• 제목/요약/키워드: customer satisfaction index

검색결과 223건 처리시간 0.025초

지역 주민의 한방 의료 서비스에 관한 조사연구 - 아산시를 중심으로 - (A Study on the Customer's Use of and Satisfaction with oriental medical services by local resident - Focused on Asan City -)

  • 김경신;엄지태;안종민;김소희;최미영;김병수
    • 혜화의학회지
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    • 제19권1호
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    • pp.143-151
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    • 2010
  • The purpose of this study is to survey the current status of the oriental medical service satisfaction and needs that the people who utilizing the medical services and suggest the primary factors of consumption and satisfaction in the oriental medical services the city of Asan. We analyze the use and satisfaction of the customers for the oriental medical services with using the questionnaires to the citizens of Asan. The method of this study is that the participants of the survey was 556 people of Asan City. The survey was conducted from August 15th, 2009 to September 15th, 2009(during 30 days) with disease index that specially developed as oriental medicine. The results of this study are as follows: 556 people were responded the survey. 471(84.7%) of respondents were who have ever been treated with oriental medical service and 85(15.3%) of respondents were who have never been treated with oriental medical service. 25(4.7%) of respondents were who doesn't believe the treat of oriental medicine. 76(13.6%) of respondents prefered the oriental medical service. 413(50.1%) of respondents prefered the acupuncture and moxa treatment and 280(33.9%) prefered the herbs. 227(39.6%) of respondents were treated for musculoskeletal disorders The conclusions from this study are as follows: Firstly, it was found that the people who prefer to use oriental medical services usually have one or more of these following diseases: musculoskeletal disorders, paralysis, unclear diseases or injuries. Secondly, the main factor of customers' satisfaction with oriental medical services lies in the age of the user. The more aged, the more high in customers' satisfaction with oriental medical services was found through the survey. The results of this study can be used to develop marketing strategies for oriental medical institutions in the city of Asan.

RFM 다차원 분석 기법을 활용한 암시적 사용자 피드백 기반 협업 필터링 개선 연구 (A Study on Improvement of Collaborative Filtering Based on Implicit User Feedback Using RFM Multidimensional Analysis)

  • 이재성;김재영;강병욱
    • 지능정보연구
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    • 제25권1호
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    • pp.139-161
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    • 2019
  • 전자상거래 시장의 이용이 보편화 되며 고객들에게 좋은 품질의 물건을 어디서, 얼마나 합리적으로 구매할 수 있는지가 중요해졌다. 이러한 구매 심리의 변화는 방대한 정보 속에서 오히려 고객들의 구매 의사결정을 어렵게 만드는 경향이 있다. 이때 추천 시스템은 고객의 구매 행동을 분석하여 정보 검색에 드는 비용을 줄이고 만족도를 높이는 효과가 있다. 하지만 대부분 추천 시스템은 책이나 영화 등 동종 상품 분류 내에서만 추천이 이뤄진다. 왜냐하면 추천 시스템은 특정 상품에 매긴 구매 평점 데이터를 기반으로 해당 상품 분류 내 유사한 상품에 대한 구매 만족도를 추정하기 때문이다. 그밖에 추천 시스템에서 사용하는 구매 평점의 신뢰성에 대한 문제도 제시되고 있으며 오프라인에선 평점 확보 자체가 어렵다. 이에 본 연구에서는 일련의 문제를 개선하기 위해 RFM 다차원 분석 기법을 활용하여 기존에 사용하던 고객의 구매 평점을 객관적으로 대체할 수 있는 새로운 지표의 활용 가능성을 제안하는 바이다. 실제 기업의 구매 이력 데이터에 해당 지표를 적용해서 검증해본 결과 높게는 약 55%에 해당하는 정확도를 기록했다. 이는 총 4,386종에 달하는 이종 상품들 중 한번도 이용해 본 적 없는 상품을 추천한 결과이기 때문에 검증 결과는 상대적으로 높은 정확도와 활용가치를 의미한다. 그리고 본 연구는 오프라인의 다양한 상품데이터에서도 적용할 수 있는 범용적인 추천 시스템의 가능성을 시사한다. 향후 추가적인 데이터를 확보한다면 제안하는 추천 시스템의 정확도 향상도 기대할 수 있다.

