• Journal of Distribution Science
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• v.18 no.6
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• pp.15-24
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• 2020

Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

• Journal of Conservation Science
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• v.25 no.3
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• pp.233-244
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• 2009

This study was focused on the transducer and suitable contact material for stone cultural heritage, and the correlation of direct-indirect method in rock types for scientific development and quantitative evaluation technique of the ultrasonic measurements. As a result, it was identified the transducer (UTREXTX(RX)54kHz) and contact material (rubber clay) of the type 3 were appropriate for the ultrasonic measurements of stone cultural heritage. The direct-indirect correction factors of type 3 were calculated 1.50 for granite, 1.38 for gabbro, 1.58 for quartz diorite, respectively. This result is the first study for improvement in reliability for the ultrasonic measurements, and it will contribute to establishment of the ultrasonic survey method for stone cultural heritage. Also, complementary studies considering the surface irregularity of rocks and various contact materials will carry out, and the database about correlation of direct-indirect in rock types will establish.

• Journal of Conservation Science
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• v.31 no.3
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• pp.267-278
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• 2015

In this study, the elastomer cover, a new contact material, was developed to establish the customized ultrasonic measurement considering surface irregularities of stone cultural heritages. The cover exhibits high elastic force and wear resistance because it has tensile strength of 17MPa and elongation of 625%. In addition, as a result of comparative experiments for the seven types according to transducers and contact materials including the elastomer cover, rock surface irregularities significantly affect attenuation of ultrasonic velocity. The phenomenon was more noticeable in the chiseling finish and indirect transmission measurement rather than the dabbed finish and direct transmission measurement. However, the Type F using the exponential transducer and elastomer cover showed stable P-wave velocity and high amplitude regardless of the surface irregularities. This because the elastomer cover sufficiently sticks to surface irregularities and removes pores between a transducer and a rock specimen. Therefore, the Type F should be used for the ultrasonic measurement of stone cultural heritages with surface irregularities.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.867-875
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• 2022

This study was to identify the cultural competence and educational needs for cultural nursing competence according to the cultural contact experience. The survey participants were 125 nursing students in S university of Gyeonggi-do. The data were collected through self-report questionnaires from October 1 to 31 in 2021. Data were analyzed using independent t-test, one-way ANOVA of the SPSS WIN 21.0 program. The cultural competence was 3.49±0.55 points, and the educational needs for cultural nursing competence was 8.25±0.10 points. The cultural competence showed significant differences according to academic score(F=7.465, p=.001), multicultural friend(t=-2.477, p=.016), foreign language communication ability(t=-3.113, p=.002), and suburban multicultural education (t=-2.030, p=.045), and there was no difference in educational needs for cultural nursing competence according to cultural contact experience. It is necessary to provide an educational program that enhances foreign language communication and strengthens qualitative contact experience with multicultural subjects in order to increase the cultural competency of nursing students.

• Korean Journal of Heritage: History & Science
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• v.35
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• pp.120-137
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• 2002

It has not been a long time since we recognize that a word 'DNA' is not unfamiliar with us. Development of biology give us so much of benefits of civilization and so we call the 21th century as 'biological period'. It has not been a long time that archeology made contact with biology. With biological development, DNA typing analysis has been accomplished extensively since 1990's. We know through mitochondrial DNA base sequencing analysis that the Neanderthal man is not the origin of the human race and ancient human race set out from Africa. Biological science technology, which is polymerase chain reaction(PCR) or electrophoresis etc., made these results possible. A contact between biology, especially genetics, and archeology is getting accomplished through these current. If genetics keep in contact with archeological foundation, we know not only about ancient populations in the Korean Peninsula, but also origin of human race. This field is so-called 'DNA Archeology'. This field is of help to person identification and children discrimination as like a forensic science. We make every effort for great possibilities from co-ownership of these two fields and these fields needs to convert a recognition, especially.

• Journal of the Korean Regional Science Association
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• v.35 no.1
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• pp.19-31
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• 2019

This study examines the effect of national identity and threat awareness on the multi-cultural acceptability and whether contact theory actually work. For the analysis, this study used '2013 Korea General Social Survey' data and compared two groups divided according to whether or not they live in ethnic places using structural equation modeling. The empirical analysis shows that national identity does not have a direct effect on multi-cultural acceptability, and threat awareness has a full mediating effect between national identity and multi-cultural acceptability. In addition, the negative effect of the threat awareness on multi-cultural acceptability was greater in groups living in ethnic places. The findings suggest that multi-cultural awareness education is necessary to reduce the threat awareness toward foreigners, and that community-level programs are needed to prevent and coordinate conflicts arising from contact between foreigners and Koreans.

