• 패션비즈니스
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• 제26권6호
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• pp.116-132
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• 2022

Fashion marketing activity performed by social media influencers (SMIs) has grown exponentially in the past years. Research regarding their marketing power is often discussed in the context of sponsorship disclosure, in order to overcome obstacles of impending regulations that may endanger the authenticity SMIs are perceived to have compared to traditional marketing agents. Upon recent heterogeneous findings, a netnographic approach was taken to examine the actual sponsored posts of SMIs on Instagram. Based on two representative cases that received media coverage, a qualitative analysis of 1,058 comments on Instagram showed customer inspiration and informational social influence regardless of sponsorship disclosures present. Regarding customer inspiration, high frequency of comments including choice imitation intentions was observed. Under certain conditions, customer responses were focused on the SMI's expertise irrespective from the brand being endorsed. Findings show future implications from both an academic and industry-focused perspective for future potential of SMIs in fashion marketing.

• 복식
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• 제62권2호
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• pp.68-77
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• 2012

Hair style takes a large part in emphasizing to the appearance and the effect of image transformation with fashion to the modern people whose competition is appearance in 21 century. According to the development of mass media and the exchange of the life style. Image creation which correspond to T.P.O is needed and style-up is also required in modern costume, as the coordination for special day is routinized. In this study, the expression of a fine and organic line shown as a motive in Art Nouveau style's works is applied to style-up design and a new view sight to the style-up design through the art history is suggested with developing style-up design to satisfy the upgraded customer's requirements. The feminine beauty is appeared as a various image by applying style-up design from Art Nouveau style through this study. and the infinite possibility to the design development can be found with activated motive of Art Nouveau. These Art Nouveau trend will be a foundation to the inspiration of high artistic design and will be helpful to the aesthetic satisfaction of the elegance modern people. Therefore, I hope this study will be a fundamental data for creative development of hair design through the art history which may be forgetting.

• 한국안광학회지
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• 제9권1호
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• pp.189-195
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• 2004

안경은 단지 안경을 창조한 디자이너의 기술에 의해서만 결정되지 않는다. 안경을 잘 만들기 위해서는 항상 장용자의 견해를 고려해야 한다. 왜냐하면 안경은 무엇보다도 시력을 교정하는 의료용구이기 때문에 어떠한 경우에도 패션 디자이너의 절대권을 감수해서는 안된다. 그러므로 안경 디자이너의 역할은 민감한 감수성, 영감에 의한 착상, 독창성, 기능과 기술을 발전시키기 위한 노하우 및 조화성 디자인의 제작과 인체공학적 개념을 가지고 design하는 것이다. 현재 컴퓨터 그래픽과 cad/cam과 같은 컴퓨터 처리기술의 도움으로 기술적인 디자인과 신속한 견본제작(RP)을 할 수 있는 큰 변화가 진척되고 있다.