목표관리를 적용한 간호사 성과평가 핵심 지표개발과 가중치 산정 (Development of Key Indicators for Nurses Performance Evaluation and Estimation of Their Weights for Management by Objectives)

  • 이은화;안성희
    • 대한간호학회지
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    • 제40권1호
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    • pp.69-77
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    • 2010
  • This methodological research was designed to develop performance evaluation key indicators (PEKIs) for management by objectives (MBO) and to estimate their weights for hospital nurses. Methods: The PEKIs were developed by selecting preliminary indicators from a literature review, examining content validity and identifying their level of importance. Data were collected from November 14, 2007 to February 18, 2008. Data set for importance of indicators was obtained from 464 nurses and weights of PEKIs domain was from 453 nurses, who worked for at least 2 yr in one of three hospitals. Data were analyzed using $X^2$-test, factor analysis, and the Analytical Hierarchy Process. Results: Based upon Content Validity Index of .8 or above, 61 indicators were selected from the 100 preliminary indicators. Finally, 40 PEKIs were developed from the 61 indicators, and categorized into 10 domains. The highest weight of the 10 domains was customer satisfaction, which was followed by patient education, direct nursing care, profit increase, safety management, improvement of nursing quality, completeness of nursing records, enhancing competence of nurses, indirect nursing care, and cost reduction, in that order. Conclusion: PEKIs and their weights can be utilized for impartial evaluation and MBO for hospital nurses. Further research to verify PEKIs would lead to successful implementation of MBO.

멀티미디어 통신시스템을 대상으로한 사용자 만족 전략의 감성공학적 수립 (A Human Sensibility Ergonomic Establishment of Customer-Satisfying Strategy for a Multimedia Telecommunication System)

  • 박민용;박희석
    • 대한인간공학회지
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    • 제17권1호
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    • pp.23-36
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    • 1998
  • The primary objective of this research was to establish and quantify the relationship between the physical degradation factors of multimedia telecommunications (teleconferencing) system and Subjective human perception. The research was performed in two stages. A field survey of the real users and pilot experiments were carried out in the first stage to determine customers' major complaints and corresponding system degradation factors. A prototype teleconferencing simulator was developed in two separate sound-treated chambers equipped with audio/video equipment running under a custom-developed software program. In the second stage, simulation experiments using the semantic differential methodology were performed utilizing 26 paid participants (14 college students and 12 housewives). The results indicated that audio/video synchronization and the frame rate were the main system factors for both subject groups, but different pattern of factors' influence was found according to the group, implying that the system configuration would hopefully accommodate the characteristics of the end users. Also, a single quality index, developed for system preference, was revealed to be highly correlated with user satisfaction. The results provide some fundamental data on the human subjective perception of multimedia telecommunications quality, and further can help establish the quality standards to enhance service level.

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자동차 엔진음의 청각 감성 평가 척도 개발 (Development of Auditory Evaluation Scale in Automobile Engine Sound)

  • 김원준
    • 품질경영학회지
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    • 제48권3호
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    • pp.409-420
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    • 2020
  • Purpose: The purpose of this study is to develop a measurement scale for evaluating the auditory affect of automobile engine sounds. Methods: In order to collect affective vocabulary, literature review, user tests, and expert interviews were conducted. Affective vocabulary related to automobile engine sounds was selected through three methods. To develop the evaluation scale, open/close card-sorting and expert interview-based survey method was used. Results: The results of this study are as follows; In order to select the main affective vocabulary from the collected vocabulary, 39 vocabularies with a frequency of 5 or higher were selected as vocabulary expressing the main auditory affect of automobile engine sounds. Each affective vocabulary is divided into three di- mensions, it was confirmed that the conceptual model for the auditory affect of automobile engine sounds is composed of three levels: intuitive, descriptive, and evaluative of hierarchical structure. As a result of the study, four indices of intuitive dimension, seven indices of descriptive dimension, and one index of evaluative dimension were derived from the evaluation scale of the auditory affect in an automobile engine sound. Conclusion: The auditory evaluation scale developed in this study can be used to systematically measure and evaluate the auditory affect of automobile engine sounds.

