic; it was found that continuous training should be necessary to develop dental coordinators' capacity; dental coordinators' services should be important and contribute to patients' qualitative satisfaction.

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