• 환경위생공학
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• 제22권4호
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• pp.45-54
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• 2007

With the rapid development of economy, scientific technology, and medical technology, as the current society is also changing competitively, we are compelled to have many psychological and problems such as pressure, mental stress and tension as well as physical problems. Therefore, the more current industries develops, the more attention is given to health in preventive level rather than treatment level. Contemporary people have paid more attention to management of health and have a desire for beautiful and healthy life. In other words, their interest in consistent management of their health and beauty are getting stronger. To satisfy the desire to live healthily and beautifully, many natural therapies that can be applied for actual living have been developed, which the public are willing to accept. Therefore, this study is to specifically demonstrate the followings through interviews with the customers who have armoatherapy: What effect customers' knowledge on aromatherapy, frequency of use, expenses, experiences of side-effects, and perception on its effect on skin care will have on customer satisfaction and intention to reuse the service. The results are presented as follows: Though customers' perception on aroma is high, they usually use it only on their faces. So is should be promoted in various ways. It is demonstrated that customers' satisfaction has a significant effect on their intention to reuse it.

• 한국유통학회:학술대회논문집
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• 한국유통학회 2001년도 추계학술대회 발표논문집
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• pp.211-233
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• 2001

우리나라 농축산물시장의 개방이후 농축산물의 공급과밍 현상으로 소비자들의 구매선택권이 다양화되고, 재배기술의 평준화 및 주산지가 확대되면서 생산물을 차별화, 특화시키는 전략의 일환으로 브랜드화의 중요성이 부각되고 있다. 그러나 농축산물 브랜드화의 중요성에도 불구하고 브랜드 개발과정에서 많은 문제점을 노출하고 있는 것이 현 실태이다. 따라서 본 연구는 농축산물의브랜드화의 현황을 분석한 후 브랜드화에 따른 문제점을 도출하고 도출된 문제점들을 중심으로 이에 대한 개선점을 마케팅관점에서 제시하였다. 결론적으로 브랜드화의 성공을 위하여 지역농협을 중심으로 개발된 브랜드의 지속적인 관리와 함께 생산자단체 등에 대한 브랜드 지식창조를 위한 교육이 필요하다.

• 한국의류학회지
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• 제34권10호
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• pp.1742-1753
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• 2010

This study clarifies the importance, advantages, and constituents of the professional image by appearance management in the workplace. In-depth interviews were conducted with 8 participants who have over 8 years experience in their respective fields. The transcripts of the interview were classified according to a card classification method. The results of the study were as follows: First, the professional image by appearance management is important, because there is a special treatment by image in interaction on business. Second, the advantages of the professional image were to achieve a career opportunity, improve interpersonal relationships, obtain special treatment or protection from a biased angle, and increase business reliability. Third, the constituents of the professional image were conscientiousness and self-management skills, assertive and open attitudes, leadership, interpersonal skills, customer-satisfaction spirit, expert knowledge and skills, and confidence in the business results.

• 한국산업정보학회논문지
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• 제10권4호
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• pp.78-89
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• 2005

급격하게 변화하는 기업환경에 능동적으로 대체하는 기업만이 생존한다는 것은 역사적인 교훈이다. 21세기 디지털 경제시대에 있어서 e-비즈니스는 기업이 직면한 새로운 과제들중의 하나이다. 이에 따라 국내외 유수의 기업들은 정보기술 기반의 e-비즈니스 체제 구축에 많은 노력을 기울이고 있으며, 삼성SDI는 e-비즈니스를 기반으로 경영혁신 전략을 성공적으로 추진한 대표적인 사례이다. 삼성SDI가 e-비즈니스 체제 구축에 성공한 핵심적인 요인은 최고경영자의 확고한 디지털 경영의지, 경영혁신을 완성하는 도구로써 변화관리와 지식경영활동의 성공적인 수행, 그리고 임직원의 경영혁신 역량을 향상시키기 위한 다양한 교육훈련 프로그램을 들 수 있다. 삼성SDI의 경영혁신 노력은 프로세스 효율성과 고객 만족도의 향상으로 나타났고 이는 곧 탁월한 재무적 성과로 이어졌다.

• 한국경영과학회지
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• 제28권3호
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• pp.31-47
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• 2003

Quality design in practice highly depends on human designer's intuition and past experiences due to lack of formal knowledge about the relationship among 10 variables. This paper represents an data mining approach for developing quality design support system that integrates Case Based Reasoning (CBR) and Artificial Neural Networks (ANN) to effectively support all the steps in quality design process. CBR stores design cases in a systematic way and retrieve them quickly and accurately. ANN predicts the resulting quality attributes of design alternatives that are generated from CBR's adaptation process. When the predicted attributes fail to meet the target values, quality design simulation starts to further adapt the alternatives to the customer's new orders. To implement the quality design simulation, this paper suggests (1) the data screening method based on ξ-$\delta$ Ball to obtain the robust ANN models from the large production data bases, (2) the procedure of quality design simulation using ANN and (3) model management system that helps users find the appropriate one from the ANN model base. The integration of CBR and ANN provides quality design engineers the way that produces consistent and reliable design solutions in the remarkably reduced time.