The Negative Effect of COVID 19 Pandemic on Sports Leisure Recreation Retailers, and its Solutions

  • SEONG, Dong-Ho;SEONG, Nakhun
    • 유통과학연구
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    • 제20권2호
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    • pp.91-100
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    • 2022
  • Purpose: The sports industry is a major form of leisure and entertainment, but the industry was tremendously affected by the Covid-19 pandemic. This study gives solutions for sports leisure retail stores to the effects of the Covid-19 crisis on consumers' sports products purchasing habits and then gives a logical conclusion regarding the findings of the topic. Research design, data and methodology: Scant research is available to feedback for owners and managers of sports leisure retail stores which elements could be considered to recover their business prior to the pandemic. For achieving this, this study investigated total 284 responses in the retail stores and conducted the ANOVA analysis to compare the level of intensity on the impact Covid 19 pandemic. Results: Our findings suggests that there was a statistically recognizable difference at the significance level of probability between the mean value of the impact index of Covid 19 pandemic and key recovery strategies, indicating the high degree of Covid 19 impact can be reducing by four solutions. Conclusions: Finally, this study concludes the specific entertainment elements that influence the purchasing behavior of consumers will ensure that the Sports industry deals with its internal problems first without necessarily looking at the outside factors such as the pandemic.

통신 네트워크 운용을 위한 민감도 측정 시스템 개발 (A Development of Sensitivity Measurement for Relations in Communication Network Operation)

  • 권혁대
    • 한국콘텐츠학회논문지
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    • 제3권4호
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    • pp.63-68
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    • 2003
  • 본 논문은 통신 네트워크 운용관련 민감도 측정에 관한 연구를 위해 네트워크 운용 적정비용 산출 및 효율화 방안을 제안하였다. 통신 네트워크 운용효율화를 위해 네트워크 운용 효율성 측정을 위한 모형을 개발하였다. 전반적/포괄적 관점에서 산출된 네트워크 운용의 적정비용에 대해 품질수준 개선을 위한 요소, 고객만족도 관련 요소 등과의 연계성을 중심으로 재평가하고 개선하는 것이 본 논문의 가장 핵심적인 연구이다. 이러한 과정은 네트워크 운용의 가장 큰 부분을 차지하는 것이 품질관련 활동이고 품질관련 활동은 결국 고객만족도로 나타나게 되는 것이기 때문에, 각 요소별 개별적인 변화가 상호간에 미치는 영향을 중심으로 상관관계를 정립하여 민감도 측정을 바탕으로 네트워크운용비용을 산출하는 것이 진정한 의미의 적정수준 분석이라 할 수 있다. 따라서, 본 논문에서는 네트워크 운용에 대한 체계적인 모형의 구축 및 효율성 측정을 위한 다양한 시나리오에 따른 민감도 측정을 위한 시스템을 개발하였다.

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다점포 운영 푸드서비스 기업의 효율성 측정에 관한 연구 - DEA 및 효율, 수익 매트릭스 분석을 중심으로 - (The Analysis of Contract-Foodservice Operational Efficiency using Data Envelopment Analysis and Efficiency-Profit Matrix)

  • 김태희;박주연
    • 동아시아식생활학회지
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    • 제20권5호
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    • pp.823-835
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    • 2010
  • The research aimed to measure the efficiency of using multi stores in a foodservice company using by DEA (data envelopment analysis) which is a new management science technique. The study also attempted to identify relevant variables affecting DEA efficiency in order to suggest methods for improving efficiency. The data were collected from 148 contract foodservice operations, which were operated in similar fashion in October 2009. The DEA efficiency was calculated as an output-oriented BCC Model. Sales, and CSI (customer satisfaction index) were used as output variables whereas food cost, labor cost, and management expense were used as input variables to calculate the DEA efficiency. Operation process variables of the unit consisted of the were consist of ratio of regular employee, ratio of housekeeper, meal counts, meal price, food cost per meal, contract period, number of menu items, forecasting accuracy, order accuracy, inventory turnover, use of processed food, deviation of food cost, number of new menus, and number of events. According to the BCC score and profitability, units were classified into four groups: High efficiency-high profitability (HEHP), High efficiency-low profitability (HELP), Low efficiency-high profitability (LEHP), and Low efficiency-low profitability (LELP). The HEHP group contained 54 units, which mostly contracted management fee type and had a high meal price. The units were also very large and, served three meals. Twenty of the units were operated with high labor cost: most of these were factories and hospitals. The LEHP group contained 20 units, that were mainly office stores of large scale and medium price. Fifty-four LELP group had a low meal price. A high performance group must have high efficiency, profitability, and satisfaction. The BCC score was over 0.969, the meal price was over 4,116 won, the food cost was over 2,077 won, and meal counts per month were over 10,212 meals.

