A Study on the Impact of Customer Relationship Management Strategy on Relationship Quality and Customer Loyalty: Focused on for Parents Who Use Infant and Toddler Education Institutions (고객관계관리전략이 관계품질과 고객로열티에 미치는 영향에 관한 연구: 영유아교육기관 이용 부모를 대상으로)
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- Journal of Korean Society for Quality Management
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- v.52 no.2
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- pp.303-322
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- 2024