• Journal of Korea Multimedia Society
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• 제24권9호
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국정보통신학회 2012년도 춘계학술대회
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• pp.409-412
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• 2012

This Paper studied out prototype and the structure of Cultural Archetype Contents on Social Network Game. Interaction with the platform have the information that aims to develop relationships with SNG. The paradigm is changing the Cultural Archetype Contents. Today Cultural Archetype Contents is a major topic in Game Contents and this issue has influenced the game design and Story Telling. And I hope that they will be fine an alternative strategy of Cultural Archetype Contents and SNG.

• Archives of design research
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• 제17권4호
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• pp.353-364
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• 2004

In this thesis, I will look into how contemporary Korean Design has changed and been alienated from tradition as well as distorted history (chapter 2, 3); point out what the problem is in finding out the cultural identity of the field of design(chapter 4); and finally, I will present a new starting point for independent discussion regarding the direction of Korean design (chapter 5). The purpose of this thesis is to present an opportunity to reconsider the numerous irrationalities caused by an industrial view of design as an outdated paradigm and a cultural identity distorted by the leading policies of the contemporary political authority. In addition, by proposing a new direction to the following discussion on Korean design, it is my desire to examine a realistic plan for cultural discourse which is essential for Korean design in an information-oriented age.

• Korean Institute of Interior Design Journal
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• 제21권3호
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• pp.76-86
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• 2012

21st century has different characters from 20th century which was an era of machine and rationality based on the industrial revolution. With the advent of the digital revolution, it became an era of pluralism, culture, and emotion. The digital technology made it possible to connect the whole world together in real time and brought about the entirely new notion of time and space. It also dramatically altered the world view. Now we have a different set of social and cultural values from the past. This paper researched the influences of these social and cultural changes on public designs. The leading trends of public designs were analyzed and the successful cases were studied. The main research methodologies were the document review and the instrumental case study. The major social & cultural paradigms of a present era were classified as 'pluralism', 'digital & information revolution', 'human-centered value (against machine-centered value of 20th century)', and 'organic world view'. Each of the classified paradigms was analyzed more to find out the influences on the various trends of public designs. 'Pluralism' has influence on 'experiential public design', 'community art', and 'public design of local values'. 'Digital & information revolution' has influence on 'content-centered public design', 'smart public design', 'immaterial public design', and 'performance in public design'. 'Human-centered value' has influence on 'universal design approach in public design', and 'emotional public design'. 'Organic world view' has influence on 'sustainable public design', and 'ecological public design'.

• The Research Journal of the Costume Culture
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• 제7권6호
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• pp.170-181
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• 1999

The purpose of this study is to suggest the possibility of futurism as original design pursuing newness in approaching 21C by studying how futurism having a great effect on fashion as innovatory ideology in early 20C did became paradigm in 20C fashion and the common peculiarity of the dress and its ornaments in this time before 21C. The Space Age Fashion and Techno-Cyber Fashion are representative futurism fashion of 20C. The common inner inclination in both Space Age Fashion and Techno-Cyber fashion are ; First, a future-oriented character. Second, a surrealism character, Third, an anti-cultural character. The greatest peculiarity in the common outer shape in both Space Age Fashion and Techno-Cyber Fashion is material. First, a innovatory choice. Second, an active motion. Third, a diverse effects. Future dress and its ornaments of 21C may be changed greatly by the development of technique, and this fact supports the forecast that the change of paradigm resulted from the development of science may have an effect on future dress and its ornaments as well as modern one. The paradigm change of futurism fashion would be continued, and its influence would work as main source shaping the form of design in 21C.

• Journal of the Korean Society of Costume
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• 제56권7호
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• pp.148-162
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• 2006