세계 시장을 주도하는 소형 가전의 품질평가 사례 연구 - 식품건조기를 중심으로 - (A Case Study on the Quality Evaluation of the Leading Small Domestic Appliances in the Global Market - Focusing on the Food Dehydrator -)

  • 김연성;김종만;서진영;임성욱;최정일;김서영
    • 품질경영학회지
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    • 제42권2호
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    • pp.253-264
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    • 2014
  • Purpose: The aim of this study is to gain a competitive advantage in the global marketplace by examining the current situation of three domestic Food Dehydrator companies' products. Food Dehydrators are sort of small domestic appliances(SDA), first introduced by Korean companies. Furthermore, this study suggests the improvement plans in the rapidly changing world situation. Methods: Evaluate through comparing three domestic Food Dehydrator companies' products based on the PQI(Premium Quality Index) model, developed by product quality evaluation experts group. Results: At first, we classified evaluation factors into three parts - usability quality, emotional quality - and each of the factors includes sub factors. Under this condition, the results of this study are as follows; the brand quality is remaining at a high satisfaction level compare to other two factors but emotional quality is assessed to be low. This study has shown at customers consider brand and usability quality factors as the most important factor due to the nature of the product. Conclusion: As the possibility of increasing customer needs such as product design and sensitive quality besides usability quality has risen in a competitive global market, the manufacturing companies in Korea are recommended to put forth the necessary effort to improve their product quality, especially in terms of emotional quality.

효율적인 A/S작업 배정을 위한 CSP기반의 스케줄링 시스템 (Scheduling System using CSP leer Effective Assignment of Repair Warrant Job)

  • 심명수;조근식
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2000년도 추계정기학술대회:지능형기술과 CRM
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    • pp.247-256
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    • 2000
  • 오늘날의 기업은 상품을 판매하는 것 뿐만 아니라 기업의 신용과 이미지를 위해 그 상품에 대한 사후처리(After Service) 업무에 많은 투자를 하고 있다. 이러한 양질의 사후서비스를 고객에게 공급하기 위해서는 많은 인력을 합리적으로 관리해야 하고 요청되는 고장수리 서비스 업무를 빠르게 해결하기 위해서는 업무를 인력들에게 합리적으로 배정을 하고 회사의 비용을 최소화하면서 정해진 시간에 요청된 작업을 처리하기 위해서는 인력들에게 작업을 배정하고 스케줄링하는 문제가 발생된다. 본 논문에서는 이러한 문제를 해결하기 위해 화학계기의 A/S 작업을 인력에게 합리적으로 배정하는 스케줄링 시스템에 관한 연구이다. 먼저 스케줄링 모델을 HP 사의 화학분석 및 시스템을 판매, 유지보수 해 주는 "영진과학(주)"회사의 작업 스케줄을 분석하여 필요한 도메인과 고객서비스전략과 인력관리전략에서 제약조건을 추출하였고 여기에 스케줄링 문제를 해결하기 위한 방법으로 제약만족문제(CSP) 해결기법인 도메인 여과기법을 적용하였다. 도메인 여과기법은 제약조건에 의해 변수가 갖는 도메인의 불필요한 부분을 여과하는 것으로 제약조건과 관련되어 있는 변수의 도메인이 축소되는 것이다. 또한, 스케줄링을 하는데에 있어서 비용적인 측면에서의 스케줄링방법과 고객 만족도에서의 스케줄링 방법을 비교하여 가장 이상적인 해를 찾는데 트래이드오프(Trade-off)를 이용하여 최적의 해를 구했으며 실험을 통해 인력에게 더욱 효율적으로 작업들을 배정 할 수 있었고 또한, 정해진 시간에 많은 작업을 처리 할 수 있었으며 작업을 처리하는데 있어 소요되는 비용을 감소하는 결과를 얻을 수 있었다. 검증하였다.를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서의 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용가능하리라 여겨진다.선의 효과가 나타났다. 표본기업들을 훈련과 시험용으로 구분하여 분석한 결과는 전체적으로 재무/비재무적 지표를 고려한 인공신경망기법의 예측적중률이 높은 것으로 나타났다. 즉, 로지스틱회귀 분석의 재무적 지표모형은 훈련, 시험용이 84.45%, 85.10%인 반면, 재무/비재무적 지표모형은 84.45%, 85.08%로서 거의 동일한 예측적중률을 가졌으나 인공신경망기법 분석에서는 재무적 지표모형이 92.23%, 85.10%인 반면, 재무/비재무적 지표모형에서는 91.12%, 88.06%로서 향상된 예측적중률을 나타내었다.ting LMS according to increasing the step-size parameter $\mu$ in the experimentally computed. learning curve. Also we find that convergence speed of proposed algorithm is increased by (B+1) time proportional to B which B is the number of recycled data buffer without complexity

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