• Journal of Conservation Science
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• v.37 no.6
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• pp.617-625
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• 2021

Daegokcheon Stream in Daegok-ri, Ulju-gun, is an area with a developed valley and bedrock from Gajisan Provincial Park to the confluence of the Taehwa River across the Yangsan Fault. To measure the rock of Bangudae petroglyphs, the mineralogical weathering, joints, and scours or cavities at the bottom were confirmed. The measurement was carried out for a short period of time on the joint of the bedrock on which the Bangudae petroglyphs were engraved. Compared to the measured value obtained using existing optical fiber (Ch4 150 ㎛), a displacement value of 300 ㎛ was obtained using the non-attached, non-contact type of measuring instrument. In the future, it is inferred that this instrument could be used for various cultural properties if the HSV-value suitable for illuminance and various measurement experiences are stored.

• Smart Media Journal
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• v.12 no.1
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• pp.77-91
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• 2023

Interaction methods and technologies for mutual exploration based on user behavior are evolving variously. Especially, in recent years, with the development of a wide range of sensors, they have developed from contact to non-contact methods. However, developers' senseless definitions of the interaction methods have made the exploration process quite complicated, which rather creates the hassle of users needing to learn the interaction guide defined by the developers before experiencing the exhibition contents. In this context, in order to make visitors smoothly communicate with exhibition contents, a preliminary study on easy interaction for users of various ages is needed, and in particular, research on improving the usability of user interaction is also essential when developing non-contact exhibition contents. So, in this study, a method to reduce the confusion between developers and users was sought by researching non-contact interaction that could be universally interacted with in the field of exhibition contents and proposing behavior designs. First, based on the narrative structure of cultural resources, existing studies were reviewed and the points of interactions as cultural contents were derived. Then the most efficient search process was selected among non-contact behaviors based on hand gestures that allow users to naturally guess and learn interaction methods. Furthermore, on the basis of the meaning of non-linear narrative-based interaction and the analysis results of spatial behavior elements, affordance behavior with high learning effect and efficiency was derived. Through this research process, an action that helps users to understand non-contact interaction naturally in the process of exploring exhibition-type cultural contents and to utilize non-contact interaction in the process of immersion in exhibition contents is proposed as a final model.

• Journal of the Korean housing association
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• v.27 no.4
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• pp.77-88
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• 2016

Low-rise Residential neighborhoods of Hongdae area, Garosu-gil, Samchung-dong, Itawon etc. are currently emerging new spaces for cultural consumption in the city. Nonetheless undiscerning excessive commercialization often results in monotonous urban space and deportation of residents and leaders of change; Due to commercialization and popularization recently this phenomenon is influencing surrounding low-rise residential neighborhoods. The main objective of this study is to examine how surrounding low-rise residential neighborhood transforms according to the expansion of culture-commerce spaces. Hongdae area's culture-commerce spaces and its expansion into Yeonnam-dong is investigated in specific. Especially attributes and main causes of transformation in physical and experiential space of neighborhood living facilities and residential buildings, when changed into culture-commerce related use is examined in detail. The expansion of culture-commerce space of Hongdae to Yeonnam-dong area has positive meaning in aspects of everyday experience. First, physical alteration of street-building relation increases direct and indirect contact of people. Contact opportunity carries important meaning in sense that it is prerequisite for next stage contact of network and exchange. Second, culture-commerce related programs provide the third place, where various leisure activities can take place. Attributes of transformation and positive meaning of culture-commerce spaces expanding its territory presents the need of management.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.177-188
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• 2020

The Muslim population is growing significantly in Asian countries. By conducting an experiment, this study examines the cultural differences between South Korean and Indonesian female, young adults, and their perception of hijabis who are represented in the media. The main goal of this study is to compare the perception towards hijabis in a homogenous country new to Muslims against a Muslim-majority country. Results showed that non-hijabis were deemed more physically attractive, empathetic, and enjoyable among Koreans when compared to Indonesians. Through this study, we provide a theoretical explanation using cultivation theory and (parasocial) contact hypothesisto clarify the differences between South Korea and Indonesia. Thisstudy provides a baseline of understanding to determine where both cultures are at in perceiving hijabis. Our results suggest that it will be compelling to correct media representation in order to reduce stereotypes and lead to a successful understanding of both cultures.