The purpose of this study is to examine the concept of convergence which is one of the trendy issues as a new digital paradigm of Integrative thinking in 21st century, to analyze the plastic feature and internal meaning of convergence expressed in fashion design, and to grasp the cultural symbolism through this aesthetic analysis. Because there have been considerable discussions on convergence, centering on industrial product area associated with media, I will proceed my study on the basis of them. For this, the documentary study and practical case study have been executed. This study will be helpful to find a direction of future fashion design trend. Convergence in digital stage can be defined as a phenomenon which different functions of product move towards one direction for greater efficiency, and not only as a technical integration between functions of product, but also an extension of area. Convergence can be classified by their use as (1) convergence for convenient daily life (2) convergence with intelligent scientific technology (3) convergence for entertainment on the basis of sensual experience. The plasticity of convergence designs feature as a open dynamic structure which potentiate transformation and their internal meaning can be inquired such qualities as integrative multiplicity, efficiency, mobility, intelligence. Specially convergence fashion design has protection qualify resulting from wearability on body. Ultimately convergence fashion design as a future digital paradigm can be thought as both eco-friendly design and human-centered design from positive technology-based viewpoint, because it is easy to transform according to our environment, convenient to reserve, and efficient to enhance spatial usibility.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국해양정보통신학회 2004년도 춘계종합학술대회
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• pp.439-442
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• 2004

Traditional database systems have been used models supported for the operations and relationships based on simple interval. video data models are required in order to provide supporting temporal paradigm, various object operations and temporal operations, efficient retrieval and browsing in video model. As video model is based on object-oriented paradigm, 1 present entire model structure for video data through the design of metadata which is used of logical schema of video, attribute and operation of object, and inheritance and annotation. by using temporal paradigm through the definition of time point and time interval in object-oriented based model, we tan use video information more efficiently by me variation.

• Journal of English Language & Literature
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• 제56권1호
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• pp.157-178
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• 2010

A critique on Freud's remembering taken place in the 80's and 90s has a significant impact on a paradigm shift: from the discursive constructivism to the neo-empiricism. Along with Marx and Nietzsche, Freud was one of the main intellectual sources in formulating the Cultural Studies, known as the political corrections in the later period of Post-modern era. In the wake of feminism, there was a social happening, namely, a memory restoration, when a woman therapist helped a woman patient to restore the past and come up with her father as the cause of her trauma. Finally, 'the false memory syndrome' brought up a hot issue firing on the controversy about Freudian remembering. Freud as a clinical therapist began to be a sole target to be criticized. Strangely enough, however, Freud was continually utilized by such theorists as Julia Kristeva, Homi Bhabah, and Žižek, while having dissenters like Deleuze, Quattari, and Butler. Of those intellectual claims, this paper focuses on the debates by the dissenters not from the discursive theorists but from the clinical studies: Sulloway, Grunbaum, and Crews. My argument directs to the empirical side of Freud for the conclusion that the dispute on him was a seed of a paradigm shift towards the neo-empiricism, after one century's flourishing of constructivism.

• Journal of Broadcast Engineering
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• 제12권5호
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• pp.480-490
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• 2007

Changes in political and economic environments require a new concept of 'culture' and a paradigm shift in cultural policies. Especially, broadcasting is needed to construct a productive infra-structure in order to play its role as culture industry in multi-channel environments caused by the progress of digital technology. In addition, Korea-USA FTA Agreement and a subsequently expected open policy of broadcasting market raise issues of a flow of foreign capital and a compatibility of cultural diversities and cultural identities. From this perspective, this study attempts to suggest alternatives for cultural diversity of program contents in new global media environments. More specifically, these alternatives examine the meaning and achievements of co-production of broadcasting programs as an active and direct method to preserve cultural identities and universalities of cultural contents at the same time. Details of this study are as follows: thorough review of internation co-production and program format industries and their possibilities to overcome cultural harriers and to provide local alternatives.

• Journal of the Korea Convergence Society
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• 제9권9호
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• pp.441-447
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• 2018

Korea has been designated as a National Intangible Cultural Heritage with outstanding value among intangible cultural heritage. We have supported various exhibitions and performance activities, and the Intangible Cultural Heritage Public Events. However, in recent years, more diverse policies have been pursued in order to revitalize transmission activities and the State is leading the Completion examination system. In order to improve the utilization of crafts, we introduced a Craft Bank System. In addition, to increase the marketability of crafts, we have implemented the certification system for crafts. For the diversity of transmission activities, we are promoting the Transmission Education School System. In order to fuse traditional activities, the Intangible Cultural Heritage Exhibition is being held and the World Heritage Forum is being pursued. In this study, we analyze various policies of the new intangible cultural heritage and investigate the problems and seek ways to improve them.