• 산업공학
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• 제13권3호
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• pp.296-305
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• 2000

In supply chains, coordination between a manufacturer and suppliers is regarded as the most important issue when partnership of organizations is considered. Since the suppliers are external to the manufacturer and poor coordination between them results in excessive delays and ultimately leads to poor customer service, manufacturers need a new methodology to select suppliers and to manage and enhance the partnership between manufacturer and suppliers. We suggest a methodology that extends knowledge obtained from the supplier selection process to the supplier management process. We reserved a word, the supplier selection and management system (SSMS) for this methodology. In this paper, we explain how the SSMS is applied to a real supply chain. The methodology identifies the managerial criteria using information derived from supplier selection process and makes use of them in the supplier management process. These managerial criteria include key criteria that are major criteria required by the manufacturer for the best quality of parts from suppliers according to the character of each part, and weak criteria that show the shortcomings of selected suppliers as compared with alternative suppliers with regard to each criterion. The effectiveness of supplier management with managerial criteria was verified by a t-test and a correlation analysis with data collected and hypothesized from a Korean air-conditioner manufacturer.

• 보건의료산업학회지
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• 제7권3호
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• pp.45-55
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• 2013

Cosmetic products are high value-added ones, and characterized by short life-cycles and income elasticity. Since most cosmetic products are procured through consults with salespersons, it is necessary to have detailed knowledge about basic cosmetics. In this paper, a possible relationship marketing strategy is suggested using the results of examining the effects of relationship marketing factors and relationship quality in cosmetics industry. The findings of this research can be summarized as follows. In order to examine the effects of relationship marketing factors and relationship quality on satisfaction which is a relationship performance, and the willingness to procure it again, this paper executed multiple regression analysis. The typical findings of this paper are as follows. The higher the specialty is, the better the brand image is, the higher customization and trust with customer are, the higher satisfaction and willingness to buy it again get. The analysis of relative influences of sub-factors revealed that trust was the strongest factor. In this paper, by revealing the effects of relationship marketing factors and relationship quality on relationship performance, empirically suggested the results which show the same findings as those of previous researches. This result can be a method to establish systematic education systems in places selling basic cosmetic products and in cosmetics companies.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1998년도 추계학술대회 논문집
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• pp.407-410
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• 1998

Configuration is a set of building block processes, a series of selection and combining parts or components which composes a whole thing. A whole thing could be such a configurable object as manufacturing product, network system, financial portfolio, system development plan, project team, etc. Configuration problem could happen during any phase of product life cycle: design, production, sales, installation, and maintenance. Configuration has long been one of cost and time consuming work, because only high salaried technical experts on product and components can do configuration. Rework for error adjustments of configurations at later process causes far much cost and time, so accurate configuration is required. Under the on-line electronic commerce environment, configuration problem solving becomes more important, because component-based sales should be done automatically on the merchant web site. Automated product search, order placement, order fulfillment and payment make that manual configuration is no longer feasible. Automated configuration means that all the constraints among components should be checked and confirmed by configuration engine automatically. In addition, technical constraints and customer preferences like price range and a specific function required should be considered. This paper gives an brief overview of configuration problems: characteristics, representation paradigms, and solving algorithms and introduce CRSP(Constraint and Rule Satisfaction Problem) method. CRSP method adopts both constraint and rule for configuration domain knowledge representation. A survey and analysis on web sites adopting configuration functions are provided. Future directions of configuration for EC is discussed in the three aspects: methodology itself, companies adopting configuration function, and electronic commerce industry.

• 한국생활과학회지
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• 제18권5호
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• The Journal of Asian Finance, Economics and Business
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• 제5권3호
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• pp.73-80
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• 2018

The growth of Bandung's tourism industry has had a massive impact on the hotel sector. Most tourists visiting Bandung are domestic tourists and tend to be modest spenders fitting the profile of a mid-market (2/3 star) hotel guest. As competition has increased mid-market hotels have come under pressure from upmarket (4/5 star) and budget hotels committed to cutting prices. There is also competition with the mid-market hotel sector, which means that the 2/3 star hotels have to keep innovating in order to remain competitive. This study uses the Service Quality framework to describe customer expectations and identify gaps in hotel services. A questionnaire survey of 105 local tourists who had stayed in 2/3 star hotels in Bandung showed that the most important dimension is responsiveness, following by reliability, assurance, tangibles and empathy. Thus we conclude that local tourists' primary expectations are that hotels will deliver the service they have promised, be responsive to guests' needs and comply with service standards. Furthermore, these findings validate the earlier prediction that comparing 2/3 star hotel with 5/4 start hotel, the customers are having preliminary knowledge on facilities limitation and friendliness. Tourists using 2/3 star hotels tend to be prepared to accept limited facilities and less friendly staff service.